{"version":"1.0.0","segments":[{"speaker":"Tara Thurber","startTime":5.16,"endTime":7.89,"body":"Hey everyone,"},{"speaker":"Tara Thurber","startTime":5.16,"endTime":7.89,"body":"welcome back to Top5 brought to"},{"speaker":"Tara Thurber","startTime":7.89,"endTime":12.21,"body":"you by DefineTalent. We are a"},{"speaker":"Tara Thurber","startTime":7.89,"endTime":12.21,"body":"results driven service working"},{"speaker":"Tara Thurber","startTime":12.21,"endTime":15.45,"body":"with clients to connect them"},{"speaker":"Tara Thurber","startTime":12.21,"endTime":15.45,"body":"with quality talent as well as"},{"speaker":"Tara Thurber","startTime":15.45,"endTime":19.62,"body":"working to make an impact within"},{"speaker":"Tara Thurber","startTime":15.45,"endTime":19.62,"body":"the recruiting industry. We talk"},{"speaker":"Tara Thurber","startTime":19.62,"endTime":22.26,"body":"straight about today's"},{"speaker":"Tara Thurber","startTime":19.62,"endTime":22.26,"body":"professional world with real"},{"speaker":"Tara Thurber","startTime":22.26,"endTime":26.31,"body":"world professionals, experts in"},{"speaker":"Tara Thurber","startTime":22.26,"endTime":26.31,"body":"recruitment, job seekers and"},{"speaker":"Tara Thurber","startTime":26.31,"endTime":31.08,"body":"business owners alike. Have a"},{"speaker":"Tara Thurber","startTime":26.31,"endTime":31.08,"body":"question for us. Send it in and"},{"speaker":"Tara Thurber","startTime":31.08,"endTime":36.18,"body":"you might spur our next"},{"speaker":"Tara Thurber","startTime":31.08,"endTime":36.18,"body":"conversation. I'm Tara Thurber,"},{"speaker":"Tara Thurber","startTime":36.21,"endTime":38.88,"body":"co founder and director of"},{"speaker":"Tara Thurber","startTime":36.21,"endTime":38.88,"body":"talent partnerships a"},{"speaker":"Tara Thurber","startTime":38.88,"endTime":43.74,"body":"DefinedTalent. And joining me"},{"speaker":"Tara Thurber","startTime":38.88,"endTime":43.74,"body":"today is Josh Tobiessen, founder"},{"speaker":"Tara Thurber","startTime":43.74,"endTime":47.28,"body":"of Shared Story Consulting. Hey,"},{"speaker":"Tara Thurber","startTime":43.74,"endTime":47.28,"body":"Josh, how are you today?"},{"speaker":"Josh Tobiessen","startTime":47.52,"endTime":48.96,"body":"I'm great."},{"speaker":"Josh Tobiessen","startTime":47.52,"endTime":48.96,"body":"Thanks for having me here."},{"speaker":"Tara Thurber","startTime":49.23,"endTime":52.23,"body":"Awesome, super"},{"speaker":"Tara Thurber","startTime":49.23,"endTime":52.23,"body":"glad to have you on. I'd love"},{"speaker":"Tara Thurber","startTime":52.26,"endTime":52.62,"body":"for you."},{"speaker":"Josh Tobiessen","startTime":52.62,"endTime":52.92,"body":"Good to be here."},{"speaker":"Tara Thurber","startTime":53.01,"endTime":56.04,"body":"Thank you so much."},{"speaker":"Tara Thurber","startTime":53.01,"endTime":56.04,"body":"I'd love for you to just"},{"speaker":"Tara Thurber","startTime":56.07,"endTime":59.13,"body":"introduce yourself and tell the"},{"speaker":"Tara Thurber","startTime":56.07,"endTime":59.13,"body":"audience a bit about how you"},{"speaker":"Tara Thurber","startTime":59.13,"endTime":63.18,"body":"started Shared Story Consulting,"},{"speaker":"Tara Thurber","startTime":59.13,"endTime":63.18,"body":"and what your mission is."},{"speaker":"Josh Tobiessen","startTime":63.81,"endTime":66.06,"body":"Yeah, great. I"},{"speaker":"Josh Tobiessen","startTime":63.81,"endTime":66.06,"body":"have a theatre background."},{"speaker":"Josh Tobiessen","startTime":66.09,"endTime":67.74,"body":"That's where I started, I"},{"speaker":"Josh Tobiessen","startTime":66.09,"endTime":67.74,"body":"started out writing and"},{"speaker":"Josh Tobiessen","startTime":67.74,"endTime":70.83,"body":"performing in plays when I was"},{"speaker":"Josh Tobiessen","startTime":67.74,"endTime":70.83,"body":"living in Galway, Ireland. And"},{"speaker":"Josh Tobiessen","startTime":70.83,"endTime":73.47,"body":"we would be doing performances"},{"speaker":"Josh Tobiessen","startTime":70.83,"endTime":73.47,"body":"and spaces so small, I could"},{"speaker":"Josh Tobiessen","startTime":73.47,"endTime":75.6,"body":"actually reach out and touch the"},{"speaker":"Josh Tobiessen","startTime":73.47,"endTime":75.6,"body":"audience. So that made"},{"speaker":"Josh Tobiessen","startTime":75.78,"endTime":79.98,"body":"connecting with the audience"},{"speaker":"Josh Tobiessen","startTime":75.78,"endTime":79.98,"body":"feel very urgent, but also very"},{"speaker":"Josh Tobiessen","startTime":80.01,"endTime":83.73,"body":"rewarding when it worked well."},{"speaker":"Josh Tobiessen","startTime":80.01,"endTime":83.73,"body":"So since then, I've come back to"},{"speaker":"Josh Tobiessen","startTime":83.73,"endTime":85.77,"body":"the States, obviously, I've had"},{"speaker":"Josh Tobiessen","startTime":83.73,"endTime":85.77,"body":"plays that I've written that"},{"speaker":"Josh Tobiessen","startTime":85.77,"endTime":88.02,"body":"have been published and produced"},{"speaker":"Josh Tobiessen","startTime":85.77,"endTime":88.02,"body":"across the country. But I've"},{"speaker":"Josh Tobiessen","startTime":88.02,"endTime":91.08,"body":"always been amazed by the power"},{"speaker":"Josh Tobiessen","startTime":88.02,"endTime":91.08,"body":"of good stories to connect with"},{"speaker":"Josh Tobiessen","startTime":91.08,"endTime":95.67,"body":"an audience. And I love sharing"},{"speaker":"Josh Tobiessen","startTime":91.08,"endTime":95.67,"body":"that power with others. So I"},{"speaker":"Josh Tobiessen","startTime":95.67,"endTime":98.31,"body":"taught playwriting for a very"},{"speaker":"Josh Tobiessen","startTime":95.67,"endTime":98.31,"body":"long time. But I started shared"},{"speaker":"Josh Tobiessen","startTime":98.31,"endTime":101.25,"body":"story consulting, as a way of"},{"speaker":"Josh Tobiessen","startTime":98.31,"endTime":101.25,"body":"using those storytelling skills"},{"speaker":"Josh Tobiessen","startTime":101.25,"endTime":104.64,"body":"to help people and organizations"},{"speaker":"Josh Tobiessen","startTime":101.25,"endTime":104.64,"body":"build the relationships, they"},{"speaker":"Josh Tobiessen","startTime":104.64,"endTime":109.5,"body":"need to thrive, by helping them"},{"speaker":"Josh Tobiessen","startTime":104.64,"endTime":109.5,"body":"talk about what they do in a way"},{"speaker":"Josh Tobiessen","startTime":109.5,"endTime":112.65,"body":"that, you know, makes them care"},{"speaker":"Josh Tobiessen","startTime":109.5,"endTime":112.65,"body":"that makes other people care."},{"speaker":"Josh Tobiessen","startTime":112.0,"endTime":115.24,"body":"Yeah,"},{"speaker":"Josh Tobiessen","startTime":112.0,"endTime":115.24,"body":"absolutely."},{"speaker":"Tara Thurber","startTime":112.35,"endTime":115.572,"body":"Right. And makes"},{"speaker":"Tara Thurber","startTime":112.35,"endTime":115.572,"body":"other people listen and pay"},{"speaker":"Tara Thurber","startTime":115.645,"endTime":119.892,"body":"attention too, which is so"},{"speaker":"Tara Thurber","startTime":115.645,"endTime":119.892,"body":"important. You know, and I feel"},{"speaker":"Tara Thurber","startTime":119.17,"endTime":142.63,"body":"We were coming"},{"speaker":"Tara Thurber","startTime":119.17,"endTime":142.63,"body":"here with your Top5 Elements of"},{"speaker":"Tara Thurber","startTime":119.965,"endTime":124.066,"body":"that when I talk to so many"},{"speaker":"Tara Thurber","startTime":119.965,"endTime":124.066,"body":"candidates, so many clients,"},{"speaker":"Tara Thurber","startTime":124.139,"endTime":128.533,"body":"they have a tough time talking"},{"speaker":"Tara Thurber","startTime":124.139,"endTime":128.533,"body":"about themselves, they have a"},{"speaker":"Tara Thurber","startTime":128.606,"endTime":132.634,"body":"tough time bringing the"},{"speaker":"Tara Thurber","startTime":128.606,"endTime":132.634,"body":"importance of what they want to"},{"speaker":"Tara Thurber","startTime":132.707,"endTime":136.881,"body":"share to the forefront. So I'm"},{"speaker":"Tara Thurber","startTime":132.707,"endTime":136.881,"body":"super excited to dive in a"},{"speaker":"Tara Thurber","startTime":136.954,"endTime":137.76,"body":"little bit."},{"speaker":"Tara Thurber","startTime":142.63,"endTime":146.26,"body":"a Persuasive Story. So let's"},{"speaker":"Tara Thurber","startTime":142.63,"endTime":146.26,"body":"talk about those top five"},{"speaker":"Tara Thurber","startTime":146.26,"endTime":146.92,"body":"elements."},{"speaker":"Josh Tobiessen","startTime":147.08,"endTime":149.45,"body":"Sure, let's get"},{"speaker":"Josh Tobiessen","startTime":147.08,"endTime":149.45,"body":"into it. Well, okay, first,"},{"speaker":"Josh Tobiessen","startTime":149.48,"endTime":152.3,"body":"there's character, I think that"},{"speaker":"Josh Tobiessen","startTime":149.48,"endTime":152.3,"body":"without character, you don't"},{"speaker":"Josh Tobiessen","startTime":152.3,"endTime":155.3,"body":"have a story, you just have a"},{"speaker":"Josh Tobiessen","startTime":152.3,"endTime":155.3,"body":"grocery list or whatever it is."},{"speaker":"Tara Thurber","startTime":155.36,"endTime":155.48,"body":"Right (laughs)."},{"speaker":"Josh Tobiessen","startTime":155.54,"endTime":157.91,"body":"And so the"},{"speaker":"Josh Tobiessen","startTime":155.54,"endTime":157.91,"body":"characters can be, you know,"},{"speaker":"Josh Tobiessen","startTime":157.91,"endTime":160.61,"body":"it's often I have people"},{"speaker":"Josh Tobiessen","startTime":157.91,"endTime":160.61,"body":"focusing on themselves, I have"},{"speaker":"Josh Tobiessen","startTime":160.61,"endTime":162.11,"body":"people focusing on their"},{"speaker":"Josh Tobiessen","startTime":160.61,"endTime":162.11,"body":"audience, because their"},{"speaker":"Josh Tobiessen","startTime":162.11,"endTime":165.17,"body":"audiences another key character,"},{"speaker":"Josh Tobiessen","startTime":162.11,"endTime":165.17,"body":"but really a character in your"},{"speaker":"Josh Tobiessen","startTime":165.17,"endTime":167.72,"body":"story could be anyone who's"},{"speaker":"Josh Tobiessen","startTime":165.17,"endTime":167.72,"body":"affected by the work that you do"},{"speaker":"Josh Tobiessen","startTime":167.72,"endTime":171.2,"body":"any of those stakeholders,"},{"speaker":"Josh Tobiessen","startTime":167.72,"endTime":171.2,"body":"that's very important. The"},{"speaker":"Josh Tobiessen","startTime":171.2,"endTime":174.53,"body":"second element is objective."},{"speaker":"Josh Tobiessen","startTime":171.2,"endTime":174.53,"body":"Because as you were saying, with"},{"speaker":"Josh Tobiessen","startTime":174.53,"endTime":176.12,"body":"the people that you've been"},{"speaker":"Josh Tobiessen","startTime":174.53,"endTime":176.12,"body":"working with, if you're not able"},{"speaker":"Josh Tobiessen","startTime":176.12,"endTime":179.06,"body":"to clearly talk about who you"},{"speaker":"Josh Tobiessen","startTime":176.12,"endTime":179.06,"body":"are and what you're trying to"},{"speaker":"Josh Tobiessen","startTime":179.06,"endTime":182.15,"body":"accomplish, people won't know"},{"speaker":"Josh Tobiessen","startTime":179.06,"endTime":182.15,"body":"how to help you. So you're just"},{"speaker":"Josh Tobiessen","startTime":182.15,"endTime":185.45,"body":"going to kind of be rattling off"},{"speaker":"Josh Tobiessen","startTime":182.15,"endTime":185.45,"body":"to no avail, right?"},{"speaker":"Tara Thurber","startTime":185.45,"endTime":185.54,"body":"Yeah (laughs)."},{"speaker":"Josh Tobiessen","startTime":186.35,"endTime":188.69,"body":"The third"},{"speaker":"Josh Tobiessen","startTime":186.35,"endTime":188.69,"body":"element is action. Because, as"},{"speaker":"Josh Tobiessen","startTime":188.69,"endTime":191.75,"body":"they say, actions speak louder"},{"speaker":"Josh Tobiessen","startTime":188.69,"endTime":191.75,"body":"than words. So what have you"},{"speaker":"Josh Tobiessen","startTime":191.75,"endTime":194.24,"body":"done that proves your character?"},{"speaker":"Josh Tobiessen","startTime":191.75,"endTime":194.24,"body":"What have you done that proves"},{"speaker":"Josh Tobiessen","startTime":194.54,"endTime":196.61,"body":"what you do. So obviously,"},{"speaker":"Josh Tobiessen","startTime":194.54,"endTime":196.61,"body":"you're going to use words to"},{"speaker":"Josh Tobiessen","startTime":196.61,"endTime":200.84,"body":"tell people that but telling"},{"speaker":"Josh Tobiessen","startTime":196.61,"endTime":200.84,"body":"people what those actions are,"},{"speaker":"Josh Tobiessen","startTime":200.84,"endTime":203.27,"body":"that prove who you are, I think"},{"speaker":"Josh Tobiessen","startTime":200.84,"endTime":203.27,"body":"he's very effective at kind of"},{"speaker":"Josh Tobiessen","startTime":203.27,"endTime":206.81,"body":"building trust with your"},{"speaker":"Josh Tobiessen","startTime":203.27,"endTime":206.81,"body":"audience. So element number four"},{"speaker":"Josh Tobiessen","startTime":206.9,"endTime":209.93,"body":"is stakes, because you can be"},{"speaker":"Josh Tobiessen","startTime":206.9,"endTime":209.93,"body":"doing the most important work"},{"speaker":"Josh Tobiessen","startTime":209.96,"endTime":214.19,"body":"out there in the most effective"},{"speaker":"Josh Tobiessen","startTime":209.96,"endTime":214.19,"body":"way possible. But if you can't"},{"speaker":"Josh Tobiessen","startTime":214.49,"endTime":216.95,"body":"make people care about what"},{"speaker":"Josh Tobiessen","startTime":214.49,"endTime":216.95,"body":"you're doing, you're not going"},{"speaker":"Josh Tobiessen","startTime":216.95,"endTime":218.78,"body":"to build those relationships,"},{"speaker":"Josh Tobiessen","startTime":216.95,"endTime":218.78,"body":"you're not going to be able to"},{"speaker":"Josh Tobiessen","startTime":218.78,"endTime":221.93,"body":"get ahead. And then the fifth"},{"speaker":"Josh Tobiessen","startTime":218.78,"endTime":221.93,"body":"element that I think is"},{"speaker":"Josh Tobiessen","startTime":221.93,"endTime":225.83,"body":"important that kind of covers is"},{"speaker":"Josh Tobiessen","startTime":221.93,"endTime":225.83,"body":"over everything else, as well as"},{"speaker":"Josh Tobiessen","startTime":225.83,"endTime":228.59,"body":"the details, it's really"},{"speaker":"Josh Tobiessen","startTime":225.83,"endTime":228.59,"body":"important to give the audience a"},{"speaker":"Josh Tobiessen","startTime":228.59,"endTime":232.31,"body":"chance to imagine themselves in"},{"speaker":"Josh Tobiessen","startTime":228.59,"endTime":232.31,"body":"your story. And you do that by"},{"speaker":"Josh Tobiessen","startTime":232.31,"endTime":235.16,"body":"giving them details that are"},{"speaker":"Josh Tobiessen","startTime":232.31,"endTime":235.16,"body":"memorable, that allow them to"},{"speaker":"Josh Tobiessen","startTime":235.16,"endTime":236.12,"body":"come into the story."