
SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Turn Customers Into Raving Fans With a Customer Experience Engine - Scott Wozniak
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Matt Lyles
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Episode 136
In this week’s episode of the SIMPLE brand podcast, I talk with Scott Wozniak.
Scott is the founder and CEO of Swoz Consulting where he helps startups, family enterprises, and Fortune 500 companies create raving fans of customers and employees.
And Scott’s the bestselling author of Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine.
Here’s what we discuss:
- The secret to creating raving fans
- Customer Insight is the fuel that powers your customer experience engine
- Operational excellence is more important than wowing customers
- A healthy leadership team is needed for excellent customer experience
- How Scott’s faith drives his customer experience approach
RESOURCES FROM THIS EPISODE:
- Scott’s website
- Swoz Consulting
- Scott’s book - Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine
- Scott on LinkedIn
- Good to Great by Jim Collins
- The Experience Economy by B. Joseph Pine II and James Gilmore
- No Rules Rules: Netflix and The Culture of Reinvention by Reed Hastings
- The Four Disciplines of Execution by Chris McChesney and Sean Covey
- The Advantage by Patrick Lencioni