195-4 WAYS TO MAXIMIZE SOCIAL MEDIA

I’LL TELL YOU A SECRET THAT YOU PROBABLY DIDNT KNOW. I have a love hate relationship with social media. On the one hand I absolutely hate social media, and on the other hand I love it. 

I love it because there’s never been a greater tool for building wealth. Never in the history of the world have you had it easier. Never have you been able to reach tens of thousands of people with a simple post or TikTok or a tweet. You can change minds and hearts in a second. But you have to master it. 

I’ll show you 4 ways to master TikTok, Instagram and Facebook. 

It’s time to level up and become the best version of yourself 

Transcript

SPEAKER_00 0:00

I'm going to show you four ways to maximize social media. But first, let me tell you another little secret about me. I absolutely hate social media, to be honest with you. People think that I love social media because I've posted thousands and thousands of times. But you know, over the years it just gets old, right? And, you know, it ends up causing you to scroll and scroll and scroll, and it's non-productive. But let me tell you why I do like social media and how it can help you. Now, on the one hand, I hate per social media because it's just become a clown show, a clown fest, it's just become crazy, obnoxious, and just filled with a bunch of bots and AI and crazy stuff. But I love it on the other hand because there has never been anything like social media since the beginning of the world. Since the beginning of the world, I say, there's never been anything like it. Think about 5,000 years ago. If you wanted to get your message out, you had to go from village to village, maybe walking, maybe on a donkey, you know, and then you think about, I don't know, Gutenberg printing press was, I think, in the 1600s. And then you could at least write, get flyers, and and you can make books and and you know, you could have messengers and send stuff to people, but man, in the last 15 to 20 years, there has never been a time where you could take and type a message, do a quick 30-second video, put it up, and within seconds, I mean seconds, sometimes three, four, five seconds, and all of a sudden, thousands, tens of thousands, hundreds of thousands, and for some influencers, millions of people, millions can see your post. You can influence people, you can change minds, you can change votes, you can change opinions, you can make a person buy something within seconds. I have done it myself. You see, back in my day, we had to go to the newspaper place and you had to place an ad. And then you had to go downtown, you had to go to one of these buildings, go upstairs, uh, talk to a marketing specialist and give them like$500 cash, and maybe they'll give you a little tiny ad in the newspaper, and hopefully somebody will see it. And maybe somebody will give you a phone call, and then maybe you can get a customer if you call them back at the right time and not get a busy signal. But then after that, we had radio ads, right? Where you had to spend$800 a week and get on a special radio show, and they had to have an announcer, announce your thing, and then maybe, maybe somebody will call it, maybe somebody could hear it. And then after that, it was like you had to. I remember times we had to go to Kinko's, man. I mean, I'm dating myself here a little bit, but Kinko's, five o'clock in the morning, six o'clock in the morning, making flyers. And after flyers, you had to cut them up, and then you had to go out and pass them out before the sun came out. I've done that before for my cleaning business. And you had to put them on door to door, hoping that a dog don't bite you, hoping that somebody doesn't shoot you for putting stuff on their property. But man, after that came social media. Oh my gosh, no more word of mouth, no more attending networking events, no more like putting stuff on a t-shirt and hoping somebody sees it, no more kinkos, no more cutting posters. Just make a creative, innovative video or some type of podcast or some type of something, and people would see it within seconds and they would buy. Let me tell you, there is nothing greater than me posting something. And within seconds, somebody says, Okay, coach, I purchased it, I bought your book, okay, I got your course, okay, I got your and then you hear that bling notification of payments. I'm telling you, social media is everything, but most people use it wrong. So don't hate social media just for the sake of hating social media if it's not working for you. Do these four things instead. Number one, you have to embrace it. Whether you love it or hate it, you've got to embrace it as a tool. It is a great marketing tool, the greatest marketing tool ever invented. Yep, we got some crazy stuff on there. Yep, we got some sinful stuff on there too. Yep, we got some amazing eye popping, crazy stuff on there, but you've got good stuff on there too. Chances are you have purchased thousands and thousands of products or services because of social media yourself. You see something, you save something, and then you say, okay, I'm gonna buy that later. You put it in your shopping cart, and it's just that simple. So, my friend, please hear me. Embrace it. Embrace it as a marketing tool. Number two, you can then post two to three times a day. Now, I know you've heard this before, but rarely do people do it. Rarely do people post once a day. I mean, and you might get lucky to have a marketer or online marketer, they post once, twice a week, and they say, This isn't working. Well, that's because you are competing with tens of millions of people, maybe billions of people that posting, they're posting their stuff too. So you have to compete. You have to compete and not only compete, you have to win. Your stuff has to at least get out there more than most people's, if not more than most people, right? You have to be in that 90 percentile, 95 percentile of people who will not do it, but you're gonna be in that 5% that says, okay, okay, you're right, coach, I'm going to do it. I'm going to post two to three times a day consistently, whether I see the results or not. You got to get out in front of the people, my folk, my friend. Number three, you can even use AI. Okay? You can start with something simple. Are you shy? Are you introverted? Hate showing your face, hate you know, hearing your the sound of your own voice. Well, good lord. I mean, they just make it so easy for you nowadays with use AI. Actually, I've used this tool called Grok. Grok, man, Grok AI will make you some editing, some videos uh six to ten seconds long, and you can use your face, or you could just describe to it what you want to want it to have or say. And let's say if you're in the beauty industry and you don't want to show your face, you can upload a picture of your beauty product and then have Grok create some person or woman or whatever who's doing her skincare treatments early in the morning. And you can say, I want you to pan to the right, I want you to make her have a ponytail, I want you to have her doing a face wash or face cleansing, and then I want you to have her remove the makeup, and then you can, and so you could create four or five different scenes, and then you can put it up on TikTok, on Instagram, and all of that. Don't like to hear your sound of your own voice, use 11 Labs. That's one one labs, L-A-B-S, B isn't boy. Okay, and you can choose from hundreds of voices, or you can record your own voice and make it say what you want it to say. So now you got the videos, and then second, with 11 labs, you got the audio to go with the video. Add a little music, do that two or three times a day, takes you about 15 minutes. That's it. And I'm telling you, you'll become one of the top marketers on social media and you'll get some sales. Are you gonna do it? I don't know. We'll see. Okay, number four, you've got to be super creative. Now, this is probably the key out of all of it, right? Everybody's posting the same thing. Hi guys, how's it going? Hey, this is Amber, and I just wanted to let you know about my makeup thing. Oh god, nobody cares. They're scrolling on, bleep, going on. But if you put some model and she's throwing Doritos up in the air and catching them with her feet, I don't know, I'm making this up, but I saw something like this the other day, which is why I remembered it. And I'm like, what does that got to do with anything? Well, it got my attention. If you put another guy, and I did this the other day, okay, you got these guys, these super achievers, and they think that they're hot stuff, and so I made uh I created a man who was like 350 pounds of muscle, just busting out of his suit, and he was just a jerk, and everybody around him just dreaded seeing him come because you know he's coming around the office place, just always trying to show off and all of his stuff. So I put that up. That got me lots of views, you see. So you've got to be super creative no matter what you're selling, products, services, affiliate programs, and products, if you're selling merchandising, if you're selling makeup, skincare, health care, whatever the industry that you're in, ask yourself: is this going to stand out among the crowd? Is this particular post for 30 seconds going to like knock their socks off? Is it going to be super creative like me? Sometimes I'll put a person with myself an Italian suit, uh, beautiful white and gold, and I'll make a gold vest, but at the last minute I'll make angel wings or eagle wings come out my back. Maybe I'll have the AI make me uh jump up in the air and take off with fire and have ambers, embers uh uh going trailing me or from a fireplace, and all the people are sitting around the fireplace will be shocked. Well, who would make something like that? Somebody that's innovative and creative. Why would I do it? And it has nothing or little to do with coaching. Because the first rule of marketing is to get their attention. Okay? So this is very important. You have to be super creative. The days of the old days of just posting a little thing and putting a little quote up and putting up a little, hi guys, oh God, that does not work anymore. So here's what I do: I take a creative list of all of the different ideas, and you got to let your imagination run wild and crazy. Let it run wild. I mean, even when you think you're at your wildest, let it run even wilder and say, yeah, yeah, yeah, I'm gonna make a video about that. Then your content of what you create, the audio, that could be the teaching tool. So while while I'm flying around with my eagle suit on or my eagle wings, I always overlay it with some type of context or some type of training audio. So now I'm killing two birds with one stone. The video is for visual creativity and innovation and making their eyes pop out. And then the audio is for teaching and training. Now, you see why I'm doing all of these audio podcasts now? Because I take these training podcasts and I overlay them over the creative AI videos or my own personal creative videos. Yeah, that's a little bonus tip for you. Okay, guys, have an amazing one. I hope to see your post two to three times a day.