{"version":"1.0.0","segments":[{"speaker":"Tara Thurber","startTime":5.58,"endTime":8.435,"body":"Hey guys, welcome"},{"speaker":"Tara Thurber","startTime":5.58,"endTime":8.435,"body":"back to Top5 brought to you by"},{"speaker":"Tara Thurber","startTime":8.494,"endTime":12.003,"body":"DefinedTalent. We are a results"},{"speaker":"Tara Thurber","startTime":8.494,"endTime":12.003,"body":"driven service working with"},{"speaker":"Tara Thurber","startTime":12.063,"endTime":15.275,"body":"clients to connect them with"},{"speaker":"Tara Thurber","startTime":12.063,"endTime":15.275,"body":"quality talent as well as"},{"speaker":"Tara Thurber","startTime":15.334,"endTime":19.2,"body":"working to make an impact within"},{"speaker":"Tara Thurber","startTime":15.334,"endTime":19.2,"body":"the recruiting industry. We talk"},{"speaker":"Tara Thurber","startTime":19.26,"endTime":22.293,"body":"straight about today's"},{"speaker":"Tara Thurber","startTime":19.26,"endTime":22.293,"body":"professional world with real"},{"speaker":"Tara Thurber","startTime":22.353,"endTime":25.921,"body":"world professionals, experts in"},{"speaker":"Tara Thurber","startTime":22.353,"endTime":25.921,"body":"recruitment, job seekers and"},{"speaker":"Tara Thurber","startTime":25.981,"endTime":29.55,"body":"business owners alike. Have a"},{"speaker":"Tara Thurber","startTime":25.981,"endTime":29.55,"body":"question for us send it in and"},{"speaker":"Tara Thurber","startTime":29.609,"endTime":32.881,"body":"you might spur our next"},{"speaker":"Tara Thurber","startTime":29.609,"endTime":32.881,"body":"conversation. I'm Tara Thurber,"},{"speaker":"Tara Thurber","startTime":32.94,"endTime":36.628,"body":"Director of Talent Innovation."},{"speaker":"Tara Thurber","startTime":32.94,"endTime":36.628,"body":"And joining me today to discuss"},{"speaker":"Tara Thurber","startTime":36.687,"endTime":40.018,"body":"his \"Top5 Tips for Successful"},{"speaker":"Tara Thurber","startTime":36.687,"endTime":40.018,"body":"Leadership\" is Mike Simon,"},{"speaker":"Tara Thurber","startTime":40.078,"endTime":43.29,"body":"Partner at DefinedLogic. Hey,"},{"speaker":"Tara Thurber","startTime":40.078,"endTime":43.29,"body":"Mike, how are you today?"},{"speaker":"Mike Simon","startTime":43.589,"endTime":45.389,"body":"Hey, Tara, I'm"},{"speaker":"Mike Simon","startTime":43.589,"endTime":45.389,"body":"great. How are you?"},{"speaker":"Tara Thurber","startTime":45.69,"endTime":49.14,"body":"I'm doing lovely,"},{"speaker":"Tara Thurber","startTime":45.69,"endTime":49.14,"body":"so happy you're able to join us"},{"speaker":"Tara Thurber","startTime":49.14,"endTime":50.28,"body":"for this podcast."},{"speaker":"Mike Simon","startTime":50.37,"endTime":51.51,"body":"A pleasure."},{"speaker":"Mike Simon","startTime":50.37,"endTime":51.51,"body":"Absolutely."},{"speaker":"Tara Thurber","startTime":52.32,"endTime":54.9,"body":"So Mike, I want to"},{"speaker":"Tara Thurber","startTime":52.32,"endTime":54.9,"body":"just kind of dive in right here"},{"speaker":"Tara Thurber","startTime":54.9,"endTime":58.8,"body":"and talk to you about, you know,"},{"speaker":"Tara Thurber","startTime":54.9,"endTime":58.8,"body":"explaining the process and"},{"speaker":"Tara Thurber","startTime":58.8,"endTime":63.24,"body":"strategy behind obtaining a 20"},{"speaker":"Tara Thurber","startTime":58.8,"endTime":63.24,"body":"year old business, you know,"},{"speaker":"Tara Thurber","startTime":63.24,"endTime":66.0,"body":"what was your your leading"},{"speaker":"Tara Thurber","startTime":63.24,"endTime":66.0,"body":"factor in your decision?"},{"speaker":"Mike Simon","startTime":67.2,"endTime":71.07,"body":"So my leading factor"},{"speaker":"Mike Simon","startTime":67.2,"endTime":71.07,"body":"was somewhat selfish, to be"},{"speaker":"Mike Simon","startTime":71.07,"endTime":77.94,"body":"honest. I had worked with when I"},{"speaker":"Mike Simon","startTime":71.07,"endTime":77.94,"body":"acquired DefinedLogic in 2020, I"},{"speaker":"Mike Simon","startTime":77.94,"endTime":82.74,"body":"had worked with the company for"},{"speaker":"Mike Simon","startTime":77.94,"endTime":82.74,"body":"about six years. I knew its"},{"speaker":"Mike Simon","startTime":82.74,"endTime":88.32,"body":"founders, we all used to work"},{"speaker":"Mike Simon","startTime":82.74,"endTime":88.32,"body":"together 25/30 years ago. So I"},{"speaker":"Mike Simon","startTime":88.32,"endTime":92.46,"body":"was I was well acquainted with"},{"speaker":"Mike Simon","startTime":88.32,"endTime":92.46,"body":"the DefinedLogic, you can borrow"},{"speaker":"Mike Simon","startTime":92.46,"endTime":95.7,"body":"more acquainted, obviously,"},{"speaker":"Mike Simon","startTime":92.46,"endTime":95.7,"body":"leaving the consulting practice"},{"speaker":"Mike Simon","startTime":95.7,"endTime":99.93,"body":"for the six years that I did"},{"speaker":"Mike Simon","startTime":95.7,"endTime":99.93,"body":"that prior to purchasing the"},{"speaker":"Mike Simon","startTime":99.93,"endTime":104.52,"body":"company. But it sounds almost"},{"speaker":"Mike Simon","startTime":99.93,"endTime":104.52,"body":"cliche, but there was just"},{"speaker":"Mike Simon","startTime":104.58,"endTime":107.49,"body":"instill is something very unique"},{"speaker":"Mike Simon","startTime":104.58,"endTime":107.49,"body":"about the company about its"},{"speaker":"Mike Simon","startTime":107.49,"endTime":112.62,"body":"culture, about how it cares for"},{"speaker":"Mike Simon","startTime":107.49,"endTime":112.62,"body":"customers, how it cares for"},{"speaker":"Mike Simon","startTime":112.62,"endTime":116.67,"body":"people, how it cares for"},{"speaker":"Mike Simon","startTime":112.62,"endTime":116.67,"body":"quality. And again, it sounds"},{"speaker":"Mike Simon","startTime":116.67,"endTime":120.69,"body":"kind of cliched, but culture is,"},{"speaker":"Mike Simon","startTime":116.67,"endTime":120.69,"body":"you know, it's a set of"},{"speaker":"Mike Simon","startTime":120.69,"endTime":123.9,"body":"behavioral responses that are"},{"speaker":"Mike Simon","startTime":120.69,"endTime":123.9,"body":"predictable, right? So whether"},{"speaker":"Mike Simon","startTime":123.9,"endTime":127.05,"body":"it's societal culture, whether"},{"speaker":"Mike Simon","startTime":123.9,"endTime":127.05,"body":"it's business culture, and this"},{"speaker":"Mike Simon","startTime":127.05,"endTime":132.15,"body":"company definitely had an"},{"speaker":"Mike Simon","startTime":127.05,"endTime":132.15,"body":"incredibly strong culture. As I"},{"speaker":"Mike Simon","startTime":132.15,"endTime":138.21,"body":"looked to, you know, where the"},{"speaker":"Mike Simon","startTime":132.15,"endTime":138.21,"body":"company was going, when the"},{"speaker":"Mike Simon","startTime":138.21,"endTime":141.39,"body":"topic came up around the"},{"speaker":"Mike Simon","startTime":138.21,"endTime":141.39,"body":"opportunity to purchase it. I"},{"speaker":"Mike Simon","startTime":141.39,"endTime":143.7,"body":"said, selfishly, because I"},{"speaker":"Mike Simon","startTime":141.39,"endTime":143.7,"body":"didn't want to go back into the"},{"speaker":"Mike Simon","startTime":143.7,"endTime":148.74,"body":"city and be somebody's CIO,"},{"speaker":"Mike Simon","startTime":143.7,"endTime":148.74,"body":"again, or go work for, you know,"},{"speaker":"Mike Simon","startTime":148.74,"endTime":151.14,"body":"a large corporation or anything"},{"speaker":"Mike Simon","startTime":148.74,"endTime":151.14,"body":"like that, you know, I wanted to"},{"speaker":"Mike Simon","startTime":151.14,"endTime":155.16,"body":"be able to stay close to home"},{"speaker":"Mike Simon","startTime":151.14,"endTime":155.16,"body":"close to this, and have it be"},{"speaker":"Mike Simon","startTime":155.16,"endTime":159.6,"body":"the place that I finished my"},{"speaker":"Mike Simon","startTime":155.16,"endTime":159.6,"body":"career out, you know, so I"},{"speaker":"Mike Simon","startTime":159.6,"endTime":163.14,"body":"hadn't contemplated purchasing a"},{"speaker":"Mike Simon","startTime":159.6,"endTime":163.14,"body":"company at that time, I've owned"},{"speaker":"Mike Simon","startTime":163.14,"endTime":167.19,"body":"companies throughout my career."},{"speaker":"Mike Simon","startTime":163.14,"endTime":167.19,"body":"And was, you know, there wasn't"},{"speaker":"Mike Simon","startTime":167.19,"endTime":169.47,"body":"really top of mind that I would"},{"speaker":"Mike Simon","startTime":167.19,"endTime":169.47,"body":"kind of go back into that one"},{"speaker":"Mike Simon","startTime":169.47,"endTime":173.85,"body":"more time. But you know, that"},{"speaker":"Mike Simon","startTime":169.47,"endTime":173.85,"body":"the notion of not being a"},{"speaker":"Mike Simon","startTime":173.85,"endTime":177.36,"body":"control of my destiny, and not"},{"speaker":"Mike Simon","startTime":173.85,"endTime":177.36,"body":"being in control of where this"},{"speaker":"Mike Simon","startTime":177.36,"endTime":180.93,"body":"company was going to go to"},{"speaker":"Mike Simon","startTime":177.36,"endTime":180.93,"body":"continue to go, on the heels of"},{"speaker":"Mike Simon","startTime":180.93,"endTime":184.2,"body":"the founding partners themselves"},{"speaker":"Mike Simon","startTime":180.93,"endTime":184.2,"body":"looking to retire, was the"},{"speaker":"Mike Simon","startTime":184.2,"endTime":187.86,"body":"motivating, motivating factor"},{"speaker":"Mike Simon","startTime":184.2,"endTime":187.86,"body":"behind trying to put together"},{"speaker":"Mike Simon","startTime":187.89,"endTime":190.44,"body":"you know, purchase package,"},{"speaker":"Mike Simon","startTime":187.89,"endTime":190.44,"body":"which we ultimately were"},{"speaker":"Mike Simon","startTime":190.44,"endTime":191.46,"body":"successful in doing it."},{"speaker":"Tara Thurber","startTime":191.76,"endTime":194.01,"body":"Right, being in"},{"speaker":"Tara Thurber","startTime":191.76,"endTime":194.01,"body":"the right place at the right"},{"speaker":"Tara Thurber","startTime":194.01,"endTime":194.43,"body":"time."},{"speaker":"Mike Simon","startTime":194.91,"endTime":202.08,"body":"You betcha. And then"},{"speaker":"Mike Simon","startTime":194.91,"endTime":202.08,"body":"COVID, hit, right. Three days"},{"speaker":"Mike Simon","startTime":202.08,"endTime":204.18,"body":"after closing, COVID hit."},{"speaker":"Tara Thurber","startTime":204.51,"endTime":209.28,"body":"Oh, gosh. Well,"},{"speaker":"Tara Thurber","startTime":204.51,"endTime":209.28,"body":"that kind of segues into our"},{"speaker":"Tara Thurber","startTime":209.28,"endTime":212.4,"body":"next question on, you know, it"},{"speaker":"Tara Thurber","startTime":209.28,"endTime":212.4,"body":"would be a question with or"},{"speaker":"Tara Thurber","startTime":212.4,"endTime":216.87,"body":"without COVID. But I think it"},{"speaker":"Tara Thurber","startTime":212.4,"endTime":216.87,"body":"was even more challenging. But"},{"speaker":"Tara Thurber","startTime":216.87,"endTime":220.92,"body":"what are some tactics for"},{"speaker":"Tara Thurber","startTime":216.87,"endTime":220.92,"body":"keeping your team motivated"},{"speaker":"Tara Thurber","startTime":220.95,"endTime":226.11,"body":"through this crazy time? And"},{"speaker":"Tara Thurber","startTime":220.95,"endTime":226.11,"body":"where, you know, what were your"},{"speaker":"Tara Thurber","startTime":226.11,"endTime":229.2,"body":"thoughts when all of this kind"},{"speaker":"Tara Thurber","startTime":226.11,"endTime":229.2,"body":"of went down? And, you know,"},{"speaker":"Tara Thurber","startTime":229.2,"endTime":231.24,"body":"taking your leadership to the"},{"speaker":"Tara Thurber","startTime":229.2,"endTime":231.24,"body":"next level?"},{"speaker":"Mike Simon","startTime":231.78,"endTime":234.39,"body":"You know, I think,"},{"speaker":"Mike Simon","startTime":231.78,"endTime":234.39,"body":"leaning into the company's"},{"speaker":"Mike Simon","startTime":234.39,"endTime":238.71,"body":"culture, yeah. Kind of my"},{"speaker":"Mike Simon","startTime":234.39,"endTime":238.71,"body":"initial knee jerk response,"},{"speaker":"Mike Simon","startTime":238.71,"endTime":243.78,"body":"meaning, listen, listen to"},{"speaker":"Mike Simon","startTime":238.71,"endTime":243.78,"body":"everybody, listen to everything,"},{"speaker":"Mike Simon","startTime":244.02,"endTime":249.21,"body":"communicate over communicate, be"},{"speaker":"Mike Simon","startTime":244.02,"endTime":249.21,"body":"incredibly transparent. People"},{"speaker":"Mike Simon","startTime":250.23,"endTime":255.27,"body":"want that. Our team members in"},{"speaker":"Mike Simon","startTime":250.23,"endTime":255.27,"body":"particular, expect that. And so"},{"speaker":"Mike Simon","startTime":256.74,"endTime":259.53,"body":"and beyond that, it's it's, you"},{"speaker":"Mike Simon","startTime":256.74,"endTime":259.53,"body":"know, it's a learning process"},{"speaker":"Mike Simon","startTime":259.53,"endTime":262.29,"body":"and being open to it being a"},{"speaker":"Mike Simon","startTime":259.53,"endTime":262.29,"body":"learning process. So as we've"},{"speaker":"Mike Simon","startTime":262.29,"endTime":267.51,"body":"talked about, many times, in"},{"speaker":"Mike Simon","startTime":262.29,"endTime":267.51,"body":"fact, you know, I'm a 58 year"},{"speaker":"Mike Simon","startTime":267.51,"endTime":271.74,"body":"old empty nester, my situation"},{"speaker":"Mike Simon","startTime":267.51,"endTime":271.74,"body":"is very different than a team"},{"speaker":"Mike Simon","startTime":271.74,"endTime":275.82,"body":"member who has two small kids at"},{"speaker":"Mike Simon","startTime":271.74,"endTime":275.82,"body":"home with all the challenges"},{"speaker":"Mike Simon","startTime":275.85,"endTime":279.78,"body":"through COVID For sure, but just"},{"speaker":"Mike Simon","startTime":275.85,"endTime":279.78,"body":"in general, in, you know,"},{"speaker":"Mike Simon","startTime":279.78,"endTime":283.2,"body":"maintaining a household and"},{"speaker":"Mike Simon","startTime":279.78,"endTime":283.2,"body":"having two small kids and work"},{"speaker":"Mike Simon","startTime":283.2,"endTime":287.58,"body":"life balance and so forth. So we"},{"speaker":"Mike Simon","startTime":283.2,"endTime":287.58,"body":"have listening channels all over"},{"speaker":"Mike Simon","startTime":287.58,"endTime":292.38,"body":"the place in our company. We"},{"speaker":"Mike Simon","startTime":287.58,"endTime":292.38,"body":"have a weekly stand up, where"},{"speaker":"Mike Simon","startTime":292.38,"endTime":296.31,"body":"that's my opportunity to kind"},{"speaker":"Mike Simon","startTime":292.38,"endTime":296.31,"body":"of, you know, stay connected to"},{"speaker":"Mike Simon","startTime":296.31,"endTime":301.89,"body":"the team. You lead our"},{"speaker":"Mike Simon","startTime":296.31,"endTime":301.89,"body":"meditation part of that, which"},{"speaker":"Mike Simon","startTime":301.89,"endTime":301.98,"body":"is"},{"speaker":"Tara Thurber","startTime":301.98,"endTime":302.28,"body":"Yeah."},{"speaker":"Mike Simon","startTime":303.65,"endTime":306.74,"body":"But it's largely a"},{"speaker":"Mike Simon","startTime":303.65,"endTime":306.74,"body":"one way type of communication on"},{"speaker":"Mike Simon","startTime":306.74,"endTime":310.31,"body":"a weekly basis. We have a town"},{"speaker":"Mike Simon","startTime":306.74,"endTime":310.31,"body":"hall every other month, where we"},{"speaker":"Mike Simon","startTime":310.31,"endTime":313.55,"body":"solicit topics from team members"},{"speaker":"Mike Simon","startTime":310.31,"endTime":313.55,"body":"to make sure we're always"},{"speaker":"Mike Simon","startTime":313.55,"endTime":316.97,"body":"talking about the things that"},{"speaker":"Mike Simon","startTime":313.55,"endTime":316.97,"body":"they want to hear about. We have"},{"speaker":"Mike Simon","startTime":316.97,"endTime":321.59,"body":"a cadence design, meaning a"},{"speaker":"Mike Simon","startTime":316.97,"endTime":321.59,"body":"series of internal meetings that"},{"speaker":"Mike Simon","startTime":321.59,"endTime":325.67,"body":"are efficient, but they're"},{"speaker":"Mike Simon","startTime":321.59,"endTime":325.67,"body":"designed to cascade one to the"},{"speaker":"Mike Simon","startTime":325.67,"endTime":328.07,"body":"next to be efficient in terms of"},{"speaker":"Mike Simon","startTime":325.67,"endTime":328.07,"body":"what information we're"},{"speaker":"Mike Simon","startTime":328.07,"endTime":329.87,"body":"collecting, what information"},{"speaker":"Mike Simon","startTime":328.07,"endTime":329.87,"body":"ultimately, we want to"},{"speaker":"Mike Simon","startTime":329.87,"endTime":333.68,"body":"disseminate out to teams out to"},{"speaker":"Mike Simon","startTime":329.87,"endTime":333.68,"body":"team members and so forth. So"},{"speaker":"Mike Simon","startTime":333.8,"endTime":337.22,"body":"long answer to your question,"},{"speaker":"Mike Simon","startTime":333.8,"endTime":337.22,"body":"but I think communication is a"},{"speaker":"Mike Simon","startTime":337.22,"endTime":341.15,"body":"number one, in terms of how to"},{"speaker":"Mike Simon","startTime":337.22,"endTime":341.15,"body":"keep team members motivated,"},{"speaker":"Mike Simon","startTime":341.39,"endTime":344.27,"body":"about how their company's doing,"},{"speaker":"Mike Simon","startTime":341.39,"endTime":344.27,"body":"and being really transparent,"},{"speaker":"Mike Simon","startTime":344.42,"endTime":348.77,"body":"good things and bad things, you"},{"speaker":"Mike Simon","startTime":344.42,"endTime":348.77,"body":"know, I try to share as much as"},{"speaker":"Mike Simon","startTime":348.77,"endTime":352.1,"body":"I possibly can, in terms of the"},{"speaker":"Mike Simon","startTime":348.77,"endTime":352.1,"body":"health of the company, the"},{"speaker":"Mike Simon","startTime":352.1,"endTime":355.37,"body":"performance of the company."},{"speaker":"Mike Simon","startTime":352.1,"endTime":355.37,"body":"Otherwise, if you don't do that,"},{"speaker":"Mike Simon","startTime":355.7,"endTime":357.17,"body":"people make up their own minds."},{"speaker":"Tara Thurber","startTime":357.2,"endTime":357.77,"body":"Mm hmm."},{"speaker":"Mike Simon","startTime":357.9,"endTime":360.39,"body":"Folklore, folklore"},{"speaker":"Mike Simon","startTime":357.9,"endTime":360.39,"body":"begins to take over. And that's"},{"speaker":"Mike Simon","startTime":360.39,"endTime":362.7,"body":"one of the worst possible things"},{"speaker":"Mike Simon","startTime":360.39,"endTime":362.7,"body":"you can have happen from a"},{"speaker":"Mike Simon","startTime":362.7,"endTime":366.9,"body":"culture perspective is when, you"},{"speaker":"Mike Simon","startTime":362.7,"endTime":366.9,"body":"know, the coffee chatter is"},{"speaker":"Mike Simon","startTime":366.9,"endTime":370.44,"body":"what's driving the narrative"},{"speaker":"Mike Simon","startTime":366.9,"endTime":370.44,"body":"versus it coming from, from the"},{"speaker":"Mike Simon","startTime":370.44,"endTime":375.9,"body":"company itself. Beyond that"},{"speaker":"Mike Simon","startTime":370.44,"endTime":375.9,"body":"empathy, as we've talked about,"},{"speaker":"Mike Simon","startTime":375.93,"endTime":379.98,"body":"is everything and just just"},{"speaker":"Mike Simon","startTime":375.93,"endTime":379.98,"body":"understanding what each team"},{"speaker":"Mike Simon","startTime":379.98,"endTime":383.76,"body":"member might be going through,"},{"speaker":"Mike Simon","startTime":379.98,"endTime":383.76,"body":"making sure we have, you know,"},{"speaker":"Mike Simon","startTime":383.76,"endTime":386.25,"body":"something called The Breakfast"},{"speaker":"Mike Simon","startTime":383.76,"endTime":386.25,"body":"Club, you know, kind of harkens"},{"speaker":"Mike Simon","startTime":386.25,"endTime":390.06,"body":"back to the movies from that"},{"speaker":"Mike Simon","startTime":386.25,"endTime":390.06,"body":"movie from 1980s, just in terms"},{"speaker":"Mike Simon","startTime":390.06,"endTime":395.79,"body":"of its theme, but it's it's it's"},{"speaker":"Mike Simon","startTime":390.06,"endTime":395.79,"body":"a cross section of DL's who"},{"speaker":"Mike Simon","startTime":395.79,"endTime":401.97,"body":"represent different voices and"},{"speaker":"Mike Simon","startTime":395.79,"endTime":401.97,"body":"different perspectives of our"},{"speaker":"Mike Simon","startTime":401.97,"endTime":406.26,"body":"entire team. So there are six of"},{"speaker":"Mike Simon","startTime":401.97,"endTime":406.26,"body":"us. So that's roughly 10% of the"},{"speaker":"Mike Simon","startTime":406.26,"endTime":411.75,"body":"organization that meets every"},{"speaker":"Mike Simon","startTime":406.26,"endTime":411.75,"body":"other week. And each team member"},{"speaker":"Mike Simon","startTime":411.75,"endTime":415.29,"body":"is able to reach out to any"},{"speaker":"Mike Simon","startTime":411.75,"endTime":415.29,"body":"DefinedLogic Breakfast Club"},{"speaker":"Mike Simon","startTime":415.29,"endTime":418.5,"body":"member, and say, hey, I'm"},{"speaker":"Mike Simon","startTime":415.29,"endTime":418.5,"body":"interested in this or that be"},{"speaker":"Mike Simon","startTime":418.5,"endTime":420.93,"body":"cool to have this initiative of"},{"speaker":"Mike Simon","startTime":418.5,"endTime":420.93,"body":"that initiative, we maintain a"},{"speaker":"Mike Simon","startTime":420.93,"endTime":424.2,"body":"Kanban board to keep track of"},{"speaker":"Mike Simon","startTime":420.93,"endTime":424.2,"body":"all of that. And that's really"},{"speaker":"Mike Simon","startTime":424.2,"endTime":428.85,"body":"kind of the nucleus of a cross"},{"speaker":"Mike Simon","startTime":424.2,"endTime":428.85,"body":"section of DL's to make sure"},{"speaker":"Mike Simon","startTime":428.85,"endTime":432.57,"body":"that everything that people"},{"speaker":"Mike Simon","startTime":428.85,"endTime":432.57,"body":"might be interested in has a"},{"speaker":"Mike Simon","startTime":432.57,"endTime":435.99,"body":"home, it has a place to go, and"},{"speaker":"Mike Simon","startTime":432.57,"endTime":435.99,"body":"then has a strong cadence around"},{"speaker":"Mike Simon","startTime":435.99,"endTime":437.94,"body":"it to to maintain that momentum."},{"speaker":"Tara Thurber","startTime":438.51,"endTime":440.43,"body":"Awesome. I feel"},{"speaker":"Tara Thurber","startTime":438.51,"endTime":440.43,"body":"like something like that, too,"},{"speaker":"Tara Thurber","startTime":440.46,"endTime":444.12,"body":"can really unite a company,"},{"speaker":"Tara Thurber","startTime":440.46,"endTime":444.12,"body":"because everybody is coming from"},{"speaker":"Tara Thurber","startTime":444.12,"endTime":449.64,"body":"so many different worlds, so to"},{"speaker":"Tara Thurber","startTime":444.12,"endTime":449.64,"body":"speak, are so many different"},{"speaker":"Tara Thurber","startTime":449.64,"endTime":454.47,"body":"ways of living and ways of"},{"speaker":"Tara Thurber","startTime":449.64,"endTime":454.47,"body":"working. That having something"},{"speaker":"Tara Thurber","startTime":454.47,"endTime":459.51,"body":"like that really can strengthen"},{"speaker":"Tara Thurber","startTime":454.47,"endTime":459.51,"body":"and build that culture. Even"},{"speaker":"Tara Thurber","startTime":459.51,"endTime":463.53,"body":"stronger. Now, you know, I know"},{"speaker":"Tara Thurber","startTime":459.51,"endTime":463.53,"body":"for DefinedLogic, DefinedLogic"},{"speaker":"Tara Thurber","startTime":463.53,"endTime":469.11,"body":"was heavily an on site company"},{"speaker":"Tara Thurber","startTime":463.53,"endTime":469.11,"body":"before COVID. And then shifting"},{"speaker":"Tara Thurber","startTime":469.11,"endTime":474.45,"body":"to a 100% remote company, what"},{"speaker":"Tara Thurber","startTime":469.11,"endTime":474.45,"body":"were some of the difficulties"},{"speaker":"Tara Thurber","startTime":475.17,"endTime":480.99,"body":"that you may be faced to keep"},{"speaker":"Tara Thurber","startTime":475.17,"endTime":480.99,"body":"that bond? growing stronger,"},{"speaker":"Tara Thurber","startTime":481.02,"endTime":483.6,"body":"even as we all transitioned to"},{"speaker":"Tara Thurber","startTime":481.02,"endTime":483.6,"body":"being remote?"},{"speaker":"Mike Simon","startTime":484.2,"endTime":487.02,"body":"I think that there"},{"speaker":"Mike Simon","startTime":484.2,"endTime":487.02,"body":"are two facets of it. And again,"},{"speaker":"Mike Simon","startTime":487.02,"endTime":488.31,"body":"going back to the culture."},{"speaker":"Tara Thurber","startTime":488.37,"endTime":488.7,"body":"Yeah."},{"speaker":"Mike Simon","startTime":489.41,"endTime":492.47,"body":"I really didn't have"},{"speaker":"Mike Simon","startTime":489.41,"endTime":492.47,"body":"to do anything relative to facet"},{"speaker":"Mike Simon","startTime":492.47,"endTime":498.68,"body":"one meaning, how do we continue"},{"speaker":"Mike Simon","startTime":492.47,"endTime":498.68,"body":"working productively all all of"},{"speaker":"Mike Simon","startTime":498.68,"endTime":501.05,"body":"our competency leads. So the way"},{"speaker":"Mike Simon","startTime":498.68,"endTime":501.05,"body":"we're structured, we have"},{"speaker":"Mike Simon","startTime":501.05,"endTime":505.19,"body":"practice leads that are client"},{"speaker":"Mike Simon","startTime":501.05,"endTime":505.19,"body":"facing relationship management,"},{"speaker":"Mike Simon","startTime":505.19,"endTime":508.61,"body":"and so forth. They're kind of on"},{"speaker":"Mike Simon","startTime":505.19,"endTime":508.61,"body":"the vertical, if you will, and"},{"speaker":"Mike Simon","startTime":508.61,"endTime":511.61,"body":"then horizontally, we have"},{"speaker":"Mike Simon","startTime":508.61,"endTime":511.61,"body":"competency leads. So for"},{"speaker":"Mike Simon","startTime":511.61,"endTime":514.52,"body":"creative for development, for"},{"speaker":"Mike Simon","startTime":511.61,"endTime":514.52,"body":"user experience, and so forth."},{"speaker":"Mike Simon","startTime":514.94,"endTime":518.99,"body":"And each of those competency"},{"speaker":"Mike Simon","startTime":514.94,"endTime":518.99,"body":"leads is responsible for their"},{"speaker":"Mike Simon","startTime":518.99,"endTime":523.73,"body":"competency and for delivering"},{"speaker":"Mike Simon","startTime":518.99,"endTime":523.73,"body":"strong practices, or strong"},{"speaker":"Mike Simon","startTime":523.73,"endTime":527.66,"body":"capabilities to our clients. And"},{"speaker":"Mike Simon","startTime":523.73,"endTime":527.66,"body":"the competency leads stepped in"},{"speaker":"Mike Simon","startTime":527.69,"endTime":532.28,"body":"immediately, and said, now we're"},{"speaker":"Mike Simon","startTime":527.69,"endTime":532.28,"body":"going to be remote. Our culture"},{"speaker":"Mike Simon","startTime":532.79,"endTime":535.97,"body":"has always been one of kind of"},{"speaker":"Mike Simon","startTime":532.79,"endTime":535.97,"body":"face to face collaboration,"},{"speaker":"Mike Simon","startTime":536.81,"endTime":541.04,"body":"visualization workshops, as a"},{"speaker":"Mike Simon","startTime":536.81,"endTime":541.04,"body":"function of how it is that we"},{"speaker":"Mike Simon","startTime":541.07,"endTime":544.94,"body":"engage with clients and so"},{"speaker":"Mike Simon","startTime":541.07,"endTime":544.94,"body":"forth. And through that high"},{"speaker":"Mike Simon","startTime":544.94,"endTime":548.39,"body":"degree of visualization and"},{"speaker":"Mike Simon","startTime":544.94,"endTime":548.39,"body":"interactivity, how are we going"},{"speaker":"Mike Simon","startTime":548.39,"endTime":551.96,"body":"to replace that even"},{"speaker":"Mike Simon","startTime":548.39,"endTime":551.96,"body":"temporarily, right? So the team"},{"speaker":"Mike Simon","startTime":551.96,"endTime":556.34,"body":"members leaned in, they adapted"},{"speaker":"Mike Simon","startTime":551.96,"endTime":556.34,"body":"all of their frameworks to Miro,"},{"speaker":"Mike Simon","startTime":556.55,"endTime":559.76,"body":"which is online, whiteboarding,"},{"speaker":"Mike Simon","startTime":556.55,"endTime":559.76,"body":"capability and Mural, which"},{"speaker":"Mike Simon","startTime":559.76,"endTime":564.95,"body":"we've already been using. So I"},{"speaker":"Mike Simon","startTime":559.76,"endTime":564.95,"body":"feel like we actually turned a"},{"speaker":"Mike Simon","startTime":564.95,"endTime":568.07,"body":"challenge into a significant"},{"speaker":"Mike Simon","startTime":564.95,"endTime":568.07,"body":"opportunity for us as it relates"},{"speaker":"Mike Simon","startTime":568.07,"endTime":572.39,"body":"to facet one, if you will,"},{"speaker":"Mike Simon","startTime":568.07,"endTime":572.39,"body":"right. We actually improved upon"},{"speaker":"Mike Simon","startTime":572.54,"endTime":576.29,"body":"many of the ways that we were"},{"speaker":"Mike Simon","startTime":572.54,"endTime":576.29,"body":"interacting with our clients in"},{"speaker":"Mike Simon","startTime":576.29,"endTime":580.61,"body":"the way that we were able to"},{"speaker":"Mike Simon","startTime":576.29,"endTime":580.61,"body":"move our practices to these"},{"speaker":"Mike Simon","startTime":580.64,"endTime":584.78,"body":"virtual whiteboards. You know,"},{"speaker":"Mike Simon","startTime":580.64,"endTime":584.78,"body":"sort of create templates and"},{"speaker":"Mike Simon","startTime":584.78,"endTime":588.71,"body":"preparation for workshops in"},{"speaker":"Mike Simon","startTime":584.78,"endTime":588.71,"body":"advance, have customers log into"},{"speaker":"Mike Simon","startTime":588.71,"endTime":591.95,"body":"those virtual whiteboard"},{"speaker":"Mike Simon","startTime":588.71,"endTime":591.95,"body":"sessions from their own laptops,"},{"speaker":"Mike Simon","startTime":592.19,"endTime":596.69,"body":"and and in doing so, become"},{"speaker":"Mike Simon","startTime":592.19,"endTime":596.69,"body":"highly engaged in how it is that"},{"speaker":"Mike Simon","startTime":596.69,"endTime":601.73,"body":"we work with them. So that"},{"speaker":"Mike Simon","startTime":596.69,"endTime":601.73,"body":"facet, I feel like, the team did"},{"speaker":"Mike Simon","startTime":601.73,"endTime":605.48,"body":"a great job of pivoting. But the"},{"speaker":"Mike Simon","startTime":601.73,"endTime":605.48,"body":"other facet is the the actual"},{"speaker":"Mike Simon","startTime":605.48,"endTime":609.08,"body":"face to face probe portion of"},{"speaker":"Mike Simon","startTime":605.48,"endTime":609.08,"body":"it, which is very difficult to"},{"speaker":"Mike Simon","startTime":609.38,"endTime":614.15,"body":"measure the impact over a short"},{"speaker":"Mike Simon","startTime":609.38,"endTime":614.15,"body":"term period of time, it becomes"},{"speaker":"Mike Simon","startTime":614.15,"endTime":617.96,"body":"a long term, you know, type of"},{"speaker":"Mike Simon","startTime":614.15,"endTime":617.96,"body":"an impact that you have to be"},{"speaker":"Mike Simon","startTime":617.96,"endTime":622.61,"body":"mindful of. And so, it's not"},{"speaker":"Mike Simon","startTime":617.96,"endTime":622.61,"body":"just a DefinedLogic statement."},{"speaker":"Mike Simon","startTime":622.61,"endTime":624.68,"body":"It's a it's a societal"},{"speaker":"Mike Simon","startTime":622.61,"endTime":624.68,"body":"statement."},{"speaker":"Tara Thurber","startTime":624.89,"endTime":625.16,"body":"Yeah."},{"speaker":"Mike Simon","startTime":625.0,"endTime":627.07,"body":"How do you measure"},{"speaker":"Mike Simon","startTime":625.0,"endTime":627.07,"body":"that? Think about schools, you"},{"speaker":"Mike Simon","startTime":627.07,"endTime":629.71,"body":"know, your, your, your two, two"},{"speaker":"Mike Simon","startTime":627.07,"endTime":629.71,"body":"girls in school, for example?"},{"speaker":"Tara Thurber","startTime":629.74,"endTime":629.98,"body":"Yeah."},{"speaker":"Tara Thurber","startTime":629.75,"endTime":712.76,"body":"Yeah. Yeah."},{"speaker":"Mike Simon","startTime":629.97,"endTime":633.119,"body":"How do you measure"},{"speaker":"Mike Simon","startTime":629.97,"endTime":633.119,"body":"the long term societal impact of"},{"speaker":"Mike Simon","startTime":633.181,"endTime":636.762,"body":"not being face to face with"},{"speaker":"Mike Simon","startTime":633.181,"endTime":636.762,"body":"people and not having human to"},{"speaker":"Mike Simon","startTime":636.824,"endTime":640.467,"body":"human interaction, right. So"},{"speaker":"Mike Simon","startTime":636.824,"endTime":640.467,"body":"that's something we're mindful"},{"speaker":"Mike Simon","startTime":640.529,"endTime":643.987,"body":"of, it's not something that"},{"speaker":"Mike Simon","startTime":640.529,"endTime":643.987,"body":"we're, you know, I would say"},{"speaker":"Mike Simon","startTime":644.049,"endTime":647.754,"body":"doing anything in particular"},{"speaker":"Mike Simon","startTime":644.049,"endTime":647.754,"body":"about minus getting prepared to"},{"speaker":"Mike Simon","startTime":647.815,"endTime":651.273,"body":"go back into our new office"},{"speaker":"Mike Simon","startTime":647.815,"endTime":651.273,"body":"space, which is designed for"},{"speaker":"Mike Simon","startTime":651.335,"endTime":655.04,"body":"purposeful collaboration, it's"},{"speaker":"Mike Simon","startTime":651.335,"endTime":655.04,"body":"an experience center versus a"},{"speaker":"Mike Simon","startTime":655.102,"endTime":658.93,"body":"traditional office. So this will"},{"speaker":"Mike Simon","startTime":655.102,"endTime":658.93,"body":"continue to work from home as"},{"speaker":"Mike Simon","startTime":658.992,"endTime":662.944,"body":"our main work site. But our new"},{"speaker":"Mike Simon","startTime":658.992,"endTime":662.944,"body":"space called Studio Red Bank, is"},{"speaker":"Mike Simon","startTime":663.006,"endTime":667.02,"body":"designed specifically to address"},{"speaker":"Mike Simon","startTime":663.006,"endTime":667.02,"body":"that facet to specifically where"},{"speaker":"Mike Simon","startTime":667.081,"endTime":670.169,"body":"we have purposeful"},{"speaker":"Mike Simon","startTime":667.081,"endTime":670.169,"body":"collaboration, meaning a reason"},{"speaker":"Mike Simon","startTime":670.231,"endTime":674.059,"body":"to get together. That could be a"},{"speaker":"Mike Simon","startTime":670.231,"endTime":674.059,"body":"design session, it could be a"},{"speaker":"Mike Simon","startTime":674.121,"endTime":677.641,"body":"product concept development"},{"speaker":"Mike Simon","startTime":674.121,"endTime":677.641,"body":"workshop, it could be a stand"},{"speaker":"Mike Simon","startTime":677.702,"endTime":681.346,"body":"up, it could be a meetup, it"},{"speaker":"Mike Simon","startTime":677.702,"endTime":681.346,"body":"could be any number of events,"},{"speaker":"Mike Simon","startTime":681.407,"endTime":685.174,"body":"and so forth, a reason to get"},{"speaker":"Mike Simon","startTime":681.407,"endTime":685.174,"body":"back together. That's what that"},{"speaker":"Mike Simon","startTime":685.236,"endTime":689.064,"body":"that space is intended for. So"},{"speaker":"Mike Simon","startTime":685.236,"endTime":689.064,"body":"we open that about a month from"},{"speaker":"Mike Simon","startTime":689.126,"endTime":692.955,"body":"now. And I'm just super excited"},{"speaker":"Mike Simon","startTime":689.126,"endTime":692.955,"body":"to see how it is that the team"},{"speaker":"Mike Simon","startTime":693.016,"endTime":696.845,"body":"takes facet one, right takes all"},{"speaker":"Mike Simon","startTime":693.016,"endTime":696.845,"body":"of those great things that we"},{"speaker":"Mike Simon","startTime":696.907,"endTime":700.55,"body":"did in going virtual and using"},{"speaker":"Mike Simon","startTime":696.907,"endTime":700.55,"body":"tools in a creative way, and"},{"speaker":"Mike Simon","startTime":700.612,"endTime":704.131,"body":"bring them into a physical space"},{"speaker":"Mike Simon","startTime":700.612,"endTime":704.131,"body":"that will cater for both"},{"speaker":"Mike Simon","startTime":704.193,"endTime":707.836,"body":"physical and virtual, because"},{"speaker":"Mike Simon","startTime":704.193,"endTime":707.836,"body":"not everyone is going to come"},{"speaker":"Mike Simon","startTime":707.898,"endTime":710.986,"body":"back. We'll have some team"},{"speaker":"Mike Simon","startTime":707.898,"endTime":710.986,"body":"members that are now in"},{"speaker":"Mike Simon","startTime":711.047,"endTime":712.53,"body":"different states, right?"},{"speaker":"Mike Simon","startTime":713.48,"endTime":715.91,"body":"Hard because of the"},{"speaker":"Mike Simon","startTime":713.48,"endTime":715.91,"body":"ability to do so during COVID."},{"speaker":"Mike Simon","startTime":716.33,"endTime":719.9,"body":"And then also customers who"},{"speaker":"Mike Simon","startTime":716.33,"endTime":719.9,"body":"either, you know, may not yet be"},{"speaker":"Mike Simon","startTime":720.23,"endTime":723.35,"body":"comfortable with, or may just be"},{"speaker":"Mike Simon","startTime":720.23,"endTime":723.35,"body":"in a location because our"},{"speaker":"Mike Simon","startTime":723.35,"endTime":727.49,"body":"business has expanded beyond the"},{"speaker":"Mike Simon","startTime":723.35,"endTime":727.49,"body":"confines of New Jersey as well"},{"speaker":"Mike Simon","startTime":727.52,"endTime":731.57,"body":"by virtue of COVID. So yeah, so"},{"speaker":"Mike Simon","startTime":727.52,"endTime":731.57,"body":"long answer your question, but"},{"speaker":"Mike Simon","startTime":731.57,"endTime":735.08,"body":"that that, that space will allow"},{"speaker":"Mike Simon","startTime":731.57,"endTime":735.08,"body":"us to kind of reengage in a"},{"speaker":"Mike Simon","startTime":735.08,"endTime":739.43,"body":"personal way, in a purposeful"},{"speaker":"Mike Simon","startTime":735.08,"endTime":739.43,"body":"way, but not leave behind the"},{"speaker":"Mike Simon","startTime":739.94,"endTime":743.42,"body":"incredible things that we"},{"speaker":"Mike Simon","startTime":739.94,"endTime":743.42,"body":"learned about how to work really"},{"speaker":"Mike Simon","startTime":743.42,"endTime":745.04,"body":"productively in a virtual way."},{"speaker":"Tara Thurber","startTime":746.32,"endTime":749.02,"body":"Fantastic. And I"},{"speaker":"Tara Thurber","startTime":746.32,"endTime":749.02,"body":"know, just from talking some of"},{"speaker":"Tara Thurber","startTime":749.02,"endTime":752.44,"body":"the team members, everybody's"},{"speaker":"Tara Thurber","startTime":749.02,"endTime":752.44,"body":"really excited to be able to be"},{"speaker":"Tara Thurber","startTime":752.44,"endTime":755.8,"body":"given, I think what's huge, is"},{"speaker":"Tara Thurber","startTime":752.44,"endTime":755.8,"body":"they're given the opportunity to"},{"speaker":"Tara Thurber","startTime":755.8,"endTime":759.76,"body":"make a choice on it, you know,"},{"speaker":"Tara Thurber","startTime":755.8,"endTime":759.76,"body":"their comfort levels where"},{"speaker":"Tara Thurber","startTime":759.76,"endTime":764.86,"body":"they're at. And it starts with"},{"speaker":"Tara Thurber","startTime":759.76,"endTime":764.86,"body":"leadership, giving that, that I"},{"speaker":"Tara Thurber","startTime":764.86,"endTime":767.74,"body":"guess you could say that grace"},{"speaker":"Tara Thurber","startTime":764.86,"endTime":767.74,"body":"to saying, listen, whatever"},{"speaker":"Tara Thurber","startTime":767.74,"endTime":770.83,"body":"works for you, as long as we can"},{"speaker":"Tara Thurber","startTime":767.74,"endTime":770.83,"body":"still be collaborative and"},{"speaker":"Tara Thurber","startTime":770.83,"endTime":772.6,"body":"productive. It doesn't really"},{"speaker":"Tara Thurber","startTime":770.83,"endTime":772.6,"body":"matter."},{"speaker":"Mike Simon","startTime":772.93,"endTime":773.14,"body":"Yeah."},{"speaker":"Tara Thurber","startTime":773.17,"endTime":776.2,"body":"And I, it's so"},{"speaker":"Tara Thurber","startTime":773.17,"endTime":776.2,"body":"huge for people right now. And"},{"speaker":"Tara Thurber","startTime":776.44,"endTime":782.2,"body":"in the past, it's huge, but even"},{"speaker":"Tara Thurber","startTime":776.44,"endTime":782.2,"body":"I feel now with job seekers and"},{"speaker":"Tara Thurber","startTime":782.41,"endTime":785.74,"body":"people that are currently"},{"speaker":"Tara Thurber","startTime":782.41,"endTime":785.74,"body":"employed having that, that sense"},{"speaker":"Tara Thurber","startTime":785.74,"endTime":791.17,"body":"of freedom, or even just a"},{"speaker":"Tara Thurber","startTime":785.74,"endTime":791.17,"body":"different quality of work life"},{"speaker":"Tara Thurber","startTime":791.17,"endTime":791.86,"body":"balance."},{"speaker":"Mike Simon","startTime":792.21,"endTime":794.7,"body":"Exactly. Right."},{"speaker":"Mike Simon","startTime":792.21,"endTime":794.7,"body":"Yeah, exactly."},{"speaker":"Tara Thurber","startTime":795.75,"endTime":798.63,"body":"So as a leader,"},{"speaker":"Tara Thurber","startTime":795.75,"endTime":798.63,"body":"Mike, who do you personally"},{"speaker":"Tara Thurber","startTime":798.63,"endTime":803.67,"body":"consider your mentor or your"},{"speaker":"Tara Thurber","startTime":798.63,"endTime":803.67,"body":"inspiration? What do you go to"},{"speaker":"Tara Thurber","startTime":803.67,"endTime":804.75,"body":"for inspiration?"},{"speaker":"Mike Simon","startTime":805.62,"endTime":809.34,"body":"So a couple things"},{"speaker":"Mike Simon","startTime":805.62,"endTime":809.34,"body":"there. I look to inspirational"},{"speaker":"Mike Simon","startTime":809.34,"endTime":812.67,"body":"leaders, like a Simon Sinek, for"},{"speaker":"Mike Simon","startTime":809.34,"endTime":812.67,"body":"example, when we've talked"},{"speaker":"Mike Simon","startTime":812.67,"endTime":813.09,"body":"about,"},{"speaker":"Tara Thurber","startTime":813.51,"endTime":815.67,"body":"I've gotten the"},{"speaker":"Tara Thurber","startTime":813.51,"endTime":815.67,"body":"book, and I'm reading it, I'm"},{"speaker":"Tara Thurber","startTime":815.67,"endTime":816.3,"body":"pumped."},{"speaker":"Mike Simon","startTime":817.59,"endTime":821.13,"body":"People that just"},{"speaker":"Mike Simon","startTime":817.59,"endTime":821.13,"body":"have great, you know, on target"},{"speaker":"Mike Simon","startTime":821.13,"endTime":826.56,"body":"message messaging, great"},{"speaker":"Mike Simon","startTime":821.13,"endTime":826.56,"body":"frameworks, great mindsets. I"},{"speaker":"Mike Simon","startTime":826.56,"endTime":830.52,"body":"certainly look there. I have a I"},{"speaker":"Mike Simon","startTime":826.56,"endTime":830.52,"body":"have a couple of professional"},{"speaker":"Mike Simon","startTime":830.52,"endTime":834.48,"body":"mentors, who have become"},{"speaker":"Mike Simon","startTime":830.52,"endTime":834.48,"body":"personal mentors as well. So one"},{"speaker":"Mike Simon","startTime":834.48,"endTime":838.89,"body":"is a fella by the name of Dwayne"},{"speaker":"Mike Simon","startTime":834.48,"endTime":838.89,"body":"Ingram, who was my mentor when I"},{"speaker":"Mike Simon","startTime":838.89,"endTime":842.7,"body":"was at IBM, many, many years"},{"speaker":"Mike Simon","startTime":838.89,"endTime":842.7,"body":"ago. And one of the things that"},{"speaker":"Mike Simon","startTime":842.7,"endTime":846.09,"body":"he taught me was that it's"},{"speaker":"Mike Simon","startTime":842.7,"endTime":846.09,"body":"interesting when you think of it"},{"speaker":"Mike Simon","startTime":846.12,"endTime":849.87,"body":"that mentoring relationships"},{"speaker":"Mike Simon","startTime":846.12,"endTime":849.87,"body":"have to be when when they're"},{"speaker":"Mike Simon","startTime":849.9,"endTime":854.76,"body":"they they can't be just a more"},{"speaker":"Mike Simon","startTime":849.9,"endTime":854.76,"body":"senior person guiding a more"},{"speaker":"Mike Simon","startTime":854.76,"endTime":858.51,"body":"junior person there are there"},{"speaker":"Mike Simon","startTime":854.76,"endTime":858.51,"body":"are those relationships, and"},{"speaker":"Mike Simon","startTime":858.51,"endTime":861.36,"body":"they have their place for sure."},{"speaker":"Mike Simon","startTime":858.51,"endTime":861.36,"body":"But but a true mentoring"},{"speaker":"Mike Simon","startTime":861.36,"endTime":865.41,"body":"relationship should be a win win"},{"speaker":"Mike Simon","startTime":861.36,"endTime":865.41,"body":"relationship, meaning that it's"},{"speaker":"Mike Simon","startTime":865.41,"endTime":869.1,"body":"designed to such that each"},{"speaker":"Mike Simon","startTime":865.41,"endTime":869.1,"body":"person, the mentor and the"},{"speaker":"Mike Simon","startTime":869.1,"endTime":870.54,"body":"protege, get something out of"},{"speaker":"Mike Simon","startTime":869.1,"endTime":870.54,"body":"it."},{"speaker":"Tara Thurber","startTime":870.72,"endTime":871.11,"body":"Yeah."},{"speaker":"Mike Simon","startTime":871.0,"endTime":873.13,"body":"And that that"},{"speaker":"Mike Simon","startTime":871.0,"endTime":873.13,"body":"becomes a function of"},{"speaker":"Mike Simon","startTime":873.13,"endTime":877.42,"body":"perspective. So if I'm mentoring"},{"speaker":"Mike Simon","startTime":873.13,"endTime":877.42,"body":"a kid, I'll just make it up but"},{"speaker":"Mike Simon","startTime":877.42,"endTime":881.98,"body":"a a more junior team member, and"},{"speaker":"Mike Simon","startTime":877.42,"endTime":881.98,"body":"there's something I can convey"},{"speaker":"Mike Simon","startTime":881.98,"endTime":884.68,"body":"to them relative to my"},{"speaker":"Mike Simon","startTime":881.98,"endTime":884.68,"body":"experience, just by virtue of"},{"speaker":"Mike Simon","startTime":884.68,"endTime":888.49,"body":"being older than they are. And"},{"speaker":"Mike Simon","startTime":884.68,"endTime":888.49,"body":"that's one path for sure. But"},{"speaker":"Mike Simon","startTime":888.61,"endTime":892.33,"body":"I'm looking for something from"},{"speaker":"Mike Simon","startTime":888.61,"endTime":892.33,"body":"that person. And what can they"},{"speaker":"Mike Simon","startTime":892.33,"endTime":896.32,"body":"teach me? What can they help me"},{"speaker":"Mike Simon","startTime":892.33,"endTime":896.32,"body":"with? And how can we ensure that"},{"speaker":"Mike Simon","startTime":896.32,"endTime":898.99,"body":"that mentoring relationship is"},{"speaker":"Mike Simon","startTime":896.32,"endTime":898.99,"body":"going to sustain itself over a"},{"speaker":"Mike Simon","startTime":898.99,"endTime":902.32,"body":"long period of time? Because if"},{"speaker":"Mike Simon","startTime":898.99,"endTime":902.32,"body":"it's only one way, but at some"},{"speaker":"Mike Simon","startTime":902.32,"endTime":905.29,"body":"point, it begins to just sort"},{"speaker":"Mike Simon","startTime":902.32,"endTime":905.29,"body":"of, you know, wither on the"},{"speaker":"Mike Simon","startTime":905.29,"endTime":906.13,"body":"vine, if you will?"},{"speaker":"Tara Thurber","startTime":906.31,"endTime":906.85,"body":"Right."},{"speaker":"Mike Simon","startTime":907.68,"endTime":910.89,"body":"So from that"},{"speaker":"Mike Simon","startTime":907.68,"endTime":910.89,"body":"perspective, I have, I wouldn't"},{"speaker":"Mike Simon","startTime":910.89,"endTime":913.98,"body":"say that the formal mentoring"},{"speaker":"Mike Simon","startTime":910.89,"endTime":913.98,"body":"relationships, but a number of"},{"speaker":"Mike Simon","startTime":914.37,"endTime":918.45,"body":"younger team members within"},{"speaker":"Mike Simon","startTime":914.37,"endTime":918.45,"body":"DefinedLogic, for example, you"},{"speaker":"Mike Simon","startTime":918.45,"endTime":921.63,"body":"know, we're a very creative"},{"speaker":"Mike Simon","startTime":918.45,"endTime":921.63,"body":"company, I'm more of a, an"},{"speaker":"Mike Simon","startTime":921.63,"endTime":924.6,"body":"analytical thinker, a logical"},{"speaker":"Mike Simon","startTime":921.63,"endTime":924.6,"body":"thinker, a programmer by trade,"},{"speaker":"Mike Simon","startTime":924.6,"endTime":927.69,"body":"a mathematician, you know, from,"},{"speaker":"Mike Simon","startTime":924.6,"endTime":927.69,"body":"from training, and so forth. I'm"},{"speaker":"Mike Simon","startTime":927.69,"endTime":931.41,"body":"not a creative person, I look to"},{"speaker":"Mike Simon","startTime":927.69,"endTime":931.41,"body":"some of our creative team"},{"speaker":"Mike Simon","startTime":931.41,"endTime":934.65,"body":"members who want to learn for me"},{"speaker":"Mike Simon","startTime":931.41,"endTime":934.65,"body":"about how to run a business at"},{"speaker":"Mike Simon","startTime":934.65,"endTime":937.56,"body":"some point how to own a business"},{"speaker":"Mike Simon","startTime":934.65,"endTime":937.56,"body":"at some point. But the gift to"},{"speaker":"Mike Simon","startTime":937.56,"endTime":941.13,"body":"get is to say, you know, help me"},{"speaker":"Mike Simon","startTime":937.56,"endTime":941.13,"body":"understand your perspective"},{"speaker":"Mike Simon","startTime":941.13,"endTime":944.01,"body":"helped me understand how do we"},{"speaker":"Mike Simon","startTime":941.13,"endTime":944.01,"body":"marry up, the things that we do"},{"speaker":"Mike Simon","startTime":944.01,"endTime":947.31,"body":"is to DefinedLogic that are the"},{"speaker":"Mike Simon","startTime":944.01,"endTime":947.31,"body":"logical side, we're incredibly"},{"speaker":"Mike Simon","startTime":947.31,"endTime":951.18,"body":"great engineers, for example,"},{"speaker":"Mike Simon","startTime":947.31,"endTime":951.18,"body":"we're great analysts and"},{"speaker":"Mike Simon","startTime":951.18,"endTime":954.57,"body":"consultants. But you know, the"},{"speaker":"Mike Simon","startTime":951.18,"endTime":954.57,"body":"uniqueness of our companies, we"},{"speaker":"Mike Simon","startTime":954.57,"endTime":957.3,"body":"do all of that with a creative"},{"speaker":"Mike Simon","startTime":954.57,"endTime":957.3,"body":"flair, right. And that's what"},{"speaker":"Mike Simon","startTime":957.3,"endTime":960.66,"body":"allows us to be a digital"},{"speaker":"Mike Simon","startTime":957.3,"endTime":960.66,"body":"product agency, focused on"},{"speaker":"Mike Simon","startTime":960.66,"endTime":964.2,"body":"product focus on agency"},{"speaker":"Mike Simon","startTime":960.66,"endTime":964.2,"body":"creative, technical, all"},{"speaker":"Mike Simon","startTime":964.2,"endTime":969.39,"body":"blending together. So I look to"},{"speaker":"Mike Simon","startTime":964.2,"endTime":969.39,"body":"have, right. And that's the"},{"speaker":"Mike Simon","startTime":969.39,"endTime":972.42,"body":"other thing about about"},{"speaker":"Mike Simon","startTime":969.39,"endTime":972.42,"body":"mentoring is that oftentimes,"},{"speaker":"Mike Simon","startTime":972.42,"endTime":975.0,"body":"people think that it is sort of"},{"speaker":"Mike Simon","startTime":972.42,"endTime":975.0,"body":"a senior person to a junior"},{"speaker":"Mike Simon","startTime":975.0,"endTime":977.88,"body":"person, but everybody has"},{"speaker":"Mike Simon","startTime":975.0,"endTime":977.88,"body":"something that they can offer to"},{"speaker":"Mike Simon","startTime":977.88,"endTime":979.89,"body":"everybody else, if you're"},{"speaker":"Mike Simon","startTime":977.88,"endTime":979.89,"body":"willing to look for it."},{"speaker":"Tara Thurber","startTime":980.04,"endTime":980.22,"body":"Yeah."},{"speaker":"Mike Simon","startTime":980.22,"endTime":982.08,"body":"If you are willing"},{"speaker":"Mike Simon","startTime":980.22,"endTime":982.08,"body":"to kind of lower your guard, if"},{"speaker":"Mike Simon","startTime":982.08,"endTime":986.55,"body":"you will, if you're really"},{"speaker":"Mike Simon","startTime":982.08,"endTime":986.55,"body":"willing to, you know, sort of"},{"speaker":"Mike Simon","startTime":987.66,"endTime":991.26,"body":"have sort of a self effacing"},{"speaker":"Mike Simon","startTime":987.66,"endTime":991.26,"body":"view of the world, meaning you"},{"speaker":"Mike Simon","startTime":991.26,"endTime":994.02,"body":"can learn from anybody and"},{"speaker":"Mike Simon","startTime":991.26,"endTime":994.02,"body":"everybody, then that opens your"},{"speaker":"Mike Simon","startTime":994.02,"endTime":996.6,"body":"doors, you know, pretty wide"},{"speaker":"Mike Simon","startTime":994.02,"endTime":996.6,"body":"open in terms of the people that"},{"speaker":"Mike Simon","startTime":996.6,"endTime":999.03,"body":"you can have mentoring"},{"speaker":"Mike Simon","startTime":996.6,"endTime":999.03,"body":"relationships with. Does that"},{"speaker":"Mike Simon","startTime":999.03,"endTime":999.78,"body":"make sense?"},{"speaker":"Tara Thurber","startTime":999.81,"endTime":1003.41,"body":"It makes total"},{"speaker":"Tara Thurber","startTime":999.81,"endTime":1003.41,"body":"sense. And it kind of, I like"},{"speaker":"Tara Thurber","startTime":1003.41,"endTime":1007.91,"body":"that idea of, you know, giving"},{"speaker":"Tara Thurber","startTime":1003.41,"endTime":1007.91,"body":"and getting at the same time,"},{"speaker":"Tara Thurber","startTime":1007.91,"endTime":1013.55,"body":"because, you know, you're not"},{"speaker":"Tara Thurber","startTime":1007.91,"endTime":1013.55,"body":"only mentoring or teaching"},{"speaker":"Tara Thurber","startTime":1013.55,"endTime":1017.27,"body":"somebody, but allowing that"},{"speaker":"Tara Thurber","startTime":1013.55,"endTime":1017.27,"body":"other individual to share their"},{"speaker":"Tara Thurber","startTime":1017.27,"endTime":1023.24,"body":"knowledge and their experiences"},{"speaker":"Tara Thurber","startTime":1017.27,"endTime":1023.24,"body":"is going to also better you as a"},{"speaker":"Tara Thurber","startTime":1023.24,"endTime":1026.6,"body":"human as well as them, because"},{"speaker":"Tara Thurber","startTime":1023.24,"endTime":1026.6,"body":"you're in two totally different"},{"speaker":"Tara Thurber","startTime":1026.6,"endTime":1027.89,"body":"pairs of shoes. Right?"},{"speaker":"Mike Simon","startTime":1028.07,"endTime":1029.66,"body":"It's a different"},{"speaker":"Mike Simon","startTime":1028.07,"endTime":1029.66,"body":"perspective. Sure, right."},{"speaker":"Tara Thurber","startTime":1029.69,"endTime":1033.98,"body":"Yeah. Yeah. I"},{"speaker":"Tara Thurber","startTime":1029.69,"endTime":1033.98,"body":"think one of my biggest"},{"speaker":"Tara Thurber","startTime":1034.25,"endTime":1040.1,"body":"questions here is, you know,"},{"speaker":"Tara Thurber","startTime":1034.25,"endTime":1040.1,"body":"everything from a spelling error"},{"speaker":"Tara Thurber","startTime":1040.1,"endTime":1045.2,"body":"or a broken website, or you"},{"speaker":"Tara Thurber","startTime":1040.1,"endTime":1045.2,"body":"know, anything that can blow up"},{"speaker":"Tara Thurber","startTime":1045.2,"endTime":1049.61,"body":"within a business, you know, how"},{"speaker":"Tara Thurber","startTime":1045.2,"endTime":1049.61,"body":"do you handle mistakes? Or how"},{"speaker":"Tara Thurber","startTime":1049.61,"endTime":1052.82,"body":"do you handle errors as a"},{"speaker":"Tara Thurber","startTime":1049.61,"endTime":1052.82,"body":"leader, whether it's something"},{"speaker":"Tara Thurber","startTime":1052.82,"endTime":1056.21,"body":"that you've done, or something"},{"speaker":"Tara Thurber","startTime":1052.82,"endTime":1056.21,"body":"that somebody else on the team"},{"speaker":"Tara Thurber","startTime":1056.21,"endTime":1056.87,"body":"has done?"},{"speaker":"Mike Simon","startTime":1058.16,"endTime":1061.94,"body":"Yeah, I think my"},{"speaker":"Mike Simon","startTime":1058.16,"endTime":1061.94,"body":"philosophy has always been that"},{"speaker":"Mike Simon","startTime":1061.97,"endTime":1064.7,"body":"it's a, you know, sort of an"},{"speaker":"Mike Simon","startTime":1061.97,"endTime":1064.7,"body":"error freeze, I shouldn't say"},{"speaker":"Mike Simon","startTime":1064.7,"endTime":1068.36,"body":"error freeze, it's, you know,"},{"speaker":"Mike Simon","startTime":1064.7,"endTime":1068.36,"body":"having an environment where"},{"speaker":"Mike Simon","startTime":1068.36,"endTime":1071.48,"body":"people feel completely"},{"speaker":"Mike Simon","startTime":1068.36,"endTime":1071.48,"body":"comfortable raising their hand"},{"speaker":"Mike Simon","startTime":1071.48,"endTime":1076.19,"body":"and saying, you know, I made a"},{"speaker":"Mike Simon","startTime":1071.48,"endTime":1076.19,"body":"mistake, or, you know, where the"},{"speaker":"Mike Simon","startTime":1076.19,"endTime":1080.6,"body":"conversation can be a natural"},{"speaker":"Mike Simon","startTime":1076.19,"endTime":1080.6,"body":"one, as a function of the higher"},{"speaker":"Mike Simon","startTime":1080.6,"endTime":1085.28,"body":"goal, around quality around"},{"speaker":"Mike Simon","startTime":1080.6,"endTime":1085.28,"body":"process consistency, and things"},{"speaker":"Mike Simon","startTime":1085.28,"endTime":1089.03,"body":"like that, right. So that's,"},{"speaker":"Mike Simon","startTime":1085.28,"endTime":1089.03,"body":"that's sort of step one. And"},{"speaker":"Mike Simon","startTime":1089.03,"endTime":1091.94,"body":"just making sure that if"},{"speaker":"Mike Simon","startTime":1089.03,"endTime":1091.94,"body":"somebody makes a mistake, they"},{"speaker":"Mike Simon","startTime":1091.94,"endTime":1095.87,"body":"feel completely comfortable,"},{"speaker":"Mike Simon","startTime":1091.94,"endTime":1095.87,"body":"recognizing it owning it. But"},{"speaker":"Mike Simon","startTime":1095.87,"endTime":1101.63,"body":"then the second facet of it is"},{"speaker":"Mike Simon","startTime":1095.87,"endTime":1101.63,"body":"symptom versus root cause. So my"},{"speaker":"Mike Simon","startTime":1101.63,"endTime":1105.38,"body":"DNA and one of the things I try"},{"speaker":"Mike Simon","startTime":1101.63,"endTime":1105.38,"body":"to instill within our team is"},{"speaker":"Mike Simon","startTime":1105.38,"endTime":1109.73,"body":"that if something happens, try"},{"speaker":"Mike Simon","startTime":1105.38,"endTime":1109.73,"body":"to understand the root cause of"},{"speaker":"Mike Simon","startTime":1109.73,"endTime":1113.18,"body":"why why it happened? And what do"},{"speaker":"Mike Simon","startTime":1109.73,"endTime":1113.18,"body":"you what can you do to fix that,"},{"speaker":"Mike Simon","startTime":1113.18,"endTime":1117.08,"body":"so it never happens again. So"},{"speaker":"Mike Simon","startTime":1113.18,"endTime":1117.08,"body":"that always takes me to process"},{"speaker":"Mike Simon","startTime":1117.23,"endTime":1122.99,"body":"to systems, capital S. Systems"},{"speaker":"Mike Simon","startTime":1117.23,"endTime":1122.99,"body":"being you know, behaviors and"},{"speaker":"Mike Simon","startTime":1123.77,"endTime":1128.3,"body":"procedures and things of that"},{"speaker":"Mike Simon","startTime":1123.77,"endTime":1128.3,"body":"nature. And versus the the"},{"speaker":"Mike Simon","startTime":1128.3,"endTime":1131.81,"body":"symptom, the symptom is a"},{"speaker":"Mike Simon","startTime":1128.3,"endTime":1131.81,"body":"misspelling error, it's easy to"},{"speaker":"Mike Simon","startTime":1131.81,"endTime":1134.54,"body":"just come down on somebody and"},{"speaker":"Mike Simon","startTime":1131.81,"endTime":1134.54,"body":"say, Come on, I mean, how easy"},{"speaker":"Mike Simon","startTime":1134.54,"endTime":1139.07,"body":"is it to you know, that doesn't"},{"speaker":"Mike Simon","startTime":1134.54,"endTime":1139.07,"body":"necessarily solve the problem."},{"speaker":"Mike Simon","startTime":1139.46,"endTime":1141.95,"body":"It doesn't necessarily make for"},{"speaker":"Mike Simon","startTime":1139.46,"endTime":1141.95,"body":"a great culture either, but it"},{"speaker":"Mike Simon","startTime":1141.95,"endTime":1145.88,"body":"doesn't necessarily solve the"},{"speaker":"Mike Simon","startTime":1141.95,"endTime":1145.88,"body":"problem. So in that case, my DNA"},{"speaker":"Mike Simon","startTime":1145.88,"endTime":1149.03,"body":"would take me to, do we have a"},{"speaker":"Mike Simon","startTime":1145.88,"endTime":1149.03,"body":"quality function in place? If"},{"speaker":"Mike Simon","startTime":1149.03,"endTime":1152.36,"body":"not, could we put one in place?"},{"speaker":"Mike Simon","startTime":1149.03,"endTime":1152.36,"body":"And what did it would it have"},{"speaker":"Mike Simon","startTime":1152.36,"endTime":1155.6,"body":"prevented that error from from"},{"speaker":"Mike Simon","startTime":1152.36,"endTime":1155.6,"body":"occurring? Let's go there, you"},{"speaker":"Mike Simon","startTime":1155.6,"endTime":1159.95,"body":"know, that type of thing. And so"},{"speaker":"Mike Simon","startTime":1155.6,"endTime":1159.95,"body":"we spent a lot of time as a"},{"speaker":"Mike Simon","startTime":1159.95,"endTime":1163.73,"body":"company, looking at our quality"},{"speaker":"Mike Simon","startTime":1159.95,"endTime":1163.73,"body":"looking but looking at it"},{"speaker":"Mike Simon","startTime":1163.73,"endTime":1166.52,"body":"through the lens of root cause"},{"speaker":"Mike Simon","startTime":1163.73,"endTime":1166.52,"body":"versus symptom."},{"speaker":"Tara Thurber","startTime":1166.76,"endTime":1167.15,"body":"Right?"},{"speaker":"Mike Simon","startTime":1167.39,"endTime":1170.6,"body":"Only doing both at"},{"speaker":"Mike Simon","startTime":1167.39,"endTime":1170.6,"body":"the same time. And just ensuring"},{"speaker":"Mike Simon","startTime":1170.6,"endTime":1173.15,"body":"that we have super tight"},{"speaker":"Mike Simon","startTime":1170.6,"endTime":1173.15,"body":"processes and everything that we"},{"speaker":"Mike Simon","startTime":1173.15,"endTime":1177.71,"body":"do. We have tools to support"},{"speaker":"Mike Simon","startTime":1173.15,"endTime":1177.71,"body":"those. We have cadences we have"},{"speaker":"Mike Simon","startTime":1177.71,"endTime":1180.2,"body":"races, you know, roles and"},{"speaker":"Mike Simon","startTime":1177.71,"endTime":1180.2,"body":"responsibility charts so that"},{"speaker":"Mike Simon","startTime":1180.2,"endTime":1183.29,"body":"everybody is absolutely clear."},{"speaker":"Mike Simon","startTime":1180.2,"endTime":1183.29,"body":"But then also that we can test"},{"speaker":"Mike Simon","startTime":1183.29,"endTime":1186.71,"body":"those and we can make sure that"},{"speaker":"Mike Simon","startTime":1183.29,"endTime":1186.71,"body":"we have gates from one process"},{"speaker":"Mike Simon","startTime":1186.71,"endTime":1190.25,"body":"step to another that are"},{"speaker":"Mike Simon","startTime":1186.71,"endTime":1190.25,"body":"measurable and that are"},{"speaker":"Mike Simon","startTime":1190.25,"endTime":1192.59,"body":"enforceable, so to speak. And I"},{"speaker":"Mike Simon","startTime":1190.25,"endTime":1192.59,"body":"don't want it to sound like it's"},{"speaker":"Mike Simon","startTime":1192.62,"endTime":1197.9,"body":"it's so arcane. You know, our"},{"speaker":"Mike Simon","startTime":1192.62,"endTime":1197.9,"body":"processes are very efficient in"},{"speaker":"Mike Simon","startTime":1197.9,"endTime":1198.98,"body":"the way that we design them."},{"speaker":"Tara Thurber","startTime":1199.1,"endTime":1199.55,"body":"Yeah."},{"speaker":"Mike Simon","startTime":1199.79,"endTime":1201.77,"body":"But They are"},{"speaker":"Mike Simon","startTime":1199.79,"endTime":1201.77,"body":"designed in that particular way"},{"speaker":"Mike Simon","startTime":1201.77,"endTime":1204.56,"body":"to make sure that they address"},{"speaker":"Mike Simon","startTime":1201.77,"endTime":1204.56,"body":"the root causes and that they"},{"speaker":"Mike Simon","startTime":1204.89,"endTime":1209.24,"body":"are visible in terms of ensuring"},{"speaker":"Mike Simon","startTime":1204.89,"endTime":1209.24,"body":"that, you know, quality"},{"speaker":"Mike Simon","startTime":1209.24,"endTime":1211.34,"body":"ultimately is at the heart of"},{"speaker":"Mike Simon","startTime":1209.24,"endTime":1211.34,"body":"everything we do."},{"speaker":"Tara Thurber","startTime":1212.63,"endTime":1214.34,"body":"I love that I"},{"speaker":"Tara Thurber","startTime":1212.63,"endTime":1214.34,"body":"think that that's huge for"},{"speaker":"Tara Thurber","startTime":1214.34,"endTime":1219.56,"body":"individuals in any business to"},{"speaker":"Tara Thurber","startTime":1214.34,"endTime":1219.56,"body":"be able to learn from their"},{"speaker":"Tara Thurber","startTime":1219.56,"endTime":1224.06,"body":"mistakes, right, instead of kind"},{"speaker":"Tara Thurber","startTime":1219.56,"endTime":1224.06,"body":"of shutting down and hiding"},{"speaker":"Tara Thurber","startTime":1224.3,"endTime":1227.39,"body":"behind a screen, maybe turning"},{"speaker":"Tara Thurber","startTime":1224.3,"endTime":1227.39,"body":"their video off and feeling"},{"speaker":"Tara Thurber","startTime":1227.39,"endTime":1232.16,"body":"embarrassed, so to speak to, I"},{"speaker":"Tara Thurber","startTime":1227.39,"endTime":1232.16,"body":"think by by you opening the"},{"speaker":"Tara Thurber","startTime":1232.16,"endTime":1238.91,"body":"gates to figuring that cause the"},{"speaker":"Tara Thurber","startTime":1232.16,"endTime":1238.91,"body":"root cause out and then taking"},{"speaker":"Tara Thurber","startTime":1239.96,"endTime":1244.1,"body":"that mistake or something that's"},{"speaker":"Tara Thurber","startTime":1239.96,"endTime":1244.1,"body":"been broken and as a"},{"speaker":"Tara Thurber","startTime":1244.13,"endTime":1247.43,"body":"collaborative team to coming"},{"speaker":"Tara Thurber","startTime":1244.13,"endTime":1247.43,"body":"back to the table and saying,"},{"speaker":"Tara Thurber","startTime":1247.55,"endTime":1252.35,"body":"It's okay, here, how do we fix"},{"speaker":"Tara Thurber","startTime":1247.55,"endTime":1252.35,"body":"it? And then how do we make it"},{"speaker":"Tara Thurber","startTime":1252.35,"endTime":1255.08,"body":"so it doesn't happen again? Or"},{"speaker":"Tara Thurber","startTime":1252.35,"endTime":1255.08,"body":"how do we make it so it's just"},{"speaker":"Tara Thurber","startTime":1255.08,"endTime":1256.13,"body":"better in the future?"},{"speaker":"Mike Simon","startTime":1256.3,"endTime":1259.93,"body":"Yeah, exactly."},{"speaker":"Mike Simon","startTime":1256.3,"endTime":1259.93,"body":"Exactly. And the other aspect of"},{"speaker":"Mike Simon","startTime":1259.93,"endTime":1266.59,"body":"that, I would say is, we try to"},{"speaker":"Mike Simon","startTime":1259.93,"endTime":1266.59,"body":"include a lot of people in our"},{"speaker":"Mike Simon","startTime":1266.59,"endTime":1271.78,"body":"process designs in our process"},{"speaker":"Mike Simon","startTime":1266.59,"endTime":1271.78,"body":"reviews, stakeholders, for sure."},{"speaker":"Mike Simon","startTime":1272.65,"endTime":1275.8,"body":"So you know, both from a design"},{"speaker":"Mike Simon","startTime":1272.65,"endTime":1275.8,"body":"standpoint, but also from a"},{"speaker":"Mike Simon","startTime":1276.04,"endTime":1279.7,"body":"validation and perspective"},{"speaker":"Mike Simon","startTime":1276.04,"endTime":1279.7,"body":"perspective, right. So one of"},{"speaker":"Mike Simon","startTime":1279.7,"endTime":1283.45,"body":"the worst things you can do as a"},{"speaker":"Mike Simon","startTime":1279.7,"endTime":1283.45,"body":"leader is forget the fact that"},{"speaker":"Mike Simon","startTime":1283.45,"endTime":1285.73,"body":"you can put something in place,"},{"speaker":"Mike Simon","startTime":1283.45,"endTime":1285.73,"body":"and people will just sort of"},{"speaker":"Mike Simon","startTime":1285.73,"endTime":1288.82,"body":"accept it, because it's coming"},{"speaker":"Mike Simon","startTime":1285.73,"endTime":1288.82,"body":"from you, right, as a leader."},{"speaker":"Mike Simon","startTime":1290.08,"endTime":1293.68,"body":"And if that process is wrong,"},{"speaker":"Mike Simon","startTime":1290.08,"endTime":1293.68,"body":"you'll be the last one to know"},{"speaker":"Mike Simon","startTime":1293.68,"endTime":1296.17,"body":"that it's wrong, right? Because"},{"speaker":"Mike Simon","startTime":1293.68,"endTime":1296.17,"body":"people will just sort of go"},{"speaker":"Mike Simon","startTime":1296.17,"endTime":1298.3,"body":"through the motions of adhering"},{"speaker":"Mike Simon","startTime":1296.17,"endTime":1298.3,"body":"to it."},{"speaker":"Tara Thurber","startTime":1298.39,"endTime":1298.78,"body":"Yeah"},{"speaker":"Mike Simon","startTime":1299.08,"endTime":1301.84,"body":"Maybe, you know,"},{"speaker":"Mike Simon","startTime":1299.08,"endTime":1301.84,"body":"it's, it's it's lip service, and"},{"speaker":"Mike Simon","startTime":1301.84,"endTime":1304.93,"body":"they're not really embracing it,"},{"speaker":"Mike Simon","startTime":1301.84,"endTime":1304.93,"body":"not really getting benefit from"},{"speaker":"Mike Simon","startTime":1304.93,"endTime":1309.22,"body":"it, and so forth. So unless you"},{"speaker":"Mike Simon","startTime":1304.93,"endTime":1309.22,"body":"include people who ultimately"},{"speaker":"Mike Simon","startTime":1309.22,"endTime":1311.26,"body":"are going to be the"},{"speaker":"Mike Simon","startTime":1309.22,"endTime":1311.26,"body":"stakeholders, and make sure that"},{"speaker":"Mike Simon","startTime":1311.26,"endTime":1315.61,"body":"they have ownership in what gets"},{"speaker":"Mike Simon","startTime":1311.26,"endTime":1315.61,"body":"designed and implemented, and"},{"speaker":"Mike Simon","startTime":1315.61,"endTime":1318.7,"body":"ultimately measured and"},{"speaker":"Mike Simon","startTime":1315.61,"endTime":1318.7,"body":"executed, then then you know,"},{"speaker":"Mike Simon","startTime":1318.73,"endTime":1321.58,"body":"you could be the last one to"},{"speaker":"Mike Simon","startTime":1318.73,"endTime":1321.58,"body":"know that what you put in place"},{"speaker":"Mike Simon","startTime":1321.58,"endTime":1328.45,"body":"is just not I learned that very"},{"speaker":"Mike Simon","startTime":1321.58,"endTime":1328.45,"body":"early on, particularly if you're"},{"speaker":"Mike Simon","startTime":1328.45,"endTime":1331.72,"body":"if you're unless of this way"},{"speaker":"Mike Simon","startTime":1328.45,"endTime":1331.72,"body":"than I used to be. But if you're"},{"speaker":"Mike Simon","startTime":1331.75,"endTime":1335.17,"body":"a, you know, sort of command and"},{"speaker":"Mike Simon","startTime":1331.75,"endTime":1335.17,"body":"control, top down type of a"},{"speaker":"Mike Simon","startTime":1335.17,"endTime":1339.4,"body":"leader, and compelling and how"},{"speaker":"Mike Simon","startTime":1335.17,"endTime":1339.4,"body":"you go about being that way, you"},{"speaker":"Mike Simon","startTime":1339.4,"endTime":1341.8,"body":"can silence an awful lot of"},{"speaker":"Mike Simon","startTime":1339.4,"endTime":1341.8,"body":"people that you don't want to"},{"speaker":"Mike Simon","startTime":1341.8,"endTime":1342.46,"body":"silence."},{"speaker":"Tara Thurber","startTime":1342.49,"endTime":1342.88,"body":"Yeah."},{"speaker":"Mike Simon","startTime":1343.24,"endTime":1346.39,"body":"Versus today, you"},{"speaker":"Mike Simon","startTime":1343.24,"endTime":1346.39,"body":"know, by virtue of age and"},{"speaker":"Mike Simon","startTime":1346.39,"endTime":1349.06,"body":"experience, I'm much more than"},{"speaker":"Mike Simon","startTime":1346.39,"endTime":1349.06,"body":"this might get to your next"},{"speaker":"Mike Simon","startTime":1349.06,"endTime":1352.36,"body":"question. I'm much more of a"},{"speaker":"Mike Simon","startTime":1349.06,"endTime":1352.36,"body":"servant leader, type of a"},{"speaker":"Mike Simon","startTime":1352.36,"endTime":1355.84,"body":"person. So spread myself across"},{"speaker":"Mike Simon","startTime":1352.36,"endTime":1355.84,"body":"the organization be there to"},{"speaker":"Mike Simon","startTime":1355.84,"endTime":1358.96,"body":"knock down almost like a scrum"},{"speaker":"Mike Simon","startTime":1355.84,"endTime":1358.96,"body":"master, not every block that"},{"speaker":"Mike Simon","startTime":1358.96,"endTime":1362.05,"body":"might be in front of them,"},{"speaker":"Mike Simon","startTime":1358.96,"endTime":1362.05,"body":"ensure that I'm giving them"},{"speaker":"Mike Simon","startTime":1362.05,"endTime":1364.6,"body":"everything they need to be"},{"speaker":"Mike Simon","startTime":1362.05,"endTime":1364.6,"body":"successful around processes and"},{"speaker":"Mike Simon","startTime":1364.6,"endTime":1368.56,"body":"tools, and structure and things"},{"speaker":"Mike Simon","startTime":1364.6,"endTime":1368.56,"body":"of that nature. And then let"},{"speaker":"Mike Simon","startTime":1368.56,"endTime":1370.93,"body":"them do the great work that"},{"speaker":"Mike Simon","startTime":1368.56,"endTime":1370.93,"body":"they're, they're naturally"},{"speaker":"Mike Simon","startTime":1371.26,"endTime":1372.46,"body":"looking to do anyway."},{"speaker":"Tara Thurber","startTime":1374.42,"endTime":1379.76,"body":"That's you just on"},{"speaker":"Tara Thurber","startTime":1374.42,"endTime":1379.76,"body":"the heels of that I feel there's"},{"speaker":"Tara Thurber","startTime":1379.76,"endTime":1384.41,"body":"so much more individual success"},{"speaker":"Tara Thurber","startTime":1379.76,"endTime":1384.41,"body":"that comes out of that from a"},{"speaker":"Tara Thurber","startTime":1384.41,"endTime":1387.53,"body":"leader. And there's so much more"},{"speaker":"Tara Thurber","startTime":1384.41,"endTime":1387.53,"body":"learning that can happen to"},{"speaker":"Tara Thurber","startTime":1387.53,"endTime":1391.25,"body":"because then employees aren't"},{"speaker":"Tara Thurber","startTime":1387.53,"endTime":1391.25,"body":"afraid to ask questions. I know"},{"speaker":"Tara Thurber","startTime":1391.25,"endTime":1394.31,"body":"a lot of times maybe employees"},{"speaker":"Tara Thurber","startTime":1391.25,"endTime":1394.31,"body":"won't speak up, because they'll"},{"speaker":"Tara Thurber","startTime":1394.31,"endTime":1397.85,"body":"think that their their question"},{"speaker":"Tara Thurber","startTime":1394.31,"endTime":1397.85,"body":"is dumb, or, or, you know, why"},{"speaker":"Tara Thurber","startTime":1397.85,"endTime":1402.17,"body":"didn't you know that already. So"},{"speaker":"Tara Thurber","startTime":1397.85,"endTime":1402.17,"body":"I feel as a leader, being able"},{"speaker":"Tara Thurber","startTime":1402.17,"endTime":1406.76,"body":"to open that floor up to every"},{"speaker":"Tara Thurber","startTime":1402.17,"endTime":1406.76,"body":"employee to take part and be a"},{"speaker":"Tara Thurber","startTime":1406.76,"endTime":1412.49,"body":"part of every single opportunity"},{"speaker":"Tara Thurber","startTime":1406.76,"endTime":1412.49,"body":"with their own specialties. It"},{"speaker":"Tara Thurber","startTime":1412.49,"endTime":1415.55,"body":"allows them to find that that"},{"speaker":"Tara Thurber","startTime":1412.49,"endTime":1415.55,"body":"self value and that self"},{"speaker":"Tara Thurber","startTime":1415.55,"endTime":1421.1,"body":"confidence, all while being able"},{"speaker":"Tara Thurber","startTime":1415.55,"endTime":1421.1,"body":"to you know, not only look up to"},{"speaker":"Tara Thurber","startTime":1421.1,"endTime":1422.75,"body":"you, but work with you."},{"speaker":"Mike Simon","startTime":1422.0,"endTime":1424.58,"body":"Yeah, exactly."},{"speaker":"Tara Thurber","startTime":1426.2,"endTime":1426.62,"body":"Awesome."},{"speaker":"Mike Simon","startTime":1426.62,"endTime":1428.12,"body":"It takes time to"},{"speaker":"Mike Simon","startTime":1426.62,"endTime":1428.12,"body":"learn."},{"speaker":"Tara Thurber","startTime":1428.66,"endTime":1429.05,"body":"Yeah"},{"speaker":"Mike Simon","startTime":1429.11,"endTime":1433.49,"body":"It takes empathy, it"},{"speaker":"Mike Simon","startTime":1429.11,"endTime":1433.49,"body":"takes being self effacing it"},{"speaker":"Mike Simon","startTime":1433.49,"endTime":1437.45,"body":"takes being a good listener, a"},{"speaker":"Mike Simon","startTime":1433.49,"endTime":1437.45,"body":"great listener, it takes a whole"},{"speaker":"Mike Simon","startTime":1437.45,"endTime":1442.49,"body":"bunch of things to, you know,"},{"speaker":"Mike Simon","startTime":1437.45,"endTime":1442.49,"body":"sort of naturally lower to a"},{"speaker":"Mike Simon","startTime":1442.49,"endTime":1446.81,"body":"common level of, you know,"},{"speaker":"Mike Simon","startTime":1442.49,"endTime":1446.81,"body":"inhibition. So that that, you"},{"speaker":"Mike Simon","startTime":1446.81,"endTime":1448.34,"body":"know, that sort of magic can"},{"speaker":"Mike Simon","startTime":1446.81,"endTime":1448.34,"body":"happen."},{"speaker":"Tara Thurber","startTime":1448.49,"endTime":1450.68,"body":"Yeah, I like that"},{"speaker":"Tara Thurber","startTime":1448.49,"endTime":1450.68,"body":"magic."},{"speaker":"Mike Simon","startTime":1451.31,"endTime":1451.52,"body":"Yeah."},{"speaker":"Tara Thurber","startTime":1451.52,"endTime":1457.01,"body":"So just to wrap"},{"speaker":"Tara Thurber","startTime":1451.52,"endTime":1457.01,"body":"this up,  at  DefinedLogic. You"},{"speaker":"Tara Thurber","startTime":1457.01,"endTime":1460.19,"body":"value people as a whole, right,"},{"speaker":"Tara Thurber","startTime":1457.01,"endTime":1460.19,"body":"their experience, their"},{"speaker":"Tara Thurber","startTime":1460.19,"endTime":1464.39,"body":"willingness to learn their core"},{"speaker":"Tara Thurber","startTime":1460.19,"endTime":1464.39,"body":"values. Do you think more"},{"speaker":"Tara Thurber","startTime":1464.39,"endTime":1468.65,"body":"companies should treat their"},{"speaker":"Tara Thurber","startTime":1464.39,"endTime":1468.65,"body":"employees this way? And if so,"},{"speaker":"Tara Thurber","startTime":1468.68,"endTime":1472.76,"body":"what are some of the best ways"},{"speaker":"Tara Thurber","startTime":1468.68,"endTime":1472.76,"body":"to show employee appreciation?"},{"speaker":"Tara Thurber","startTime":1473.54,"endTime":1477.23,"body":"Being able to I wouldn't, I"},{"speaker":"Tara Thurber","startTime":1473.54,"endTime":1477.23,"body":"don't like the word enforce, but"},{"speaker":"Tara Thurber","startTime":1477.23,"endTime":1481.52,"body":"being able to implement your"},{"speaker":"Tara Thurber","startTime":1477.23,"endTime":1481.52,"body":"core values with work life"},{"speaker":"Tara Thurber","startTime":1481.52,"endTime":1485.45,"body":"balance, flexible work"},{"speaker":"Tara Thurber","startTime":1481.52,"endTime":1485.45,"body":"schedules, but then to how do"},{"speaker":"Tara Thurber","startTime":1485.45,"endTime":1490.01,"body":"you kind of keep implementing"},{"speaker":"Tara Thurber","startTime":1485.45,"endTime":1490.01,"body":"that in and showing that to"},{"speaker":"Tara Thurber","startTime":1490.01,"endTime":1493.43,"body":"employees so that they can in"},{"speaker":"Tara Thurber","startTime":1490.01,"endTime":1493.43,"body":"turn have their own work life"},{"speaker":"Tara Thurber","startTime":1493.43,"endTime":1494.12,"body":"balance?"},{"speaker":"Mike Simon","startTime":1495.56,"endTime":1497.81,"body":"Yeah, there's a lot"},{"speaker":"Mike Simon","startTime":1495.56,"endTime":1497.81,"body":"in there."},{"speaker":"Tara Thurber","startTime":1497.84,"endTime":1498.68,"body":"Yeah, sorry."},{"speaker":"Mike Simon","startTime":1498.0,"endTime":1503.82,"body":"Yeah thats ok, and"},{"speaker":"Mike Simon","startTime":1498.0,"endTime":1503.82,"body":"some some of that I think is is"},{"speaker":"Mike Simon","startTime":1503.82,"endTime":1508.59,"body":"is nuanced. And, you know, I go"},{"speaker":"Mike Simon","startTime":1503.82,"endTime":1508.59,"body":"back to Simon Sinek. So, you"},{"speaker":"Mike Simon","startTime":1508.59,"endTime":1511.68,"body":"know, little things like, you"},{"speaker":"Mike Simon","startTime":1508.59,"endTime":1511.68,"body":"know, never never call your"},{"speaker":"Mike Simon","startTime":1511.68,"endTime":1516.87,"body":"employees employees, right? I"},{"speaker":"Mike Simon","startTime":1511.68,"endTime":1516.87,"body":"mean, we're team members. And if"},{"speaker":"Mike Simon","startTime":1516.87,"endTime":1521.01,"body":"people have a sense that we're"},{"speaker":"Mike Simon","startTime":1516.87,"endTime":1521.01,"body":"all on the same team, it's a"},{"speaker":"Mike Simon","startTime":1521.01,"endTime":1524.34,"body":"little thing, but it turns into"},{"speaker":"Mike Simon","startTime":1521.01,"endTime":1524.34,"body":"a big thing. As soon as, as soon"},{"speaker":"Mike Simon","startTime":1524.34,"endTime":1528.21,"body":"as somebody calls me an"},{"speaker":"Mike Simon","startTime":1524.34,"endTime":1528.21,"body":"employee, for example, then"},{"speaker":"Mike Simon","startTime":1528.27,"endTime":1531.75,"body":"that's a very different"},{"speaker":"Mike Simon","startTime":1528.27,"endTime":1531.75,"body":"connotation than me being part"},{"speaker":"Mike Simon","startTime":1531.75,"endTime":1534.87,"body":"of the team, right? We're all in"},{"speaker":"Mike Simon","startTime":1531.75,"endTime":1534.87,"body":"it together, we all have the"},{"speaker":"Mike Simon","startTime":1534.87,"endTime":1539.19,"body":"same shared outcomes and so"},{"speaker":"Mike Simon","startTime":1534.87,"endTime":1539.19,"body":"forth. If I'm an employee, I"},{"speaker":"Mike Simon","startTime":1539.22,"endTime":1543.42,"body":"have a different yeah, I have a"},{"speaker":"Mike Simon","startTime":1539.22,"endTime":1543.42,"body":"different sort of feeling in my"},{"speaker":"Mike Simon","startTime":1543.42,"endTime":1544.02,"body":"core,"},{"speaker":"Tara Thurber","startTime":1544.11,"endTime":1546.69,"body":"Yeah, a different"},{"speaker":"Tara Thurber","startTime":1544.11,"endTime":1546.69,"body":"vibe comes through that word."},{"speaker":"Mike Simon","startTime":1546.69,"endTime":1551.46,"body":"Vibe comes through"},{"speaker":"Mike Simon","startTime":1546.69,"endTime":1551.46,"body":"that way. You know, so that's"},{"speaker":"Mike Simon","startTime":1551.46,"endTime":1555.42,"body":"part of it. organization"},{"speaker":"Mike Simon","startTime":1551.46,"endTime":1555.42,"body":"structure is part of that as"},{"speaker":"Mike Simon","startTime":1555.42,"endTime":1560.22,"body":"well. I'm a firm believer in,"},{"speaker":"Mike Simon","startTime":1555.42,"endTime":1560.22,"body":"you know, very, very well"},{"speaker":"Mike Simon","startTime":1560.22,"endTime":1563.55,"body":"designed functional organization"},{"speaker":"Mike Simon","startTime":1560.22,"endTime":1563.55,"body":"structures that themselves can"},{"speaker":"Mike Simon","startTime":1563.55,"endTime":1566.67,"body":"change, you know, where you look"},{"speaker":"Mike Simon","startTime":1563.55,"endTime":1566.67,"body":"at the shape of the work that's"},{"speaker":"Mike Simon","startTime":1566.67,"endTime":1570.12,"body":"coming up, you know, set over"},{"speaker":"Mike Simon","startTime":1566.67,"endTime":1570.12,"body":"some period of time. In our"},{"speaker":"Mike Simon","startTime":1570.12,"endTime":1573.93,"body":"case, as a consulting business,"},{"speaker":"Mike Simon","startTime":1570.12,"endTime":1573.93,"body":"as a digital product agency,"},{"speaker":"Mike Simon","startTime":1573.93,"endTime":1576.36,"body":"we're always learning new"},{"speaker":"Mike Simon","startTime":1573.93,"endTime":1576.36,"body":"things, we have channel"},{"speaker":"Mike Simon","startTime":1576.36,"endTime":1579.66,"body":"partners, who are always"},{"speaker":"Mike Simon","startTime":1576.36,"endTime":1579.66,"body":"providing new capabilities for"},{"speaker":"Mike Simon","startTime":1579.66,"endTime":1583.71,"body":"us to be able to, to leverage"},{"speaker":"Mike Simon","startTime":1579.66,"endTime":1583.71,"body":"and so forth. So to design an"},{"speaker":"Mike Simon","startTime":1583.71,"endTime":1586.89,"body":"organization structure for"},{"speaker":"Mike Simon","startTime":1583.71,"endTime":1586.89,"body":"today, and expect that it should"},{"speaker":"Mike Simon","startTime":1586.89,"endTime":1590.94,"body":"be what you have forever, just"},{"speaker":"Mike Simon","startTime":1586.89,"endTime":1590.94,"body":"doesn't make any sense versus"},{"speaker":"Mike Simon","startTime":1591.03,"endTime":1593.82,"body":"looking at the shape of work,"},{"speaker":"Mike Simon","startTime":1591.03,"endTime":1593.82,"body":"looking at your customers"},{"speaker":"Mike Simon","startTime":1593.82,"endTime":1597.51,"body":"looking at the market, looking"},{"speaker":"Mike Simon","startTime":1593.82,"endTime":1597.51,"body":"at, you know, kind of the pro"},{"speaker":"Mike Simon","startTime":1597.51,"endTime":1600.03,"body":"forma of projects you're going"},{"speaker":"Mike Simon","startTime":1597.51,"endTime":1600.03,"body":"to do in the coming six months"},{"speaker":"Mike Simon","startTime":1600.03,"endTime":1602.85,"body":"to a year looking at your"},{"speaker":"Mike Simon","startTime":1600.03,"endTime":1602.85,"body":"channel partners, and saying,"},{"speaker":"Mike Simon","startTime":1602.88,"endTime":1605.79,"body":"Are we best are we organized"},{"speaker":"Mike Simon","startTime":1602.88,"endTime":1605.79,"body":"properly to be able to handle"},{"speaker":"Mike Simon","startTime":1606.0,"endTime":1609.9,"body":"that capability? If not, let's"},{"speaker":"Mike Simon","startTime":1606.0,"endTime":1609.9,"body":"let's let's make changes and"},{"speaker":"Mike Simon","startTime":1609.9,"endTime":1613.44,"body":"being willing to make those"},{"speaker":"Mike Simon","startTime":1609.9,"endTime":1613.44,"body":"changes. And, and then, you"},{"speaker":"Mike Simon","startTime":1613.44,"endTime":1615.81,"body":"know, by virtue of a functional"},{"speaker":"Mike Simon","startTime":1613.44,"endTime":1615.81,"body":"organization, it's less about"},{"speaker":"Mike Simon","startTime":1615.81,"endTime":1619.59,"body":"hierarchy. It's more about going"},{"speaker":"Mike Simon","startTime":1615.81,"endTime":1619.59,"body":"to market by customer going to"},{"speaker":"Mike Simon","startTime":1619.59,"endTime":1623.01,"body":"market by project. And having"},{"speaker":"Mike Simon","startTime":1619.59,"endTime":1623.01,"body":"that centricity as the main"},{"speaker":"Mike Simon","startTime":1623.01,"endTime":1627.0,"body":"thing that sort of binds us"},{"speaker":"Mike Simon","startTime":1623.01,"endTime":1627.0,"body":"together. Certainly, for our"},{"speaker":"Mike Simon","startTime":1627.0,"endTime":1630.45,"body":"type of organization, that's,"},{"speaker":"Mike Simon","startTime":1627.0,"endTime":1630.45,"body":"that's, that's, that's critical."},{"speaker":"Mike Simon","startTime":1631.38,"endTime":1634.71,"body":"In terms of appreciation, we"},{"speaker":"Mike Simon","startTime":1631.38,"endTime":1634.71,"body":"have a variety of things, and"},{"speaker":"Mike Simon","startTime":1634.71,"endTime":1637.59,"body":"some of them are just, they're"},{"speaker":"Mike Simon","startTime":1634.71,"endTime":1637.59,"body":"kind of fun and stupid. You"},{"speaker":"Mike Simon","startTime":1637.59,"endTime":1640.86,"body":"know, we have like our, our"},{"speaker":"Mike Simon","startTime":1637.59,"endTime":1640.86,"body":"skull of excellence, you know,"},{"speaker":"Mike Simon","startTime":1640.86,"endTime":1642.87,"body":"that were at least while we were"},{"speaker":"Mike Simon","startTime":1640.86,"endTime":1642.87,"body":"in the office, and we'll bring"},{"speaker":"Mike Simon","startTime":1642.87,"endTime":1646.92,"body":"it back now that we're, you"},{"speaker":"Mike Simon","startTime":1642.87,"endTime":1646.92,"body":"know, you're kind of thinking in"},{"speaker":"Mike Simon","startTime":1646.92,"endTime":1650.19,"body":"that way, but when somebody does"},{"speaker":"Mike Simon","startTime":1646.92,"endTime":1650.19,"body":"something really good, anybody"},{"speaker":"Mike Simon","startTime":1650.22,"endTime":1653.43,"body":"in the organization can nominate"},{"speaker":"Mike Simon","startTime":1650.22,"endTime":1653.43,"body":"them for the skull of"},{"speaker":"Mike Simon","startTime":1653.43,"endTime":1658.23,"body":"excellence. And it's this crazy"},{"speaker":"Mike Simon","startTime":1653.43,"endTime":1658.23,"body":"little trinket that you know,"},{"speaker":"Mike Simon","startTime":1658.23,"endTime":1660.42,"body":"somebody would march into"},{"speaker":"Mike Simon","startTime":1658.23,"endTime":1660.42,"body":"somebody's office and drop it on"},{"speaker":"Mike Simon","startTime":1660.42,"endTime":1663.21,"body":"their desk, but they'd send out"},{"speaker":"Mike Simon","startTime":1660.42,"endTime":1663.21,"body":"a broadcast email and say, Hey,"},{"speaker":"Mike Simon","startTime":1663.21,"endTime":1666.12,"body":"I, I just recognized Tara are"},{"speaker":"Mike Simon","startTime":1663.21,"endTime":1666.12,"body":"nominated, I'm looking for a"},{"speaker":"Mike Simon","startTime":1666.12,"endTime":1669.39,"body":"second to nominate Tara for this"},{"speaker":"Mike Simon","startTime":1666.12,"endTime":1669.39,"body":"great thing that she did and"},{"speaker":"Mike Simon","startTime":1669.42,"endTime":1673.26,"body":"bestow upon her the skull of"},{"speaker":"Mike Simon","startTime":1669.42,"endTime":1673.26,"body":"excellence. The other end of the"},{"speaker":"Mike Simon","startTime":1673.26,"endTime":1676.98,"body":"spectrum, we have the silver"},{"speaker":"Mike Simon","startTime":1673.26,"endTime":1676.98,"body":"camel, so the silver camel"},{"speaker":"Mike Simon","startTime":1678.96,"endTime":1683.01,"body":"recipients that do something"},{"speaker":"Mike Simon","startTime":1678.96,"endTime":1683.01,"body":"really dumb, you know, my first"},{"speaker":"Mike Simon","startTime":1683.01,"endTime":1687.36,"body":"day at DefinedLogic, eight years"},{"speaker":"Mike Simon","startTime":1683.01,"endTime":1687.36,"body":"ago, I was awarded the silver"},{"speaker":"Mike Simon","startTime":1687.36,"endTime":1692.58,"body":"camel. I somehow pushed the"},{"speaker":"Mike Simon","startTime":1687.36,"endTime":1692.58,"body":"wrong buttons on the telephone"},{"speaker":"Mike Simon","startTime":1692.58,"endTime":1696.48,"body":"system. And I lit up everybody's"},{"speaker":"Mike Simon","startTime":1692.58,"endTime":1696.48,"body":"phone in the entire company, and"},{"speaker":"Mike Simon","startTime":1696.69,"endTime":1701.67,"body":"they just rang incessantly."},{"speaker":"Mike Simon","startTime":1696.69,"endTime":1701.67,"body":"Second half of the company was"},{"speaker":"Mike Simon","startTime":1701.67,"endTime":1705.93,"body":"standing at my door with the"},{"speaker":"Mike Simon","startTime":1701.67,"endTime":1705.93,"body":"with the silver camel. Took me"},{"speaker":"Mike Simon","startTime":1705.93,"endTime":1708.93,"body":"it took me probably a year"},{"speaker":"Mike Simon","startTime":1705.93,"endTime":1708.93,"body":"before somebody else made a dumb"},{"speaker":"Mike Simon","startTime":1708.93,"endTime":1711.72,"body":"mistake, you know, before I can"},{"speaker":"Mike Simon","startTime":1708.93,"endTime":1711.72,"body":"hand it off to them. But it goes"},{"speaker":"Mike Simon","startTime":1711.72,"endTime":1714.03,"body":"back to your question earlier"},{"speaker":"Mike Simon","startTime":1711.72,"endTime":1714.03,"body":"about making mistakes, right?"},{"speaker":"Tara Thurber","startTime":1714.03,"endTime":1714.39,"body":"Yeah."},{"speaker":"Mike Simon","startTime":1714.63,"endTime":1717.63,"body":"Something like that."},{"speaker":"Mike Simon","startTime":1714.63,"endTime":1717.63,"body":"To turn a mistake into something"},{"speaker":"Mike Simon","startTime":1717.63,"endTime":1718.62,"body":"fun, you know."},{"speaker":"Tara Thurber","startTime":1718.68,"endTime":1719.07,"body":"Yup."},{"speaker":"Mike Simon","startTime":1719.33,"endTime":1721.01,"body":"I guarantee you, I"},{"speaker":"Mike Simon","startTime":1719.33,"endTime":1721.01,"body":"wasn't going to push those"},{"speaker":"Mike Simon","startTime":1721.01,"endTime":1725.84,"body":"buttons again. turning into"},{"speaker":"Mike Simon","startTime":1721.01,"endTime":1725.84,"body":"something fun, we have something"},{"speaker":"Mike Simon","startTime":1725.84,"endTime":1729.92,"body":"we call night on the town. That"},{"speaker":"Mike Simon","startTime":1725.84,"endTime":1729.92,"body":"also everything we do is a pure"},{"speaker":"Mike Simon","startTime":1729.92,"endTime":1732.98,"body":"reward. Right? So everybody can"},{"speaker":"Mike Simon","startTime":1729.92,"endTime":1732.98,"body":"record recognize everybody in"},{"speaker":"Mike Simon","startTime":1732.98,"endTime":1737.72,"body":"anybody. So if somebody does"},{"speaker":"Mike Simon","startTime":1732.98,"endTime":1737.72,"body":"something really cool, then"},{"speaker":"Mike Simon","startTime":1737.72,"endTime":1740.84,"body":"we'll recognize them with a"},{"speaker":"Mike Simon","startTime":1737.72,"endTime":1740.84,"body":"night on the town award. Right?"},{"speaker":"Mike Simon","startTime":1740.84,"endTime":1745.07,"body":"And so it tends to be a small"},{"speaker":"Mike Simon","startTime":1740.84,"endTime":1745.07,"body":"group. So whomever is part of"},{"speaker":"Mike Simon","startTime":1745.07,"endTime":1749.03,"body":"that, right? So it's it's, it"},{"speaker":"Mike Simon","startTime":1745.07,"endTime":1749.03,"body":"could be Hey, the guys worked"},{"speaker":"Mike Simon","startTime":1749.03,"endTime":1751.37,"body":"over the weekend and got a"},{"speaker":"Mike Simon","startTime":1749.03,"endTime":1751.37,"body":"release on you know, take your"},{"speaker":"Mike Simon","startTime":1751.37,"endTime":1755.12,"body":"family out this coming weekend"},{"speaker":"Mike Simon","startTime":1751.37,"endTime":1755.12,"body":"for a night on the town on on"},{"speaker":"Mike Simon","startTime":1755.75,"endTime":1759.83,"body":"DefinedLogic. One of the things"},{"speaker":"Mike Simon","startTime":1755.75,"endTime":1759.83,"body":"we're working on right now is a"},{"speaker":"Mike Simon","startTime":1759.89,"endTime":1763.22,"body":"swag store, and a swag store."},{"speaker":"Mike Simon","startTime":1759.89,"endTime":1763.22,"body":"We'll be married up with what"},{"speaker":"Mike Simon","startTime":1763.22,"endTime":1767.18,"body":"we'll call a thanks program. And"},{"speaker":"Mike Simon","startTime":1763.22,"endTime":1767.18,"body":"the thanks program. Each of us"},{"speaker":"Mike Simon","startTime":1767.18,"endTime":1771.53,"body":"will have a number of tokens so"},{"speaker":"Mike Simon","startTime":1767.18,"endTime":1771.53,"body":"to speak. We can recognize other"},{"speaker":"Mike Simon","startTime":1771.56,"endTime":1775.04,"body":"DefinedLogic team members peer"},{"speaker":"Mike Simon","startTime":1771.56,"endTime":1775.04,"body":"to peer up down doesn't matter,"},{"speaker":"Mike Simon","startTime":1775.04,"endTime":1777.59,"body":"right? You see something that"},{"speaker":"Mike Simon","startTime":1775.04,"endTime":1777.59,"body":"somebody did that you really"},{"speaker":"Mike Simon","startTime":1777.59,"endTime":1781.67,"body":"appreciate? You have the"},{"speaker":"Mike Simon","startTime":1777.59,"endTime":1781.67,"body":"opportunity to award them a"},{"speaker":"Mike Simon","startTime":1781.67,"endTime":1785.21,"body":"token thanks award. And then"},{"speaker":"Mike Simon","startTime":1781.67,"endTime":1785.21,"body":"they can take that token they"},{"speaker":"Mike Simon","startTime":1785.21,"endTime":1788.72,"body":"can take their thanks award to"},{"speaker":"Mike Simon","startTime":1785.21,"endTime":1788.72,"body":"the DL swag store, and they can"},{"speaker":"Mike Simon","startTime":1788.72,"endTime":1791.84,"body":"get a sweatshirt or a notebook"},{"speaker":"Mike Simon","startTime":1788.72,"endTime":1791.84,"body":"or something like that. It's a"},{"speaker":"Mike Simon","startTime":1791.84,"endTime":1796.73,"body":"little thing but that just the"},{"speaker":"Mike Simon","startTime":1791.84,"endTime":1796.73,"body":"notion of being cognizant of"},{"speaker":"Mike Simon","startTime":1796.82,"endTime":1800.9,"body":"what good looks like being"},{"speaker":"Mike Simon","startTime":1796.82,"endTime":1800.9,"body":"cognizant of having a Little"},{"speaker":"Mike Simon","startTime":1800.9,"endTime":1804.05,"body":"systems to be able to have"},{"speaker":"Mike Simon","startTime":1800.9,"endTime":1804.05,"body":"people recognize those things"},{"speaker":"Mike Simon","startTime":1804.17,"endTime":1807.02,"body":"and have it tied to some kind of"},{"speaker":"Mike Simon","startTime":1804.17,"endTime":1807.02,"body":"little award, you know, a"},{"speaker":"Mike Simon","startTime":1807.02,"endTime":1809.06,"body":"notebook or sweatshirt, who"},{"speaker":"Mike Simon","startTime":1807.02,"endTime":1809.06,"body":"cares. But I mean, at the end of"},{"speaker":"Mike Simon","startTime":1809.06,"endTime":1811.82,"body":"the day, people care, I like"},{"speaker":"Mike Simon","startTime":1809.06,"endTime":1811.82,"body":"getting things like that, you"},{"speaker":"Mike Simon","startTime":1811.82,"endTime":1815.72,"body":"know, he recognizes that even in"},{"speaker":"Mike Simon","startTime":1811.82,"endTime":1815.72,"body":"my role I like when somebody's"},{"speaker":"Mike Simon","startTime":1815.72,"endTime":1817.73,"body":"reading, you know, Hey, Mike,"},{"speaker":"Mike Simon","startTime":1815.72,"endTime":1817.73,"body":"you did a really good job. And I"},{"speaker":"Mike Simon","startTime":1817.73,"endTime":1822.17,"body":"mean, you're never too old to be"},{"speaker":"Mike Simon","startTime":1817.73,"endTime":1822.17,"body":"thankful. Or too high up in an"},{"speaker":"Mike Simon","startTime":1822.17,"endTime":1825.56,"body":"organization, so to speak, to be"},{"speaker":"Mike Simon","startTime":1822.17,"endTime":1825.56,"body":"thankful for somebody just"},{"speaker":"Mike Simon","startTime":1825.56,"endTime":1829.46,"body":"recognizing that you did"},{"speaker":"Mike Simon","startTime":1825.56,"endTime":1829.46,"body":"something. So, so that's what we"},{"speaker":"Mike Simon","startTime":1829.46,"endTime":1833.84,"body":"do at DefinedLogic. And to your"},{"speaker":"Mike Simon","startTime":1829.46,"endTime":1833.84,"body":"question, I, I see customers"},{"speaker":"Mike Simon","startTime":1833.84,"endTime":1836.36,"body":"that don't do this. I see other"},{"speaker":"Mike Simon","startTime":1833.84,"endTime":1836.36,"body":"companies that don't do this."},{"speaker":"Mike Simon","startTime":1836.9,"endTime":1841.91,"body":"And we have zero turnover at"},{"speaker":"Mike Simon","startTime":1836.9,"endTime":1841.91,"body":"DefinedLogic. Yeah. And, you"},{"speaker":"Mike Simon","startTime":1841.91,"endTime":1845.99,"body":"know, all of it goes to our"},{"speaker":"Mike Simon","startTime":1841.91,"endTime":1845.99,"body":"strong culture. And these little"},{"speaker":"Mike Simon","startTime":1845.99,"endTime":1851.03,"body":"things that are part of that, I"},{"speaker":"Mike Simon","startTime":1845.99,"endTime":1851.03,"body":"believe, you know, again,"},{"speaker":"Mike Simon","startTime":1851.06,"endTime":1854.36,"body":"somewhat cliche, but I believe"},{"speaker":"Mike Simon","startTime":1851.06,"endTime":1854.36,"body":"it ultimately leads us to a"},{"speaker":"Mike Simon","startTime":1854.36,"endTime":1856.49,"body":"point where people just love"},{"speaker":"Mike Simon","startTime":1854.36,"endTime":1856.49,"body":"working here, you know?"},{"speaker":"Tara Thurber","startTime":1856.52,"endTime":1856.82,"body":"Yeah."},{"speaker":"Mike Simon","startTime":1856.91,"endTime":1859.58,"body":"And if they do love"},{"speaker":"Mike Simon","startTime":1856.91,"endTime":1859.58,"body":"working here, and I love working"},{"speaker":"Mike Simon","startTime":1859.58,"endTime":1862.85,"body":"here, I don't have any reason to"},{"speaker":"Mike Simon","startTime":1859.58,"endTime":1862.85,"body":"go look someplace else for a"},{"speaker":"Mike Simon","startTime":1862.85,"endTime":1863.6,"body":"job, right?"},{"speaker":"Tara Thurber","startTime":1863.6,"endTime":1863.9,"body":"Yep."},{"speaker":"Mike Simon","startTime":1864.02,"endTime":1866.57,"body":"And if I see a"},{"speaker":"Mike Simon","startTime":1864.02,"endTime":1866.57,"body":"customer organization, or a"},{"speaker":"Mike Simon","startTime":1866.57,"endTime":1869.87,"body":"partner organization, that"},{"speaker":"Mike Simon","startTime":1866.57,"endTime":1869.87,"body":"doesn't live our values, for"},{"speaker":"Mike Simon","startTime":1869.87,"endTime":1872.75,"body":"example, it can it's crystal"},{"speaker":"Mike Simon","startTime":1869.87,"endTime":1872.75,"body":"clear, you see it pretty"},{"speaker":"Mike Simon","startTime":1872.75,"endTime":1873.98,"body":"immediately, right?"},{"speaker":"Tara Thurber","startTime":1874.07,"endTime":1874.61,"body":"Yeah."},{"speaker":"Mike Simon","startTime":1875.51,"endTime":1876.77,"body":"So yeah, there we"},{"speaker":"Mike Simon","startTime":1875.51,"endTime":1876.77,"body":"are."},{"speaker":"Tara Thurber","startTime":1877.92,"endTime":1881.76,"body":"Fantastic. And one"},{"speaker":"Tara Thurber","startTime":1877.92,"endTime":1881.76,"body":"last thing that I know that I've"},{"speaker":"Tara Thurber","startTime":1881.79,"endTime":1887.58,"body":"really recognized in you as a"},{"speaker":"Tara Thurber","startTime":1881.79,"endTime":1887.58,"body":"leader is you sharing your life"},{"speaker":"Tara Thurber","startTime":1887.58,"endTime":1893.49,"body":"with the entire team and sharing"},{"speaker":"Tara Thurber","startTime":1887.58,"endTime":1893.49,"body":"that you're taking time off to"},{"speaker":"Tara Thurber","startTime":1893.76,"endTime":1898.35,"body":"kind of reset or you're getting"},{"speaker":"Tara Thurber","startTime":1893.76,"endTime":1898.35,"body":"up or you're taking a walk at"},{"speaker":"Tara Thurber","startTime":1898.35,"endTime":1902.88,"body":"lunch, and you bring that to the"},{"speaker":"Tara Thurber","startTime":1898.35,"endTime":1902.88,"body":"entire company. And I think for"},{"speaker":"Tara Thurber","startTime":1903.03,"endTime":1906.0,"body":"you know, the entire team at"},{"speaker":"Tara Thurber","startTime":1903.03,"endTime":1906.0,"body":"DefinedLogic, it's it's"},{"speaker":"Tara Thurber","startTime":1906.0,"endTime":1910.05,"body":"recognized, it's notice and it's"},{"speaker":"Tara Thurber","startTime":1906.0,"endTime":1910.05,"body":"appreciated, that it does come"},{"speaker":"Tara Thurber","startTime":1910.2,"endTime":1914.43,"body":"from you and everything comes"},{"speaker":"Tara Thurber","startTime":1910.2,"endTime":1914.43,"body":"from that leader and being able"},{"speaker":"Tara Thurber","startTime":1914.43,"endTime":1918.03,"body":"to be like, okay, it is okay, if"},{"speaker":"Tara Thurber","startTime":1914.43,"endTime":1918.03,"body":"I take half an hour and go take"},{"speaker":"Tara Thurber","startTime":1918.03,"endTime":1922.65,"body":"a walk. And I think by being"},{"speaker":"Tara Thurber","startTime":1918.03,"endTime":1922.65,"body":"able to see that in you, it"},{"speaker":"Tara Thurber","startTime":1922.65,"endTime":1927.15,"body":"allows a lot of the team to"},{"speaker":"Tara Thurber","startTime":1922.65,"endTime":1927.15,"body":"walking in those footsteps as"},{"speaker":"Tara Thurber","startTime":1927.15,"endTime":1933.87,"body":"well and, and feel confident"},{"speaker":"Tara Thurber","startTime":1927.15,"endTime":1933.87,"body":"that they are following an"},{"speaker":"Tara Thurber","startTime":1933.87,"endTime":1936.6,"body":"amazing leader at the end of the"},{"speaker":"Tara Thurber","startTime":1933.87,"endTime":1936.6,"body":"day. And..."},{"speaker":"Mike Simon","startTime":1937.05,"endTime":1938.79,"body":"I learned that"},{"speaker":"Mike Simon","startTime":1937.05,"endTime":1938.79,"body":"during COVID."},{"speaker":"Tara Thurber","startTime":1938.94,"endTime":1939.36,"body":"Yeah,"},{"speaker":"Mike Simon","startTime":1939.36,"endTime":1943.672,"body":"I learned that from"},{"speaker":"Mike Simon","startTime":1939.36,"endTime":1943.672,"body":"our own team members. Yeah, I"},{"speaker":"Mike Simon","startTime":1943.76,"endTime":1949.129,"body":"learned, frankly, the value of"},{"speaker":"Mike Simon","startTime":1943.76,"endTime":1949.129,"body":"the tiny little things that go"},{"speaker":"Mike Simon","startTime":1949.217,"endTime":1954.41,"body":"to work life balance. I learned"},{"speaker":"Mike Simon","startTime":1949.217,"endTime":1954.41,"body":"that, you know, pausing our"},{"speaker":"Mike Simon","startTime":1954.498,"endTime":1960.043,"body":"weekly stand up on a beautiful"},{"speaker":"Mike Simon","startTime":1954.498,"endTime":1960.043,"body":"day, like we have today, in lieu"},{"speaker":"Mike Simon","startTime":1960.131,"endTime":1965.851,"body":"of getting out and just spending"},{"speaker":"Mike Simon","startTime":1960.131,"endTime":1965.851,"body":"30 minutes with your family on a"},{"speaker":"Mike Simon","startTime":1965.94,"endTime":1971.308,"body":"walk. There's something there I"},{"speaker":"Mike Simon","startTime":1965.94,"endTime":1971.308,"body":"learned meditation. You know,"},{"speaker":"Mike Simon","startTime":1971.396,"endTime":1976.677,"body":"when we added that, thanks to"},{"speaker":"Mike Simon","startTime":1971.396,"endTime":1976.677,"body":"you, when we added that to our"},{"speaker":"Tara Thurber","startTime":1976.31,"endTime":1976.76,"body":"Yep"},{"speaker":"Mike Simon","startTime":1976.76,"endTime":1980.205,"body":"And reflection and"},{"speaker":"Mike Simon","startTime":1976.76,"endTime":1980.205,"body":"decompression. And I was never a"},{"speaker":"Mike Simon","startTime":1976.765,"endTime":1982.222,"body":"weekly stand up. And we started"},{"speaker":"Mike Simon","startTime":1976.765,"endTime":1982.222,"body":"to see this flood of responses"},{"speaker":"Mike Simon","startTime":1980.273,"endTime":1984.462,"body":"meditator before. But I turned"},{"speaker":"Mike Simon","startTime":1980.273,"endTime":1984.462,"body":"my screen off. I turned on, you"},{"speaker":"Mike Simon","startTime":1982.31,"endTime":1987.767,"body":"and people saying, I really like"},{"speaker":"Mike Simon","startTime":1982.31,"endTime":1987.767,"body":"this, you know, I like having"},{"speaker":"Mike Simon","startTime":1984.529,"endTime":1988.313,"body":"know, I close my eyes. I"},{"speaker":"Mike Simon","startTime":1984.529,"endTime":1988.313,"body":"listened to you. And, you know,"},{"speaker":"Mike Simon","startTime":1987.855,"endTime":1992.52,"body":"somebody lead me through five"},{"speaker":"Mike Simon","startTime":1987.855,"endTime":1992.52,"body":"minutes of mindfulness."},{"speaker":"Mike Simon","startTime":1988.381,"endTime":1992.57,"body":"it's it's one of those little"},{"speaker":"Mike Simon","startTime":1988.381,"endTime":1992.57,"body":"things when you add them all up."},{"speaker":"Tara Thurber","startTime":1992.57,"endTime":1995.853,"body":"It makes it makes"},{"speaker":"Tara Thurber","startTime":1992.57,"endTime":1995.853,"body":"a big difference in a big"},{"speaker":"Tara Thurber","startTime":1995.929,"endTime":1997.151,"body":"impact. Totally."},{"speaker":"Tara Thurber","startTime":1997.151,"endTime":1998.87,"body":"You bet."},{"speaker":"Tara Thurber","startTime":1998.87,"endTime":2002.56,"body":"Well, listen, Mike, thank you so"},{"speaker":"Tara Thurber","startTime":1998.87,"endTime":2002.56,"body":"much for joining us today."},{"speaker":"Tara Thurber","startTime":2002.56,"endTime":2007.349,"body":"Really awesome just to be able"},{"speaker":"Tara Thurber","startTime":2002.56,"endTime":2007.349,"body":"to sit and chat with you and"},{"speaker":"Tara Thurber","startTime":2007.431,"endTime":2011.49,"body":"learn more about where your"},{"speaker":"Tara Thurber","startTime":2007.431,"endTime":2011.49,"body":"mindsets at as being a"},{"speaker":"Tara Thurber","startTime":2011.571,"endTime":2016.117,"body":"successful leader. We are"},{"speaker":"Tara Thurber","startTime":2011.571,"endTime":2016.117,"body":"DefinedTalent coming to you at"},{"speaker":"Tara Thurber","startTime":2016.199,"endTime":2018.31,"body":"Top5. Make it a great day."}]}