{"version":"1.0.0","segments":[{"speaker":"Tara Thurber","startTime":0.63,"endTime":3.24,"body":"Hey everyone,"},{"speaker":"Tara Thurber","startTime":0.63,"endTime":3.24,"body":"welcome back to Top5 brought to"},{"speaker":"Tara Thurber","startTime":3.24,"endTime":7.38,"body":"you by DefinedTalent. We are a"},{"speaker":"Tara Thurber","startTime":3.24,"endTime":7.38,"body":"results driven service working"},{"speaker":"Tara Thurber","startTime":7.38,"endTime":10.83,"body":"with clients to connect them"},{"speaker":"Tara Thurber","startTime":7.38,"endTime":10.83,"body":"with quality talent, as well as"},{"speaker":"Tara Thurber","startTime":10.83,"endTime":14.88,"body":"working to make an impact within"},{"speaker":"Tara Thurber","startTime":10.83,"endTime":14.88,"body":"the recruiting industry. We talk"},{"speaker":"Tara Thurber","startTime":14.88,"endTime":17.25,"body":"straight about today's"},{"speaker":"Tara Thurber","startTime":14.88,"endTime":17.25,"body":"professional world with real"},{"speaker":"Tara Thurber","startTime":17.25,"endTime":21.12,"body":"world professionals, experts in"},{"speaker":"Tara Thurber","startTime":17.25,"endTime":21.12,"body":"recruitment, job seekers and"},{"speaker":"Tara Thurber","startTime":21.12,"endTime":25.26,"body":"business owners alike. Have a"},{"speaker":"Tara Thurber","startTime":21.12,"endTime":25.26,"body":"question for us send it in and"},{"speaker":"Tara Thurber","startTime":25.26,"endTime":29.91,"body":"you might spur our next"},{"speaker":"Tara Thurber","startTime":25.26,"endTime":29.91,"body":"conversation. I'm Tara Thurber,"},{"speaker":"Tara Thurber","startTime":29.94,"endTime":32.88,"body":"Co-founder and Director of"},{"speaker":"Tara Thurber","startTime":29.94,"endTime":32.88,"body":"Talent Partnerships here at"},{"speaker":"Tara Thurber","startTime":32.88,"endTime":37.14,"body":"DefinedTalent. And joining me"},{"speaker":"Tara Thurber","startTime":32.88,"endTime":37.14,"body":"today is Deana Graffeo Weeks,"},{"speaker":"Tara Thurber","startTime":37.5,"endTime":40.95,"body":"Co-founder and Principal"},{"speaker":"Tara Thurber","startTime":37.5,"endTime":40.95,"body":"Managing Partner at Alchemy"},{"speaker":"Tara Thurber","startTime":40.95,"endTime":46.35,"body":"Media to discuss her Top5 Ways"},{"speaker":"Tara Thurber","startTime":40.95,"endTime":46.35,"body":"for Using AI to Develop Content"},{"speaker":"Tara Thurber","startTime":46.35,"endTime":49.41,"body":"Strategy. Hey, Deana, how are"},{"speaker":"Tara Thurber","startTime":46.35,"endTime":49.41,"body":"you today?"},{"speaker":"Deana Graffeo Weeks","startTime":49.74,"endTime":51.63,"body":"I'm very"},{"speaker":"Deana Graffeo Weeks","startTime":49.74,"endTime":51.63,"body":"well, Tara, how are you?"},{"speaker":"Tara Thurber","startTime":51.84,"endTime":55.71,"body":"I am good. I'm so"},{"speaker":"Tara Thurber","startTime":51.84,"endTime":55.71,"body":"excited to hear your tips and"},{"speaker":"Tara Thurber","startTime":55.74,"endTime":59.85,"body":"dive into this today. So let's"},{"speaker":"Tara Thurber","startTime":55.74,"endTime":59.85,"body":"just get started. Why don't you"},{"speaker":"Tara Thurber","startTime":59.85,"endTime":63.03,"body":"share just a brief snapshot of"},{"speaker":"Tara Thurber","startTime":59.85,"endTime":63.03,"body":"your professional background to"},{"speaker":"Tara Thurber","startTime":63.03,"endTime":63.81,"body":"our audience?"},{"speaker":"Deana Graffeo Weeks","startTime":64.14,"endTime":66.87,"body":"Sure. So I"},{"speaker":"Deana Graffeo Weeks","startTime":64.14,"endTime":66.87,"body":"am my marketing and"},{"speaker":"Deana Graffeo Weeks","startTime":66.87,"endTime":71.91,"body":"communications pro with over 20"},{"speaker":"Deana Graffeo Weeks","startTime":66.87,"endTime":71.91,"body":"years of experience. I started"},{"speaker":"Deana Graffeo Weeks","startTime":71.91,"endTime":75.84,"body":"my career in the digital music"},{"speaker":"Deana Graffeo Weeks","startTime":71.91,"endTime":75.84,"body":"space and evolved from there"},{"speaker":"Deana Graffeo Weeks","startTime":76.68,"endTime":83.07,"body":"into a more general marketing"},{"speaker":"Deana Graffeo Weeks","startTime":76.68,"endTime":83.07,"body":"primarily with technology"},{"speaker":"Deana Graffeo Weeks","startTime":83.07,"endTime":83.82,"body":"companies."},{"speaker":"Tara Thurber","startTime":83.88,"endTime":84.27,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":84.66,"endTime":90.72,"body":"I started"},{"speaker":"Deana Graffeo Weeks","startTime":84.66,"endTime":90.72,"body":"as a publicist, and I'm"},{"speaker":"Deana Graffeo Weeks","startTime":91.11,"endTime":96.18,"body":"marketing generalist for the"},{"speaker":"Deana Graffeo Weeks","startTime":91.11,"endTime":96.18,"body":"past 12 years, didn't love"},{"speaker":"Deana Graffeo Weeks","startTime":96.18,"endTime":100.32,"body":"pitching on the PR side. So"},{"speaker":"Deana Graffeo Weeks","startTime":96.18,"endTime":100.32,"body":"really liked to dive into the"},{"speaker":"Deana Graffeo Weeks","startTime":100.32,"endTime":103.11,"body":"writing component and the"},{"speaker":"Deana Graffeo Weeks","startTime":100.32,"endTime":103.11,"body":"strategy component of what"},{"speaker":"Deana Graffeo Weeks","startTime":103.11,"endTime":110.4,"body":"marketing could be. And so I"},{"speaker":"Deana Graffeo Weeks","startTime":103.11,"endTime":110.4,"body":"took that experience, and"},{"speaker":"Deana Graffeo Weeks","startTime":110.4,"endTime":114.72,"body":"started working with a lot of"},{"speaker":"Deana Graffeo Weeks","startTime":110.4,"endTime":114.72,"body":"startups in the technology space"},{"speaker":"Deana Graffeo Weeks","startTime":114.72,"endTime":122.88,"body":"and helping them craft their"},{"speaker":"Deana Graffeo Weeks","startTime":114.72,"endTime":122.88,"body":"stories as a way of helping them"},{"speaker":"Deana Graffeo Weeks","startTime":122.91,"endTime":129.93,"body":"refine their value propositions"},{"speaker":"Deana Graffeo Weeks","startTime":122.91,"endTime":129.93,"body":"and meet their audiences with a"},{"speaker":"Deana Graffeo Weeks","startTime":129.93,"endTime":132.75,"body":"more direct approach."},{"speaker":"Tara Thurber","startTime":135.78,"endTime":140.16,"body":"And now Alchemy"},{"speaker":"Tara Thurber","startTime":135.78,"endTime":140.16,"body":"Media, explain Alchemy Media and"},{"speaker":"Tara Thurber","startTime":140.16,"endTime":141.33,"body":"your position with it."},{"speaker":"Deana Graffeo Weeks","startTime":141.63,"endTime":145.41,"body":"Are they"},{"speaker":"Deana Graffeo Weeks","startTime":141.63,"endTime":145.41,"body":"sure so I formed Alchemy, back"},{"speaker":"Deana Graffeo Weeks","startTime":145.41,"endTime":149.97,"body":"in 2016. And it really took off,"},{"speaker":"Deana Graffeo Weeks","startTime":145.41,"endTime":149.97,"body":"I co-founded it along with my"},{"speaker":"Deana Graffeo Weeks","startTime":149.97,"endTime":153.24,"body":"husband, but it really took off"},{"speaker":"Deana Graffeo Weeks","startTime":149.97,"endTime":153.24,"body":"at the beginning of the pandemic"},{"speaker":"Deana Graffeo Weeks","startTime":153.24,"endTime":160.26,"body":"in 2020. It is really a an"},{"speaker":"Deana Graffeo Weeks","startTime":153.24,"endTime":160.26,"body":"agency designed again, to help a"},{"speaker":"Deana Graffeo Weeks","startTime":160.26,"endTime":165.39,"body":"lot of startup companies really"},{"speaker":"Deana Graffeo Weeks","startTime":160.26,"endTime":165.39,"body":"function like with a marketing"},{"speaker":"Deana Graffeo Weeks","startTime":165.39,"endTime":168.09,"body":"team for hire, because a lot of"},{"speaker":"Deana Graffeo Weeks","startTime":165.39,"endTime":168.09,"body":"times they are resource"},{"speaker":"Deana Graffeo Weeks","startTime":168.09,"endTime":174.21,"body":"strapped, they don't have a lot"},{"speaker":"Deana Graffeo Weeks","startTime":168.09,"endTime":174.21,"body":"of both financial resources as"},{"speaker":"Deana Graffeo Weeks","startTime":174.21,"endTime":177.96,"body":"well as human resources to be"},{"speaker":"Deana Graffeo Weeks","startTime":174.21,"endTime":177.96,"body":"able to do the things that they"},{"speaker":"Deana Graffeo Weeks","startTime":177.96,"endTime":180.45,"body":"want to do in a marketing"},{"speaker":"Deana Graffeo Weeks","startTime":177.96,"endTime":180.45,"body":"capacity. And a lot of times if"},{"speaker":"Deana Graffeo Weeks","startTime":180.45,"endTime":183.51,"body":"they do have a marketing person,"},{"speaker":"Deana Graffeo Weeks","startTime":180.45,"endTime":183.51,"body":"that person is suffering from"},{"speaker":"Deana Graffeo Weeks","startTime":183.51,"endTime":185.13,"body":"what we call too many hats."},{"speaker":"Tara Thurber","startTime":185.28,"endTime":185.67,"body":"Yes."},{"speaker":"Deana Graffeo Weeks","startTime":186.35,"endTime":192.98,"body":"So my focus"},{"speaker":"Deana Graffeo Weeks","startTime":186.35,"endTime":192.98,"body":"is really to help come in and"},{"speaker":"Deana Graffeo Weeks","startTime":192.98,"endTime":198.86,"body":"help them again, develop their"},{"speaker":"Deana Graffeo Weeks","startTime":192.98,"endTime":198.86,"body":"value proposition in a way that"},{"speaker":"Deana Graffeo Weeks","startTime":198.86,"endTime":205.04,"body":"makes more sense from a holistic"},{"speaker":"Deana Graffeo Weeks","startTime":198.86,"endTime":205.04,"body":"marketing standpoint. So I will"},{"speaker":"Deana Graffeo Weeks","startTime":205.04,"endTime":208.25,"body":"do that and help them develop"},{"speaker":"Deana Graffeo Weeks","startTime":205.04,"endTime":208.25,"body":"their messages to reach"},{"speaker":"Deana Graffeo Weeks","startTime":208.28,"endTime":213.38,"body":"audiences that are both"},{"speaker":"Deana Graffeo Weeks","startTime":208.28,"endTime":213.38,"body":"customers, partners, and"},{"speaker":"Deana Graffeo Weeks","startTime":213.38,"endTime":216.74,"body":"investors, which is something"},{"speaker":"Deana Graffeo Weeks","startTime":213.38,"endTime":216.74,"body":"that other larger entities might"},{"speaker":"Deana Graffeo Weeks","startTime":216.74,"endTime":222.02,"body":"not be so focused on. But making"},{"speaker":"Deana Graffeo Weeks","startTime":216.74,"endTime":222.02,"body":"sure that that these startups"},{"speaker":"Deana Graffeo Weeks","startTime":222.02,"endTime":224.99,"body":"really have the ability to"},{"speaker":"Deana Graffeo Weeks","startTime":222.02,"endTime":224.99,"body":"communicate with all of these"},{"speaker":"Deana Graffeo Weeks","startTime":224.99,"endTime":229.4,"body":"different folks effectively, and"},{"speaker":"Deana Graffeo Weeks","startTime":224.99,"endTime":229.4,"body":"holistically. And then Alchemy"},{"speaker":"Deana Graffeo Weeks","startTime":229.4,"endTime":233.12,"body":"works as part of a collective."