203-SELL VALUE not products or services

This is one of the most valuable sales secrets that will have you selling 100 times more. It’s called selling VALUE instead of products or services. 

Most entrepreneurs doing any type of sales are always trying to tell you about their company or about the owners or the founders the benefits blah blah.. but there’s a better way. I’m going to teach you how to “paint a picture” and sell Transformation instead.

Buckle up. 

It’s time to level up and become the best version of yourself 

Transcript

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Stop selling products and services. Let me help you do it better. So instead of selling products and services, and you get a bunch of no's, no's, no's, no, thank you, why don't you start selling value? Selling value instead. Now what is selling value? Selling value is simply selling an outcome, a transformation, or painting a picture. I'll repeat, selling value is selling an outcome, a transformation, or you're painting a picture. For example, you know, people think that I sell coaching. That is one of the hardest jobs in the world to sell is selling coaching. Man, people don't want to buy coaching. Who wants to spend$50,$100,$500,$5,000 for a coach? Instead, what they want is a desired outcome. They want a transformation. They want a picture of their future. So let me give you an example. So instead of me saying, hey, coaching, coaching for$97, coaching for$5,000, hey, coaching for so and so, I begin to ask them qualifying questions. What is it that you exact what is what is it that you want? And when they tell me what they want, I listen. And then I ask them, well, what is stopping you from getting it? And I listen and I write it down and I'm really, I really, really, really care. And then somewhere in the conversation toward the end, I say, let me ask you this. You've been living with yourself for 52 years or whatever. And so far you've tried it your way. What do you think after talking with me for like the last 45 minutes? Do you honestly believe that if you followed my system and if you followed my methods, and if you did exactly what I told you to do and you shifted your mindset like I shift my mindsets? What do you think your life looks like six months from now? And then they start talking about, well, yeah, but you know, see, I I said, no, no, no, no, no. Answer the question. What if you actually did it this time? What if you actually used my system? What if you shifted your mindset like my mindset? What if you actually followed all the instructions and you actually finished this course? What would your life look like? And I make them answer. And I say, Well, good. How much money do you believe that you would make? Just give me an idea. I said, if you were to really follow my system. Well, I don't know, probably in the beginning, I, you know, maybe two, three, four thousand dollars a month. Okay, great. Let's say you made three thousand dollars a month. Three thousand dollars a month times a year, thirty-six thousand dollars, whatever, right? You invested two thousand dollars and you made just a minimum of thirty-six thousand dollars. And I ask them, where do you believe that you could get a return like that on your income? On your investment. Real estate won't do it, nothing will do it, nothing is gonna give you like a hundred X return on an investment on$2,000. If the stock market, if you got 10%, you might make about$200, maybe. Maybe. Stocks going up, down. So I tell people there is no greater investment than coaching. And I truly believe that. I say, well, what if you had somebody like me holding your feet to the fire and keeping you accountable? What if you had somebody like me that walk you through the entire program making sure that you did not stop and that you didn't quit? What if you had somebody like me following up with you all the time? What if you had somebody like me answering all your questions? What if there was somebody like me that would say, hey, listen, don't worry about that. I'll show you how to do that, like a third grader or a fourth grader. I'll show you the easy way. What if I showed you how so you see, when once I answer all of their questions and I solve all of their problems, the outcome of the transformation is simple. I am going to make a hundred times more than my initial investment. I'm going to relieve stress in your life. I am going to actually make you the hero of your family. Your kids are going to be like, oh my gosh, mom, dad, you are the greatest. I've never seen you make so much money. I've never seen you dress nicer. I've never seen you be more fit. Your wife is going to be like, oh my gosh, babe, you're you are you you're fine looking. You looking good, and you got a pocket full of money all the time. And you know, you see, that is a picture that I'm painting. And I tell Bob, I say, Bob, what if I, you know, if you made$3,000 a month, what would you what are you gonna do with that money? Well, I mean, I'd finally be able to buy me a new car. I mean, I have an old truck, man, it's about 14, 15 years later. It's old and and it's just on its last leg. And okay, great. So you'll be able to buy a new truck? Well, yeah, about$800 a month. Okay. Take that out of your$36,000. What else are you gonna do with it? Well, I don't know. I think I'd probably um, well, I'd probably move my family into a house instead of an apartment. Okay, so new house? New car? What else would you do? Because you got plenty of money left over, Bob. Come on. Well, I'd I'd probably take a couple of really nice vacations. When's the last time you've been on a vacation, Bob? Oh, God, it's been years. I'm talking about a real vacation where you're in a four-star, five-star hotel and you can buy it, let everybody order room service. Man, I I mean, it's been, I don't think I've ever done that. I mean, we usually go to Idaho for vacations once a year, and we stay with the in-laws. Bob, you're telling me that if you followed my system, you're gonna make a little uh, you know, at least$3,000 a month. You're gonna be able to buy a truck, you're gonna be able to buy a new house for your family, man. You're gonna be able to take two, three great vacations, and your kids are gonna be so happy. You're gonna be the hero to your wife. And you're telling me you have to think about it? What do you have to lose? Bob, are you gonna go back to your old ways of trying to figure it out yourself? Uh, you know, you made a point, CJ. I guess you got a point there. Bob, you will never spend money with me. You will always make money with me. Invest money with me, Bob. You nobody spends money on a coach like me. You invest it, and I make sure that you get a return on your investment. That is, Bob, if you stay with me, if you don't hide from me, if you let me help you, you're gonna make so much money, it's unbelievable. And this is what happens, my friends, when you paint a picture. So let's just say your business, you're in the makeup business or whatever, right? And you say, buy my makeup, buy my makeup. They don't want to buy makeup. But if you said, let me ask you a question, Judy. If you actually use this skin creams and all of my skincare outfit, what do you think your, your, your, what do you think your face is gonna look like in six months? Because you told me that you never stick with anything, that you try it for a few days or a couple of weeks and then you stop. But what if this was the time you actually used a proper all-natural skincare treatment every day for six months? Maybe let's just say a year. Oh my gosh, well, uh, I mean, you know, I don't know. I said, I said, what if you looked 10 years younger? Wow. Now let me tell you, if I could do that, if I can go from looking 48 to 38, whoo, yeah. You see, that's what they're buying, my friends. They're investing in an outcome or a transformation, a face transformation, a money transformation, a lifestyle transformation. They're investing in this picture of how they'd like their life to be in the future. Stop trying to sell a podcast, stop trying to sell a makeup, stop trying to sell some network marketing something, something, and start thinking about this one thing. If they really bought from you and if they really use the products, if they did, what would their life look like six months or a year from now? You see, my friends, that is what we call transformation and painting a picture. So sometimes you have to paint the picture for them. You have to say, Let me tell you what's gonna happen to you if you use this system, if you use this product, if you use this service. Even my podcast, for example, you guys listen every day, right? Some of you? If have you ever gave any thought to what if I actually did what Coach CJ said to do? So instead of just listening to this podcast every day, okay, that was nice, man, that was inspirational, that was motivational. What if you really started selling the outcome or the transformation? And instead of when you get people on the phone or they start asking how much the price is and all of that, you start painting a picture for them. Imagine what your sales are gonna look like. What if you finished that book? What if you actually did that ebook? What if you did every step that I told you? How to use AI? What if you really did all of the things that I shared? I know for a fact your life is gonna be a hundred times greater. So think about that, okay? Have an amazing day. Sell value, not products and services.