SIMPLE brand With Matt Lyles
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, branding, content, social media, customer experience, leadership, organizational culture, productivity and so much more! Your customers live in a complicated world. Let’s make it SIMPLE. Guests include: Andrew Davis, David Burkus, Dee Ann Turner, Grant Baldwin, Heather Heuman, Melanie Deziel, Ray Edwards, Roger Dooley, Stacey Hanke and many others.
SIMPLE brand With Matt Lyles
Great Customer Experience is in the Details - Steven Van Belleghem
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Matt Lyles
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Episode 142
In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem.
Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric.
And Steven is the author of six bestselling books including his latest - A Diamond in the Rough: Over a 100 Specific Tips to Build a Strong Customer Culture.
Here’s what we discuss:
- How to know if your brand is truly customer-centric
- The value of adding emotion to customer relationships
- How details make the difference in your customer experience
- The barriers that keep brands from being customer-centric
- How to instill effective empathy in your customer experience
- The secret to customer loyalty is being more loyal to your customers
RESOURCES FROM THIS EPISODE: