SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Chris Wallace - Frontline Employees: Your Key to Customer Insight
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Matt Lyles
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Episode 128
In this week’s episode of the SIMPLE brand podcast, I talk with Chris Wallace.
Chris is the co-founder and president of InnerView Group - a brand consultancy that helps organizations improve alignment between their frontline teams and their go-to-market strategies.
Chris and I chat about how to create a more collaborative relationship with your frontline team and how to get your frontline to care more about your brand.
Here’s what we discuss:
- How to move a vision from the C-suite to the frontline team
- Why spoon-feeding the frontline is not a bad thing
- Why “asking” is a much better strategy than “telling”
- How to create evangelists in your frontline employees
- How to put your customer insight into action
- Why influencing your frontline workers is the best way to influence the customer
- How your frontline employees double as your customers’ best consultants
- How customer and employee experience tie to your company’s overall brand and culture
- How to balance digital experiences with the human touch of the frontline
RESOURCES FROM THIS EPISODE: