SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Adapt and Innovate Through Permanent Reinvention - Aidan McCullen
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Matt Lyles
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Episode 137
In this week’s episode of the SIMPLE brand podcast, I talk with Aidan McCullen.
Aidan is a change consultant and executive coach who helps organizational teams improve how they engage and innovate. He’s the host of The Innovation Show podcast.
And Aidan’s the bestselling author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, Organisations and Life.
Here’s what we discuss:
- Overcoming resistance to change
- Recognizing change as an opportunity for reinvention
- The difference between optimization and true innovation
- If you start adapting once you recognize change, it’s too late
- How the most successful companies can be disrupted
- You can’t innovate if your employees operate in a culture of fear
RESOURCES FROM THIS EPISODE: