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The Practice Marketing Podcast
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?
The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.
Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.
Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.
His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
The Practice Marketing Podcast
Building the Next 100 Years of PT w/ Dr. Kyle Covington, President of the APTA
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
What does the future of physical therapy actually look like — and who's fighting to shape it?
In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the clinic, the classroom, and on Capitol Hill. Now, as APTA president, he's locked in on one mission: positioning physical therapy for the next 100 years.
We get into the big questions — the ones that matter if you're a practice owner, a clinician, or anyone who cares about where this profession is headed.
We cover:
- Why Kyle believes we're at a true "inflection point" for PT — and what's at stake if we don't get it right
- The biggest threats facing outpatient PT right now: reimbursement, workforce, and how the profession positions itself
- How expanding autonomy and direct access could reshape the PT's role in the broader healthcare system
- The future of private practice and what the APTA is doing to support independent owners over corporate consolidation
- Why PT has historically struggled to market itself — and what needs to change at scale
- The rise of hybrid and cash-based models: temporary trend or permanent shift?
- What needs to happen to solve the staffing crisis — and whether a tiered credentialing system could help get more professionals into the field faster
- How "a place where everyone belongs" isn't just a values statement — it's a growth strategy for clinics
If you've ever wondered whether the profession's best days are ahead of it, this conversation will give you a lot to think about — and a lot to be optimistic about.