Influencer marketing in South Africa with Anne Dolinschek of Nfluential

The Influencer Marketing Lab

Chapters
1:49
Introduction to Anne Dolinschek head of Nfluential a South African strategic influencer marketing agency
3:33
Day in the working life of Anne Dolinschek
5:36
Biggest challenges for influencer marketing in South Africa
7:18
Influencer Fraud
8:44
How South African brands are measuring success through ROI
10:00
South African influencer marketing landscape survey
10:23
1-in-3 influencers fail to sign any contract in a brand collaboration
13:25
Sponsor's message from Tagger
15:43
43% of influencers in South Africa who either don't wait at all or wait only one month before working with competitor brands
17:28
Who 'owns' influencer marketing in South Africa - PR agencies, marketing agencies or influencer marketing platforms and agencies?
20:23
Regulating disclosure on influencer marketing in South Africa
26:26
Influencer marketing trends
30:35
YouTuber MrBeast as the overnight success which took 8 years
The Influencer Marketing Lab
Influencer marketing in South Africa with Anne Dolinschek of Nfluential
Nov 04, 2020 Episode 10
Scott Guthrie

Episode 10 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.

This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.

This week Scott Guthrie is in conversation with Anne Dolinschek who heads-up South African boutique strategic influencer marketing agency Nfluential.

In this episode we discuss:

  • Influencer fraud and celebrity 
  • The maturation process for measuring ROI in South Africa
  • How 1-in-3 influencers in South Africa don't sign any brand collaboration agreement and the potential reputational damage this presents for both brand and creator
  • The 43% of influencers in South Africa who either don't wait at all or wait only one month before working with competitor brands
  • Shift from PR agencies to a hybrid model of specialist influencer marketing agencies working in partnership with generalist PR firms.

👍Check out the Influencer Marketing Lab for full show notes, related useful links and a transcript.

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