197-ATTRACTION MARKETING 1, 2, 3

Tired of chasing potential clients? Good. Tired of chasing leads? Good. 

I’ve got a 3 step solution to your frustration. 

Marketing doesn’t have to be that difficult. There’s an easy way to ATTRACT the people you want to sell to. 

Follow these 3 steps. I’ll make it as simple as I possibly can. 

It’s time to level up and become the best version of yourself 

Transcript

SPEAKER_00 0:00

You know the number one reason that people actually give up from their business is they feel like they just they just keep on having to hustle and bustle and grind and chase customers, but you actually don't. So today I'm gonna share one of my most powerful secrets with you, and it's called attraction marketing. I like to call it true attraction marketing because a lot of people have different definitions for it, but true attraction marketing is you market so well, take notes, write this down if you're taking notes. You market so well that people say omg, I want your life. I'll repeat that. When you market so well that people say OMG, I want your life. Now, this is very important because most people chase, and they do a few posts, they do a couple of TikToks, things are not working out, and then they say, Oh my gosh, just forget it. This is just too hard. Well, let me tell you a couple of little secrets. Number one, this one is called escapism. Did you know that the number one reason people scroll on social media, just like you do, just like I do, is to escape from their ordinary, mundane, regular old lives and they're looking to be inspired. That's right, escapism. So if you're taking notes, write that one down. Escapism, if you can provide an escape through your filming, through your posting, whatever it is, if you can provide an escape, the people will follow you and people will buy from you. So let's just say you had a funny book, uh dad jokes or something that you created and you wanted to sell it next week. Let me tell you, all this week you should just take and make every type of dad joke, every type of dad meme, every type of dad humor, and post it three to five times a day. So many people are gonna know you for the dad joke person, right? The jokes my dad used to tell me. And all of a sudden, you are providing an escape for them. They're sad, they're angry, they're depressed, they're overwhelmed by life, they've worked hard all day. All they wanted to do is scroll and find something funny, and you have provided a solution for their frustration. Dad jokes. You get it? You're providing escapism. Let's just say a woman is not feeling as beautiful as she used to feel, and she's just feeling like she's just getting so old, and oh my gosh, and she's been wearing the same old makeup and skincare. She just decided, you know what, I don't even care anymore. I just don't even care. But she scrolls Instagram and TikTok and looks at makeup tutorials. Now let's just say you provided those makeup tutorials where a person was like, oh my gosh, oh, look at that, oh, look at that. I didn't know you could do your eyeliner like that. Oh, I didn't know that you could do your skincare like that. Oh, I didn't know that you could do your lip liner like that. I did not know that you could put your foundation on like that. I didn't know that you could put concealer under your foundation like that. I always put it on wrong, and I always, and you're providing nothing but makeup and skincare escapisms. I know all about makeup because my wife has been in the makeup industry for about 35 years. So I actually know all about it. And let me tell you, if you can make a woman feel like she's gonna look 10 years younger, she'll buy almost anything that you have. So she might scroll for two, three hours watching makeup and skincare tutorials. Why? She wants to escape her everyday boring face, right? She wants something exciting. Now, number two, if you want to attract clients instead of chasing clients, is beauty. You have to make things beautiful. It's not enough. Let me let me just say this: you can make anything look absolutely beautiful if you film it the right way or edit it the right way. Have you ever noticed that if you put something in slow motion, right? You can put a uh a man and this guy might be a six out of ten, right? But hey, if you unbutton a couple of buttons, put a wind machine and make him walk in slow motion, put his fingers in his hair, I don't know. Maybe he turns up into an eight. But you know what I'm saying, right? You've seen those movies where they just do stuff in slow motion. Then if you add music to the slow motion, then if you add you you you add the proper lighting to the slow motion and the music, oh my gosh, and then you put a saxophone with it, oh hey, now you got some sexy hot dude, right? Okay, maybe, maybe not, but you know what I'm talking about. It's not enough that you filmed your flowers. Here's what I see a lot of people get it wrong. But I put my pictures up of my flowers and I put my pictures up of my coffee, just like you do, coach, and I put my pictures up of me dressing up nice, and it just doesn't do anything. Listen, there's angles, there's music, there's editing to this, there is lighting to this, there's all types of things. So, one of the tips that I'll give you, instead of just using a straight-on camera shot or video shot, take and pan your camera to the left or to the right slowly while you film. So if I were working out, I would have my wife take instead of just shooting me straight on, because I could get a tripod to do that, that's not a problem. But if she takes it and holds it steady and walks slowly to the left while I'm doing push-ups, and then she takes and gets another angle, and she walks slowly to the right, and then she gets straight on, and then she zooms in, and then she comes from almost from behind and films me zooming out, and now I've got four or five angles, and I use one of those angles as slow motion. Then I put the proper lighting and the proper music, all of a sudden, oh my gosh, I've got beautiful what's called B-roll footage. B-roll, okay? It's beautiful, beautiful footage where you say, Oh, look at the colors. Now, I'm always conscious of everything. I'm conscious of the colors that I wear to make it look beautiful. Why would I put on a gray suit or brown suit or a tan suit or a black suit? Boring. When I could put on a fuchsia suit or a white suit with gold with a gold vest and a gold tie. Now you're talking about beautiful and memorable. And if I put a little pocket square and I put my little cufflinks, you know, like I do, and people say, Oh, I get it. And I shoot some angles of the cufflinks, then I shoot a few pictures of B-roll of the tie, and then I shoot a few big B-rolls of the shirt that I'm going to select, and then I put a B-roll of the jacket that I'm going to wear. And then I put it on slowly and coolly and throw my shades on. Guess what I've got? I've got beauty now. You see, and beauty attracts. So it's not enough that you film a picture of your car. That's everybody does that. It's about filming beautiful aesthetic b-roll. Now that's number three is aesthetics. Okay? It is how things look. You have to make it look aesthetically pleasing. For example, instead of taking pictures, I see thousands and thousands of people taking pictures of their food. Have you thought about cleaning up the plate? You know, have you thought about putting a flower on the side? Have you thought about putting a rose or putting a uh a teacup next to it? Have you thought about, instead of having regular coffee, you put beautiful colored scones or cookies on the side of it. You see, you have to make it aesthetically pleasing. It's not enough that you make love. You might want to put some flower petals in the bed. Make it aesthetically pleasing. It's not enough to just do regular, oh, marketing. I'm telling you, you have to be conscious of what you're filming, how you're filming it, and I'll give you these three all over again. Number one is escapism, number two is beauty, and number three is aesthetics. Sometimes it's a little bit of accessories, right? With an outfit. And people say, Oh my gosh, how do you do that? How do you attract so many clients? Easy with those three steps. So don't forget, attraction marketing. One, two, three. Have a great night.