},{"speaker":"Deana Graffeo Weeks","startTime":229.4,"endTime":233.12,"body":"So I'm really focused on that"},{"speaker":"Deana Graffeo Weeks","startTime":233.12,"endTime":237.86,"body":"communication messaging"},{"speaker":"Deana Graffeo Weeks","startTime":233.12,"endTime":237.86,"body":"component. The folks that I work"},{"speaker":"Deana Graffeo Weeks","startTime":237.86,"endTime":241.28,"body":"with can also do social media,"},{"speaker":"Deana Graffeo Weeks","startTime":237.86,"endTime":241.28,"body":"paid media, web development,"},{"speaker":"Deana Graffeo Weeks","startTime":241.28,"endTime":248.66,"body":"design, presentation skills,"},{"speaker":"Deana Graffeo Weeks","startTime":241.28,"endTime":248.66,"body":"things like that. And what's"},{"speaker":"Deana Graffeo Weeks","startTime":248.66,"endTime":254.45,"body":"nice is from the, because of the"},{"speaker":"Deana Graffeo Weeks","startTime":248.66,"endTime":254.45,"body":"way we're set up, a company"},{"speaker":"Deana Graffeo Weeks","startTime":254.45,"endTime":257.84,"body":"doesn't have to pay multiple"},{"speaker":"Deana Graffeo Weeks","startTime":254.45,"endTime":257.84,"body":"agencies."},{"speaker":"Tara Thurber","startTime":257.0,"endTime":258.23,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":258.75,"endTime":260.58,"body":"Big"},{"speaker":"Deana Graffeo Weeks","startTime":258.75,"endTime":260.58,"body":"retainers every month to try to"},{"speaker":"Deana Graffeo Weeks","startTime":260.58,"endTime":265.08,"body":"get things done. They can really"},{"speaker":"Deana Graffeo Weeks","startTime":260.58,"endTime":265.08,"body":"come to us and kind of have all"},{"speaker":"Deana Graffeo Weeks","startTime":265.08,"endTime":270.57,"body":"of those things handled as"},{"speaker":"Deana Graffeo Weeks","startTime":265.08,"endTime":270.57,"body":"needed. For a lot of for a lot"},{"speaker":"Deana Graffeo Weeks","startTime":270.57,"endTime":274.17,"body":"less, you know, a lot less"},{"speaker":"Deana Graffeo Weeks","startTime":270.57,"endTime":274.17,"body":"money. So."},{"speaker":"Tara Thurber","startTime":274.5,"endTime":276.24,"body":"Like a one stop"},{"speaker":"Tara Thurber","startTime":274.5,"endTime":276.24,"body":"shop."},{"speaker":"Deana Graffeo Weeks","startTime":278.04,"endTime":280.2,"body":"Exactly."},{"speaker":"Deana Graffeo Weeks","startTime":278.04,"endTime":280.2,"body":"And it really is it's kind of"},{"speaker":"Deana Graffeo Weeks","startTime":280.2,"endTime":282.54,"body":"centered, again, that core"},{"speaker":"Deana Graffeo Weeks","startTime":280.2,"endTime":282.54,"body":"messaging piece of it"},{"speaker":"Deana Graffeo Weeks","startTime":283.14,"endTime":286.14,"body":"proliferates out through all of"},{"speaker":"Deana Graffeo Weeks","startTime":283.14,"endTime":286.14,"body":"these channels. So they're able"},{"speaker":"Deana Graffeo Weeks","startTime":286.14,"endTime":292.11,"body":"to do that communication a lot"},{"speaker":"Deana Graffeo Weeks","startTime":286.14,"endTime":292.11,"body":"more effectively. Because it is"},{"speaker":"Deana Graffeo Weeks","startTime":292.44,"endTime":295.98,"body":"more centralized and is handled"},{"speaker":"Deana Graffeo Weeks","startTime":292.44,"endTime":295.98,"body":"more holistically."},{"speaker":"Tara Thurber","startTime":297.0,"endTime":301.14,"body":"That's fantastic."},{"speaker":"Tara Thurber","startTime":297.0,"endTime":301.14,"body":"Now diving into AI I mean, AI is"},{"speaker":"Tara Thurber","startTime":301.14,"endTime":305.73,"body":"like the hot topic that's out"},{"speaker":"Tara Thurber","startTime":301.14,"endTime":305.73,"body":"there right now. Research is"},{"speaker":"Tara Thurber","startTime":305.73,"endTime":310.08,"body":"showing that the global AI"},{"speaker":"Tara Thurber","startTime":305.73,"endTime":310.08,"body":"market will reach half a"},{"speaker":"Tara Thurber","startTime":310.08,"endTime":318.27,"body":"trillion US dollars in 2023. And"},{"speaker":"Tara Thurber","startTime":310.08,"endTime":318.27,"body":"83% of companies consider using"},{"speaker":"Tara Thurber","startTime":318.3,"endTime":323.4,"body":"AI in their strategy as a high"},{"speaker":"Tara Thurber","startTime":318.3,"endTime":323.4,"body":"priority. What does this mean"},{"speaker":"Tara Thurber","startTime":323.4,"endTime":324.39,"body":"for the industry?"},{"speaker":"Deana Graffeo Weeks","startTime":325.05,"endTime":328.08,"body":"You know,"},{"speaker":"Deana Graffeo Weeks","startTime":325.05,"endTime":328.08,"body":"it's funny, I come from a"},{"speaker":"Deana Graffeo Weeks","startTime":328.08,"endTime":332.85,"body":"technology background. My career"},{"speaker":"Deana Graffeo Weeks","startTime":328.08,"endTime":332.85,"body":"has been 20 plus years. And so"},{"speaker":"Deana Graffeo Weeks","startTime":332.85,"endTime":334.44,"body":"I've seen the.com boom and bust."},{"speaker":"Tara Thurber","startTime":334.44,"endTime":334.68,"body":"Right (laughs)."},{"speaker":"Deana Graffeo Weeks","startTime":335.13,"endTime":337.62,"body":"Seen"},{"speaker":"Deana Graffeo Weeks","startTime":335.13,"endTime":337.62,"body":"technologies come and go. And"},{"speaker":"Deana Graffeo Weeks","startTime":337.62,"endTime":342.69,"body":"there's always this fear element"},{"speaker":"Deana Graffeo Weeks","startTime":337.62,"endTime":342.69,"body":"about anytime something new, or,"},{"speaker":"Deana Graffeo Weeks","startTime":343.29,"endTime":346.77,"body":"if not new, certainly, like kind"},{"speaker":"Deana Graffeo Weeks","startTime":343.29,"endTime":346.77,"body":"of coming into the zeitgeist."},{"speaker":"Tara Thurber","startTime":347.28,"endTime":347.46,"body":"Yup."},{"speaker":"Deana Graffeo Weeks","startTime":347.67,"endTime":349.47,"body":"Kind of"},{"speaker":"Deana Graffeo Weeks","startTime":347.67,"endTime":349.47,"body":"puts everybody a little bit on"},{"speaker":"Deana Graffeo Weeks","startTime":349.5,"endTime":351.99,"body":"edge, because they're like,"},{"speaker":"Deana Graffeo Weeks","startTime":349.5,"endTime":351.99,"body":"what's it going to mean for"},{"speaker":"Deana Graffeo Weeks","startTime":352.14,"endTime":358.8,"body":"this? And I've never felt as"},{"speaker":"Deana Graffeo Weeks","startTime":352.14,"endTime":358.8,"body":"singled out as I do now, with AI"},{"speaker":"Deana Graffeo Weeks","startTime":358.8,"endTime":363.27,"body":"(laughs). Being a focus for"},{"speaker":"Deana Graffeo Weeks","startTime":358.8,"endTime":363.27,"body":"people, because people are"},{"speaker":"Deana Graffeo Weeks","startTime":363.27,"endTime":367.62,"body":"wondering whether or not it's"},{"speaker":"Deana Graffeo Weeks","startTime":363.27,"endTime":367.62,"body":"going to replace creatives in"},{"speaker":"Deana Graffeo Weeks","startTime":367.62,"endTime":368.79,"body":"the marketing space."},{"speaker":"Tara Thurber","startTime":368.82,"endTime":369.12,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":369.18,"endTime":374.55,"body":"And it's a"},{"speaker":"Deana Graffeo Weeks","startTime":369.18,"endTime":374.55,"body":"funny thing, because I use AI."},{"speaker":"Deana Graffeo Weeks","startTime":374.64,"endTime":381.39,"body":"'m a regular user of, of ChatGPT"},{"speaker":"Deana Graffeo Weeks","startTime":374.64,"endTime":381.39,"body":"and other AI tools to do my job"},{"speaker":"Deana Graffeo Weeks","startTime":381.39,"endTime":386.01,"body":"more effectively. But from the"},{"speaker":"Deana Graffeo Weeks","startTime":381.39,"endTime":386.01,"body":"business side of things, a lot"},{"speaker":"Deana Graffeo Weeks","startTime":386.01,"endTime":392.13,"body":"of companies are thinking, okay,"},{"speaker":"Deana Graffeo Weeks","startTime":386.01,"endTime":392.13,"body":"I can replace folks with these"},{"speaker":"Deana Graffeo Weeks","startTime":392.13,"endTime":397.62,"body":"tools, in fact that the head of"},{"speaker":"Deana Graffeo Weeks","startTime":392.13,"endTime":397.62,"body":"IBM recently had kind of come"},{"speaker":"Deana Graffeo Weeks","startTime":397.62,"endTime":400.47,"body":"out and said, We're going to put"},{"speaker":"Deana Graffeo Weeks","startTime":397.62,"endTime":400.47,"body":"a hiring freeze, because these"},{"speaker":"Deana Graffeo Weeks","startTime":400.47,"endTime":406.17,"body":"are certain jobs that can be"},{"speaker":"Deana Graffeo Weeks","startTime":400.47,"endTime":406.17,"body":"done by AI. So you know, as a"},{"speaker":"Deana Graffeo Weeks","startTime":406.17,"endTime":409.11,"body":"creative class, we're all sort"},{"speaker":"Deana Graffeo Weeks","startTime":406.17,"endTime":409.11,"body":"of like looking at each other"},{"speaker":"Deana Graffeo Weeks","startTime":409.11,"endTime":411.03,"body":"going, Okay, where is this going"},{"speaker":"Deana Graffeo Weeks","startTime":409.11,"endTime":411.03,"body":"to go?"},{"speaker":"Tara Thurber","startTime":411.09,"endTime":411.45,"body":"Right?"},{"speaker":"Deana Graffeo Weeks","startTime":411.51,"endTime":415.11,"body":"And what is"},{"speaker":"Deana Graffeo Weeks","startTime":411.51,"endTime":415.11,"body":"this mean for us? Because, you"},{"speaker":"Deana Graffeo Weeks","startTime":415.11,"endTime":419.67,"body":"know, you can go to ChatGPT. And"},{"speaker":"Deana Graffeo Weeks","startTime":415.11,"endTime":419.67,"body":"I think there's something like"},{"speaker":"Deana Graffeo Weeks","startTime":421.5,"endTime":427.44,"body":"over 80% of companies are using"},{"speaker":"Deana Graffeo Weeks","startTime":421.5,"endTime":427.44,"body":"ChatGPT to generate blocks."},{"speaker":"Tara Thurber","startTime":427.5,"endTime":427.95,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":428.05,"endTime":429.01,"body":"That's my"},{"speaker":"Deana Graffeo Weeks","startTime":428.05,"endTime":429.01,"body":"job."},{"speaker":"Tara Thurber","startTime":429.19,"endTime":429.55,"body":"Right (laughs)."},{"speaker":"Deana Graffeo Weeks","startTime":430.21,"endTime":433.3,"body":"Right! It's"},{"speaker":"Deana Graffeo Weeks","startTime":430.21,"endTime":433.3,"body":"part of what I do is write blogs"},{"speaker":"Deana Graffeo Weeks","startTime":433.3,"endTime":436.78,"body":"for people. So when I hear that"},{"speaker":"Deana Graffeo Weeks","startTime":433.3,"endTime":436.78,"body":"83% of companies are out there"},{"speaker":"Deana Graffeo Weeks","startTime":436.78,"endTime":439.72,"body":"saying, you know, 85% of"},{"speaker":"Deana Graffeo Weeks","startTime":436.78,"endTime":439.72,"body":"companies out there saying we're"},{"speaker":"Deana Graffeo Weeks","startTime":439.72,"endTime":444.55,"body":"gonna do our blogs using ChatGPT"},{"speaker":"Deana Graffeo Weeks","startTime":439.72,"endTime":444.55,"body":"I have to be like, Well, what,"},{"speaker":"Deana Graffeo Weeks","startTime":444.58,"endTime":447.43,"body":"what about me, you know, how,"},{"speaker":"Deana Graffeo Weeks","startTime":444.58,"endTime":447.43,"body":"you know, what does that mean"},{"speaker":"Deana Graffeo Weeks","startTime":447.43,"endTime":447.97,"body":"for me?"},{"speaker":"Tara Thurber","startTime":448.09,"endTime":448.24,"body":"Right."},{"speaker":"Deana Graffeo Weeks","startTime":448.96,"endTime":454.33,"body":"And so part"},{"speaker":"Deana Graffeo Weeks","startTime":448.96,"endTime":454.33,"body":"of that is true, but the reality"},{"speaker":"Deana Graffeo Weeks","startTime":454.33,"endTime":458.23,"body":"is, that it's a tool, like"},{"speaker":"Deana Graffeo Weeks","startTime":454.33,"endTime":458.23,"body":"anything else."},{"speaker":"Tara Thurber","startTime":458.53,"endTime":458.77,"body":"Yes!"},{"speaker":"Deana Graffeo Weeks","startTime":458.77,"endTime":461.62,"body":"A"},{"speaker":"Deana Graffeo Weeks","startTime":458.77,"endTime":461.62,"body":"paintbrush in my hands, it's not"},{"speaker":"Deana Graffeo Weeks","startTime":461.62,"endTime":465.34,"body":"going to be a paintbrush in"},{"speaker":"Deana Graffeo Weeks","startTime":461.62,"endTime":465.34,"body":"Picasso's hands, right?"},{"speaker":"Tara Thurber","startTime":465.34,"endTime":465.43,"body":"Yup."},{"speaker":"Deana Graffeo Weeks","startTime":465.46,"endTime":472.36,"body":"So there's"},{"speaker":"Deana Graffeo Weeks","startTime":465.46,"endTime":472.36,"body":"a certain level of understanding"},{"speaker":"Deana Graffeo Weeks","startTime":472.39,"endTime":477.49,"body":"of how to use these tools, that"},{"speaker":"Deana Graffeo Weeks","startTime":472.39,"endTime":477.49,"body":"it still takes time."},{"speaker":"Tara Thurber","startTime":477.49,"endTime":477.55,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":477.58,"endTime":479.53,"body":"It takes"},{"speaker":"Deana Graffeo Weeks","startTime":477.58,"endTime":479.53,"body":"expertise, it takes"},{"speaker":"Deana Graffeo Weeks","startTime":479.56,"endTime":487.6,"body":"understanding. And so I think in"},{"speaker":"Deana Graffeo Weeks","startTime":479.56,"endTime":487.6,"body":"that way, we are kind of at a"},{"speaker":"Deana Graffeo Weeks","startTime":487.6,"endTime":488.86,"body":"learning, right?"},{"speaker":"Tara Thurber","startTime":489.25,"endTime":489.61,"body":"Yup."},{"speaker":"Deana Graffeo Weeks","startTime":490.0,"endTime":491.83,"body":"AI tools"},{"speaker":"Deana Graffeo Weeks","startTime":490.0,"endTime":491.83,"body":"aren't going to go anywhere,"},{"speaker":"Deana Graffeo Weeks","startTime":492.01,"endTime":494.26,"body":"they are going to make us more"},{"speaker":"Deana Graffeo Weeks","startTime":492.01,"endTime":494.26,"body":"productive."},{"speaker":"Tara Thurber","startTime":494.32,"endTime":494.68,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":494.69,"endTime":497.66,"body":"They"},{"speaker":"Deana Graffeo Weeks","startTime":494.69,"endTime":497.66,"body":"absolutely should be used and"},{"speaker":"Deana Graffeo Weeks","startTime":497.66,"endTime":502.82,"body":"leverage to help us. But you"},{"speaker":"Deana Graffeo Weeks","startTime":497.66,"endTime":502.82,"body":"know, there's this part of me,"},{"speaker":"Deana Graffeo Weeks","startTime":502.82,"endTime":505.49,"body":"that's just like, why aren't"},{"speaker":"Deana Graffeo Weeks","startTime":502.82,"endTime":505.49,"body":"they creating technology that's"},{"speaker":"Deana Graffeo Weeks","startTime":505.49,"endTime":507.71,"body":"going to do the things that"},{"speaker":"Deana Graffeo Weeks","startTime":505.49,"endTime":507.71,"body":"people don't want to do?"},{"speaker":"Tara Thurber","startTime":507.71,"endTime":507.74,"body":"(laughs)"},{"speaker":"Deana Graffeo Weeks","startTime":507.77,"endTime":510.38,"body":"I got into"},{"speaker":"Deana Graffeo Weeks","startTime":507.77,"endTime":510.38,"body":"this business, because I love to"},{"speaker":"Deana Graffeo Weeks","startTime":510.38,"endTime":514.1,"body":"write. I made a livelihood out"},{"speaker":"Deana Graffeo Weeks","startTime":510.38,"endTime":514.1,"body":"of it, because I wanted to love"},{"speaker":"Deana Graffeo Weeks","startTime":514.1,"endTime":514.64,"body":"what I do."},{"speaker":"Tara Thurber","startTime":514.64,"endTime":514.82,"body":"Yeah, yup!"},{"speaker":"Tara Thurber","startTime":514.64,"endTime":514.82,"body":"(laughs)"},{"speaker":"Deana Graffeo Weeks","startTime":514.82,"endTime":516.56,"body":"And now"},{"speaker":"Deana Graffeo Weeks","startTime":514.82,"endTime":516.56,"body":"like, you're telling me no."},{"speaker":"Deana Graffeo Weeks","startTime":519.68,"endTime":523.52,"body":"Let's fix the world's problemss."},{"speaker":"Deana Graffeo Weeks","startTime":519.68,"endTime":523.52,"body":"Things that people don't want to"},{"speaker":"Deana Graffeo Weeks","startTime":523.52,"endTime":523.94,"body":"do."},{"speaker":"Tara Thurber","startTime":523.97,"endTime":524.36,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":525.29,"endTime":529.16,"body":"But at the"},{"speaker":"Deana Graffeo Weeks","startTime":525.29,"endTime":529.16,"body":"same time, I do feel safe, I"},{"speaker":"Deana Graffeo Weeks","startTime":529.16,"endTime":534.62,"body":"think at least for the time"},{"speaker":"Deana Graffeo Weeks","startTime":529.16,"endTime":534.62,"body":"being, we're a long way away"},{"speaker":"Deana Graffeo Weeks","startTime":534.62,"endTime":540.74,"body":"from these tools, being able to"},{"speaker":"Deana Graffeo Weeks","startTime":534.62,"endTime":540.74,"body":"fully replicate what companies"},{"speaker":"Deana Graffeo Weeks","startTime":540.74,"endTime":545.15,"body":"truly need. And that's not to"},{"speaker":"Deana Graffeo Weeks","startTime":540.74,"endTime":545.15,"body":"say that this content can't be"},{"speaker":"Deana Graffeo Weeks","startTime":545.15,"endTime":548.6,"body":"indistinguishable. Right? You"},{"speaker":"Deana Graffeo Weeks","startTime":545.15,"endTime":548.6,"body":"might not be able to tell the"},{"speaker":"Deana Graffeo Weeks","startTime":548.6,"endTime":553.55,"body":"difference between an AI writing"},{"speaker":"Deana Graffeo Weeks","startTime":548.6,"endTime":553.55,"body":"and the human writing. But what"},{"speaker":"Deana Graffeo Weeks","startTime":553.55,"endTime":558.89,"body":"is going to matter is what that"},{"speaker":"Deana Graffeo Weeks","startTime":553.55,"endTime":558.89,"body":"message is what that feeling is"},{"speaker":"Deana Graffeo Weeks","startTime":558.95,"endTime":561.92,"body":"the things that AI just cannot"},{"speaker":"Deana Graffeo Weeks","startTime":558.95,"endTime":561.92,"body":"convey."},{"speaker":"Tara Thurber","startTime":562.25,"endTime":562.61,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":562.67,"endTime":566.36,"body":"And I think"},{"speaker":"Deana Graffeo Weeks","startTime":562.67,"endTime":566.36,"body":"those are the things that moving"},{"speaker":"Deana Graffeo Weeks","startTime":566.36,"endTime":571.49,"body":"forward, we need to be able to"},{"speaker":"Deana Graffeo Weeks","startTime":566.36,"endTime":571.49,"body":"understand collaboratively that"},{"speaker":"Deana Graffeo Weeks","startTime":571.82,"endTime":575.87,"body":"this is a tool that should be"},{"speaker":"Deana Graffeo Weeks","startTime":571.82,"endTime":575.87,"body":"left to people who understand"},{"speaker":"Deana Graffeo Weeks","startTime":575.87,"endTime":580.01,"body":"how to use the tool and expect"},{"speaker":"Deana Graffeo Weeks","startTime":575.87,"endTime":580.01,"body":"that you are going to be able to"},{"speaker":"Deana Graffeo Weeks","startTime":580.01,"endTime":587.27,"body":"create more valuable content by"},{"speaker":"Deana Graffeo Weeks","startTime":580.01,"endTime":587.27,"body":"using these tools to simplify a"},{"speaker":"Deana Graffeo Weeks","startTime":587.27,"endTime":591.35,"body":"lot of other things, and"},{"speaker":"Deana Graffeo Weeks","startTime":587.27,"endTime":591.35,"body":"automate a lot of other things."},{"speaker":"Deana Graffeo Weeks","startTime":591.71,"endTime":593.57,"body":"But the message isn't the thing."},{"speaker":"Tara Thurber","startTime":593.0,"endTime":597.17,"body":"Yep. I couldn't"},{"speaker":"Tara Thurber","startTime":593.0,"endTime":597.17,"body":"agree more. It's that human"},{"speaker":"Tara Thurber","startTime":597.17,"endTime":603.53,"body":"touch. You know, AI is is a tool"},{"speaker":"Tara Thurber","startTime":597.17,"endTime":603.53,"body":"It's an added tool to help us be"},{"speaker":"Tara Thurber","startTime":603.53,"endTime":610.79,"body":"better, move faster, create. I"},{"speaker":"Tara Thurber","startTime":603.53,"endTime":610.79,"body":"think companies nowadays, sure"},{"speaker":"Tara Thurber","startTime":610.79,"endTime":613.67,"body":"it's all the big it's the bright"},{"speaker":"Tara Thurber","startTime":610.79,"endTime":613.67,"body":"lights out there, right? It's"},{"speaker":"Tara Thurber","startTime":613.67,"endTime":617.24,"body":"the, it's, oh, let we're gonna"},{"speaker":"Tara Thurber","startTime":613.67,"endTime":617.24,"body":"use this instead of having to"},{"speaker":"Tara Thurber","startTime":617.24,"endTime":620.9,"body":"hire somebody. Right? But"},{"speaker":"Tara Thurber","startTime":617.24,"endTime":620.9,"body":"where's the feeling behind that"},{"speaker":"Tara Thurber","startTime":620.9,"endTime":625.49,"body":"blog that was written? Where's"},{"speaker":"Tara Thurber","startTime":620.9,"endTime":625.49,"body":"the emotion? Where's that deep"},{"speaker":"Tara Thurber","startTime":625.49,"endTime":631.67,"body":"down feeling that you want your"},{"speaker":"Tara Thurber","startTime":625.49,"endTime":631.67,"body":"viewers to get? And so I don't"},{"speaker":"Tara Thurber","startTime":631.67,"endTime":634.73,"body":"think a lot of people are like,"},{"speaker":"Tara Thurber","startTime":631.67,"endTime":634.73,"body":"Oh, it's going to replace this,"},{"speaker":"Tara Thurber","startTime":634.73,"endTime":637.19,"body":"it's going to replace that mean,"},{"speaker":"Tara Thurber","startTime":634.73,"endTime":637.19,"body":"even in the recruiting industry,"},{"speaker":"Tara Thurber","startTime":637.43,"endTime":641.51,"body":"people are like, Oh, AI is going"},{"speaker":"Tara Thurber","startTime":637.43,"endTime":641.51,"body":"to replace recruiters? No, it's"},{"speaker":"Tara Thurber","startTime":641.51,"endTime":645.35,"body":"not, it's an added tool for"},{"speaker":"Tara Thurber","startTime":641.51,"endTime":645.35,"body":"everybody. And I think if it's"},{"speaker":"Tara Thurber","startTime":645.35,"endTime":649.55,"body":"used properly and used"},{"speaker":"Tara Thurber","startTime":645.35,"endTime":649.55,"body":"correctly, it can only enhance"},{"speaker":"Tara Thurber","startTime":649.55,"endTime":654.44,"body":"us and innovate us to become"},{"speaker":"Tara Thurber","startTime":649.55,"endTime":654.44,"body":"bigger and better than who we"},{"speaker":"Tara Thurber","startTime":654.44,"endTime":655.85,"body":"are in any industry."},{"speaker":"Deana Graffeo Weeks","startTime":656.62,"endTime":657.76,"body":"That's"},{"speaker":"Deana Graffeo Weeks","startTime":656.62,"endTime":657.76,"body":"right. That's right. It's like"},{"speaker":"Deana Graffeo Weeks","startTime":657.97,"endTime":661.51,"body":"100%, almost anything that 98%"},{"speaker":"Deana Graffeo Weeks","startTime":657.97,"endTime":661.51,"body":"something, some crazy number of"},{"speaker":"Deana Graffeo Weeks","startTime":661.51,"endTime":665.65,"body":"marketers are already"},{"speaker":"Deana Graffeo Weeks","startTime":661.51,"endTime":665.65,"body":"understanding that AI is a tool"},{"speaker":"Deana Graffeo Weeks","startTime":665.65,"endTime":669.64,"body":"that is going to impact their"},{"speaker":"Deana Graffeo Weeks","startTime":665.65,"endTime":669.64,"body":"industry. And the majority of"},{"speaker":"Deana Graffeo Weeks","startTime":669.64,"endTime":673.18,"body":"them are understanding that they"},{"speaker":"Deana Graffeo Weeks","startTime":669.64,"endTime":673.18,"body":"need to embrace these tools,"},{"speaker":"Deana Graffeo Weeks","startTime":673.18,"endTime":676.42,"body":"there are people that are like,"},{"speaker":"Deana Graffeo Weeks","startTime":673.18,"endTime":676.42,"body":"No, the more I give it, the more"},{"speaker":"Deana Graffeo Weeks","startTime":676.42,"endTime":680.17,"body":"it learns, and the more it"},{"speaker":"Deana Graffeo Weeks","startTime":676.42,"endTime":680.17,"body":"learns, the more at risk I am,"},{"speaker":"Deana Graffeo Weeks","startTime":680.17,"endTime":684.22,"body":"I'm not going to teach my"},{"speaker":"Deana Graffeo Weeks","startTime":680.17,"endTime":684.22,"body":"replacement how to take. But"},{"speaker":"Deana Graffeo Weeks","startTime":684.22,"endTime":689.68,"body":"again, even as it gets there,"},{"speaker":"Deana Graffeo Weeks","startTime":684.22,"endTime":689.68,"body":"even as the technology gets more"},{"speaker":"Deana Graffeo Weeks","startTime":689.68,"endTime":691.15,"body":"self aware, you know, whatever."},{"speaker":"Deana Graffeo Weeks","startTime":692.0,"endTime":695.03,"body":"Wherever"},{"speaker":"Deana Graffeo Weeks","startTime":692.0,"endTime":695.03,"body":"we're headed, right? The reality"},{"speaker":"Tara Thurber","startTime":692.08,"endTime":692.11,"body":"(laughs)"},{"speaker":"Tara Thurber","startTime":695.03,"endTime":698.78,"body":"is that right now, it doesn't"},{"speaker":"Tara Thurber","startTime":695.03,"endTime":698.78,"body":"know your perspective, it"},{"speaker":"Tara Thurber","startTime":698.78,"endTime":702.23,"body":"doesn't know your point of view,"},{"speaker":"Tara Thurber","startTime":698.78,"endTime":702.23,"body":"it doesn't really it's not able"},{"speaker":"Tara Thurber","startTime":702.23,"endTime":706.61,"body":"to capture the feeling. And the"},{"speaker":"Tara Thurber","startTime":702.23,"endTime":706.61,"body":"other elements from a business"},{"speaker":"Tara Thurber","startTime":706.61,"endTime":709.34,"body":"standpoint, you know,"},{"speaker":"Tara Thurber","startTime":706.61,"endTime":709.34,"body":"everything's feeling everything"},{"speaker":"Tara Thurber","startTime":709.34,"endTime":713.15,"body":"is emotional at the end of the"},{"speaker":"Tara Thurber","startTime":709.34,"endTime":713.15,"body":"day. People buy based on"},{"speaker":"Tara Thurber","startTime":713.15,"endTime":717.08,"body":"emotion. So that is still there,"},{"speaker":"Tara Thurber","startTime":713.15,"endTime":717.08,"body":"right. And there needs to be a"},{"speaker":"Tara Thurber","startTime":717.08,"endTime":720.35,"body":"level of trust and"},{"speaker":"Tara Thurber","startTime":717.08,"endTime":720.35,"body":"understanding. But at the same"},{"speaker":"Tara Thurber","startTime":720.35,"endTime":730.01,"body":"time, this tool needs to be able"},{"speaker":"Tara Thurber","startTime":720.35,"endTime":730.01,"body":"to convey real and address real"},{"speaker":"Tara Thurber","startTime":730.01,"endTime":736.19,"body":"issues and problems with unique"},{"speaker":"Tara Thurber","startTime":730.01,"endTime":736.19,"body":"perspective and voice and things"},{"speaker":"Tara Thurber","startTime":736.19,"endTime":741.05,"body":"like that. And those are the"},{"speaker":"Tara Thurber","startTime":736.19,"endTime":741.05,"body":"things that I don't know that it"},{"speaker":"Tara Thurber","startTime":741.05,"endTime":744.02,"body":"can learn quickly, at least."},{"speaker":"Tara Thurber","startTime":744.05,"endTime":744.41,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":744.5,"endTime":746.54,"body":"And those"},{"speaker":"Deana Graffeo Weeks","startTime":744.5,"endTime":746.54,"body":"are the things that are going to"},{"speaker":"Deana Graffeo Weeks","startTime":746.54,"endTime":749.42,"body":"set you apart. Right? All of"},{"speaker":"Deana Graffeo Weeks","startTime":746.54,"endTime":749.42,"body":"this stuff is coming from a"},{"speaker":"Deana Graffeo Weeks","startTime":749.42,"endTime":750.05,"body":"database."},{"speaker":"Tara Thurber","startTime":750.38,"endTime":750.92,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":751.7,"endTime":753.68,"body":"And there's"},{"speaker":"Deana Graffeo Weeks","startTime":751.7,"endTime":753.68,"body":"a lot of issues with that in and"},{"speaker":"Deana Graffeo Weeks","startTime":753.68,"endTime":759.98,"body":"of itself. So knowing that,"},{"speaker":"Deana Graffeo Weeks","startTime":753.68,"endTime":759.98,"body":"being able to parse through and"},{"speaker":"Deana Graffeo Weeks","startTime":759.98,"endTime":765.11,"body":"get to and create something that"},{"speaker":"Deana Graffeo Weeks","startTime":759.98,"endTime":765.11,"body":"is truly unique to a business,"},{"speaker":"Deana Graffeo Weeks","startTime":765.41,"endTime":768.86,"body":"is essential, and that will"},{"speaker":"Deana Graffeo Weeks","startTime":765.41,"endTime":768.86,"body":"still require a human touch."},{"speaker":"Tara Thurber","startTime":769.34,"endTime":775.1,"body":"I love that and"},{"speaker":"Tara Thurber","startTime":769.34,"endTime":775.1,"body":"kind of seeping into trust. How"},{"speaker":"Tara Thurber","startTime":775.1,"endTime":780.44,"body":"will brands build trust when"},{"speaker":"Tara Thurber","startTime":775.1,"endTime":780.44,"body":"consumers know, in air quotes"},{"speaker":"Tara Thurber","startTime":780.44,"endTime":784.25,"body":"over here, original content is"},{"speaker":"Tara Thurber","startTime":780.44,"endTime":784.25,"body":"easily automated?"},{"speaker":"Deana Graffeo Weeks","startTime":785.57,"endTime":788.72,"body":"Right. So I"},{"speaker":"Deana Graffeo Weeks","startTime":785.57,"endTime":788.72,"body":"think, you know, part of it is"},{"speaker":"Deana Graffeo Weeks","startTime":788.75,"endTime":795.32,"body":"that there needs to be right"},{"speaker":"Deana Graffeo Weeks","startTime":788.75,"endTime":795.32,"body":"now. I think it's only like 50,"},{"speaker":"Deana Graffeo Weeks","startTime":795.35,"endTime":801.41,"body":"something percent of folks are"},{"speaker":"Deana Graffeo Weeks","startTime":795.35,"endTime":801.41,"body":"saying that things like 59% of"},{"speaker":"Deana Graffeo Weeks","startTime":801.41,"endTime":804.56,"body":"folks are saying that there"},{"speaker":"Deana Graffeo Weeks","startTime":801.41,"endTime":804.56,"body":"should be full disclosure when"},{"speaker":"Deana Graffeo Weeks","startTime":804.56,"endTime":810.68,"body":"something is created using AI."},{"speaker":"Deana Graffeo Weeks","startTime":804.56,"endTime":810.68,"body":"Right? I think maybe there's"},{"speaker":"Deana Graffeo Weeks","startTime":810.68,"endTime":815.12,"body":"something about that, that makes"},{"speaker":"Deana Graffeo Weeks","startTime":810.68,"endTime":815.12,"body":"sense. If you're taking"},{"speaker":"Deana Graffeo Weeks","startTime":815.12,"endTime":819.38,"body":"something that is purely AI"},{"speaker":"Deana Graffeo Weeks","startTime":815.12,"endTime":819.38,"body":"generated and using that, right?"},{"speaker":"Deana Graffeo Weeks","startTime":819.36,"endTime":822.73,"body":"If it's"},{"speaker":"Deana Graffeo Weeks","startTime":819.36,"endTime":822.73,"body":"being used as a tool, and at the"},{"speaker":"Tara Thurber","startTime":820.67,"endTime":820.79,"body":"Word-for-word,"},{"speaker":"Tara Thurber","startTime":820.67,"endTime":820.79,"body":"right."},{"speaker":"Tara Thurber","startTime":822.814,"endTime":828.122,"body":"end of the day, it still has the"},{"speaker":"Tara Thurber","startTime":822.814,"endTime":828.122,"body":"human element that has refined"},{"speaker":"Tara Thurber","startTime":828.207,"endTime":833.515,"body":"this, I think that is valuable,"},{"speaker":"Tara Thurber","startTime":828.207,"endTime":833.515,"body":"because I think the trust comes"},{"speaker":"Tara Thurber","startTime":833.599,"endTime":837.897,"body":"in, when you are able to"},{"speaker":"Tara Thurber","startTime":833.599,"endTime":837.897,"body":"understand again, that the"},{"speaker":"Tara Thurber","startTime":837.981,"endTime":843.205,"body":"material that AI is giving you"},{"speaker":"Tara Thurber","startTime":837.981,"endTime":843.205,"body":"is number one, it's old, right?"},{"speaker":"Tara Thurber","startTime":842.11,"endTime":847.42,"body":"Right (laughs)."},{"speaker":"Tara Thurber","startTime":843.289,"endTime":848.597,"body":"ChatGPT I think doesn't go any"},{"speaker":"Tara Thurber","startTime":843.289,"endTime":848.597,"body":"more recent than 2021. Right? So"},{"speaker":"Tara Thurber","startTime":848.682,"endTime":853.737,"body":"the databases it's pulling from"},{"speaker":"Tara Thurber","startTime":848.682,"endTime":853.737,"body":"are not current, which means"},{"speaker":"Tara Thurber","startTime":853.822,"endTime":858.456,"body":"that you can't find recent"},{"speaker":"Tara Thurber","startTime":853.822,"endTime":858.456,"body":"resources and statistics and"},{"speaker":"Tara Thurber","startTime":858.54,"endTime":863.848,"body":"things like that, that are going"},{"speaker":"Tara Thurber","startTime":858.54,"endTime":863.848,"body":"to be able to color your story"},{"speaker":"Tara Thurber","startTime":863.933,"endTime":869.157,"body":"if you're doing a story on AI"},{"speaker":"Tara Thurber","startTime":863.933,"endTime":869.157,"body":"right now and you're using AI to"},{"speaker":"Deana Graffeo Weeks","startTime":868.3,"endTime":877.27,"body":"It doesn't"},{"speaker":"Deana Graffeo Weeks","startTime":868.3,"endTime":877.27,"body":"it can't it's not doing that at"},{"speaker":"Deana Graffeo Weeks","startTime":869.241,"endTime":873.96,"body":"generate that story. It's"},{"speaker":"Deana Graffeo Weeks","startTime":869.241,"endTime":873.96,"body":"already allready old (laughs)."},{"speaker":"Deana Graffeo Weeks","startTime":877.27,"endTime":880.6,"body":"least not yet. So, so first of"},{"speaker":"Deana Graffeo Weeks","startTime":877.27,"endTime":880.6,"body":"all things are outdated."},{"speaker":"Tara Thurber","startTime":880.72,"endTime":880.99,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":881.02,"endTime":883.72,"body":"Some things"},{"speaker":"Deana Graffeo Weeks","startTime":881.02,"endTime":883.72,"body":"are factually inaccurate, right"},{"speaker":"Deana Graffeo Weeks","startTime":883.72,"endTime":886.81,"body":"because of the way it pieces"},{"speaker":"Deana Graffeo Weeks","startTime":883.72,"endTime":886.81,"body":"together. That's just the"},{"speaker":"Deana Graffeo Weeks","startTime":886.81,"endTime":894.37,"body":"technology is not good enough to"},{"speaker":"Deana Graffeo Weeks","startTime":886.81,"endTime":894.37,"body":"be able to always know that"},{"speaker":"Deana Graffeo Weeks","startTime":894.43,"endTime":896.32,"body":"something is factually correct."},{"speaker":"Tara Thurber","startTime":896.47,"endTime":896.62,"body":"Right."},{"speaker":"Deana Graffeo Weeks","startTime":897.4,"endTime":900.52,"body":"That's an"},{"speaker":"Deana Graffeo Weeks","startTime":897.4,"endTime":900.52,"body":"issue in and of itself. Um, and"},{"speaker":"Deana Graffeo Weeks","startTime":900.52,"endTime":906.22,"body":"then, again, things are based"},{"speaker":"Deana Graffeo Weeks","startTime":900.52,"endTime":906.22,"body":"on, like, the database is the"},{"speaker":"Deana Graffeo Weeks","startTime":906.22,"endTime":909.61,"body":"information that's gone in is"},{"speaker":"Deana Graffeo Weeks","startTime":906.22,"endTime":909.61,"body":"human generated to begin with."},{"speaker":"Tara Thurber","startTime":909.79,"endTime":910.09,"body":"Right."},{"speaker":"Deana Graffeo Weeks","startTime":910.09,"endTime":912.13,"body":"Which means"},{"speaker":"Deana Graffeo Weeks","startTime":910.09,"endTime":912.13,"body":"that there are these implicit,"},{"speaker":"Deana Graffeo Weeks","startTime":912.13,"endTime":913.42,"body":"like biases."},{"speaker":"Tara Thurber","startTime":913.0,"endTime":913.12,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":914.41,"endTime":917.95,"body":"That are"},{"speaker":"Deana Graffeo Weeks","startTime":914.41,"endTime":917.95,"body":"that are there and you need to"},{"speaker":"Deana Graffeo Weeks","startTime":917.95,"endTime":927.28,"body":"make sure that you're reflecting"},{"speaker":"Deana Graffeo Weeks","startTime":917.95,"endTime":927.28,"body":"information that's factual, and"},{"speaker":"Deana Graffeo Weeks","startTime":927.28,"endTime":934.48,"body":"accurate and timely and doesn't"},{"speaker":"Deana Graffeo Weeks","startTime":927.28,"endTime":934.48,"body":"come along with baggage, right?"},{"speaker":"Tara Thurber","startTime":934.48,"endTime":934.69,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":934.69,"endTime":938.71,"body":"So those"},{"speaker":"Deana Graffeo Weeks","startTime":934.69,"endTime":938.71,"body":"are things where, if those are"},{"speaker":"Deana Graffeo Weeks","startTime":938.71,"endTime":945.28,"body":"taken into consideration, that"},{"speaker":"Deana Graffeo Weeks","startTime":938.71,"endTime":945.28,"body":"will help build trust, you need"},{"speaker":"Deana Graffeo Weeks","startTime":945.31,"endTime":951.61,"body":"to be able to understand the"},{"speaker":"Deana Graffeo Weeks","startTime":945.31,"endTime":951.61,"body":"flaws of that technology and"},{"speaker":"Deana Graffeo Weeks","startTime":953.02,"endTime":956.98,"body":"account for that in what you're"},{"speaker":"Deana Graffeo Weeks","startTime":953.02,"endTime":956.98,"body":"doing so that people can"},{"speaker":"Deana Graffeo Weeks","startTime":956.98,"endTime":961.51,"body":"continue to trust you and know"},{"speaker":"Deana Graffeo Weeks","startTime":956.98,"endTime":961.51,"body":"that this is on some level,"},{"speaker":"Deana Graffeo Weeks","startTime":961.54,"endTime":965.89,"body":"while it may have been helpful"},{"speaker":"Deana Graffeo Weeks","startTime":961.54,"endTime":965.89,"body":"to use AI as a tool to kind of"},{"speaker":"Deana Graffeo Weeks","startTime":965.89,"endTime":970.69,"body":"get things started, the layer on"},{"speaker":"Deana Graffeo Weeks","startTime":965.89,"endTime":970.69,"body":"top of it is really, again,"},{"speaker":"Deana Graffeo Weeks","startTime":971.26,"endTime":975.52,"body":"authentically yours. That"},{"speaker":"Deana Graffeo Weeks","startTime":971.26,"endTime":975.52,"body":"perspective and information is"},{"speaker":"Deana Graffeo Weeks","startTime":975.52,"endTime":980.86,"body":"authentically yours. And that's"},{"speaker":"Deana Graffeo Weeks","startTime":975.52,"endTime":980.86,"body":"how you build trust."},{"speaker":"Tara Thurber","startTime":981.43,"endTime":983.53,"body":"And it's it's"},{"speaker":"Tara Thurber","startTime":981.43,"endTime":983.53,"body":"building trust and keeping the"},{"speaker":"Tara Thurber","startTime":983.53,"endTime":984.73,"body":"trust, right?"},{"speaker":"Deana Graffeo Weeks","startTime":985.12,"endTime":985.45,"body":"Right."},{"speaker":"Tara Thurber","startTime":985.75,"endTime":990.55,"body":"And then you know,"},{"speaker":"Tara Thurber","startTime":985.75,"endTime":990.55,"body":"from there, you can, again,"},{"speaker":"Tara Thurber","startTime":990.55,"endTime":996.31,"body":"going back to utilizing it as a"},{"speaker":"Tara Thurber","startTime":990.55,"endTime":996.31,"body":"tool, and allowing that as the"},{"speaker":"Tara Thurber","startTime":996.31,"endTime":1001.2,"body":"marketer, but also bringing in"},{"speaker":"Tara Thurber","startTime":996.31,"endTime":1001.2,"body":"that feeling, and that emotion"},{"speaker":"Tara Thurber","startTime":1001.2,"endTime":1006.81,"body":"behind it is what helps build"},{"speaker":"Tara Thurber","startTime":1001.2,"endTime":1006.81,"body":"that trust, too. So you do need"},{"speaker":"Tara Thurber","startTime":1006.81,"endTime":1007.71,"body":"those layers."},{"speaker":"Deana Graffeo Weeks","startTime":1008.14,"endTime":1012.19,"body":"Yeah,"},{"speaker":"Deana Graffeo Weeks","startTime":1008.14,"endTime":1012.19,"body":"that's right. I mean, your"},{"speaker":"Deana Graffeo Weeks","startTime":1012.19,"endTime":1016.57,"body":"business, if you're doing"},{"speaker":"Deana Graffeo Weeks","startTime":1012.19,"endTime":1016.57,"body":"things, right, your business is"},{"speaker":"Deana Graffeo Weeks","startTime":1016.57,"endTime":1017.29,"body":"unique."},{"speaker":"Tara Thurber","startTime":1017.32,"endTime":1017.74,"body":"Yep."},{"speaker":"Deana Graffeo Weeks","startTime":1018.61,"endTime":1020.53,"body":"Against the"},{"speaker":"Deana Graffeo Weeks","startTime":1018.61,"endTime":1020.53,"body":"competition."},{"speaker":"Tara Thurber","startTime":1020.56,"endTime":1020.86,"body":"Right."},{"speaker":"Deana Graffeo Weeks","startTime":1020.92,"endTime":1024.49,"body":"Against"},{"speaker":"Deana Graffeo Weeks","startTime":1020.92,"endTime":1024.49,"body":"other industries, whatever the"},{"speaker":"Deana Graffeo Weeks","startTime":1024.49,"endTime":1027.94,"body":"case may be, you know that your"},{"speaker":"Deana Graffeo Weeks","startTime":1024.49,"endTime":1027.94,"body":"business is unique, and the"},{"speaker":"Deana Graffeo Weeks","startTime":1027.94,"endTime":1030.67,"body":"people who make up your"},{"speaker":"Deana Graffeo Weeks","startTime":1027.94,"endTime":1030.67,"body":"business, they're unique as"},{"speaker":"Deana Graffeo Weeks","startTime":1030.67,"endTime":1036.64,"body":"well. So when you're generating"},{"speaker":"Deana Graffeo Weeks","startTime":1030.67,"endTime":1036.64,"body":"content that is authentic to"},{"speaker":"Deana Graffeo Weeks","startTime":1036.64,"endTime":1041.53,"body":"you, there's only one way to do"},{"speaker":"Deana Graffeo Weeks","startTime":1036.64,"endTime":1041.53,"body":"that, right? You can use all of"},{"speaker":"Deana Graffeo Weeks","startTime":1041.53,"endTime":1046.48,"body":"the background information, and"},{"speaker":"Deana Graffeo Weeks","startTime":1041.53,"endTime":1046.48,"body":"structure and everything else"},{"speaker":"Deana Graffeo Weeks","startTime":1046.48,"endTime":1048.97,"body":"and automation that AI provides."},{"speaker":"Tara Thurber","startTime":1049.21,"endTime":1049.6,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":1049.66,"endTime":1052.21,"body":"But you"},{"speaker":"Deana Graffeo Weeks","startTime":1049.66,"endTime":1052.21,"body":"still need to infuse your own"},{"speaker":"Deana Graffeo Weeks","startTime":1052.51,"endTime":1059.2,"body":"personality and understanding of"},{"speaker":"Deana Graffeo Weeks","startTime":1052.51,"endTime":1059.2,"body":"your own customer base into that"},{"speaker":"Deana Graffeo Weeks","startTime":1059.2,"endTime":1063.85,"body":"otherwise what differentiates"},{"speaker":"Deana Graffeo Weeks","startTime":1059.2,"endTime":1063.85,"body":"you from everybody else?"},{"speaker":"Tara Thurber","startTime":1063.88,"endTime":1065.11,"body":"Right, you're"},{"speaker":"Tara Thurber","startTime":1063.88,"endTime":1065.11,"body":"gonna lose out."},{"speaker":"Deana Graffeo Weeks","startTime":1065.5,"endTime":1067.33,"body":"You lose"},{"speaker":"Deana Graffeo Weeks","startTime":1065.5,"endTime":1067.33,"body":"it. Exactly."},{"speaker":"Tara Thurber","startTime":1067.78,"endTime":1072.31,"body":"Absolutely. So"},{"speaker":"Tara Thurber","startTime":1067.78,"endTime":1072.31,"body":"next question is really going"},{"speaker":"Tara Thurber","startTime":1072.31,"endTime":1078.37,"body":"into, is it worth it? I mean,"},{"speaker":"Tara Thurber","startTime":1072.31,"endTime":1078.37,"body":"how do you determine the ROI of"},{"speaker":"Tara Thurber","startTime":1078.43,"endTime":1080.02,"body":"AI generated content?"},{"speaker":"Deana Graffeo Weeks","startTime":1081.13,"endTime":1085.96,"body":"You know, I"},{"speaker":"Deana Graffeo Weeks","startTime":1081.13,"endTime":1085.96,"body":"think the thing is, if you could"},{"speaker":"Deana Graffeo Weeks","startTime":1085.96,"endTime":1090.22,"body":"look at, you know, you could run"},{"speaker":"Deana Graffeo Weeks","startTime":1085.96,"endTime":1090.22,"body":"a test and check what your"},{"speaker":"Deana Graffeo Weeks","startTime":1090.22,"endTime":1094.18,"body":"engagement numbers are, your"},{"speaker":"Deana Graffeo Weeks","startTime":1090.22,"endTime":1094.18,"body":"click through rates are and"},{"speaker":"Deana Graffeo Weeks","startTime":1094.18,"endTime":1096.88,"body":"things like that, like that the"},{"speaker":"Deana Graffeo Weeks","startTime":1094.18,"endTime":1096.88,"body":"content that it generates, it's"},{"speaker":"Deana Graffeo Weeks","startTime":1096.88,"endTime":1103.15,"body":"pretty good. And, I've seen"},{"speaker":"Deana Graffeo Weeks","startTime":1096.88,"endTime":1103.15,"body":"plenty of not great writers that"},{"speaker":"Deana Graffeo Weeks","startTime":1104.35,"endTime":1106.96,"body":"have put out content."},{"speaker":"Tara Thurber","startTime":1106.99,"endTime":1107.44,"body":"Right."},{"speaker":"Deana Graffeo Weeks","startTime":1108.56,"endTime":1110.15,"body":"And in a"},{"speaker":"Deana Graffeo Weeks","startTime":1108.56,"endTime":1110.15,"body":"lot of ways, AI can be better,"},{"speaker":"Deana Graffeo Weeks","startTime":1110.15,"endTime":1111.38,"body":"and it should be used as a tool"},{"speaker":"Deana Graffeo Weeks","startTime":1110.15,"endTime":1111.38,"body":"to improve writing. And it can"},{"speaker":"Deana Graffeo Weeks","startTime":1111.38,"endTime":1121.13,"body":"be right? It can both be used at"},{"speaker":"Deana Graffeo Weeks","startTime":1111.38,"endTime":1121.13,"body":"the beginning and the end, to"},{"speaker":"Deana Graffeo Weeks","startTime":1121.13,"endTime":1127.67,"body":"help you edit. I use other AI"},{"speaker":"Deana Graffeo Weeks","startTime":1121.13,"endTime":1127.67,"body":"tools to make sure that number"},{"speaker":"Deana Graffeo Weeks","startTime":1127.67,"endTime":1130.19,"body":"one, nothing I'm doing comes off"},{"speaker":"Deana Graffeo Weeks","startTime":1127.67,"endTime":1130.19,"body":"as sounding like it's been"},{"speaker":"Deana Graffeo Weeks","startTime":1130.19,"endTime":1134.93,"body":"plagiarized from any anywhere,"},{"speaker":"Deana Graffeo Weeks","startTime":1130.19,"endTime":1134.93,"body":"especially if I'm using stats"},{"speaker":"Deana Graffeo Weeks","startTime":1134.93,"endTime":1143.0,"body":"and things like that. There's a"},{"speaker":"Deana Graffeo Weeks","startTime":1134.93,"endTime":1143.0,"body":"lot of that there. And I think"},{"speaker":"Deana Graffeo Weeks","startTime":1143.03,"endTime":1148.46,"body":"that testing, it, is really the"},{"speaker":"Deana Graffeo Weeks","startTime":1143.03,"endTime":1148.46,"body":"same ways that you test"},{"speaker":"Deana Graffeo Weeks","startTime":1148.46,"endTime":1149.93,"body":"anything, right?"},{"speaker":"Tara Thurber","startTime":1151.19,"endTime":1151.25,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":1151.28,"endTime":1153.38,"body":"What are"},{"speaker":"Deana Graffeo Weeks","startTime":1151.28,"endTime":1153.38,"body":"your engagement numbers like?"},{"speaker":"Deana Graffeo Weeks","startTime":1153.38,"endTime":1156.95,"body":"What are what are your click"},{"speaker":"Deana Graffeo Weeks","startTime":1153.38,"endTime":1156.95,"body":"through rates like? Are you"},{"speaker":"Deana Graffeo Weeks","startTime":1156.98,"endTime":1161.21,"body":"meeting the goals that you set"},{"speaker":"Deana Graffeo Weeks","startTime":1156.98,"endTime":1161.21,"body":"out to with your content"},{"speaker":"Deana Graffeo Weeks","startTime":1161.21,"endTime":1164.3,"body":"strategy? You should always make"},{"speaker":"Deana Graffeo Weeks","startTime":1161.21,"endTime":1164.3,"body":"sure your content strategy has"},{"speaker":"Deana Graffeo Weeks","startTime":1164.3,"endTime":1166.31,"body":"some clear key KPIs."},{"speaker":"Tara Thurber","startTime":1166.34,"endTime":1166.76,"body":"Yep."},{"speaker":"Deana Graffeo Weeks","startTime":1167.09,"endTime":1169.7,"body":"How are you"},{"speaker":"Deana Graffeo Weeks","startTime":1167.09,"endTime":1169.7,"body":"tracking to those, right? If"},{"speaker":"Deana Graffeo Weeks","startTime":1170.27,"endTime":1175.94,"body":"you're looking at using AI tools"},{"speaker":"Deana Graffeo Weeks","startTime":1170.27,"endTime":1175.94,"body":"in and of themselves and again,"},{"speaker":"Deana Graffeo Weeks","startTime":1175.94,"endTime":1179.84,"body":"the thing is it's a matter of"},{"speaker":"Deana Graffeo Weeks","startTime":1175.94,"endTime":1179.84,"body":"how do you do things over time,"},{"speaker":"Deana Graffeo Weeks","startTime":1179.84,"endTime":1180.08,"body":"right?"},{"speaker":"Tara Thurber","startTime":1180.08,"endTime":1180.17,"body":"Right."},{"speaker":"Deana Graffeo Weeks","startTime":1180.5,"endTime":1182.15,"body":"But what"},{"speaker":"Deana Graffeo Weeks","startTime":1180.5,"endTime":1182.15,"body":"are the benchmarks that you're"},{"speaker":"Deana Graffeo Weeks","startTime":1182.15,"endTime":1191.27,"body":"looking at for your mind share"},{"speaker":"Deana Graffeo Weeks","startTime":1182.15,"endTime":1191.27,"body":"and things like that? Those are"},{"speaker":"Deana Graffeo Weeks","startTime":1191.27,"endTime":1195.53,"body":"the same things you look at"},{"speaker":"Deana Graffeo Weeks","startTime":1191.27,"endTime":1195.53,"body":"either way. And and the thing"},{"speaker":"Deana Graffeo Weeks","startTime":1195.53,"endTime":1199.19,"body":"is, like I said, it's not it"},{"speaker":"Deana Graffeo Weeks","startTime":1195.53,"endTime":1199.19,"body":"shouldn't be an either or it's"},{"speaker":"Deana Graffeo Weeks","startTime":1199.19,"endTime":1203.27,"body":"really a both How do you use the"},{"speaker":"Deana Graffeo Weeks","startTime":1199.19,"endTime":1203.27,"body":"tool together with your"},{"speaker":"Deana Graffeo Weeks","startTime":1203.33,"endTime":1205.1,"body":"qualified team?"},{"speaker":"Tara Thurber","startTime":1205.16,"endTime":1205.61,"body":"Yep."},{"speaker":"Deana Graffeo Weeks","startTime":1205.91,"endTime":1208.55,"body":"To be able"},{"speaker":"Deana Graffeo Weeks","startTime":1205.91,"endTime":1208.55,"body":"to marry something for something"},{"speaker":"Deana Graffeo Weeks","startTime":1208.55,"endTime":1215.45,"body":"that is delivering more value,"},{"speaker":"Deana Graffeo Weeks","startTime":1208.55,"endTime":1215.45,"body":"and more content, right? Because"},{"speaker":"Deana Graffeo Weeks","startTime":1215.45,"endTime":1220.04,"body":"really, at the end of the day,"},{"speaker":"Deana Graffeo Weeks","startTime":1215.45,"endTime":1220.04,"body":"it's about improving that"},{"speaker":"Deana Graffeo Weeks","startTime":1220.04,"endTime":1227.48,"body":"productivity to create more"},{"speaker":"Deana Graffeo Weeks","startTime":1220.04,"endTime":1227.48,"body":"meaningful content. And so I"},{"speaker":"Deana Graffeo Weeks","startTime":1227.48,"endTime":1231.44,"body":"think it's the same, I don't"},{"speaker":"Deana Graffeo Weeks","startTime":1227.48,"endTime":1231.44,"body":"think it changes that much based"},{"speaker":"Deana Graffeo Weeks","startTime":1231.44,"endTime":1235.43,"body":"on whether or not it's a tool"},{"speaker":"Deana Graffeo Weeks","startTime":1231.44,"endTime":1235.43,"body":"you have."},{"speaker":"Tara Thurber","startTime":1235.0,"endTime":1241.72,"body":"I love that. And"},{"speaker":"Tara Thurber","startTime":1235.0,"endTime":1241.72,"body":"then, I think, too, I mean, you"},{"speaker":"Tara Thurber","startTime":1241.72,"endTime":1246.13,"body":"need to I like the idea of"},{"speaker":"Tara Thurber","startTime":1241.72,"endTime":1246.13,"body":"testing. I think that that's"},{"speaker":"Tara Thurber","startTime":1246.13,"endTime":1254.14,"body":"interesting, too, because it's"},{"speaker":"Tara Thurber","startTime":1246.13,"endTime":1254.14,"body":"something to almost, it's an"},{"speaker":"Tara Thurber","startTime":1254.14,"endTime":1258.73,"body":"experiment for the individual or"},{"speaker":"Tara Thurber","startTime":1254.14,"endTime":1258.73,"body":"the marketer that is putting it"},{"speaker":"Tara Thurber","startTime":1258.73,"endTime":1262.6,"body":"together, but also for companies"},{"speaker":"Tara Thurber","startTime":1258.73,"endTime":1262.6,"body":"to maybe see the proof in the"},{"speaker":"Tara Thurber","startTime":1262.6,"endTime":1268.15,"body":"pudding that it has to be in and"},{"speaker":"Tara Thurber","startTime":1262.6,"endTime":1268.15,"body":"it's not, it's this or this,"},{"speaker":"Tara Thurber","startTime":1268.18,"endTime":1272.08,"body":"it's this and this in order to"},{"speaker":"Tara Thurber","startTime":1268.18,"endTime":1272.08,"body":"come together to make it better."},{"speaker":"Tara Thurber","startTime":1272.32,"endTime":1272.77,"body":"Right?"},{"speaker":"Deana Graffeo Weeks","startTime":1273.28,"endTime":1275.8,"body":"Right."},{"speaker":"Deana Graffeo Weeks","startTime":1273.28,"endTime":1275.8,"body":"Right. That's it. That's exactly"},{"speaker":"Deana Graffeo Weeks","startTime":1275.8,"endTime":1281.86,"body":"it. It should be, it should be"},{"speaker":"Deana Graffeo Weeks","startTime":1275.8,"endTime":1281.86,"body":"both. A lot of companies will,"},{"speaker":"Deana Graffeo Weeks","startTime":1281.95,"endTime":1285.07,"body":"and I think a lot of them are"},{"speaker":"Deana Graffeo Weeks","startTime":1281.95,"endTime":1285.07,"body":"right, some folks have decided,"},{"speaker":"Deana Graffeo Weeks","startTime":1285.07,"endTime":1290.2,"body":"Okay, we're gonna use AI tools"},{"speaker":"Deana Graffeo Weeks","startTime":1285.07,"endTime":1290.2,"body":"to be able to do this job that"},{"speaker":"Deana Graffeo Weeks","startTime":1290.23,"endTime":1294.88,"body":"we had hired a blogger, you"},{"speaker":"Deana Graffeo Weeks","startTime":1290.23,"endTime":1294.88,"body":"know, to write our content for"},{"speaker":"Deana Graffeo Weeks","startTime":1294.88,"endTime":1298.72,"body":"us, or we hired somebody to"},{"speaker":"Deana Graffeo Weeks","startTime":1294.88,"endTime":1298.72,"body":"handle creation of our social"},{"speaker":"Deana Graffeo Weeks","startTime":1298.72,"endTime":1301.42,"body":"media calendar, and now we have"},{"speaker":"Deana Graffeo Weeks","startTime":1298.72,"endTime":1301.42,"body":"a tool that could do it all. And"},{"speaker":"Deana Graffeo Weeks","startTime":1301.42,"endTime":1306.4,"body":"they realized they can't. So"},{"speaker":"Deana Graffeo Weeks","startTime":1301.42,"endTime":1306.4,"body":"I've known several people that"},{"speaker":"Deana Graffeo Weeks","startTime":1307.87,"endTime":1311.14,"body":"have expressed that people have"},{"speaker":"Deana Graffeo Weeks","startTime":1307.87,"endTime":1311.14,"body":"come back to them, you know,"},{"speaker":"Deana Graffeo Weeks","startTime":1311.14,"endTime":1315.61,"body":"clients have come back to them"},{"speaker":"Deana Graffeo Weeks","startTime":1311.14,"endTime":1315.61,"body":"to basically say, Okay, we've"},{"speaker":"Deana Graffeo Weeks","startTime":1315.76,"endTime":1318.34,"body":"made a mistake (laughs)."},{"speaker":"Tara Thurber","startTime":1318.34,"endTime":1321.64,"body":"We need you. We"},{"speaker":"Tara Thurber","startTime":1318.34,"endTime":1321.64,"body":"need that human touch still."},{"speaker":"Deana Graffeo Weeks","startTime":1321.64,"endTime":1323.38,"body":"Yeah it"},{"speaker":"Deana Graffeo Weeks","startTime":1321.64,"endTime":1323.38,"body":"needs that human touch still."},{"speaker":"Deana Graffeo Weeks","startTime":1323.38,"endTime":1325.6,"body":"Exactly. That's right. Yeah."},{"speaker":"Tara Thurber","startTime":1326.92,"endTime":1331.9,"body":"So can you share a"},{"speaker":"Tara Thurber","startTime":1326.92,"endTime":1331.9,"body":"negative aspect of AI? And how"},{"speaker":"Tara Thurber","startTime":1331.9,"endTime":1335.14,"body":"you would handle the situation"},{"speaker":"Tara Thurber","startTime":1331.9,"endTime":1335.14,"body":"or spin it into a positive?"},{"speaker":"Deana Graffeo Weeks","startTime":1336.17,"endTime":1338.72,"body":"Yeah, I"},{"speaker":"Deana Graffeo Weeks","startTime":1336.17,"endTime":1338.72,"body":"mean, I think, if you look at"},{"speaker":"Deana Graffeo Weeks","startTime":1338.72,"endTime":1341.81,"body":"something, like I mentioned"},{"speaker":"Deana Graffeo Weeks","startTime":1338.72,"endTime":1341.81,"body":"earlier, one of the biggest"},{"speaker":"Deana Graffeo Weeks","startTime":1341.81,"endTime":1347.24,"body":"things are the biases that are"},{"speaker":"Deana Graffeo Weeks","startTime":1341.81,"endTime":1347.24,"body":"included in this context, just"},{"speaker":"Deana Graffeo Weeks","startTime":1347.24,"endTime":1351.17,"body":"by the nature of the world"},{"speaker":"Deana Graffeo Weeks","startTime":1347.24,"endTime":1351.17,"body":"around us, there are communities"},{"speaker":"Deana Graffeo Weeks","startTime":1351.17,"endTime":1354.11,"body":"that are marginalized, which"},{"speaker":"Deana Graffeo Weeks","startTime":1351.17,"endTime":1354.11,"body":"means that the content out there"},{"speaker":"Deana Graffeo Weeks","startTime":1354.53,"endTime":1361.79,"body":"is not a fair representation of"},{"speaker":"Deana Graffeo Weeks","startTime":1354.53,"endTime":1361.79,"body":"their experiences. And therefore"},{"speaker":"Deana Graffeo Weeks","startTime":1361.79,"endTime":1365.0,"body":"the information that's being"},{"speaker":"Deana Graffeo Weeks","startTime":1361.79,"endTime":1365.0,"body":"pulled out there is not a fair"},{"speaker":"Deana Graffeo Weeks","startTime":1365.0,"endTime":1369.2,"body":"representation of those"},{"speaker":"Deana Graffeo Weeks","startTime":1365.0,"endTime":1369.2,"body":"experiences. So when you have"},{"speaker":"Deana Graffeo Weeks","startTime":1369.32,"endTime":1372.08,"body":"something like that, where"},{"speaker":"Deana Graffeo Weeks","startTime":1369.32,"endTime":1372.08,"body":"you're leveraging those kinds of"},{"speaker":"Deana Graffeo Weeks","startTime":1372.08,"endTime":1375.29,"body":"tools, one of the things that's"},{"speaker":"Deana Graffeo Weeks","startTime":1372.08,"endTime":1375.29,"body":"really beneficial to do is to"},{"speaker":"Deana Graffeo Weeks","startTime":1375.29,"endTime":1379.58,"body":"make sure that the team that you"},{"speaker":"Deana Graffeo Weeks","startTime":1375.29,"endTime":1379.58,"body":"have, that are using those tools"},{"speaker":"Deana Graffeo Weeks","startTime":1379.91,"endTime":1382.97,"body":"can spot those issues, right?"},{"speaker":"Tara Thurber","startTime":1382.97,"endTime":1383.15,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":1383.48,"endTime":1387.8,"body":"So that"},{"speaker":"Deana Graffeo Weeks","startTime":1383.48,"endTime":1387.8,"body":"means having a diverse team, or"},{"speaker":"Deana Graffeo Weeks","startTime":1387.8,"endTime":1392.48,"body":"diverse representation on your"},{"speaker":"Deana Graffeo Weeks","startTime":1387.8,"endTime":1392.48,"body":"team, that can help parse that"},{"speaker":"Deana Graffeo Weeks","startTime":1392.48,"endTime":1397.79,"body":"information and make sure that"},{"speaker":"Deana Graffeo Weeks","startTime":1392.48,"endTime":1397.79,"body":"if you're writing something that"},{"speaker":"Deana Graffeo Weeks","startTime":1397.79,"endTime":1407.12,"body":"is to the black community, that"},{"speaker":"Deana Graffeo Weeks","startTime":1397.79,"endTime":1407.12,"body":"the human person that's handling"},{"speaker":"Deana Graffeo Weeks","startTime":1407.12,"endTime":1410.3,"body":"that content development, has"},{"speaker":"Deana Graffeo Weeks","startTime":1407.12,"endTime":1410.3,"body":"their hands on it."},{"speaker":"Tara Thurber","startTime":1410.51,"endTime":1410.93,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":1411.05,"endTime":1416.57,"body":"And you can"},{"speaker":"Deana Graffeo Weeks","startTime":1411.05,"endTime":1416.57,"body":"have your diversity and"},{"speaker":"Deana Graffeo Weeks","startTime":1416.57,"endTime":1422.45,"body":"inclusion efforts are reflective"},{"speaker":"Deana Graffeo Weeks","startTime":1416.57,"endTime":1422.45,"body":"of this, and you can implement"},{"speaker":"Deana Graffeo Weeks","startTime":1422.66,"endTime":1430.25,"body":"those strategies, with that in"},{"speaker":"Deana Graffeo Weeks","startTime":1422.66,"endTime":1430.25,"body":"mind, to, again, I like"},{"speaker":"Deana Graffeo Weeks","startTime":1432.11,"endTime":1437.72,"body":"authenticity, and all of those"},{"speaker":"Deana Graffeo Weeks","startTime":1432.11,"endTime":1437.72,"body":"things that are innately lacking"},{"speaker":"Deana Graffeo Weeks","startTime":1437.72,"endTime":1444.74,"body":"from what AI is delivering, by"},{"speaker":"Deana Graffeo Weeks","startTime":1437.72,"endTime":1444.74,"body":"bringing in the right people and"},{"speaker":"Deana Graffeo Weeks","startTime":1444.74,"endTime":1449.78,"body":"talking about your ability to"},{"speaker":"Deana Graffeo Weeks","startTime":1444.74,"endTime":1449.78,"body":"have the right people conveying"},{"speaker":"Deana Graffeo Weeks","startTime":1450.74,"endTime":1459.11,"body":"those points. So, I think that's"},{"speaker":"Deana Graffeo Weeks","startTime":1450.74,"endTime":1459.11,"body":"where, where the benefit really"},{"speaker":"Deana Graffeo Weeks","startTime":1459.11,"endTime":1459.68,"body":"lies."},{"speaker":"Tara Thurber","startTime":1460.16,"endTime":1463.31,"body":"I love it. I'm"},{"speaker":"Tara Thurber","startTime":1460.16,"endTime":1463.31,"body":"Deena talking to you about all"},{"speaker":"Tara Thurber","startTime":1463.31,"endTime":1469.37,"body":"this. It's so educational and"},{"speaker":"Tara Thurber","startTime":1463.31,"endTime":1469.37,"body":"informative for me. You know, I"},{"speaker":"Tara Thurber","startTime":1469.46,"endTime":1474.62,"body":"dabble in the ChatGPT in the AI"},{"speaker":"Tara Thurber","startTime":1469.46,"endTime":1474.62,"body":"especially in in our industry,"},{"speaker":"Tara Thurber","startTime":1474.62,"endTime":1480.71,"body":"and we're utilizing it more and"},{"speaker":"Tara Thurber","startTime":1474.62,"endTime":1480.71,"body":"more and more but, finding that"},{"speaker":"Tara Thurber","startTime":1482.33,"endTime":1486.98,"body":"- I was gonna say happy"},{"speaker":"Tara Thurber","startTime":1482.33,"endTime":1486.98,"body":"marriage, but it's that that"},{"speaker":"Tara Thurber","startTime":1487.1,"endTime":1495.05,"body":"equal share of it is so"},{"speaker":"Tara Thurber","startTime":1487.1,"endTime":1495.05,"body":"important to develop the"},{"speaker":"Tara Thurber","startTime":1495.05,"endTime":1499.13,"body":"content, develop that strategy"},{"speaker":"Tara Thurber","startTime":1495.05,"endTime":1499.13,"body":"behind it all. Everything that"},{"speaker":"Tara Thurber","startTime":1499.13,"endTime":1503.18,"body":"you've shared is super impactful"},{"speaker":"Tara Thurber","startTime":1499.13,"endTime":1503.18,"body":"in my mind as well, because I"},{"speaker":"Tara Thurber","startTime":1503.18,"endTime":1506.33,"body":"get to, you know, it's very"},{"speaker":"Tara Thurber","startTime":1503.18,"endTime":1506.33,"body":"educational and knowledgeable."},{"speaker":"Tara Thurber","startTime":1508.04,"endTime":1512.96,"body":"So I would love if you could"},{"speaker":"Tara Thurber","startTime":1508.04,"endTime":1512.96,"body":"share your Top5 Tips for Using"},{"speaker":"Tara Thurber","startTime":1512.96,"endTime":1515.87,"body":"AI to Develop your Content"},{"speaker":"Tara Thurber","startTime":1512.96,"endTime":1515.87,"body":"Strategy."},{"speaker":"Deana Graffeo Weeks","startTime":1516.86,"endTime":1519.38,"body":"Yeah, I"},{"speaker":"Deana Graffeo Weeks","startTime":1516.86,"endTime":1519.38,"body":"mean, I think there's a couple"},{"speaker":"Deana Graffeo Weeks","startTime":1519.38,"endTime":1527.57,"body":"of ways that I look at, Number"},{"speaker":"Deana Graffeo Weeks","startTime":1519.38,"endTime":1527.57,"body":"one is precision and relevancy,"},{"speaker":"Deana Graffeo Weeks","startTime":1527.57,"endTime":1539.9,"body":"right? Being able to begin your"},{"speaker":"Deana Graffeo Weeks","startTime":1527.57,"endTime":1539.9,"body":"process of developing a content"},{"speaker":"Deana Graffeo Weeks","startTime":1539.9,"endTime":1544.79,"body":"strategy with precision and"},{"speaker":"Deana Graffeo Weeks","startTime":1539.9,"endTime":1544.79,"body":"relevancy and knowing that the"},{"speaker":"Deana Graffeo Weeks","startTime":1544.82,"endTime":1553.28,"body":"AI tools have a lot of"},{"speaker":"Deana Graffeo Weeks","startTime":1544.82,"endTime":1553.28,"body":"information and data at their"},{"speaker":"Deana Graffeo Weeks","startTime":1553.28,"endTime":1561.68,"body":"disposal, right? To be able to"},{"speaker":"Deana Graffeo Weeks","startTime":1553.28,"endTime":1561.68,"body":"hone in on those points, even if"},{"speaker":"Deana Graffeo Weeks","startTime":1561.71,"endTime":1565.16,"body":"again, with a critical eye on"},{"speaker":"Deana Graffeo Weeks","startTime":1561.71,"endTime":1565.16,"body":"it, you know that there are"},{"speaker":"Deana Graffeo Weeks","startTime":1565.16,"endTime":1569.0,"body":"certain things you might need to"},{"speaker":"Deana Graffeo Weeks","startTime":1565.16,"endTime":1569.0,"body":"update and refine, there is"},{"speaker":"Deana Graffeo Weeks","startTime":1569.0,"endTime":1576.71,"body":"still a structure and an"},{"speaker":"Deana Graffeo Weeks","startTime":1569.0,"endTime":1576.71,"body":"approach towards that strategy"},{"speaker":"Deana Graffeo Weeks","startTime":1576.74,"endTime":1583.46,"body":"that you can start to pursue"},{"speaker":"Deana Graffeo Weeks","startTime":1576.74,"endTime":1583.46,"body":"that is relevant and precise. So"},{"speaker":"Deana Graffeo Weeks","startTime":1583.46,"endTime":1595.58,"body":"I think that's one. There is the"},{"speaker":"Deana Graffeo Weeks","startTime":1583.46,"endTime":1595.58,"body":"creativity, and originality. I"},{"speaker":"Deana Graffeo Weeks","startTime":1595.58,"endTime":1604.01,"body":"think, again, there's a"},{"speaker":"Deana Graffeo Weeks","startTime":1595.58,"endTime":1604.01,"body":"multitude of places where you"},{"speaker":"Deana Graffeo Weeks","startTime":1604.01,"endTime":1610.88,"body":"can dive into areas, I love"},{"speaker":"Deana Graffeo Weeks","startTime":1604.01,"endTime":1610.88,"body":"using AI tools when I've got"},{"speaker":"Deana Graffeo Weeks","startTime":1610.88,"endTime":1619.43,"body":"writer's block, to help me"},{"speaker":"Deana Graffeo Weeks","startTime":1610.88,"endTime":1619.43,"body":"ideate around concepts and blogs"},{"speaker":"Deana Graffeo Weeks","startTime":1619.43,"endTime":1623.42,"body":"and other things. And when I'm"},{"speaker":"Deana Graffeo Weeks","startTime":1619.43,"endTime":1623.42,"body":"developing a full blown content"},{"speaker":"Deana Graffeo Weeks","startTime":1623.42,"endTime":1628.85,"body":"strategy, I'm using it one, like"},{"speaker":"Deana Graffeo Weeks","startTime":1623.42,"endTime":1628.85,"body":"I said, that structure is so"},{"speaker":"Deana Graffeo Weeks","startTime":1628.85,"endTime":1634.46,"body":"important, but then also that"},{"speaker":"Deana Graffeo Weeks","startTime":1628.85,"endTime":1634.46,"body":"ideation, right to be able to"},{"speaker":"Deana Graffeo Weeks","startTime":1634.46,"endTime":1640.4,"body":"tap into specific kinds of"},{"speaker":"Deana Graffeo Weeks","startTime":1634.46,"endTime":1640.4,"body":"channel marketing concepts like"},{"speaker":"Deana Graffeo Weeks","startTime":1640.4,"endTime":1644.75,"body":"blogging, or social media, and"},{"speaker":"Deana Graffeo Weeks","startTime":1640.4,"endTime":1644.75,"body":"thinking through some of those"},{"speaker":"Deana Graffeo Weeks","startTime":1644.75,"endTime":1651.5,"body":"ideas. Using an AI tool is"},{"speaker":"Deana Graffeo Weeks","startTime":1644.75,"endTime":1651.5,"body":"really, really beneficial for"},{"speaker":"Deana Graffeo Weeks","startTime":1651.5,"endTime":1662.51,"body":"that. It's also really good for"},{"speaker":"Deana Graffeo Weeks","startTime":1651.5,"endTime":1662.51,"body":"for automation, and helping you"},{"speaker":"Deana Graffeo Weeks","startTime":1662.54,"endTime":1666.56,"body":"with your scheduling, and"},{"speaker":"Deana Graffeo Weeks","startTime":1662.54,"endTime":1666.56,"body":"determining what your cadences"},{"speaker":"Deana Graffeo Weeks","startTime":1666.56,"endTime":1673.7,"body":"should be, and identifying the"},{"speaker":"Deana Graffeo Weeks","startTime":1666.56,"endTime":1673.7,"body":"when and where your content"},{"speaker":"Deana Graffeo Weeks","startTime":1674.24,"endTime":1677.99,"body":"strategy, elements of your"},{"speaker":"Deana Graffeo Weeks","startTime":1674.24,"endTime":1677.99,"body":"content strategy will make"},{"speaker":"Deana Graffeo Weeks","startTime":1677.99,"endTime":1686.72,"body":"sense. It's also really, really"},{"speaker":"Deana Graffeo Weeks","startTime":1677.99,"endTime":1686.72,"body":"good for customization of"},{"speaker":"Deana Graffeo Weeks","startTime":1686.72,"endTime":1692.78,"body":"audiences. So I mentioned"},{"speaker":"Deana Graffeo Weeks","startTime":1686.72,"endTime":1692.78,"body":"earlier here, one of the key"},{"speaker":"Deana Graffeo Weeks","startTime":1692.78,"endTime":1697.25,"body":"things for me is that I'm"},{"speaker":"Deana Graffeo Weeks","startTime":1692.78,"endTime":1697.25,"body":"talking to startups who are"},{"speaker":"Deana Graffeo Weeks","startTime":1697.25,"endTime":1699.98,"body":"trying to again, build their"},{"speaker":"Deana Graffeo Weeks","startTime":1697.25,"endTime":1699.98,"body":"products or services, and"},{"speaker":"Deana Graffeo Weeks","startTime":1699.98,"endTime":1702.83,"body":"they're trying to chord a lot of"},{"speaker":"Deana Graffeo Weeks","startTime":1699.98,"endTime":1702.83,"body":"different audiences, mostly"},{"speaker":"Deana Graffeo Weeks","startTime":1702.83,"endTime":1707.12,"body":"being different customers,"},{"speaker":"Deana Graffeo Weeks","startTime":1702.83,"endTime":1707.12,"body":"right? And even within the"},{"speaker":"Deana Graffeo Weeks","startTime":1707.12,"endTime":1710.57,"body":"customer segment, there could be"},{"speaker":"Deana Graffeo Weeks","startTime":1707.12,"endTime":1710.57,"body":"different personas that you"},{"speaker":"Deana Graffeo Weeks","startTime":1710.57,"endTime":1717.2,"body":"would have there. Investors and"},{"speaker":"Deana Graffeo Weeks","startTime":1710.57,"endTime":1717.2,"body":"partners. And being able to"},{"speaker":"Deana Graffeo Weeks","startTime":1717.23,"endTime":1721.79,"body":"pinpoint and think strategically"},{"speaker":"Deana Graffeo Weeks","startTime":1717.23,"endTime":1721.79,"body":"about how to approach each of"},{"speaker":"Deana Graffeo Weeks","startTime":1721.79,"endTime":1727.67,"body":"those personas, or even persona"},{"speaker":"Deana Graffeo Weeks","startTime":1721.79,"endTime":1727.67,"body":"development is incredibly"},{"speaker":"Deana Graffeo Weeks","startTime":1727.67,"endTime":1732.8,"body":"valuable from a content strategy"},{"speaker":"Deana Graffeo Weeks","startTime":1727.67,"endTime":1732.8,"body":"standpoint. So I can go into my"},{"speaker":"Deana Graffeo Weeks","startTime":1732.8,"endTime":1737.9,"body":"tool and say, Okay, I've got an"},{"speaker":"Deana Graffeo Weeks","startTime":1732.8,"endTime":1737.9,"body":"idea about who are some target"},{"speaker":"Deana Graffeo Weeks","startTime":1737.9,"endTime":1741.74,"body":"audiences for this type of"},{"speaker":"Deana Graffeo Weeks","startTime":1737.9,"endTime":1741.74,"body":"client, and it will come back"},{"speaker":"Deana Graffeo Weeks","startTime":1741.74,"endTime":1746.0,"body":"and it'll tell me and then I can"},{"speaker":"Deana Graffeo Weeks","startTime":1741.74,"endTime":1746.0,"body":"go deeper, and say, Okay, let's"},{"speaker":"Deana Graffeo Weeks","startTime":1746.0,"endTime":1751.37,"body":"build a persona for this person,"},{"speaker":"Deana Graffeo Weeks","startTime":1746.0,"endTime":1751.37,"body":"and it will literally spit out."},{"speaker":"Deana Graffeo Weeks","startTime":1751.94,"endTime":1758.69,"body":"This is Blogger Bob, and he's"},{"speaker":"Deana Graffeo Weeks","startTime":1751.94,"endTime":1758.69,"body":"25. And he likes sports and"},{"speaker":"Deana Graffeo Weeks","startTime":1759.32,"endTime":1762.29,"body":"it'll literally give me a"},{"speaker":"Deana Graffeo Weeks","startTime":1759.32,"endTime":1762.29,"body":"persona."},{"speaker":"Tara Thurber","startTime":1762.8,"endTime":1763.37,"body":"Wow."},{"speaker":"Deana Graffeo Weeks","startTime":1763.43,"endTime":1767.12,"body":"Basically,"},{"speaker":"Deana Graffeo Weeks","startTime":1763.43,"endTime":1767.12,"body":"from which again, I need to know"},{"speaker":"Deana Graffeo Weeks","startTime":1767.12,"endTime":1774.77,"body":"that I can go in and refine"},{"speaker":"Deana Graffeo Weeks","startTime":1767.12,"endTime":1774.77,"body":"these things. But at their base"},{"speaker":"Deana Graffeo Weeks","startTime":1774.77,"endTime":1779.72,"body":"level, it's kind of amazing to"},{"speaker":"Deana Graffeo Weeks","startTime":1774.77,"endTime":1779.72,"body":"see what it will spit out to you"},{"speaker":"Deana Graffeo Weeks","startTime":1779.72,"endTime":1788.51,"body":"when you know what how to prompt"},{"speaker":"Deana Graffeo Weeks","startTime":1779.72,"endTime":1788.51,"body":"it. So I think those are key and"},{"speaker":"Deana Graffeo Weeks","startTime":1788.51,"endTime":1792.74,"body":"then finally, just productivity,"},{"speaker":"Deana Graffeo Weeks","startTime":1788.51,"endTime":1792.74,"body":"straight productivity."},{"speaker":"Tara Thurber","startTime":1793.79,"endTime":1793.85,"body":"Yeah."},{"speaker":"Deana Graffeo Weeks","startTime":1793.88,"endTime":1796.67,"body":"You know,"},{"speaker":"Deana Graffeo Weeks","startTime":1793.88,"endTime":1796.67,"body":"again, creating a content"},{"speaker":"Deana Graffeo Weeks","startTime":1796.67,"endTime":1800.6,"body":"strategy can be time consuming"},{"speaker":"Deana Graffeo Weeks","startTime":1796.67,"endTime":1800.6,"body":"and cumbersome and daunting,"},{"speaker":"Deana Graffeo Weeks","startTime":1801.02,"endTime":1801.41,"body":"right?"},{"speaker":"Tara Thurber","startTime":1801.41,"endTime":1802.34,"body":"Very, very."},{"speaker":"Deana Graffeo Weeks","startTime":1801.979,"endTime":1805.807,"body":"And to be"},{"speaker":"Deana Graffeo Weeks","startTime":1801.979,"endTime":1805.807,"body":"able to go in and know what the"},{"speaker":"Deana Graffeo Weeks","startTime":1805.9,"endTime":1811.876,"body":"components are, and have it give"},{"speaker":"Deana Graffeo Weeks","startTime":1805.9,"endTime":1811.876,"body":"me a shell that I can go in and"},{"speaker":"Deana Graffeo Weeks","startTime":1811.97,"endTime":1817.666,"body":"apply my expertise to, and my"},{"speaker":"Deana Graffeo Weeks","startTime":1811.97,"endTime":1817.666,"body":"understanding of the client and"},{"speaker":"Deana Graffeo Weeks","startTime":1817.759,"endTime":1823.548,"body":"their needs and the business and"},{"speaker":"Deana Graffeo Weeks","startTime":1817.759,"endTime":1823.548,"body":"what their needs are, and the"},{"speaker":"Deana Graffeo Weeks","startTime":1823.642,"endTime":1829.431,"body":"pain points and what those pain"},{"speaker":"Deana Graffeo Weeks","startTime":1823.642,"endTime":1829.431,"body":"points are, and allow the tool"},{"speaker":"Deana Graffeo Weeks","startTime":1829.524,"endTime":1835.314,"body":"to specifically help me kind of"},{"speaker":"Deana Graffeo Weeks","startTime":1829.524,"endTime":1835.314,"body":"Whack a Mole each one of those"},{"speaker":"Deana Graffeo Weeks","startTime":1835.407,"endTime":1840.356,"body":"components that I want as"},{"speaker":"Deana Graffeo Weeks","startTime":1835.407,"endTime":1840.356,"body":"reflected in that strategy,"},{"speaker":"Deana Graffeo Weeks","startTime":1840.449,"endTime":1846.332,"body":"developing themes, again, just"},{"speaker":"Deana Graffeo Weeks","startTime":1840.449,"endTime":1846.332,"body":"blog topics, pillars for social,"},{"speaker":"Deana Graffeo Weeks","startTime":1846.425,"endTime":1852.028,"body":"developing the paid media, who"},{"speaker":"Deana Graffeo Weeks","startTime":1846.425,"endTime":1852.028,"body":"are the best target, pulling,"},{"speaker":"Deana Graffeo Weeks","startTime":1852.121,"endTime":1857.91,"body":"publication, lists, things like"},{"speaker":"Deana Graffeo Weeks","startTime":1852.121,"endTime":1857.91,"body":"that, that are time consuming,"},{"speaker":"Deana Graffeo Weeks","startTime":1858.004,"endTime":1862.859,"body":"but really helped the"},{"speaker":"Deana Graffeo Weeks","startTime":1858.004,"endTime":1862.859,"body":"productivity. Because it could"},{"speaker":"Deana Graffeo Weeks","startTime":1862.953,"endTime":1868.369,"body":"spit things out quickly. And you"},{"speaker":"Deana Graffeo Weeks","startTime":1862.953,"endTime":1868.369,"body":"could be like, of course."},{"speaker":"Tara Thurber","startTime":1868.369,"endTime":1868.879,"body":"Right?"},{"speaker":"Deana Graffeo Weeks","startTime":1868.879,"endTime":1870.96,"body":"Or wait a"},{"speaker":"Deana Graffeo Weeks","startTime":1868.879,"endTime":1870.96,"body":"second, maybe not that but"},{"speaker":"Deana Graffeo Weeks","startTime":1871.018,"endTime":1872.059,"body":"something like it."},{"speaker":"Tara Thurber","startTime":1872.059,"endTime":1872.419,"body":"Yep."},{"speaker":"Deana Graffeo Weeks","startTime":1872.419,"endTime":1875.581,"body":"And know"},{"speaker":"Deana Graffeo Weeks","startTime":1872.419,"endTime":1875.581,"body":"exactly, again, how to tailor"},{"speaker":"Deana Graffeo Weeks","startTime":1875.664,"endTime":1880.741,"body":"and lean into the tool a bit and"},{"speaker":"Deana Graffeo Weeks","startTime":1875.664,"endTime":1880.741,"body":"I think those are the things"},{"speaker":"Deana Graffeo Weeks","startTime":1880.824,"endTime":1885.651,"body":"that I would say are the the"},{"speaker":"Deana Graffeo Weeks","startTime":1880.824,"endTime":1885.651,"body":"ways that AI can help develop"},{"speaker":"Deana Graffeo Weeks","startTime":1885.735,"endTime":1887.15,"body":"content strategy."},{"speaker":"Tara Thurber","startTime":1887.66,"endTime":1891.287,"body":"I love it. And you"},{"speaker":"Tara Thurber","startTime":1887.66,"endTime":1891.287,"body":"know, even these tips, I feel"},{"speaker":"Tara Thurber","startTime":1891.362,"endTime":1895.367,"body":"like can be applied in different"},{"speaker":"Tara Thurber","startTime":1891.362,"endTime":1895.367,"body":"industries, not just"},{"speaker":"Tara Thurber","startTime":1895.443,"endTime":1899.448,"body":"specifically for content"},{"speaker":"Tara Thurber","startTime":1895.443,"endTime":1899.448,"body":"strategy. I'm thinking in my"},{"speaker":"Tara Thurber","startTime":1899.524,"endTime":1904.209,"body":"mind different ways that I can"},{"speaker":"Tara Thurber","startTime":1899.524,"endTime":1904.209,"body":"be utilizing some of these tips"},{"speaker":"Tara Thurber","startTime":1904.284,"endTime":1909.045,"body":"that you shared within our role"},{"speaker":"Tara Thurber","startTime":1904.284,"endTime":1909.045,"body":"within the recruiting industry."},{"speaker":"Tara Thurber","startTime":1909.121,"endTime":1913.73,"body":"Phenomenal. Thank you so much,"},{"speaker":"Tara Thurber","startTime":1909.121,"endTime":1913.73,"body":"Deana, for sharing all of your"},{"speaker":"Tara Thurber","startTime":1913.806,"endTime":1915.62,"body":"knowledge today with us."},{"speaker":"Deana Graffeo Weeks","startTime":1915.62,"endTime":1916.22,"body":"Thank you."},{"speaker":"Tara Thurber","startTime":1916.22,"endTime":1919.64,"body":"Such a pleasure to"},{"speaker":"Tara Thurber","startTime":1916.22,"endTime":1919.64,"body":"have you on with us today."},{"speaker":"Deana Graffeo Weeks","startTime":1919.67,"endTime":1922.4,"body":"Really a"},{"speaker":"Deana Graffeo Weeks","startTime":1919.67,"endTime":1922.4,"body":"pleasure to be here. Thank you"},{"speaker":"Deana Graffeo Weeks","startTime":1922.47,"endTime":1923.45,"body":"so much, Tara."},{"speaker":"Tara Thurber","startTime":1924.289,"endTime":1926.982,"body":"Of cours. We are"},{"speaker":"Tara Thurber","startTime":1924.289,"endTime":1926.982,"body":"DefinedTalent as a DefinedLogic"},{"speaker":"Tara Thurber","startTime":1927.038,"endTime":1929.9,"body":"service coming to you at Top5."},{"speaker":"Tara Thurber","startTime":1927.038,"endTime":1929.9,"body":"Make it a great day."}]}