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SIMPLE brand With Matt Lyles

Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.

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SIMPLE brand With Matt Lyles

Nancie McDonnell Ruder - The Art and Science of Marketing Leadership

October 04, 2023 • Matt Lyles • Episode 124

In this week’s episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True.

Nancie’s an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketing strength – so that their external marketing efforts are more focused and more effective.

She’s an adjunct professor of Integrated Marketing Communications at Georgetown University.

And Nancie’s the bestselling author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True. It’s now in its second edition!

Nancie and I discuss lessons from her research where she’s identified the qualities of senior marketers that help them make it to the top of their field.

Here’s what we discuss:

How brands can strengthen themselves from the inside out
How brands can get the insights they need from internal employees
Delivering on the brand inside your organization creates engaged employees
You can’t fix operational issues with better branding
Why it’s actually valuable to be a “jack of all trades”
Psychological safety is a key driver in an innovative culture
Nancie’s “Art & Science Assessment” helps marketers understand their needed skills
How to help your peers learn from your own trials and errors

RESOURCES FROM THIS EPISODE: