SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Align All of Your Teams Into a Customer-centric Organization - Michael Hinshaw
•
Matt Lyles
•
Episode 141
In this week’s episode of the SIMPLE brand podcast, I talk with Michael Hinshaw.
Michael’s the founder and president of customer experience consultancy McorpCX where they help brands make customer experience easier for their leadership, their people, and their customers. He’s recognized on over a dozen "Top Global CX Influencers" lists.
And Michael’s the co-author of two best-selling books including his latest - Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It.
Here’s what we discuss:
- Who really defines your customer experience
- It takes more than surveys to understand your customers
- How to align silos in your organization
- Non-customer facing teams still impact the customer experience
- How your culture drives your customer experience approach
RESOURCES FROM THIS EPISODE: