SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
How to Communicate with Clarity With Steve Woodruff
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Matt Lyles
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Episode 129
In this week’s episode of the SIMPLE brand podcast, I talk with Steve Woodruff.
Known as the "King of Clarity," Steve's passion is helping companies and individuals communicate clearly and effectively. Steve is the author of two books, including his latest, The Point: How to Win with Clarity-Fueled Communications.
Steve and I discuss how the use of his "Clarity Fuel Formula" helps communicators break through the noise to quickly grab - and keep - the attention of their audience without creating confusion.
Here’s what we discuss:
- How anyone can learn to be a simple, effective communicator
- A business's main competitor isn't another business - it's noise
- Understanding how the brain works is crucial to communicating clearly
- Why seconds matter in gaining your audience's attention
- How jargon and too much information shut down the attention center of the brain
- Why assuming your audience shares your same level of knowledge is a critical mistake
- The importance of defining terms to bring clarity to the conversation
- Why storytelling and analogies are brain-friendly communication tools
- How poor communication within an organization can lead to a 20% loss in efficiency per week
RESOURCES FROM THIS EPISODE: