025 - Researching Social Media

Today I am talking to musicologist and podcaster Annablle Lee. Annabelle’s research focuses on the way social media has influenced the classical music scene and our talk today explores how recent developments in technology has influence the various facets of the classical music industry.

Dr. Annabelle Lee graduated from Royal Holloway, University of London with a PhD in Musicology, funded by the Arts and Humanities Research Council. Her thesis investigated the effects of social media marketing on the music business, with a focus on the classical music sector. Prior to her doctoral studies, she graduated from Durham University with a first class honours degree in Music, and completed the MSt Music (Musicology) from Lady Margaret Hall, University of Oxford. 

For over two years, she worked as a marketing coordinator and manager in London and Gloucester, specialising in social media strategy. She also worked as a freelance flautist and Visiting Tutor in Music at Royal Holloway University. 

Annabelle has published a number of articles based on her PhD research in publications such as Early Music Performer, Musicology Research, Classical Music Magazine and Burstimo, one of the country’s most exciting pop music marketing agencies. Currently, she creates and hosts Talking Classical, a new classical music podcast focused on interviews with leading industry professionals, performers and musicologists (soundcloud.com/talkingclassicalpodcast). With over 10,000 hits across streaming platforms, the podcast reaches listeners in 50 countries and has featured collaborations with the Royal Opera House, Wigmore Hall and WildKat PR. 

SoundCloud: @talkingclassicalpodcast

Facebook: @talkingclassicalpodcast

Twitter: @tc_podcasts

To read more about Annabelle's research, follow this link: http://blogs.exeter.ac.uk/representingclassicalmusic/2019/08/12/are-social-networks-developing-new-audiences-for-classical-music-or-reinforcing-elitism