SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Derrick Daye - Building a Brand That Lasts
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Matt Lyles
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Episode 127
In this week’s episode of the SIMPLE brand podcast, I talk with Derrick Daye.
Derrick is the managing partner of The Blake Project, a strategic brand consultancy that helps businesses gain an emotional advantage, a distinctive advantage, and a connective advantage, moving them from brand awareness to brand insistence.
He’s the founder of Branding Strategy Insider - an online publication to help marketing-oriented leaders and professionals build strong brands.
Derrick and I discuss what goes into building a lasting brand that connects with customers and keeps them for the long term.
Here’s what we discuss:
- How brand strategy has evolved vs. what has stayed the same
- The best definition of a brand
- How to tie brand and business strategy together when starting a brand
- How branding and customer experience relate
- The best way to build a brand
- How to create a strong emotional connection with your customers
- Why storytelling is key to the brand conversation
RESOURCES FROM THIS EPISODE: