SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
A Customer-Centric Culture Starts with Customer-Focused Leadership - Blake Morgan
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Matt Lyles
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Episode 133
In this week’s episode of the SIMPLE brand podcast, I talk with Blake Morgan.
Blake is known as the “Queen of CX.” She is a customer experience futurist and one of the top keynote speakers in the world. She’s the host of The Modern Customer Podcast and the author of three books, including her latest, The 8 Laws of Customer-Focused Leadership: New Rules for Building a Business Around Today's Customer.
Blake and I talk about her blueprint for creating customer-focused leaders and how the customer experience mindset applies both on - and off - the job.
Here’s what we discuss:
- Why customer experience must start with leadership
- Why the CX mindset needs to be a lifestyle
- How to define customer-centricity
- The importance of a simple framework for enacting change
- How leaders can instill the CX mindset in their employees
- How leaders can become customer-experience futurists
- Using customer-focused leader skills as a spouse and parent
RESOURCES FROM THIS EPISODE: