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The Practice Marketing Podcast

Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?

The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.

Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.

Then he founded Practice Promotions, a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.

His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.

All Episodes

The Practice Marketing Podcast

Sell Cash PT Services That Patients Actually Want ($500K in Cash Last Year)

August 11, 2025 • Neil Trickett, PT • Season 6 • Episode 31

It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line?

In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also been a Practice Promotions client since 2017.

Just last year, cash-based services have brought in...

$300K in laser therapy
$200K in revenue in other cash services

Listen to learn how YOU can get started with cash services that patients are EAGER to pay for!

Join Neil on live monthly Zoom workshops!

I'm starting something NEW!

I am hosting monthly "Ultimate PT Marketing" workshops on Zoom, every second Thursday of the month.

This isn't a webinar --- this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc.

The first workshop is THURSDAY, August 14th, at 12:30pm Eastern.

We'll discuss: The Direct-to-Consumer New Patient Workshop: How to Generate Significantly More New Patients Online Without Relying on Referrals.

I don't expect it to be a ton of people, but I'm looking for like-minded clinic owners trying to grow.

About Our Guest: Tony Cere, PT

Tony Cere co-founded Kinetix Physical Therapy with his wife Melissa in 2008 with a mission to do things differently.

Now, it’s grown to two locations, 24 employees, and Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results.

His bold approach has helped Kinetix grow fast, stand out from the crowd, and stay strong no matter what insurance does. He’s also been a Practice Promotions client since 2017.