The Influencer Marketing Lab

Tom Augenthaler talks B2B influencer marketing

Scott Guthrie Episode 24

Episode 24 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Tom Augenthaler founder of 551 Media LLC and a B2B influencer marketing pioneer.

In this episode we discuss:

  • How B2B Companies can outflank competitors through working with Influencers
  • How R&D departments can work with influencers to see how their products will be used 'in the wild'
  • Some of the decision-making differences between B2C and B2B influencer marketing
  • The importance of integrated marketing communications programmes
  • And we ask - isn't all marketing influence marketing?

Check out the Influencer Marketing Lab website for full show notes and related useful links. 

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

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