SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Tiffani Bova - The Experience Mindset: Changing the Way You Think About Growth
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Matt Lyles
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Episode 121
In this week’s episode of the SIMPLE brand podcast, I talk with Tiffani Bova, author of the Wall Street Journal bestseller - The Experience Mindset: Changing the Way You Think About Growth.
Tiffani’s an international keynote speaker and the former global customer growth and innovation evangelist at Salesforce.
She’s been named twice as one of the top 50 business thinkers in the world by Thinkers50. She’s a regular contributor to Forbes, Entrepreneur, Fast Company, and Harvard Business Review.
And she’s the host of the What's Next! With Tiffani Bova podcast.
Tiffani and I discuss the impact your brand has when you place an equal focus on both customer experience and employee experience.
Here’s what we discuss:
- How Tiffani defines “happy employees”
- The fastest way to get customers to love your brand is to get employees to love their job.
- How a focus on reducing customer effort has created the “CX Delimma”
- The pandemic shined a light onto the lack of investment brands have made for employees
- What companies see when they place a simultaneous focus on CX and EX
- How to help your employees instill an experience mindset
- How Best Buy was able to turn things around by placing an equal focus on CX and EX
RESOURCES FROM THIS EPISODE: