How to Get Your People to Commit to Lasting Change - Tamsen Webster Artwork

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SIMPLE brand With Matt Lyles

How to Get Your People to Commit to Lasting Change - Tamsen Webster

October 23, 2024 • Matt Lyles • Episode 140

In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster.

Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. As a sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.

And Tamsen is the author of the best-selling book - Say What They Can't Unhear: The 9 Principles of Lasting Change.

Here’s what we discuss:

Why so many change initiatives fail in the long-term
The biggest mistakes in change communication
How to understand what’s important to your people
How co-creation with others leads to more buy-in
Dealing with antagonists and indifferent stakeholders in your change approach
BONUS: Applying change principles as parents

RESOURCES FROM THIS EPISODE: