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The Practice Marketing Podcast
Are you a Physical Therapy business owner who wants to GROW your clinic...but you feel like you lack the time or business training to reach your potential?
The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing Physical Therapy clinics so you can learn from their wins and power your patient growth in 1 hour or less.
Host Neil Trickett, PT grew his physical therapy business into a 7-figure thriving business before he exited successfully in 2010.
Then he founded Practice Promotions (www.practicepromotions.net), a 7-figure marketing agency that has helped thousands of physical therapy, chiropractic, physiotherapy, rehab, and private practices over the last 14 years to thrive in the U.S. and Canadian markets.
His passion is for helping practice owners grow their businesses through effective marketing, empowering them to help the people in their communities, and to have the freedom and lifestyle they want to live.
The Practice Marketing Podcast
7 Marketing Tips to Attract Post-Surgical Patients
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Want more post-surgical rehab patients? Here's how to get them.
With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now.
In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals:
- Dominate Google search with surgery-specific landing pages and targeted SEO
- Run Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"
- Offer prehab content to build trust before patients even have surgery
- Build an email nurture sequence with recovery guides and FAQs to stay top of mind
- Cultivate surgeon referrals with outcome reports and easy referral tools
- Showcase real patient outcomes — timelines, case studies, and video testimonials
- Share athlete return-to-sport milestones on social media to tell compelling recovery stories
Whether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic.
🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads