SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Principles for Effective and Simple Communication - Ben Guttmann
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Matt Lyles
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Episode 134
In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann.
Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear Messages Win - and How to Design Them.
Here’s what we discuss:
- Why simplified messaging is necessary
- Why your messages aren’t breaking through the noise
- The different roles of communication “senders” and “receivers”
- How empathy should be used in communications
- The distinction between “complex” and “complicated” communications
- Five design principles to use when crafting a message
- How to avoid Frankenstein messaging
- The value of constraints in creating your message
RESOURCES FROM THIS EPISODE: