My guest today is the managing director of one of the most prominent and fast growing niche perfume brands in the world: Parfums de Marly.
Yvan began his journey with the Parisian brand back in 2009 and the rest is history. Over the past decade, Parfums de Marly has released many successful fragrances including some of ''FragComm's'' favorites and most sought after ''juices''like: Layton, Herod, Carlisle and Pegasus just to name a few.
We're going to discuss Yvan's background pre-Marly, the debacle of name changing that involved their latest release: Greenley as well as, upcoming releases including (Pegasus Exclusif). Yvan will share his thoughts on copying brands (Counterfeit Fragrances), Grey Market and the future of niche perfumery as a whole and what's to come...
Tune-in, listen-up and enjoy!