{"version":"1.0.0","segments":[{"speaker":"Tara Thurber","startTime":7.35,"endTime":9.93,"body":"Hey guys, welcome"},{"speaker":"Tara Thurber","startTime":7.35,"endTime":9.93,"body":"back to Top5 brought to you by"},{"speaker":"Tara Thurber","startTime":9.93,"endTime":13.59,"body":"to DefinedTalent. We are a"},{"speaker":"Tara Thurber","startTime":9.93,"endTime":13.59,"body":"results driven service working"},{"speaker":"Tara Thurber","startTime":13.59,"endTime":16.56,"body":"with clients to connect them"},{"speaker":"Tara Thurber","startTime":13.59,"endTime":16.56,"body":"with quality talent as well as"},{"speaker":"Tara Thurber","startTime":16.56,"endTime":20.61,"body":"working to make an impact within"},{"speaker":"Tara Thurber","startTime":16.56,"endTime":20.61,"body":"the recruiting industry. We talk"},{"speaker":"Tara Thurber","startTime":20.61,"endTime":23.01,"body":"straight about today's"},{"speaker":"Tara Thurber","startTime":20.61,"endTime":23.01,"body":"professional world with real"},{"speaker":"Tara Thurber","startTime":23.01,"endTime":26.61,"body":"world professionals, experts in"},{"speaker":"Tara Thurber","startTime":23.01,"endTime":26.61,"body":"recruitment, job seekers and"},{"speaker":"Tara Thurber","startTime":26.61,"endTime":30.81,"body":"business owners alike. Have a"},{"speaker":"Tara Thurber","startTime":26.61,"endTime":30.81,"body":"question for us. Send it in and"},{"speaker":"Tara Thurber","startTime":30.81,"endTime":35.01,"body":"you might spur our next"},{"speaker":"Tara Thurber","startTime":30.81,"endTime":35.01,"body":"conversation. I'm Tara Thurber,"},{"speaker":"Tara Thurber","startTime":35.01,"endTime":38.34,"body":"Director of Talent Innovation."},{"speaker":"Tara Thurber","startTime":35.01,"endTime":38.34,"body":"And joining me today to discuss"},{"speaker":"Tara Thurber","startTime":38.34,"endTime":42.51,"body":"their Top5 Tips for Thriving"},{"speaker":"Tara Thurber","startTime":38.34,"endTime":42.51,"body":"Business is to DefinedLogics"},{"speaker":"Tara Thurber","startTime":42.51,"endTime":45.78,"body":"Partner, Mike Simon, and"},{"speaker":"Tara Thurber","startTime":42.51,"endTime":45.78,"body":"Business Development Partner,"},{"speaker":"Tara Thurber","startTime":45.78,"endTime":48.33,"body":"Cory Kazar. Hey, guys, how are"},{"speaker":"Tara Thurber","startTime":45.78,"endTime":48.33,"body":"you today?"},{"speaker":"Mike Simon","startTime":49.41,"endTime":51.33,"body":"Hey, Tara, great."},{"speaker":"Mike Simon","startTime":49.41,"endTime":51.33,"body":"How are you?"},{"speaker":"Tara Thurber","startTime":51.72,"endTime":53.49,"body":"Good. Thank you."},{"speaker":"Tara Thurber","startTime":51.72,"endTime":53.49,"body":"Thanks for joining."},{"speaker":"Mike Simon","startTime":53.61,"endTime":55.59,"body":"Right. My pleasure."},{"speaker":"Mike Simon","startTime":53.61,"endTime":55.59,"body":"Thanks for inviting us."},{"speaker":"Cory Kazar","startTime":56.189,"endTime":57.569,"body":"Yes, excited to be"},{"speaker":"Cory Kazar","startTime":56.189,"endTime":57.569,"body":"here."},{"speaker":"Tara Thurber","startTime":58.23,"endTime":61.65,"body":"Awesome. So guys,"},{"speaker":"Tara Thurber","startTime":58.23,"endTime":61.65,"body":"let's just kick this off. Why"},{"speaker":"Tara Thurber","startTime":61.65,"endTime":66.24,"body":"don't we dive in and give us a"},{"speaker":"Tara Thurber","startTime":61.65,"endTime":66.24,"body":"little background on yourselves"},{"speaker":"Tara Thurber","startTime":66.24,"endTime":68.4,"body":"in your personal history with"},{"speaker":"Tara Thurber","startTime":66.24,"endTime":68.4,"body":"DefinedLogic?"},{"speaker":"Mike Simon","startTime":69.92,"endTime":73.25,"body":"Yeah, I'm happy to"},{"speaker":"Mike Simon","startTime":69.92,"endTime":73.25,"body":"go first. So Mike Simon partner"},{"speaker":"Mike Simon","startTime":73.25,"endTime":76.28,"body":"here at DefinedLogic I've been"},{"speaker":"Mike Simon","startTime":73.25,"endTime":76.28,"body":"with DefinedLogic for nine"},{"speaker":"Mike Simon","startTime":76.28,"endTime":81.5,"body":"years, almost nine years now."},{"speaker":"Mike Simon","startTime":76.28,"endTime":81.5,"body":"Ultimately, culminating in being"},{"speaker":"Mike Simon","startTime":81.53,"endTime":86.36,"body":"a partner, one of the owners of"},{"speaker":"Mike Simon","startTime":81.53,"endTime":86.36,"body":"DefinedLogic. And I started nine"},{"speaker":"Mike Simon","startTime":86.36,"endTime":91.55,"body":"years ago, after being a CIO for"},{"speaker":"Mike Simon","startTime":86.36,"endTime":91.55,"body":"a large logistics company and"},{"speaker":"Mike Simon","startTime":91.55,"endTime":94.91,"body":"ever after having worked for IBM"},{"speaker":"Mike Simon","startTime":91.55,"endTime":94.91,"body":"for many years, really looking"},{"speaker":"Mike Simon","startTime":94.91,"endTime":99.35,"body":"to get back to core consulting,"},{"speaker":"Mike Simon","startTime":94.91,"endTime":99.35,"body":"meaning, doing great work for"},{"speaker":"Mike Simon","startTime":99.35,"endTime":104.39,"body":"clients, being very close to the"},{"speaker":"Mike Simon","startTime":99.35,"endTime":104.39,"body":"value proposition for clients."},{"speaker":"Mike Simon","startTime":104.66,"endTime":108.77,"body":"And consulting at that time is"},{"speaker":"Mike Simon","startTime":104.66,"endTime":108.77,"body":"really, you know, it's a great"},{"speaker":"Mike Simon","startTime":108.77,"endTime":112.64,"body":"way to be able to do that. So"},{"speaker":"Mike Simon","startTime":108.77,"endTime":112.64,"body":"when I joined DefinedLogic, that"},{"speaker":"Mike Simon","startTime":112.64,"endTime":116.45,"body":"was my my mission to you know,"},{"speaker":"Mike Simon","startTime":112.64,"endTime":116.45,"body":"sort of start a principle"},{"speaker":"Mike Simon","startTime":116.45,"endTime":120.65,"body":"consulting practice, which we"},{"speaker":"Mike Simon","startTime":116.45,"endTime":120.65,"body":"did for still do today, frankly."},{"speaker":"Mike Simon","startTime":121.7,"endTime":123.35,"body":"But that's a little bit of my"},{"speaker":"Mike Simon","startTime":121.7,"endTime":123.35,"body":"history with DefinedLogic."},{"speaker":"Cory Kazar","startTime":125.51,"endTime":128.0,"body":"Yeah, I've actually"},{"speaker":"Cory Kazar","startTime":125.51,"endTime":128.0,"body":"actually been in DefinedLogic"},{"speaker":"Cory Kazar","startTime":128.0,"endTime":131.09,"body":"going on 10 years, a little bit"},{"speaker":"Cory Kazar","startTime":128.0,"endTime":131.09,"body":"more senior than Mike in that"},{"speaker":"Cory Kazar","startTime":131.09,"endTime":135.68,"body":"regards. A lot less senior when"},{"speaker":"Cory Kazar","startTime":131.09,"endTime":135.68,"body":"it comes to age, but who's"},{"speaker":"Cory Kazar","startTime":135.68,"endTime":136.04,"body":"counting?"},{"speaker":"Mike Simon","startTime":138.2,"endTime":139.37,"body":"Is this a comedy"},{"speaker":"Mike Simon","startTime":138.2,"endTime":139.37,"body":"show?"},{"speaker":"Cory Kazar","startTime":143.25,"endTime":146.1,"body":"Actually, prior to"},{"speaker":"Cory Kazar","startTime":143.25,"endTime":146.1,"body":"DefinedLogic, I was working at a"},{"speaker":"Cory Kazar","startTime":146.1,"endTime":148.77,"body":"Fintech startup in New York had"},{"speaker":"Cory Kazar","startTime":146.1,"endTime":148.77,"body":"an opportunity that came along,"},{"speaker":"Cory Kazar","startTime":149.01,"endTime":154.05,"body":"living in New Jersey at the"},{"speaker":"Cory Kazar","startTime":149.01,"endTime":154.05,"body":"time, of a small consulting IT"},{"speaker":"Cory Kazar","startTime":154.05,"endTime":158.76,"body":"consulting firm at that time,"},{"speaker":"Cory Kazar","startTime":154.05,"endTime":158.76,"body":"looking to, to add to their"},{"speaker":"Cory Kazar","startTime":158.76,"endTime":161.19,"body":"sales team came on board,"},{"speaker":"Cory Kazar","startTime":158.76,"endTime":161.19,"body":"thought it was a great"},{"speaker":"Cory Kazar","startTime":161.19,"endTime":164.25,"body":"opportunity to stop commuting to"},{"speaker":"Cory Kazar","startTime":161.19,"endTime":164.25,"body":"New York, and I ended up falling"},{"speaker":"Cory Kazar","startTime":164.25,"endTime":166.44,"body":"in love with the company and"},{"speaker":"Cory Kazar","startTime":164.25,"endTime":166.44,"body":"everything about it. And here I"},{"speaker":"Cory Kazar","startTime":166.44,"endTime":170.13,"body":"am a decade later, new"},{"speaker":"Cory Kazar","startTime":166.44,"endTime":170.13,"body":"leadership through through Mike"},{"speaker":"Cory Kazar","startTime":170.13,"endTime":171.75,"body":"Simon and loving every minute of"},{"speaker":"Cory Kazar","startTime":170.13,"endTime":171.75,"body":"it."},{"speaker":"Tara Thurber","startTime":173.12,"endTime":176.0,"body":"Awesome, so great"},{"speaker":"Tara Thurber","startTime":173.12,"endTime":176.0,"body":"to hear just a little bit of"},{"speaker":"Tara Thurber","startTime":176.0,"endTime":179.57,"body":"that background. And now for the"},{"speaker":"Tara Thurber","startTime":176.0,"endTime":179.57,"body":"two of you, what did you see and"},{"speaker":"Tara Thurber","startTime":179.6,"endTime":185.03,"body":"DefinedLogic that really made"},{"speaker":"Tara Thurber","startTime":179.6,"endTime":185.03,"body":"you both want to transition the"},{"speaker":"Tara Thurber","startTime":185.03,"endTime":189.53,"body":"company from the traditional"},{"speaker":"Tara Thurber","startTime":185.03,"endTime":189.53,"body":"consulting firm that started to"},{"speaker":"Tara Thurber","startTime":189.53,"endTime":193.04,"body":"DefinedLogic into a digital"},{"speaker":"Tara Thurber","startTime":189.53,"endTime":193.04,"body":"product agency?"},{"speaker":"Mike Simon","startTime":194.5,"endTime":196.33,"body":"I guess for me, it"},{"speaker":"Mike Simon","startTime":194.5,"endTime":196.33,"body":"was a couple things. And it"},{"speaker":"Mike Simon","startTime":196.33,"endTime":200.71,"body":"sounds a little cliche, but you"},{"speaker":"Mike Simon","startTime":196.33,"endTime":200.71,"body":"know, the first thing is, is the"},{"speaker":"Mike Simon","startTime":200.71,"endTime":205.24,"body":"people you know, what I"},{"speaker":"Mike Simon","startTime":200.71,"endTime":205.24,"body":"witnessed during my time as a"},{"speaker":"Mike Simon","startTime":205.24,"endTime":210.04,"body":"consultant is that we worked on"},{"speaker":"Mike Simon","startTime":205.24,"endTime":210.04,"body":"a variety of projects. But no"},{"speaker":"Mike Simon","startTime":210.04,"endTime":214.69,"body":"matter what we worked on, the"},{"speaker":"Mike Simon","startTime":210.04,"endTime":214.69,"body":"delivery quality was first rate."},{"speaker":"Mike Simon","startTime":215.47,"endTime":218.35,"body":"Absolutely amazing, you know,"},{"speaker":"Mike Simon","startTime":215.47,"endTime":218.35,"body":"satisfied customers satisfied"},{"speaker":"Mike Simon","startTime":218.35,"endTime":222.58,"body":"employees. Phenomenally good"},{"speaker":"Mike Simon","startTime":218.35,"endTime":222.58,"body":"quality work. But what we also"},{"speaker":"Mike Simon","startTime":222.58,"endTime":226.03,"body":"noticed is that, you know, the"},{"speaker":"Mike Simon","startTime":222.58,"endTime":226.03,"body":"world the world was changing."},{"speaker":"Mike Simon","startTime":226.3,"endTime":231.28,"body":"And we saw more and more"},{"speaker":"Mike Simon","startTime":226.3,"endTime":231.28,"body":"customers shifting towards more"},{"speaker":"Mike Simon","startTime":231.28,"endTime":235.63,"body":"and more platform centric"},{"speaker":"Mike Simon","startTime":231.28,"endTime":235.63,"body":"solutions, whether that's CRM"},{"speaker":"Mike Simon","startTime":235.63,"endTime":239.44,"body":"through Salesforce and a"},{"speaker":"Mike Simon","startTime":235.63,"endTime":239.44,"body":"HubSpot, for example, and"},{"speaker":"Mike Simon","startTime":239.44,"endTime":242.02,"body":"service related things that we"},{"speaker":"Mike Simon","startTime":239.44,"endTime":242.02,"body":"now see around that, whether"},{"speaker":"Mike Simon","startTime":242.02,"endTime":244.87,"body":"it's marketing, automation"},{"speaker":"Mike Simon","startTime":242.02,"endTime":244.87,"body":"platforms, development"},{"speaker":"Mike Simon","startTime":244.87,"endTime":249.19,"body":"platforms, we saw less and less,"},{"speaker":"Mike Simon","startTime":244.87,"endTime":249.19,"body":"you know, sort of custom"},{"speaker":"Mike Simon","startTime":249.19,"endTime":254.26,"body":"development work being done on"},{"speaker":"Mike Simon","startTime":249.19,"endTime":254.26,"body":"premise versus solution based,"},{"speaker":"Mike Simon","startTime":254.26,"endTime":257.5,"body":"platform based solutions, I"},{"speaker":"Mike Simon","startTime":254.26,"endTime":257.5,"body":"should say, where they're"},{"speaker":"Mike Simon","startTime":257.5,"endTime":260.77,"body":"leaning into the investment that"},{"speaker":"Mike Simon","startTime":257.5,"endTime":260.77,"body":"someone else has made in those"},{"speaker":"Mike Simon","startTime":260.77,"endTime":265.45,"body":"platforms for speed to market"},{"speaker":"Mike Simon","startTime":260.77,"endTime":265.45,"body":"for maintainability for op-x"},{"speaker":"Mike Simon","startTime":265.45,"endTime":271.09,"body":"versus cap-x, and so forth. So"},{"speaker":"Mike Simon","startTime":265.45,"endTime":271.09,"body":"recognizing that trend, we said"},{"speaker":"Mike Simon","startTime":271.09,"endTime":274.87,"body":"to ourselves, hey, we need to"},{"speaker":"Mike Simon","startTime":271.09,"endTime":274.87,"body":"lean into it, right? We need to"},{"speaker":"Mike Simon","startTime":274.87,"endTime":278.41,"body":"sort of follow where we're where"},{"speaker":"Mike Simon","startTime":274.87,"endTime":278.41,"body":"our clients are going. But in"},{"speaker":"Mike Simon","startTime":278.41,"endTime":282.88,"body":"studying what it would be what's"},{"speaker":"Mike Simon","startTime":278.41,"endTime":282.88,"body":"necessary for us from a services"},{"speaker":"Mike Simon","startTime":282.88,"endTime":286.12,"body":"perspective, to ensure our"},{"speaker":"Mike Simon","startTime":282.88,"endTime":286.12,"body":"clients can be successful with"},{"speaker":"Mike Simon","startTime":286.15,"endTime":289.36,"body":"with what they're looking to do,"},{"speaker":"Mike Simon","startTime":286.15,"endTime":289.36,"body":"that really sort of started our"},{"speaker":"Mike Simon","startTime":289.36,"endTime":295.18,"body":"pivot as a relates to what we do"},{"speaker":"Mike Simon","startTime":289.36,"endTime":295.18,"body":"as DefinedLogic today. So you"},{"speaker":"Mike Simon","startTime":295.18,"endTime":299.89,"body":"know, pre packaged services, if"},{"speaker":"Mike Simon","startTime":295.18,"endTime":299.89,"body":"you will privatize services, if"},{"speaker":"Mike Simon","startTime":299.89,"endTime":304.72,"body":"you, but all in line with what's"},{"speaker":"Mike Simon","startTime":299.89,"endTime":304.72,"body":"necessary for clients to be"},{"speaker":"Mike Simon","startTime":304.72,"endTime":309.22,"body":"successful with the platform"},{"speaker":"Mike Simon","startTime":304.72,"endTime":309.22,"body":"implementations that they're"},{"speaker":"Mike Simon","startTime":309.22,"endTime":311.35,"body":"looking to do. And with the"},{"speaker":"Mike Simon","startTime":309.22,"endTime":311.35,"body":"initiatives around those, like"},{"speaker":"Mike Simon","startTime":311.35,"endTime":313.75,"body":"marketing strategies, and sales"},{"speaker":"Mike Simon","startTime":311.35,"endTime":313.75,"body":"strategies, and so forth."},{"speaker":"Cory Kazar","startTime":315.299,"endTime":317.399,"body":"A lot of it comes"},{"speaker":"Cory Kazar","startTime":315.299,"endTime":317.399,"body":"down to passion to at the end of"},{"speaker":"Cory Kazar","startTime":317.399,"endTime":321.089,"body":"the day, I think our pivot to a"},{"speaker":"Cory Kazar","startTime":317.399,"endTime":321.089,"body":"digital product agency allowed"},{"speaker":"Cory Kazar","startTime":321.419,"endTime":324.029,"body":"our people to be more passionate"},{"speaker":"Cory Kazar","startTime":321.419,"endTime":324.029,"body":"about what they're delivering,"},{"speaker":"Cory Kazar","startTime":324.029,"endTime":327.719,"body":"because of the ownership of the"},{"speaker":"Cory Kazar","startTime":324.029,"endTime":327.719,"body":"product, from beginning to end"},{"speaker":"Cory Kazar","startTime":327.719,"endTime":329.819,"body":"and seeing it fully through"},{"speaker":"Cory Kazar","startTime":327.719,"endTime":329.819,"body":"where you don't necessarily"},{"speaker":"Cory Kazar","startTime":329.819,"endTime":331.559,"body":"always see that from the"},{"speaker":"Cory Kazar","startTime":329.819,"endTime":331.559,"body":"consulting side, as you're"},{"speaker":"Cory Kazar","startTime":331.679,"endTime":334.889,"body":"putting the pieces of a project"},{"speaker":"Cory Kazar","startTime":331.679,"endTime":334.889,"body":"that's owned by an organization"},{"speaker":"Cory Kazar","startTime":335.039,"endTime":337.589,"body":"and managed by an organization,"},{"speaker":"Cory Kazar","startTime":335.039,"endTime":337.589,"body":"we're now we're being brought in"},{"speaker":"Cory Kazar","startTime":337.799,"endTime":340.679,"body":"as a true partner to work"},{"speaker":"Cory Kazar","startTime":337.799,"endTime":340.679,"body":"alongside these organizations to"},{"speaker":"Cory Kazar","startTime":340.679,"endTime":343.949,"body":"make sure that we are"},{"speaker":"Cory Kazar","startTime":340.679,"endTime":343.949,"body":"implementing and developing and"},{"speaker":"Cory Kazar","startTime":343.949,"endTime":346.889,"body":"creating a product that makes"},{"speaker":"Cory Kazar","startTime":343.949,"endTime":346.889,"body":"sense for them in their company."},{"speaker":"Tara Thurber","startTime":346.0,"endTime":352.09,"body":"I love that. And I"},{"speaker":"Tara Thurber","startTime":346.0,"endTime":352.09,"body":"like the I like where you were"},{"speaker":"Tara Thurber","startTime":352.12,"endTime":357.88,"body":"exploring the ownership and then"},{"speaker":"Tara Thurber","startTime":352.12,"endTime":357.88,"body":"coming in as as being more of a"},{"speaker":"Tara Thurber","startTime":357.88,"endTime":360.85,"body":"fully rounded partnership"},{"speaker":"Tara Thurber","startTime":357.88,"endTime":360.85,"body":"almost."},{"speaker":"Mike Simon","startTime":360.91,"endTime":361.21,"body":"Yeah."},{"speaker":"Tara Thurber","startTime":361.96,"endTime":365.2,"body":"You know, for for"},{"speaker":"Tara Thurber","startTime":361.96,"endTime":365.2,"body":"our listeners out there. Can"},{"speaker":"Tara Thurber","startTime":365.2,"endTime":369.52,"body":"either of you define what a"},{"speaker":"Tara Thurber","startTime":365.2,"endTime":369.52,"body":"digital product agency is?"},{"speaker":"Mike Simon","startTime":369.6,"endTime":374.52,"body":"Yeah, we, we"},{"speaker":"Mike Simon","startTime":369.6,"endTime":374.52,"body":"recognized in working with our"},{"speaker":"Mike Simon","startTime":374.52,"endTime":378.6,"body":"clients, but there are lots of"},{"speaker":"Mike Simon","startTime":374.52,"endTime":378.6,"body":"different types of agencies out"},{"speaker":"Mike Simon","startTime":378.6,"endTime":382.53,"body":"there. They're brand agencies,"},{"speaker":"Mike Simon","startTime":378.6,"endTime":382.53,"body":"marketing agencies, advertising"},{"speaker":"Mike Simon","startTime":382.53,"endTime":387.24,"body":"agencies, media agencies, etc."},{"speaker":"Mike Simon","startTime":382.53,"endTime":387.24,"body":"talent agencies, even"},{"speaker":"Mike Simon","startTime":388.35,"endTime":391.95,"body":"oftentimes, what we'll see is a"},{"speaker":"Mike Simon","startTime":388.35,"endTime":391.95,"body":"given client is using multiple"},{"speaker":"Mike Simon","startTime":391.95,"endTime":396.99,"body":"agencies at the same time, for"},{"speaker":"Mike Simon","startTime":391.95,"endTime":396.99,"body":"a, you know, an integrated"},{"speaker":"Mike Simon","startTime":396.99,"endTime":401.4,"body":"purpose. But what they see is"},{"speaker":"Mike Simon","startTime":396.99,"endTime":401.4,"body":"that those agencies are not"},{"speaker":"Mike Simon","startTime":401.4,"endTime":403.95,"body":"integrated. They're separate"},{"speaker":"Mike Simon","startTime":401.4,"endTime":403.95,"body":"companies that have separate"},{"speaker":"Mike Simon","startTime":403.95,"endTime":407.88,"body":"objectives, trying to glue all"},{"speaker":"Mike Simon","startTime":403.95,"endTime":407.88,"body":"that together, comes with its"},{"speaker":"Mike Simon","startTime":407.88,"endTime":412.53,"body":"own challenges, dissatisfied"},{"speaker":"Mike Simon","startTime":407.88,"endTime":412.53,"body":"clients as a result. And so what"},{"speaker":"Mike Simon","startTime":412.53,"endTime":417.48,"body":"we concluded is that, you know,"},{"speaker":"Mike Simon","startTime":412.53,"endTime":417.48,"body":"a, we wanted to not compete with"},{"speaker":"Mike Simon","startTime":417.48,"endTime":420.72,"body":"others who are not really our"},{"speaker":"Mike Simon","startTime":417.48,"endTime":420.72,"body":"competitors, right? And what"},{"speaker":"Mike Simon","startTime":420.72,"endTime":424.68,"body":"does that mean? And then also,"},{"speaker":"Mike Simon","startTime":420.72,"endTime":424.68,"body":"you know, sort of carve out a"},{"speaker":"Mike Simon","startTime":424.95,"endTime":427.92,"body":"name for ourselves or category"},{"speaker":"Mike Simon","startTime":424.95,"endTime":427.92,"body":"for ourselves, I should say,"},{"speaker":"Mike Simon","startTime":428.22,"endTime":431.19,"body":"that we can, that we could we"},{"speaker":"Mike Simon","startTime":428.22,"endTime":431.19,"body":"could own. So digital product"},{"speaker":"Mike Simon","startTime":431.19,"endTime":434.13,"body":"agency product is at the center"},{"speaker":"Mike Simon","startTime":431.19,"endTime":434.13,"body":"of that, meaning the"},{"speaker":"Mike Simon","startTime":434.13,"endTime":438.3,"body":"engineering, the implementation,"},{"speaker":"Mike Simon","startTime":434.13,"endTime":438.3,"body":"the technical smarts around"},{"speaker":"Mike Simon","startTime":438.3,"endTime":443.52,"body":"that, the investment results,"},{"speaker":"Mike Simon","startTime":438.3,"endTime":443.52,"body":"the returns around that. And so"},{"speaker":"Mike Simon","startTime":443.52,"endTime":446.25,"body":"while we do everything that I"},{"speaker":"Mike Simon","startTime":443.52,"endTime":446.25,"body":"mentioned, we do brand, we do"},{"speaker":"Mike Simon","startTime":446.25,"endTime":450.27,"body":"marketing, we do sales, we do"},{"speaker":"Mike Simon","startTime":446.25,"endTime":450.27,"body":"advertising, we do creative, we"},{"speaker":"Mike Simon","startTime":450.27,"endTime":453.36,"body":"do analytics, we do all of those"},{"speaker":"Mike Simon","startTime":450.27,"endTime":453.36,"body":"things that multiple agencies"},{"speaker":"Mike Simon","startTime":453.36,"endTime":457.05,"body":"would otherwise do. But we do so"},{"speaker":"Mike Simon","startTime":453.36,"endTime":457.05,"body":"in the context of the core thing"},{"speaker":"Mike Simon","startTime":457.05,"endTime":460.47,"body":"that our clients are looking to,"},{"speaker":"Mike Simon","startTime":457.05,"endTime":460.47,"body":"to implement, which is a digital"},{"speaker":"Mike Simon","startTime":460.47,"endTime":464.79,"body":"product, to help them engage"},{"speaker":"Mike Simon","startTime":460.47,"endTime":464.79,"body":"with customers, with partners"},{"speaker":"Mike Simon","startTime":464.79,"endTime":468.3,"body":"with employees, to drive"},{"speaker":"Mike Simon","startTime":464.79,"endTime":468.3,"body":"measurable results in the"},{"speaker":"Mike Simon","startTime":468.3,"endTime":473.07,"body":"marketplace, etc. So that's what"},{"speaker":"Mike Simon","startTime":468.3,"endTime":473.07,"body":"makes us a digital product"},{"speaker":"Mike Simon","startTime":473.07,"endTime":475.83,"body":"agency. That's what makes us"},{"speaker":"Mike Simon","startTime":473.07,"endTime":475.83,"body":"unique from what we hear from"},{"speaker":"Mike Simon","startTime":475.83,"endTime":478.89,"body":"our clients and our partners."},{"speaker":"Mike Simon","startTime":475.83,"endTime":478.89,"body":"There's nobody else out there"},{"speaker":"Mike Simon","startTime":478.89,"endTime":481.86,"body":"that thinks like you guys do"},{"speaker":"Mike Simon","startTime":478.89,"endTime":481.86,"body":"that talks like you guys do,"},{"speaker":"Mike Simon","startTime":482.16,"endTime":486.33,"body":"that has the breadth of"},{"speaker":"Mike Simon","startTime":482.16,"endTime":486.33,"body":"capability that you guys have to"},{"speaker":"Mike Simon","startTime":486.33,"endTime":488.85,"body":"really be, you know, it's"},{"speaker":"Mike Simon","startTime":486.33,"endTime":488.85,"body":"cliche, but really be sort of a"},{"speaker":"Mike Simon","startTime":488.85,"endTime":492.3,"body":"one stop shop for everything"},{"speaker":"Mike Simon","startTime":488.85,"endTime":492.3,"body":"that they need to do in the"},{"speaker":"Mike Simon","startTime":492.3,"endTime":494.79,"body":"measurable success of their"},{"speaker":"Mike Simon","startTime":492.3,"endTime":494.79,"body":"digital initiatives."},{"speaker":"Tara Thurber","startTime":497.66,"endTime":500.12,"body":"That kind of goes"},{"speaker":"Tara Thurber","startTime":497.66,"endTime":500.12,"body":"into my next question of how"},{"speaker":"Tara Thurber","startTime":500.12,"endTime":504.32,"body":"does DefinedLogic stand out in"},{"speaker":"Tara Thurber","startTime":500.12,"endTime":504.32,"body":"the crowd? All these added?"},{"speaker":"Tara Thurber","startTime":504.32,"endTime":506.81,"body":"Certainly not, I guess we"},{"speaker":"Tara Thurber","startTime":504.32,"endTime":506.81,"body":"wouldn't call them added"},{"speaker":"Tara Thurber","startTime":506.81,"endTime":510.98,"body":"services. But it's that one stop"},{"speaker":"Tara Thurber","startTime":506.81,"endTime":510.98,"body":"shop, including talent services"},{"speaker":"Tara Thurber","startTime":510.98,"endTime":516.11,"body":"in there to, you know, as"},{"speaker":"Tara Thurber","startTime":510.98,"endTime":516.11,"body":"leaders, what is the market,"},{"speaker":"Tara Thurber","startTime":516.11,"endTime":520.31,"body":"like, out there for"},{"speaker":"Tara Thurber","startTime":516.11,"endTime":520.31,"body":"DefinedLogic? And how are we"},{"speaker":"Tara Thurber","startTime":520.31,"endTime":524.18,"body":"standing out? I mean, if we're,"},{"speaker":"Tara Thurber","startTime":520.31,"endTime":524.18,"body":"if DefinedLogic is really its"},{"speaker":"Tara Thurber","startTime":524.18,"endTime":531.71,"body":"own place. Are we standing out"},{"speaker":"Tara Thurber","startTime":524.18,"endTime":531.71,"body":"differently in the market today?"},{"speaker":"Tara Thurber","startTime":531.74,"endTime":538.82,"body":"Or is it really the soul? Let's"},{"speaker":"Tara Thurber","startTime":531.74,"endTime":538.82,"body":"start I'm looking for the soul"},{"speaker":"Tara Thurber","startTime":538.82,"endTime":542.39,"body":"landing for DefinedLogic. And"},{"speaker":"Tara Thurber","startTime":538.82,"endTime":542.39,"body":"then we get to kind of keep"},{"speaker":"Tara Thurber","startTime":542.39,"endTime":543.44,"body":"exploring that."},{"speaker":"Mike Simon","startTime":543.87,"endTime":547.92,"body":"Yeah, I mean, we are"},{"speaker":"Mike Simon","startTime":543.87,"endTime":547.92,"body":"we are we're, we're finding that"},{"speaker":"Mike Simon","startTime":547.92,"endTime":550.71,"body":"we're differentiated without"},{"speaker":"Mike Simon","startTime":547.92,"endTime":550.71,"body":"trying to be differentiated."},{"speaker":"Tara Thurber","startTime":550.77,"endTime":551.31,"body":"Yeah."},{"speaker":"Mike Simon","startTime":551.46,"endTime":554.4,"body":"You know, so for"},{"speaker":"Mike Simon","startTime":551.46,"endTime":554.4,"body":"example, when we engage with"},{"speaker":"Mike Simon","startTime":554.4,"endTime":558.27,"body":"clients, or with our partners,"},{"speaker":"Mike Simon","startTime":554.4,"endTime":558.27,"body":"Salesforce, HubSpot, and so"},{"speaker":"Mike Simon","startTime":558.27,"endTime":563.07,"body":"forth, how it is that we"},{"speaker":"Mike Simon","startTime":558.27,"endTime":563.07,"body":"initially engage with them and"},{"speaker":"Mike Simon","startTime":563.07,"endTime":567.6,"body":"with our clients, is already"},{"speaker":"Mike Simon","startTime":563.07,"endTime":567.6,"body":"differentiated for them. And we"},{"speaker":"Mike Simon","startTime":567.6,"endTime":571.38,"body":"hear that we hear that from them"},{"speaker":"Mike Simon","startTime":567.6,"endTime":571.38,"body":"all the time. So for example, we"},{"speaker":"Mike Simon","startTime":571.38,"endTime":575.13,"body":"start with an experience"},{"speaker":"Mike Simon","startTime":571.38,"endTime":575.13,"body":"discovery workshop. And it's"},{"speaker":"Mike Simon","startTime":575.13,"endTime":579.24,"body":"kind of our crutch, if you will,"},{"speaker":"Mike Simon","startTime":575.13,"endTime":579.24,"body":"for learning about in a visual"},{"speaker":"Mike Simon","startTime":579.24,"endTime":581.91,"body":"way in a collaborative way. What"},{"speaker":"Mike Simon","startTime":579.24,"endTime":581.91,"body":"it is that the clients trying to"},{"speaker":"Mike Simon","startTime":581.91,"endTime":586.68,"body":"achieve, will facilitate in"},{"speaker":"Mike Simon","startTime":581.91,"endTime":586.68,"body":"these days, a digital blank"},{"speaker":"Mike Simon","startTime":586.68,"endTime":590.91,"body":"canvas, a blank whiteboard,"},{"speaker":"Mike Simon","startTime":586.68,"endTime":590.91,"body":"relative to experience and what"},{"speaker":"Mike Simon","startTime":590.91,"endTime":594.06,"body":"it is that the client is trying"},{"speaker":"Mike Simon","startTime":590.91,"endTime":594.06,"body":"to accomplish from an experience"},{"speaker":"Mike Simon","startTime":594.06,"endTime":597.3,"body":"standpoint and just, you know,"},{"speaker":"Mike Simon","startTime":594.06,"endTime":597.3,"body":"kind of always centering"},{"speaker":"Mike Simon","startTime":597.3,"endTime":599.79,"body":"ourselves back on that"},{"speaker":"Mike Simon","startTime":597.3,"endTime":599.79,"body":"particular objective in that"},{"speaker":"Mike Simon","startTime":599.79,"endTime":603.18,"body":"position. In the language, so"},{"speaker":"Mike Simon","startTime":599.79,"endTime":603.18,"body":"experience every touchpoint your"},{"speaker":"Mike Simon","startTime":603.18,"endTime":606.21,"body":"client is going to go through."},{"speaker":"Mike Simon","startTime":603.18,"endTime":606.21,"body":"How's that touch point being"},{"speaker":"Mike Simon","startTime":606.21,"endTime":609.39,"body":"delivered today in the future?"},{"speaker":"Mike Simon","startTime":606.21,"endTime":609.39,"body":"How do we measure the value of"},{"speaker":"Mike Simon","startTime":609.39,"endTime":614.19,"body":"that touch point? How do we"},{"speaker":"Mike Simon","startTime":609.39,"endTime":614.19,"body":"assess the your current ability"},{"speaker":"Mike Simon","startTime":614.19,"endTime":617.04,"body":"to deliver on that touch point,"},{"speaker":"Mike Simon","startTime":614.19,"endTime":617.04,"body":"you know, your, your, your"},{"speaker":"Mike Simon","startTime":617.04,"endTime":621.12,"body":"current mechanisms versus your"},{"speaker":"Mike Simon","startTime":617.04,"endTime":621.12,"body":"aspirational mechanisms. And"},{"speaker":"Mike Simon","startTime":621.24,"endTime":624.42,"body":"when we do that, it naturally"},{"speaker":"Mike Simon","startTime":621.24,"endTime":624.42,"body":"brings forward the brand,"},{"speaker":"Mike Simon","startTime":625.02,"endTime":629.97,"body":"content, and creative and"},{"speaker":"Mike Simon","startTime":625.02,"endTime":629.97,"body":"engineering and analytics on"},{"speaker":"Mike Simon","startTime":629.97,"endTime":633.75,"body":"everything necessary to deliver"},{"speaker":"Mike Simon","startTime":629.97,"endTime":633.75,"body":"on that experience roadmap, if"},{"speaker":"Mike Simon","startTime":633.75,"endTime":638.07,"body":"you will. And by virtue of that,"},{"speaker":"Mike Simon","startTime":633.75,"endTime":638.07,"body":"we're already touching on what"},{"speaker":"Mike Simon","startTime":638.07,"endTime":640.44,"body":"all you know, what multiple"},{"speaker":"Mike Simon","startTime":638.07,"endTime":640.44,"body":"agencies would otherwise be"},{"speaker":"Mike Simon","startTime":640.44,"endTime":644.04,"body":"touching upon. But in a way"},{"speaker":"Mike Simon","startTime":640.44,"endTime":644.04,"body":"that's different in a way that's"},{"speaker":"Mike Simon","startTime":644.04,"endTime":647.34,"body":"integrated around the customer."},{"speaker":"Mike Simon","startTime":644.04,"endTime":647.34,"body":"And, again, that sounds cliche"},{"speaker":"Mike Simon","startTime":647.34,"endTime":651.18,"body":"in and of itself, as well. But"},{"speaker":"Mike Simon","startTime":647.34,"endTime":651.18,"body":"when we, when we focus solely on"},{"speaker":"Mike Simon","startTime":651.18,"endTime":654.03,"body":"what it is that you're trying to"},{"speaker":"Mike Simon","startTime":651.18,"endTime":654.03,"body":"achieve for your customers and"},{"speaker":"Mike Simon","startTime":654.03,"endTime":657.84,"body":"their experience today and"},{"speaker":"Mike Simon","startTime":654.03,"endTime":657.84,"body":"future, then, you know, I would"},{"speaker":"Mike Simon","startTime":657.84,"endTime":661.5,"body":"say the rest of it sort of takes"},{"speaker":"Mike Simon","startTime":657.84,"endTime":661.5,"body":"care of itself, as it relates to"},{"speaker":"Mike Simon","startTime":661.65,"endTime":664.14,"body":"the clients conclusion, but I"},{"speaker":"Mike Simon","startTime":661.65,"endTime":664.14,"body":"can do all of this with one"},{"speaker":"Mike Simon","startTime":664.14,"endTime":666.63,"body":"partner, I don't need to have"},{"speaker":"Mike Simon","startTime":664.14,"endTime":666.63,"body":"five different partners to make"},{"speaker":"Mike Simon","startTime":666.63,"endTime":667.14,"body":"that happen."},{"speaker":"Cory Kazar","startTime":667.66,"endTime":669.97,"body":"And we're uniquely"},{"speaker":"Cory Kazar","startTime":667.66,"endTime":669.97,"body":"positioned from a size and"},{"speaker":"Cory Kazar","startTime":669.97,"endTime":674.71,"body":"capability standpoint to still"},{"speaker":"Cory Kazar","startTime":669.97,"endTime":674.71,"body":"be boutique  from a relationship"},{"speaker":"Cory Kazar","startTime":674.71,"endTime":677.35,"body":"standpoint, but enterprise from"},{"speaker":"Cory Kazar","startTime":674.71,"endTime":677.35,"body":"a delivery standpoint, working"},{"speaker":"Cory Kazar","startTime":677.35,"endTime":679.81,"body":"with enterprise clients across"},{"speaker":"Cory Kazar","startTime":677.35,"endTime":679.81,"body":"the board, from some of the"},{"speaker":"Cory Kazar","startTime":679.81,"endTime":684.79,"body":"largest pharmaceutical companies"},{"speaker":"Cory Kazar","startTime":679.81,"endTime":684.79,"body":"and fortune 500 to startups, but"},{"speaker":"Cory Kazar","startTime":684.79,"endTime":687.1,"body":"we can still bring that"},{"speaker":"Cory Kazar","startTime":684.79,"endTime":687.1,"body":"boutique, I know you, you know"},{"speaker":"Cory Kazar","startTime":687.1,"endTime":691.03,"body":"me, we know your business"},{"speaker":"Cory Kazar","startTime":687.1,"endTime":691.03,"body":"approach to every one of our"},{"speaker":"Cory Kazar","startTime":691.03,"endTime":693.73,"body":"clients, because that is what"},{"speaker":"Cory Kazar","startTime":691.03,"endTime":693.73,"body":"we're rooted in. That's our"},{"speaker":"Cory Kazar","startTime":693.73,"endTime":696.91,"body":"foundation from, from our"},{"speaker":"Cory Kazar","startTime":693.73,"endTime":696.91,"body":"consulting days, brought over to"},{"speaker":"Cory Kazar","startTime":696.91,"endTime":700.66,"body":"our digital product agency days,"},{"speaker":"Cory Kazar","startTime":696.91,"endTime":700.66,"body":"and really help you, as we like"},{"speaker":"Cory Kazar","startTime":700.66,"endTime":703.21,"body":"to say define what the possible"},{"speaker":"Cory Kazar","startTime":700.66,"endTime":703.21,"body":"is, we like to define the"},{"speaker":"Cory Kazar","startTime":703.21,"endTime":707.02,"body":"possible and work together to"},{"speaker":"Cory Kazar","startTime":703.21,"endTime":707.02,"body":"really become part of your brand"},{"speaker":"Cory Kazar","startTime":707.02,"endTime":711.04,"body":"part of your team, and make sure"},{"speaker":"Cory Kazar","startTime":707.02,"endTime":711.04,"body":"that their that results in"},{"speaker":"Cory Kazar","startTime":711.04,"endTime":714.1,"body":"success and really being able to"},{"speaker":"Cory Kazar","startTime":711.04,"endTime":714.1,"body":"be there from a name basis"},{"speaker":"Cory Kazar","startTime":714.1,"endTime":715.18,"body":"throughout the whole process."},{"speaker":"Mike Simon","startTime":717.52,"endTime":717.85,"body":"Yeah."},{"speaker":"Tara Thurber","startTime":718.32,"endTime":722.1,"body":"I also one thing"},{"speaker":"Tara Thurber","startTime":718.32,"endTime":722.1,"body":"that kind of struck me too is"},{"speaker":"Tara Thurber","startTime":722.16,"endTime":728.64,"body":"having this, this landing for"},{"speaker":"Tara Thurber","startTime":722.16,"endTime":728.64,"body":"DefinedLogic, it's also so much"},{"speaker":"Tara Thurber","startTime":728.64,"endTime":733.44,"body":"is is just as important as"},{"speaker":"Tara Thurber","startTime":728.64,"endTime":733.44,"body":"having the right team players in"},{"speaker":"Tara Thurber","startTime":733.44,"endTime":738.6,"body":"on this as well, to be able to"},{"speaker":"Tara Thurber","startTime":733.44,"endTime":738.6,"body":"play with everybody in the in on"},{"speaker":"Tara Thurber","startTime":738.6,"endTime":743.4,"body":"the playground, so to speak, but"},{"speaker":"Tara Thurber","startTime":738.6,"endTime":743.4,"body":"also and grow together to be"},{"speaker":"Tara Thurber","startTime":743.4,"endTime":747.87,"body":"successful for each client. I"},{"speaker":"Tara Thurber","startTime":743.4,"endTime":747.87,"body":"think that that transition, you"},{"speaker":"Tara Thurber","startTime":747.87,"endTime":751.68,"body":"know, instead of it being just"},{"speaker":"Tara Thurber","startTime":747.87,"endTime":751.68,"body":"the one offs, being able to"},{"speaker":"Tara Thurber","startTime":751.68,"endTime":755.49,"body":"transition and having that team"},{"speaker":"Tara Thurber","startTime":751.68,"endTime":755.49,"body":"as a whole at DefinedLogic is"},{"speaker":"Tara Thurber","startTime":755.49,"endTime":762.66,"body":"super important. Would you guys"},{"speaker":"Tara Thurber","startTime":755.49,"endTime":762.66,"body":"say, you know, in talking about"},{"speaker":"Tara Thurber","startTime":762.96,"endTime":767.28,"body":"the transition into a digital"},{"speaker":"Tara Thurber","startTime":762.96,"endTime":767.28,"body":"product agency using air quotes"},{"speaker":"Tara Thurber","startTime":767.28,"endTime":774.18,"body":"there, but the team being in the"},{"speaker":"Tara Thurber","startTime":767.28,"endTime":774.18,"body":"forefront and being on the same"},{"speaker":"Tara Thurber","startTime":774.18,"endTime":778.26,"body":"page and working with clients?"},{"speaker":"Tara Thurber","startTime":774.18,"endTime":778.26,"body":"Do you feel that clients are"},{"speaker":"Tara Thurber","startTime":778.26,"endTime":783.15,"body":"more appreciative and will stop"},{"speaker":"Tara Thurber","startTime":778.26,"endTime":783.15,"body":"working with other partners, and"},{"speaker":"Tara Thurber","startTime":783.15,"endTime":786.84,"body":"really be able to hone in on"},{"speaker":"Tara Thurber","startTime":783.15,"endTime":786.84,"body":"just working with DefinedLogic?"},{"speaker":"Tara Thurber","startTime":786.84,"endTime":790.98,"body":"Do you? Do you feel that clients"},{"speaker":"Tara Thurber","startTime":786.84,"endTime":790.98,"body":"are okay with that? Or do do"},{"speaker":"Tara Thurber","startTime":790.98,"endTime":792.72,"body":"they struggle with letting that"},{"speaker":"Tara Thurber","startTime":790.98,"endTime":792.72,"body":"go?"},{"speaker":"Cory Kazar","startTime":793.08,"endTime":795.21,"body":"I do feel like it's"},{"speaker":"Cory Kazar","startTime":793.08,"endTime":795.21,"body":"there. But we have to gain that"},{"speaker":"Cory Kazar","startTime":795.24,"endTime":799.5,"body":"that trust and prove it through"},{"speaker":"Cory Kazar","startTime":795.24,"endTime":799.5,"body":"our work. And at the same time,"},{"speaker":"Cory Kazar","startTime":800.25,"endTime":803.91,"body":"you know, I'm not necessarily"},{"speaker":"Cory Kazar","startTime":800.25,"endTime":803.91,"body":"saying that we want to always"},{"speaker":"Cory Kazar","startTime":803.91,"endTime":805.86,"body":"get rid of other partners,"},{"speaker":"Cory Kazar","startTime":803.91,"endTime":805.86,"body":"obviously, it's great for"},{"speaker":"Cory Kazar","startTime":805.86,"endTime":810.33,"body":"business one way so far. But um,"},{"speaker":"Cory Kazar","startTime":805.86,"endTime":810.33,"body":"being able to work seamlessly"},{"speaker":"Cory Kazar","startTime":810.33,"endTime":812.88,"body":"with other partners is what's"},{"speaker":"Cory Kazar","startTime":810.33,"endTime":812.88,"body":"part of being successful,"},{"speaker":"Cory Kazar","startTime":812.88,"endTime":815.91,"body":"whether it's channel partner,"},{"speaker":"Cory Kazar","startTime":812.88,"endTime":815.91,"body":"whether it's, you know,"},{"speaker":"Cory Kazar","startTime":815.91,"endTime":819.66,"body":"underlying technology, whether"},{"speaker":"Cory Kazar","startTime":815.91,"endTime":819.66,"body":"it's a, an agency that"},{"speaker":"Cory Kazar","startTime":819.66,"endTime":823.5,"body":"specializes in one specific area"},{"speaker":"Cory Kazar","startTime":819.66,"endTime":823.5,"body":"that might have more specialty"},{"speaker":"Cory Kazar","startTime":823.5,"endTime":825.63,"body":"in that area than DefinedLogic"},{"speaker":"Cory Kazar","startTime":823.5,"endTime":825.63,"body":"does, but being able to work"},{"speaker":"Cory Kazar","startTime":825.63,"endTime":830.22,"body":"seamlessly and integrated with"},{"speaker":"Cory Kazar","startTime":825.63,"endTime":830.22,"body":"that team together. Is is, is I"},{"speaker":"Cory Kazar","startTime":830.22,"endTime":832.89,"body":"think, what brings ultimate"},{"speaker":"Cory Kazar","startTime":830.22,"endTime":832.89,"body":"success for the client. And at"},{"speaker":"Cory Kazar","startTime":832.89,"endTime":834.69,"body":"the end of the day, that's what"},{"speaker":"Cory Kazar","startTime":832.89,"endTime":834.69,"body":"we care about. I think that's"},{"speaker":"Cory Kazar","startTime":834.69,"endTime":842.07,"body":"one of the differentiators that"},{"speaker":"Cory Kazar","startTime":834.69,"endTime":842.07,"body":"it's so cliche and and so I'm"},{"speaker":"Cory Kazar","startTime":842.4,"endTime":846.18,"body":"trying to find the word, but"},{"speaker":"Cory Kazar","startTime":842.4,"endTime":846.18,"body":"it's almost like lovey, if you"},{"speaker":"Cory Kazar","startTime":846.18,"endTime":849.12,"body":"will, something that you would"},{"speaker":"Cory Kazar","startTime":846.18,"endTime":849.12,"body":"see in a Hallmark card. But um,"},{"speaker":"Cory Kazar","startTime":849.99,"endTime":852.33,"body":"you know, one thing I noticed"},{"speaker":"Cory Kazar","startTime":849.99,"endTime":852.33,"body":"throughout my course of working"},{"speaker":"Cory Kazar","startTime":852.33,"endTime":856.08,"body":"with the DefinedLogic is that we"},{"speaker":"Cory Kazar","startTime":852.33,"endTime":856.08,"body":"care, our employees care, our"},{"speaker":"Cory Kazar","startTime":856.08,"endTime":859.26,"body":"company cares, you know, we're"},{"speaker":"Cory Kazar","startTime":856.08,"endTime":859.26,"body":"not the biggest company in the"},{"speaker":"Cory Kazar","startTime":859.26,"endTime":864.15,"body":"world. We don't have a massive"},{"speaker":"Cory Kazar","startTime":859.26,"endTime":864.15,"body":"array of clients, you know,"},{"speaker":"Cory Kazar","startTime":864.15,"endTime":869.07,"body":"underneath our portfolio. But we"},{"speaker":"Cory Kazar","startTime":864.15,"endTime":869.07,"body":"care about each and every one of"},{"speaker":"Cory Kazar","startTime":869.07,"endTime":872.34,"body":"our clients. And I think that"},{"speaker":"Cory Kazar","startTime":869.07,"endTime":872.34,"body":"that care, from the leadership"},{"speaker":"Cory Kazar","startTime":872.34,"endTime":874.56,"body":"from the folks that are working"},{"speaker":"Cory Kazar","startTime":872.34,"endTime":874.56,"body":"on the accounts, from the"},{"speaker":"Cory Kazar","startTime":874.56,"endTime":877.95,"body":"project managers, to the UX"},{"speaker":"Cory Kazar","startTime":874.56,"endTime":877.95,"body":"team, to the developers, to the"},{"speaker":"Cory Kazar","startTime":877.95,"endTime":882.15,"body":"creative, to analytics to"},{"speaker":"Cory Kazar","startTime":877.95,"endTime":882.15,"body":"everybody that's involved and"},{"speaker":"Cory Kazar","startTime":882.15,"endTime":885.03,"body":"the relationship that's built on"},{"speaker":"Cory Kazar","startTime":882.15,"endTime":885.03,"body":"that and caring about the"},{"speaker":"Cory Kazar","startTime":885.03,"endTime":888.09,"body":"success of our clients, not just"},{"speaker":"Cory Kazar","startTime":885.03,"endTime":888.09,"body":"their company, but the people"},{"speaker":"Cory Kazar","startTime":888.09,"endTime":890.85,"body":"that are working for the company"},{"speaker":"Cory Kazar","startTime":888.09,"endTime":890.85,"body":"for their career is what really"},{"speaker":"Cory Kazar","startTime":890.85,"endTime":894.24,"body":"makes us unique compared to a"},{"speaker":"Cory Kazar","startTime":890.85,"endTime":894.24,"body":"lot of organizations that I've"},{"speaker":"Cory Kazar","startTime":894.24,"endTime":897.72,"body":"either worked with in the past"},{"speaker":"Cory Kazar","startTime":894.24,"endTime":897.72,"body":"or have worked alongside of and"},{"speaker":"Cory Kazar","startTime":898.35,"endTime":900.72,"body":"I love that I absolutely love"},{"speaker":"Cory Kazar","startTime":898.35,"endTime":900.72,"body":"about us."},{"speaker":"Tara Thurber","startTime":901.49,"endTime":904.28,"body":"I think it's a"},{"speaker":"Tara Thurber","startTime":901.49,"endTime":904.28,"body":"huge a huge value. And it's also"},{"speaker":"Tara Thurber","startTime":904.28,"endTime":908.39,"body":"being able to, you know, one"},{"speaker":"Tara Thurber","startTime":904.28,"endTime":908.39,"body":"thing that I noticed to"},{"speaker":"Tara Thurber","startTime":908.42,"endTime":913.67,"body":"DefinedLogic is you're open to"},{"speaker":"Tara Thurber","startTime":908.42,"endTime":913.67,"body":"other partnerships. And and it's"},{"speaker":"Tara Thurber","startTime":913.67,"endTime":917.24,"body":"expanding, it's about playing"},{"speaker":"Tara Thurber","startTime":913.67,"endTime":917.24,"body":"with everybody that has that"},{"speaker":"Tara Thurber","startTime":917.24,"endTime":921.65,"body":"same vision and coming together"},{"speaker":"Tara Thurber","startTime":917.24,"endTime":921.65,"body":"to lift everybody up together as"},{"speaker":"Tara Thurber","startTime":921.65,"endTime":923.75,"body":"a whole as a group unify."},{"speaker":"Mike Simon","startTime":924.62,"endTime":927.74,"body":"Yeah, I would just"},{"speaker":"Mike Simon","startTime":924.62,"endTime":927.74,"body":"add to that, we have certain"},{"speaker":"Mike Simon","startTime":927.74,"endTime":932.42,"body":"ways of working that are proven,"},{"speaker":"Mike Simon","startTime":927.74,"endTime":932.42,"body":"we have a point of view that we"},{"speaker":"Mike Simon","startTime":932.42,"endTime":937.43,"body":"call the digital universe. And"},{"speaker":"Mike Simon","startTime":932.42,"endTime":937.43,"body":"it shows how it is and why it is"},{"speaker":"Mike Simon","startTime":937.43,"endTime":941.39,"body":"that brand connects with content"},{"speaker":"Mike Simon","startTime":937.43,"endTime":941.39,"body":"connects with creative connects"},{"speaker":"Mike Simon","startTime":941.39,"endTime":947.12,"body":"with UX connects with clients,"},{"speaker":"Mike Simon","startTime":941.39,"endTime":947.12,"body":"analytics, and so forth. And we"},{"speaker":"Mike Simon","startTime":947.12,"endTime":952.88,"body":"have processes that we ourselves"},{"speaker":"Mike Simon","startTime":947.12,"endTime":952.88,"body":"go through, you know, when we're"},{"speaker":"Mike Simon","startTime":953.21,"endTime":955.79,"body":"performing all of those roles,"},{"speaker":"Mike Simon","startTime":953.21,"endTime":955.79,"body":"and how all of those things"},{"speaker":"Mike Simon","startTime":955.79,"endTime":960.02,"body":"integrate together, again, in"},{"speaker":"Mike Simon","startTime":955.79,"endTime":960.02,"body":"the context of something that's"},{"speaker":"Mike Simon","startTime":960.02,"endTime":963.35,"body":"meaningful to a client. And if"},{"speaker":"Mike Simon","startTime":960.02,"endTime":963.35,"body":"you're in a marketing campaign,"},{"speaker":"Mike Simon","startTime":963.35,"endTime":965.87,"body":"for example, a marketing"},{"speaker":"Mike Simon","startTime":963.35,"endTime":965.87,"body":"calendar, for example. So while"},{"speaker":"Mike Simon","startTime":966.14,"endTime":969.08,"body":"we're totally open to working"},{"speaker":"Mike Simon","startTime":966.14,"endTime":969.08,"body":"with other agencies that fill"},{"speaker":"Mike Simon","startTime":969.08,"endTime":972.95,"body":"one of those planets in the"},{"speaker":"Mike Simon","startTime":969.08,"endTime":972.95,"body":"universe, if you will, we also"},{"speaker":"Mike Simon","startTime":972.95,"endTime":976.88,"body":"suggest that it needs to be done"},{"speaker":"Mike Simon","startTime":972.95,"endTime":976.88,"body":"in a way where we collectively"},{"speaker":"Mike Simon","startTime":976.88,"endTime":981.32,"body":"are integrated on behalf of the"},{"speaker":"Mike Simon","startTime":976.88,"endTime":981.32,"body":"client. And that always works"},{"speaker":"Mike Simon","startTime":981.32,"endTime":983.66,"body":"out, you know, I can't think of"},{"speaker":"Mike Simon","startTime":981.32,"endTime":983.66,"body":"an instance where someone has"},{"speaker":"Mike Simon","startTime":983.66,"endTime":986.45,"body":"said, No, you know, we want them"},{"speaker":"Mike Simon","startTime":983.66,"endTime":986.45,"body":"to work their way and you work"},{"speaker":"Mike Simon","startTime":986.45,"endTime":988.97,"body":"your way and so forth, which"},{"speaker":"Mike Simon","startTime":986.45,"endTime":988.97,"body":"would raise all kinds of red"},{"speaker":"Mike Simon","startTime":988.97,"endTime":991.73,"body":"flags for us. But, you know, to"},{"speaker":"Mike Simon","startTime":988.97,"endTime":991.73,"body":"the extent that we can all sort"},{"speaker":"Mike Simon","startTime":991.73,"endTime":997.49,"body":"of work in an integrated process"},{"speaker":"Mike Simon","startTime":991.73,"endTime":997.49,"body":"in a form, then, you know, it"},{"speaker":"Mike Simon","startTime":997.49,"endTime":999.62,"body":"tends to tends to work out"},{"speaker":"Mike Simon","startTime":997.49,"endTime":999.62,"body":"really well."},{"speaker":"Tara Thurber","startTime":1001.15,"endTime":1004.66,"body":"Love it. And I"},{"speaker":"Tara Thurber","startTime":1001.15,"endTime":1004.66,"body":"know, too, we're celebrating"},{"speaker":"Tara Thurber","startTime":1004.66,"endTime":1011.02,"body":"DefinedLogic celebrating 20"},{"speaker":"Tara Thurber","startTime":1004.66,"endTime":1011.02,"body":"years, this year, and, you know,"},{"speaker":"Tara Thurber","startTime":1011.05,"endTime":1016.36,"body":"huge changes and to go and shift"},{"speaker":"Tara Thurber","startTime":1011.05,"endTime":1016.36,"body":"over the past couple years to"},{"speaker":"Tara Thurber","startTime":1016.36,"endTime":1023.08,"body":"where you're at today. You know,"},{"speaker":"Tara Thurber","startTime":1016.36,"endTime":1023.08,"body":"what kind of kind of tips with"},{"speaker":"Tara Thurber","startTime":1023.2,"endTime":1027.52,"body":"within this would you give to"},{"speaker":"Tara Thurber","startTime":1023.2,"endTime":1027.52,"body":"others for the shift and the"},{"speaker":"Tara Thurber","startTime":1027.52,"endTime":1031.51,"body":"transition, and really this"},{"speaker":"Tara Thurber","startTime":1027.52,"endTime":1031.51,"body":"growth that's happening now"},{"speaker":"Tara Thurber","startTime":1031.51,"endTime":1033.19,"body":"celebrating 20 years at"},{"speaker":"Tara Thurber","startTime":1031.51,"endTime":1033.19,"body":"DefinedLogic?"},{"speaker":"Mike Simon","startTime":1034.36,"endTime":1037.27,"body":"Yeah, I mean, I"},{"speaker":"Mike Simon","startTime":1034.36,"endTime":1037.27,"body":"would say that, you know, we're"},{"speaker":"Mike Simon","startTime":1037.27,"endTime":1040.27,"body":"learning every day, that's"},{"speaker":"Mike Simon","startTime":1037.27,"endTime":1040.27,"body":"probably a good thing, right? I"},{"speaker":"Mike Simon","startTime":1040.27,"endTime":1044.29,"body":"mean, being open to learn every"},{"speaker":"Mike Simon","startTime":1040.27,"endTime":1044.29,"body":"day. And as a function of"},{"speaker":"Mike Simon","startTime":1044.47,"endTime":1047.47,"body":"listening to your customers,"},{"speaker":"Mike Simon","startTime":1044.47,"endTime":1047.47,"body":"understanding where they're"},{"speaker":"Mike Simon","startTime":1047.47,"endTime":1050.92,"body":"going, monitoring industries,"},{"speaker":"Mike Simon","startTime":1047.47,"endTime":1050.92,"body":"understanding where they're"},{"speaker":"Mike Simon","startTime":1050.92,"endTime":1054.97,"body":"going, and so forth. But beyond"},{"speaker":"Mike Simon","startTime":1050.92,"endTime":1054.97,"body":"that, I think just having"},{"speaker":"Mike Simon","startTime":1054.97,"endTime":1059.47,"body":"strategic clarity, and again, we"},{"speaker":"Mike Simon","startTime":1054.97,"endTime":1059.47,"body":"challenge ourselves all the time"},{"speaker":"Mike Simon","startTime":1059.53,"endTime":1064.27,"body":"around us, but, but having"},{"speaker":"Mike Simon","startTime":1059.53,"endTime":1064.27,"body":"strategic clarity of who you are"},{"speaker":"Mike Simon","startTime":1064.27,"endTime":1067.96,"body":"in the marketplace, what you"},{"speaker":"Mike Simon","startTime":1064.27,"endTime":1067.96,"body":"stand for, what you offer, why"},{"speaker":"Mike Simon","startTime":1067.96,"endTime":1072.37,"body":"it's valuable to a client, how"},{"speaker":"Mike Simon","startTime":1067.96,"endTime":1072.37,"body":"you constitute that, from a"},{"speaker":"Mike Simon","startTime":1072.37,"endTime":1075.97,"body":"services standpoint, how you can"},{"speaker":"Mike Simon","startTime":1072.37,"endTime":1075.97,"body":"describe it in an elevator pitch"},{"speaker":"Mike Simon","startTime":1076.06,"endTime":1079.54,"body":"to clients, but also to"},{"speaker":"Mike Simon","startTime":1076.06,"endTime":1079.54,"body":"employees. The last thing you"},{"speaker":"Mike Simon","startTime":1079.54,"endTime":1082.27,"body":"want is to have clarity in the"},{"speaker":"Mike Simon","startTime":1079.54,"endTime":1082.27,"body":"marketplace. But you know,"},{"speaker":"Mike Simon","startTime":1082.3,"endTime":1084.64,"body":"nobody inside your own"},{"speaker":"Mike Simon","startTime":1082.3,"endTime":1084.64,"body":"organization really understands"},{"speaker":"Mike Simon","startTime":1084.64,"endTime":1089.98,"body":"what you do for a living. So"},{"speaker":"Mike Simon","startTime":1084.64,"endTime":1089.98,"body":"that level of clarity is is just"},{"speaker":"Mike Simon","startTime":1090.07,"endTime":1094.36,"body":"super, super important. Because"},{"speaker":"Mike Simon","startTime":1090.07,"endTime":1094.36,"body":"it drives everything, it drives"},{"speaker":"Mike Simon","startTime":1094.36,"endTime":1097.42,"body":"your go to market messaging, it"},{"speaker":"Mike Simon","startTime":1094.36,"endTime":1097.42,"body":"drives your segmentation, it"},{"speaker":"Mike Simon","startTime":1097.42,"endTime":1100.42,"body":"drives your marketing approach"},{"speaker":"Mike Simon","startTime":1097.42,"endTime":1100.42,"body":"that drives your value prop"},{"speaker":"Mike Simon","startTime":1100.42,"endTime":1103.81,"body":"description, from a sales"},{"speaker":"Mike Simon","startTime":1100.42,"endTime":1103.81,"body":"standpoint, etc, etc. But it"},{"speaker":"Mike Simon","startTime":1103.81,"endTime":1109.03,"body":"also, you know, ideally allows"},{"speaker":"Mike Simon","startTime":1103.81,"endTime":1109.03,"body":"you to bring in the work that"},{"speaker":"Mike Simon","startTime":1109.03,"endTime":1112.15,"body":"you want, but avoid the work you"},{"speaker":"Mike Simon","startTime":1109.03,"endTime":1112.15,"body":"don't want. That's one of the"},{"speaker":"Mike Simon","startTime":1112.15,"endTime":1116.41,"body":"biggest issues that I would say"},{"speaker":"Mike Simon","startTime":1112.15,"endTime":1116.41,"body":"young entrepreneurs or startup"},{"speaker":"Mike Simon","startTime":1116.41,"endTime":1121.84,"body":"companies face is losing"},{"speaker":"Mike Simon","startTime":1116.41,"endTime":1121.84,"body":"strategic clarity and taking on"},{"speaker":"Mike Simon","startTime":1121.84,"endTime":1125.95,"body":"work for the purposes of, hey,"},{"speaker":"Mike Simon","startTime":1121.84,"endTime":1125.95,"body":"we need revenue, we need cash"},{"speaker":"Mike Simon","startTime":1125.95,"endTime":1129.43,"body":"flow, and so forth. But allowing"},{"speaker":"Mike Simon","startTime":1125.95,"endTime":1129.43,"body":"that to take you out of your"},{"speaker":"Mike Simon","startTime":1129.43,"endTime":1133.21,"body":"lane and take you down a road,"},{"speaker":"Mike Simon","startTime":1129.43,"endTime":1133.21,"body":"that's not your road. And"},{"speaker":"Mike Simon","startTime":1133.21,"endTime":1135.94,"body":"ultimately getting you to a"},{"speaker":"Mike Simon","startTime":1133.21,"endTime":1135.94,"body":"point where you lose control"},{"speaker":"Mike Simon","startTime":1135.94,"endTime":1140.23,"body":"your ability to you know, find"},{"speaker":"Mike Simon","startTime":1135.94,"endTime":1140.23,"body":"your lane in the marketplace and"},{"speaker":"Mike Simon","startTime":1140.23,"endTime":1145.33,"body":"to you know, develop the levers"},{"speaker":"Mike Simon","startTime":1140.23,"endTime":1145.33,"body":"for yourself of growth, to be"},{"speaker":"Mike Simon","startTime":1145.33,"endTime":1148.45,"body":"able to, you know, do what"},{"speaker":"Mike Simon","startTime":1145.33,"endTime":1148.45,"body":"you're trying to do, if that"},{"speaker":"Mike Simon","startTime":1148.45,"endTime":1149.05,"body":"makes sense."},{"speaker":"Tara Thurber","startTime":1149.57,"endTime":1152.18,"body":"Yeah, no, that"},{"speaker":"Tara Thurber","startTime":1149.57,"endTime":1152.18,"body":"makes total sense. And I think"},{"speaker":"Tara Thurber","startTime":1152.18,"endTime":1158.27,"body":"too, I like the I like the where"},{"speaker":"Tara Thurber","startTime":1152.18,"endTime":1158.27,"body":"you're going with being able to"},{"speaker":"Tara Thurber","startTime":1158.27,"endTime":1161.0,"body":"stay in your lane, you know,"},{"speaker":"Tara Thurber","startTime":1158.27,"endTime":1161.0,"body":"talking to a lot of other"},{"speaker":"Tara Thurber","startTime":1161.0,"endTime":1164.63,"body":"entrepreneurs, they they're"},{"speaker":"Tara Thurber","startTime":1161.0,"endTime":1164.63,"body":"pulling work just to get work"},{"speaker":"Tara Thurber","startTime":1164.63,"endTime":1168.08,"body":"and spinning their wheels, and"},{"speaker":"Tara Thurber","startTime":1164.63,"endTime":1168.08,"body":"then they're losing what that"},{"speaker":"Tara Thurber","startTime":1168.08,"endTime":1172.76,"body":"focus really is right. So I"},{"speaker":"Tara Thurber","startTime":1168.08,"endTime":1172.76,"body":"definitely agree that it's it's"},{"speaker":"Tara Thurber","startTime":1172.76,"endTime":1176.27,"body":"having that focus, it's having"},{"speaker":"Tara Thurber","startTime":1172.76,"endTime":1176.27,"body":"that strategy in place and"},{"speaker":"Tara Thurber","startTime":1176.48,"endTime":1180.32,"body":"continuing to grow, but also"},{"speaker":"Tara Thurber","startTime":1176.48,"endTime":1180.32,"body":"failing along the way and"},{"speaker":"Tara Thurber","startTime":1180.32,"endTime":1181.97,"body":"learning from those failures"},{"speaker":"Tara Thurber","startTime":1180.32,"endTime":1181.97,"body":"too."},{"speaker":"Mike Simon","startTime":1182.26,"endTime":1185.5,"body":"Yeah, yeah, totally."},{"speaker":"Mike Simon","startTime":1182.26,"endTime":1185.5,"body":"I mean, if you have, if you have"},{"speaker":"Mike Simon","startTime":1185.5,"endTime":1188.11,"body":"your strategy aligned front to"},{"speaker":"Mike Simon","startTime":1185.5,"endTime":1188.11,"body":"back."},{"speaker":"Tara Thurber","startTime":1188.23,"endTime":1188.59,"body":"Yeah."},{"speaker":"Mike Simon","startTime":1188.62,"endTime":1191.26,"body":"And it becomes a"},{"speaker":"Mike Simon","startTime":1188.62,"endTime":1191.26,"body":"self fulfilling prophecy in"},{"speaker":"Mike Simon","startTime":1191.26,"endTime":1194.74,"body":"terms of delivering the kind of"},{"speaker":"Mike Simon","startTime":1191.26,"endTime":1194.74,"body":"work that you want, and help you"},{"speaker":"Mike Simon","startTime":1194.74,"endTime":1196.84,"body":"fend off the kind of work that"},{"speaker":"Mike Simon","startTime":1194.74,"endTime":1196.84,"body":"you don't want and I don't mean"},{"speaker":"Mike Simon","startTime":1196.84,"endTime":1200.17,"body":"that in a negative way. But you"},{"speaker":"Mike Simon","startTime":1196.84,"endTime":1200.17,"body":"know, when you take on a promise"},{"speaker":"Mike Simon","startTime":1200.17,"endTime":1203.08,"body":"object that doesn't line up with"},{"speaker":"Mike Simon","startTime":1200.17,"endTime":1203.08,"body":"everything that the organization"},{"speaker":"Mike Simon","startTime":1203.08,"endTime":1209.08,"body":"is designed to, to, to cater for"},{"speaker":"Mike Simon","startTime":1203.08,"endTime":1209.08,"body":"trained to cater for you, you've"},{"speaker":"Mike Simon","startTime":1209.08,"endTime":1213.49,"body":"just introduced so much friction"},{"speaker":"Mike Simon","startTime":1209.08,"endTime":1213.49,"body":"into your machine that you may"},{"speaker":"Mike Simon","startTime":1213.49,"endTime":1216.61,"body":"not recognize until you get to a"},{"speaker":"Mike Simon","startTime":1213.49,"endTime":1216.61,"body":"point where people aren't happy,"},{"speaker":"Mike Simon","startTime":1216.61,"endTime":1219.97,"body":"you're delivering bad quality,"},{"speaker":"Mike Simon","startTime":1216.61,"endTime":1219.97,"body":"customers are churning on you,"},{"speaker":"Mike Simon","startTime":1219.97,"endTime":1222.97,"body":"and so forth. And then looking"},{"speaker":"Mike Simon","startTime":1219.97,"endTime":1222.97,"body":"back, you can understand why"},{"speaker":"Mike Simon","startTime":1222.97,"endTime":1226.15,"body":"it's happening. But, you know, I"},{"speaker":"Mike Simon","startTime":1222.97,"endTime":1226.15,"body":"would say that's one of the most"},{"speaker":"Mike Simon","startTime":1226.15,"endTime":1227.38,"body":"important things we can do."},{"speaker":"Tara Thurber","startTime":1228.49,"endTime":1231.16,"body":"That's awesome."},{"speaker":"Tara Thurber","startTime":1228.49,"endTime":1231.16,"body":"Cory, do you have any top five"},{"speaker":"Tara Thurber","startTime":1231.16,"endTime":1232.69,"body":"tips you'd like to share as"},{"speaker":"Tara Thurber","startTime":1231.16,"endTime":1232.69,"body":"well?"},{"speaker":"Cory Kazar","startTime":1233.8,"endTime":1238.18,"body":"I do. I jotted them"},{"speaker":"Cory Kazar","startTime":1233.8,"endTime":1238.18,"body":"down prior to this. Have them"},{"speaker":"Cory Kazar","startTime":1238.18,"endTime":1238.72,"body":"prepared."},{"speaker":"Tara Thurber","startTime":1238.84,"endTime":1239.29,"body":"Alright."},{"speaker":"Cory Kazar","startTime":1239.0,"endTime":1241.91,"body":"I think, you know,"},{"speaker":"Cory Kazar","startTime":1239.0,"endTime":1241.91,"body":"for me from a top five, from a"},{"speaker":"Cory Kazar","startTime":1241.91,"endTime":1244.7,"body":"business standpoint to be"},{"speaker":"Cory Kazar","startTime":1241.91,"endTime":1244.7,"body":"successful is and in no"},{"speaker":"Cory Kazar","startTime":1244.7,"endTime":1248.12,"body":"particular order, but"},{"speaker":"Cory Kazar","startTime":1244.7,"endTime":1248.12,"body":"communication with both clients"},{"speaker":"Cory Kazar","startTime":1248.15,"endTime":1251.96,"body":"and internally. You know, I"},{"speaker":"Cory Kazar","startTime":1248.15,"endTime":1251.96,"body":"think one of the things that"},{"speaker":"Cory Kazar","startTime":1251.96,"endTime":1255.92,"body":"Mike did when he, when he took"},{"speaker":"Cory Kazar","startTime":1251.96,"endTime":1255.92,"body":"the company over in 2020, was"},{"speaker":"Cory Kazar","startTime":1255.92,"endTime":1258.89,"body":"really extended communication."},{"speaker":"Cory Kazar","startTime":1255.92,"endTime":1258.89,"body":"And I think he's been extremely"},{"speaker":"Cory Kazar","startTime":1258.89,"endTime":1260.93,"body":"successful in the last few"},{"speaker":"Cory Kazar","startTime":1258.89,"endTime":1260.93,"body":"years, especially with"},{"speaker":"Cory Kazar","startTime":1260.93,"endTime":1264.62,"body":"everything that's been going on,"},{"speaker":"Cory Kazar","startTime":1260.93,"endTime":1264.62,"body":"you know, with COVID. And the"},{"speaker":"Cory Kazar","startTime":1264.62,"endTime":1268.43,"body":"craziness that we've all lived"},{"speaker":"Cory Kazar","startTime":1264.62,"endTime":1268.43,"body":"in and are not even hybrid, but"},{"speaker":"Cory Kazar","startTime":1268.43,"endTime":1271.4,"body":"fully remote approach that we've"},{"speaker":"Cory Kazar","startTime":1268.43,"endTime":1271.4,"body":"had to take that, you know, as"},{"speaker":"Cory Kazar","startTime":1271.4,"endTime":1273.8,"body":"everybody else, we expect it to"},{"speaker":"Cory Kazar","startTime":1271.4,"endTime":1273.8,"body":"be two weeks, and now it's going"},{"speaker":"Cory Kazar","startTime":1273.8,"endTime":1277.82,"body":"on two and a half, three years."},{"speaker":"Cory Kazar","startTime":1273.8,"endTime":1277.82,"body":"But I think it's key, I think"},{"speaker":"Cory Kazar","startTime":1277.82,"endTime":1280.64,"body":"communication is key"},{"speaker":"Cory Kazar","startTime":1277.82,"endTime":1280.64,"body":"accountability, again,"},{"speaker":"Cory Kazar","startTime":1280.64,"endTime":1284.36,"body":"internally and externally, for"},{"speaker":"Cory Kazar","startTime":1280.64,"endTime":1284.36,"body":"your roles, and for what you're"},{"speaker":"Cory Kazar","startTime":1284.36,"endTime":1288.26,"body":"responsible for, is just, you"},{"speaker":"Cory Kazar","startTime":1284.36,"endTime":1288.26,"body":"know, having that"},{"speaker":"Cory Kazar","startTime":1288.26,"endTime":1290.99,"body":"accountability, knowing what"},{"speaker":"Cory Kazar","startTime":1288.26,"endTime":1290.99,"body":"you're responsible for, knowing"},{"speaker":"Cory Kazar","startTime":1290.99,"endTime":1293.87,"body":"what you're prideful for having"},{"speaker":"Cory Kazar","startTime":1290.99,"endTime":1293.87,"body":"pride in your company, being"},{"speaker":"Cory Kazar","startTime":1293.87,"endTime":1297.38,"body":"another pillar of my top 10"},{"speaker":"Cory Kazar","startTime":1293.87,"endTime":1297.38,"body":"pride in the work that you're"},{"speaker":"Cory Kazar","startTime":1297.38,"endTime":1300.5,"body":"doing pride for the company that"},{"speaker":"Cory Kazar","startTime":1297.38,"endTime":1300.5,"body":"you're working with, you know,"},{"speaker":"Cory Kazar","startTime":1300.5,"endTime":1303.11,"body":"that all correlates to"},{"speaker":"Cory Kazar","startTime":1300.5,"endTime":1303.11,"body":"marketing, which is pillar"},{"speaker":"Cory Kazar","startTime":1303.11,"endTime":1306.08,"body":"number four, being able to"},{"speaker":"Cory Kazar","startTime":1303.11,"endTime":1306.08,"body":"explain who you are, what you"},{"speaker":"Cory Kazar","startTime":1306.08,"endTime":1309.74,"body":"do, why you do it, and being"},{"speaker":"Cory Kazar","startTime":1306.08,"endTime":1309.74,"body":"able to explain that to your"},{"speaker":"Cory Kazar","startTime":1309.74,"endTime":1312.83,"body":"employees as well as to your"},{"speaker":"Cory Kazar","startTime":1309.74,"endTime":1312.83,"body":"customers, you could do this in"},{"speaker":"Cory Kazar","startTime":1312.89,"endTime":1315.32,"body":"a million different ways. And it"},{"speaker":"Cory Kazar","startTime":1312.89,"endTime":1315.32,"body":"could be in large scales,"},{"speaker":"Cory Kazar","startTime":1315.32,"endTime":1317.96,"body":"approaches that cost millions"},{"speaker":"Cory Kazar","startTime":1315.32,"endTime":1317.96,"body":"and millions and millions to"},{"speaker":"Cory Kazar","startTime":1317.96,"endTime":1321.59,"body":"market to, or it could be in"},{"speaker":"Cory Kazar","startTime":1317.96,"endTime":1321.59,"body":"just a small who are we approach"},{"speaker":"Cory Kazar","startTime":1321.59,"endTime":1325.46,"body":"and really define what are what"},{"speaker":"Cory Kazar","startTime":1321.59,"endTime":1325.46,"body":"we are and what is our what is"},{"speaker":"Cory Kazar","startTime":1325.46,"endTime":1329.81,"body":"our core passions and, and"},{"speaker":"Cory Kazar","startTime":1325.46,"endTime":1329.81,"body":"competencies throughout the"},{"speaker":"Cory Kazar","startTime":1329.81,"endTime":1331.82,"body":"company. But being able to"},{"speaker":"Cory Kazar","startTime":1329.81,"endTime":1331.82,"body":"define that in a way that"},{"speaker":"Cory Kazar","startTime":1331.82,"endTime":1336.17,"body":"everybody resonates with is, is"},{"speaker":"Cory Kazar","startTime":1331.82,"endTime":1336.17,"body":"key. And then my last one, which"},{"speaker":"Cory Kazar","startTime":1336.17,"endTime":1339.17,"body":"really isn't a great one, but"},{"speaker":"Cory Kazar","startTime":1336.17,"endTime":1339.17,"body":"I've been on a Yellowstone kick"},{"speaker":"Cory Kazar","startTime":1339.59,"endTime":1344.42,"body":"the last two or three weeks. And"},{"speaker":"Cory Kazar","startTime":1339.59,"endTime":1344.42,"body":"if you if you do watch the show,"},{"speaker":"Cory Kazar","startTime":1344.42,"endTime":1347.54,"body":"you know Beth says this usually"},{"speaker":"Cory Kazar","startTime":1344.42,"endTime":1347.54,"body":"after every time she finishes a"},{"speaker":"Cory Kazar","startTime":1347.54,"endTime":1350.54,"body":"cocktail, if you're going to do"},{"speaker":"Cory Kazar","startTime":1347.54,"endTime":1350.54,"body":"something, do it right. And then"},{"speaker":"Cory Kazar","startTime":1350.54,"endTime":1353.72,"body":"she has three or four more. But"},{"speaker":"Cory Kazar","startTime":1350.54,"endTime":1353.72,"body":"I think that's a great quote."},{"speaker":"Cory Kazar","startTime":1353.75,"endTime":1356.51,"body":"And I think it I think it just"},{"speaker":"Cory Kazar","startTime":1353.75,"endTime":1356.51,"body":"correlates with so much not only"},{"speaker":"Cory Kazar","startTime":1356.51,"endTime":1358.67,"body":"in business, but in life, if"},{"speaker":"Cory Kazar","startTime":1356.51,"endTime":1358.67,"body":"you're going to be spending that"},{"speaker":"Cory Kazar","startTime":1358.67,"endTime":1361.7,"body":"much of your time doing"},{"speaker":"Cory Kazar","startTime":1358.67,"endTime":1361.7,"body":"something, take the time to do"},{"speaker":"Cory Kazar","startTime":1361.7,"endTime":1364.19,"body":"it. Right. I mean, you don't"},{"speaker":"Cory Kazar","startTime":1361.7,"endTime":1364.19,"body":"need to juggle a million things"},{"speaker":"Cory Kazar","startTime":1364.19,"endTime":1366.86,"body":"if you can do 2345 things,"},{"speaker":"Cory Kazar","startTime":1364.19,"endTime":1366.86,"body":"right?"},{"speaker":"Tara Thurber","startTime":1367.16,"endTime":1367.52,"body":"Yeah."},{"speaker":"Cory Kazar","startTime":1367.61,"endTime":1369.98,"body":"It's so much better"},{"speaker":"Cory Kazar","startTime":1367.61,"endTime":1369.98,"body":"than being able to do a million"},{"speaker":"Cory Kazar","startTime":1369.98,"endTime":1374.03,"body":"things or 100 things. Half,"},{"speaker":"Cory Kazar","startTime":1369.98,"endTime":1374.03,"body":"right, well, you know, for the"},{"speaker":"Cory Kazar","startTime":1374.03,"endTime":1378.05,"body":"PG version of the podcast, but"},{"speaker":"Cory Kazar","startTime":1374.03,"endTime":1378.05,"body":"those would be you know,"},{"speaker":"Cory Kazar","startTime":1378.05,"endTime":1381.74,"body":"communication, accountability,"},{"speaker":"Cory Kazar","startTime":1378.05,"endTime":1381.74,"body":"marketing pride. And, you know,"},{"speaker":"Cory Kazar","startTime":1381.77,"endTime":1384.38,"body":"aligning to accountability is if"},{"speaker":"Cory Kazar","startTime":1381.77,"endTime":1384.38,"body":"you're going to do something,"},{"speaker":"Cory Kazar","startTime":1384.41,"endTime":1385.46,"body":"make sure you're doing it,"},{"speaker":"Cory Kazar","startTime":1384.41,"endTime":1385.46,"body":"right."},{"speaker":"Tara Thurber","startTime":1386.71,"endTime":1389.38,"body":"I love it. I love"},{"speaker":"Tara Thurber","startTime":1386.71,"endTime":1389.38,"body":"all the tips that you guys are"},{"speaker":"Tara Thurber","startTime":1389.38,"endTime":1392.5,"body":"sharing today. And I think it's"},{"speaker":"Tara Thurber","startTime":1389.38,"endTime":1392.5,"body":"important for our listeners to"},{"speaker":"Tara Thurber","startTime":1392.5,"endTime":1397.69,"body":"hear this. I mean, 20 years is a"},{"speaker":"Tara Thurber","startTime":1392.5,"endTime":1397.69,"body":"long time. So and here's to 20"},{"speaker":"Tara Thurber","startTime":1397.69,"endTime":1402.25,"body":"more years for DefinedLogic. You"},{"speaker":"Tara Thurber","startTime":1397.69,"endTime":1402.25,"body":"know, and it's it's thriving,"},{"speaker":"Tara Thurber","startTime":1402.25,"endTime":1406.69,"body":"it's changing, it's moving. And"},{"speaker":"Tara Thurber","startTime":1402.25,"endTime":1406.69,"body":"and it's really awesome to be a"},{"speaker":"Tara Thurber","startTime":1406.69,"endTime":1409.0,"body":"part of as well. So thank you,"},{"speaker":"Tara Thurber","startTime":1406.69,"endTime":1409.0,"body":"guys."},{"speaker":"Mike Simon","startTime":1409.54,"endTime":1411.28,"body":"Thank you. Can I"},{"speaker":"Mike Simon","startTime":1409.54,"endTime":1411.28,"body":"just add one more thing?"},{"speaker":"Tara Thurber","startTime":1411.4,"endTime":1412.27,"body":"Absolutely."},{"speaker":"Mike Simon","startTime":1412.48,"endTime":1415.66,"body":"So talent, we think"},{"speaker":"Mike Simon","startTime":1412.48,"endTime":1415.66,"body":"about DefinedTalent, right? But"},{"speaker":"Mike Simon","startTime":1416.02,"endTime":1420.58,"body":"talent, my number 1,2,3,4, and"},{"speaker":"Mike Simon","startTime":1416.02,"endTime":1420.58,"body":"five are take care of your"},{"speaker":"Mike Simon","startTime":1420.58,"endTime":1424.18,"body":"people. If you take care of your"},{"speaker":"Mike Simon","startTime":1420.58,"endTime":1424.18,"body":"people, they'll take care of you"},{"speaker":"Mike Simon","startTime":1424.21,"endTime":1427.39,"body":"and your clients, you being"},{"speaker":"Mike Simon","startTime":1424.21,"endTime":1427.39,"body":"DefinedLogic, the company."},{"speaker":"Tara Thurber","startTime":1427.6,"endTime":1428.02,"body":"Yeah."},{"speaker":"Mike Simon","startTime":1428.41,"endTime":1431.05,"body":"And it sounds easy."},{"speaker":"Mike Simon","startTime":1428.41,"endTime":1431.05,"body":"It sounds simple. But when you"},{"speaker":"Mike Simon","startTime":1431.05,"endTime":1435.19,"body":"don't do that, then as your"},{"speaker":"Mike Simon","startTime":1431.05,"endTime":1435.19,"body":"number 1,2,3,4, or five guiding"},{"speaker":"Mike Simon","startTime":1435.19,"endTime":1438.85,"body":"principle, then what you'll see,"},{"speaker":"Mike Simon","startTime":1435.19,"endTime":1438.85,"body":"you know, as a trailing"},{"speaker":"Mike Simon","startTime":1438.85,"endTime":1442.84,"body":"indicator is maybe unhappy"},{"speaker":"Mike Simon","startTime":1438.85,"endTime":1442.84,"body":"employees, maybe not the best"},{"speaker":"Mike Simon","startTime":1442.84,"endTime":1447.37,"body":"quality work that you'd like to"},{"speaker":"Mike Simon","startTime":1442.84,"endTime":1447.37,"body":"have turnover of employees and"},{"speaker":"Mike Simon","startTime":1447.37,"endTime":1451.66,"body":"clients. I'm very happy to say"},{"speaker":"Mike Simon","startTime":1447.37,"endTime":1451.66,"body":"that DefinedLogic has virtually"},{"speaker":"Mike Simon","startTime":1451.66,"endTime":1452.53,"body":"zero turnover."},{"speaker":"Tara Thurber","startTime":1452.68,"endTime":1453.1,"body":"Yep."},{"speaker":"Mike Simon","startTime":1453.22,"endTime":1454.0,"body":"Zero. I mean,"},{"speaker":"Tara Thurber","startTime":1454.0,"endTime":1454.99,"body":"It's amazing."},{"speaker":"Mike Simon","startTime":1455.05,"endTime":1457.93,"body":"It's amazing. You"},{"speaker":"Mike Simon","startTime":1455.05,"endTime":1457.93,"body":"know, 20 years, we have employee"},{"speaker":"Mike Simon","startTime":1457.93,"endTime":1462.04,"body":"number one still works for the"},{"speaker":"Mike Simon","startTime":1457.93,"endTime":1462.04,"body":"company. 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And when they do that,"},{"speaker":"Mike Simon","startTime":1470.35,"endTime":1472.78,"body":"they'll take care of a"},{"speaker":"Mike Simon","startTime":1472.78,"endTime":1477.25,"body":"community, they'll take care of"},{"speaker":"Mike Simon","startTime":1472.78,"endTime":1477.25,"body":"clients, and then all of the"},{"speaker":"Mike Simon","startTime":1477.25,"endTime":1479.89,"body":"other bad things that would"},{"speaker":"Mike Simon","startTime":1477.25,"endTime":1479.89,"body":"otherwise be happening to you in"},{"speaker":"Mike Simon","startTime":1479.89,"endTime":1482.95,"body":"terms of churn and cost and so"},{"speaker":"Mike Simon","startTime":1479.89,"endTime":1482.95,"body":"forth. You don't have to deal"},{"speaker":"Mike Simon","startTime":1482.95,"endTime":1490.0,"body":"with that. So it's it's maybe"},{"speaker":"Mike Simon","startTime":1482.95,"endTime":1490.0,"body":"overly simplistic, but you know,"},{"speaker":"Mike Simon","startTime":1490.0,"endTime":1493.24,"body":"I think that's one thing we've"},{"speaker":"Mike Simon","startTime":1490.0,"endTime":1493.24,"body":"done really, really well at"},{"speaker":"Mike Simon","startTime":1493.24,"endTime":1496.36,"body":"DefinedLogic, the founders, you"},{"speaker":"Mike Simon","startTime":1493.24,"endTime":1496.36,"body":"know, lead with that sort of,"},{"speaker":"Mike Simon","startTime":1496.84,"endTime":1500.38,"body":"basic pillar of the culture and"},{"speaker":"Mike Simon","startTime":1496.84,"endTime":1500.38,"body":"we've we've perpetuated that"},{"speaker":"Mike Simon","startTime":1500.41,"endTime":1504.07,"body":"maybe in taking the next step to"},{"speaker":"Mike Simon","startTime":1500.41,"endTime":1504.07,"body":"Cory's point, but that would be"},{"speaker":"Mike Simon","startTime":1504.07,"endTime":1505.99,"body":"my number 1,2,3,4, and 5 tip."},{"speaker":"Tara Thurber","startTime":1506.74,"endTime":1509.92,"body":"I love it. And you"},{"speaker":"Tara Thurber","startTime":1506.74,"endTime":1509.92,"body":"can you can see it too when you"},{"speaker":"Tara Thurber","startTime":1509.92,"endTime":1512.86,"body":"speak to employees that to"},{"speaker":"Tara Thurber","startTime":1509.92,"endTime":1512.86,"body":"DefinedLogic or when you see"},{"speaker":"Tara Thurber","startTime":1512.86,"endTime":1515.92,"body":"what they're doing. I mean,"},{"speaker":"Tara Thurber","startTime":1512.86,"endTime":1515.92,"body":"they're excited to share things"},{"speaker":"Tara Thurber","startTime":1516.25,"endTime":1519.58,"body":"on social media they're talking"},{"speaker":"Tara Thurber","startTime":1516.25,"endTime":1519.58,"body":"about, it's not just a job that"},{"speaker":"Tara Thurber","startTime":1519.58,"endTime":1522.49,"body":"they're coming, they're going"},{"speaker":"Tara Thurber","startTime":1519.58,"endTime":1522.49,"body":"to, which I think is important"},{"speaker":"Tara Thurber","startTime":1522.49,"endTime":1526.18,"body":"for all professionals. It's not"},{"speaker":"Tara Thurber","startTime":1522.49,"endTime":1526.18,"body":"a job, it's a career. It's this"},{"speaker":"Tara Thurber","startTime":1526.18,"endTime":1531.22,"body":"lifestyle that we're in and even"},{"speaker":"Tara Thurber","startTime":1526.18,"endTime":1531.22,"body":"shifting to being fully remote."},{"speaker":"Tara Thurber","startTime":1531.4,"endTime":1535.15,"body":"That's a huge, that's a huge"},{"speaker":"Tara Thurber","startTime":1531.4,"endTime":1535.15,"body":"shift for an entire company to"},{"speaker":"Tara Thurber","startTime":1535.15,"endTime":1541.63,"body":"do, and everybody to be"},{"speaker":"Tara Thurber","startTime":1535.15,"endTime":1541.63,"body":"successful at home, but also in"},{"speaker":"Tara Thurber","startTime":1541.63,"endTime":1545.92,"body":"a collaborative group. And I can"},{"speaker":"Tara Thurber","startTime":1541.63,"endTime":1545.92,"body":"see how that shift has been"},{"speaker":"Tara Thurber","startTime":1545.92,"endTime":1550.27,"body":"successful for DefinedLogic. So"},{"speaker":"Tara Thurber","startTime":1545.92,"endTime":1550.27,"body":"it's, um, it starts at the top"},{"speaker":"Tara Thurber","startTime":1550.27,"endTime":1552.82,"body":"and it interweaves through it"},{"speaker":"Tara Thurber","startTime":1550.27,"endTime":1552.82,"body":"all."},{"speaker":"Mike Simon","startTime":1552.0,"endTime":1557.01,"body":"Yeah, yeah. I"},{"speaker":"Mike Simon","startTime":1552.0,"endTime":1557.01,"body":"totally agree. I mean, it's when"},{"speaker":"Mike Simon","startTime":1557.01,"endTime":1563.88,"body":"we pivoted to home, our culture"},{"speaker":"Mike Simon","startTime":1557.01,"endTime":1563.88,"body":"kicked in. And it had us have"},{"speaker":"Mike Simon","startTime":1563.88,"endTime":1567.96,"body":"empathy and compassion for every"},{"speaker":"Mike Simon","startTime":1563.88,"endTime":1567.96,"body":"single individual, as"},{"speaker":"Mike Simon","startTime":1567.96,"endTime":1570.9,"body":"individuals recognizing that"},{"speaker":"Mike Simon","startTime":1567.96,"endTime":1570.9,"body":"what each of us was going"},{"speaker":"Mike Simon","startTime":1570.9,"endTime":1575.13,"body":"through was different. And older"},{"speaker":"Mike Simon","startTime":1570.9,"endTime":1575.13,"body":"people empty nesters like me,"},{"speaker":"Mike Simon","startTime":1575.13,"endTime":1578.52,"body":"for example, very different than"},{"speaker":"Mike Simon","startTime":1575.13,"endTime":1578.52,"body":"people with young families and"},{"speaker":"Mike Simon","startTime":1578.52,"endTime":1582.63,"body":"kids at home now, being"},{"speaker":"Mike Simon","startTime":1578.52,"endTime":1582.63,"body":"homeschooled and parents trading"},{"speaker":"Mike Simon","startTime":1582.63,"endTime":1585.57,"body":"off and you know, what do we"},{"speaker":"Mike Simon","startTime":1582.63,"endTime":1585.57,"body":"need to do to take care of"},{"speaker":"Mike Simon","startTime":1585.57,"endTime":1586.56,"body":"people first?"},{"speaker":"Tara Thurber","startTime":1586.65,"endTime":1586.86,"body":"Yeah."},{"speaker":"Mike Simon","startTime":1586.86,"endTime":1588.87,"body":"If we do that"},{"speaker":"Mike Simon","startTime":1586.86,"endTime":1588.87,"body":"everything else takes care of"},{"speaker":"Mike Simon","startTime":1588.87,"endTime":1593.28,"body":"itself. And it did it did in"},{"speaker":"Mike Simon","startTime":1588.87,"endTime":1593.28,"body":"spades. So, you know, I think"},{"speaker":"Mike Simon","startTime":1593.28,"endTime":1595.77,"body":"that's just that's good advice"},{"speaker":"Mike Simon","startTime":1593.28,"endTime":1595.77,"body":"for any any company that's"},{"speaker":"Mike Simon","startTime":1595.77,"endTime":1598.98,"body":"starting up or any company at"},{"speaker":"Mike Simon","startTime":1595.77,"endTime":1598.98,"body":"any stage and, you know, their"},{"speaker":"Mike Simon","startTime":1598.98,"endTime":1599.7,"body":"their journey."},{"speaker":"Tara Thurber","startTime":1599.9,"endTime":1603.08,"body":"Yeah. All around."},{"speaker":"Tara Thurber","startTime":1599.9,"endTime":1603.08,"body":"I love the tips. I love"},{"speaker":"Tara Thurber","startTime":1603.08,"endTime":1605.93,"body":"everything that you guys have"},{"speaker":"Tara Thurber","startTime":1603.08,"endTime":1605.93,"body":"brought to the table today."},{"speaker":"Tara Thurber","startTime":1606.53,"endTime":1610.07,"body":"Really appreciate you guys"},{"speaker":"Tara Thurber","startTime":1606.53,"endTime":1610.07,"body":"joining and I'm looking forward"},{"speaker":"Tara Thurber","startTime":1610.07,"endTime":1614.48,"body":"to some 20 year celebrations,"},{"speaker":"Tara Thurber","startTime":1610.07,"endTime":1614.48,"body":"but to what the future holds."},{"speaker":"Tara Thurber","startTime":1614.48,"endTime":1615.5,"body":"It's very exciting."},{"speaker":"Mike Simon","startTime":1616.4,"endTime":1617.03,"body":"Thank you, Tara."},{"speaker":"Tara Thurber","startTime":1618.05,"endTime":1621.05,"body":"Thank you, Mike"},{"speaker":"Tara Thurber","startTime":1618.05,"endTime":1621.05,"body":"and Cory, for joining me today."},{"speaker":"Cory Kazar","startTime":1621.7,"endTime":1622.9,"body":"Thanks for having"},{"speaker":"Cory Kazar","startTime":1621.7,"endTime":1622.9,"body":"us."},{"speaker":"Tara Thurber","startTime":1623.98,"endTime":1625.93,"body":"We are"},{"speaker":"Tara Thurber","startTime":1623.98,"endTime":1625.93,"body":"DefinedTalent coming to you at"},{"speaker":"Tara Thurber","startTime":1626.2,"endTime":1627.73,"body":"Top5. Make it a great day."}]}