SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Eliminate the Rocks From Your Customer Journey - Sean Albertson
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Matt Lyles
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Episode 138
In this week’s episode of the SIMPLE brand podcast, I talk with Sean Albertson.
Sean is an internationally recognized thought leader, speaker, and transformational coach with 20+ years of leading customer experience initiatives for companies ranging from startups to the Fortune 200.
And Sean is the author of the award-winning book - 4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey.
Here’s what we discuss:
- The four types of “rocks” that disrupt your customer experience
- How to find and eliminate the “rocks” from your customer journey
- Connecting silos to create a seamless experience
- The need for cross-functional teams to address customer experience
- Connecting upstream and downstream effects in your customer journey
- The Colorado DMV’s seamless customer experience
RESOURCES FROM THIS EPISODE: