The Influencer Marketing Lab
The Influencer Marketing Lab
Talking TikTok music with Emma Harman President of Whalar, EMEA
Episode 22 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.
This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.
This week Scott Guthrie is in conversation with Emma Harman, President of Whalar for EMEA. Whalar is a global award-winning technology-powered influencer agency that recently became a badged partner of TikTok.
In this episode we discuss:
- Key advice for brands wanting to build successful and relevant TikTok influencer marketing strategies
- The differences between Instagram creators and TikTok creators
- Why the human-to-human connection of influencer marketing is so successful
- How creativity drives emotion. Emotion drives memory. Memory drives recall. And, recall drives sales.
- And why Emma is on a mission to bring back the jingle.
At the end of the show, Emma also shares her personal long list of influencer marketing-related resources
Check out the Influencer Marketing Lab website for full show notes and related useful links.
👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.
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