},{"speaker":"Tara Thurber","startTime":237.47,"endTime":240.05,"body":"I love all of"},{"speaker":"Tara Thurber","startTime":237.47,"endTime":240.05,"body":"these elements. And I feel,"},{"speaker":"Tara Thurber","startTime":241.28,"endTime":244.55,"body":"example, working with candidates"},{"speaker":"Tara Thurber","startTime":241.28,"endTime":244.55,"body":"that are trying to write a"},{"speaker":"Tara Thurber","startTime":244.55,"endTime":250.31,"body":"marketing pitch, or a summary of"},{"speaker":"Tara Thurber","startTime":244.55,"endTime":250.31,"body":"who they are, the character, the"},{"speaker":"Tara Thurber","startTime":250.31,"endTime":253.46,"body":"objective, the action, the"},{"speaker":"Tara Thurber","startTime":250.31,"endTime":253.46,"body":"stakes, the details, all of"},{"speaker":"Tara Thurber","startTime":253.46,"endTime":258.74,"body":"these are super, super important"},{"speaker":"Tara Thurber","startTime":253.46,"endTime":258.74,"body":"to these individuals, for them"},{"speaker":"Tara Thurber","startTime":258.74,"endTime":266.78,"body":"to allow themselves to tell that"},{"speaker":"Tara Thurber","startTime":258.74,"endTime":266.78,"body":"story, right? I would love it if"},{"speaker":"Tara Thurber","startTime":266.78,"endTime":271.1,"body":"you could elaborate a little bit"},{"speaker":"Tara Thurber","startTime":266.78,"endTime":271.1,"body":"more on the importance of solid"},{"speaker":"Tara Thurber","startTime":271.1,"endTime":274.04,"body":"character development when"},{"speaker":"Tara Thurber","startTime":271.1,"endTime":274.04,"body":"you're crafting a story."},{"speaker":"Josh Tobiessen","startTime":274.61,"endTime":276.23,"body":"Yeah, I think"},{"speaker":"Josh Tobiessen","startTime":274.61,"endTime":276.23,"body":"that that's so important. And I"},{"speaker":"Josh Tobiessen","startTime":276.23,"endTime":279.77,"body":"think that we all have seen"},{"speaker":"Josh Tobiessen","startTime":276.23,"endTime":279.77,"body":"stories with bad character"},{"speaker":"Josh Tobiessen","startTime":279.77,"endTime":280.25,"body":"development (laughs)."},{"speaker":"Tara Thurber","startTime":280.25,"endTime":280.76,"body":"Right (laughs)."},{"speaker":"Josh Tobiessen","startTime":280.87,"endTime":282.79,"body":"They just don't"},{"speaker":"Josh Tobiessen","startTime":280.87,"endTime":282.79,"body":"hold us you know, the stories"},{"speaker":"Josh Tobiessen","startTime":282.79,"endTime":285.28,"body":"that we love watching whether"},{"speaker":"Josh Tobiessen","startTime":282.79,"endTime":285.28,"body":"it's through TV, film books, or"},{"speaker":"Josh Tobiessen","startTime":285.28,"endTime":289.0,"body":"whatever. We love that because"},{"speaker":"Josh Tobiessen","startTime":285.28,"endTime":289.0,"body":"we really love the characters"},{"speaker":"Josh Tobiessen","startTime":289.03,"endTime":292.57,"body":"within that you understand them."},{"speaker":"Josh Tobiessen","startTime":289.03,"endTime":292.57,"body":"You know, we feel like we know"},{"speaker":"Josh Tobiessen","startTime":292.57,"endTime":296.08,"body":"them well. So those are so"},{"speaker":"Josh Tobiessen","startTime":292.57,"endTime":296.08,"body":"important because the characters"},{"speaker":"Josh Tobiessen","startTime":296.08,"endTime":298.84,"body":"are the audience's entry point"},{"speaker":"Josh Tobiessen","startTime":296.08,"endTime":298.84,"body":"in your story essentially."},{"speaker":"Josh Tobiessen","startTime":299.11,"endTime":299.53,"body":"Right."},{"speaker":"Josh Tobiessen","startTime":299.57,"endTime":303.35,"body":"Because Story has the power, has"},{"speaker":"Josh Tobiessen","startTime":299.57,"endTime":303.35,"body":"the ability to motivate and"},{"speaker":"Josh Tobiessen","startTime":303.35,"endTime":306.11,"body":"inspire people because it"},{"speaker":"Josh Tobiessen","startTime":303.35,"endTime":306.11,"body":"connects with people's emotions"},{"speaker":"Josh Tobiessen","startTime":306.11,"endTime":307.94,"body":"that connects to them on an"},{"speaker":"Josh Tobiessen","startTime":306.11,"endTime":307.94,"body":"emotional level. But if you"},{"speaker":"Josh Tobiessen","startTime":307.94,"endTime":311.36,"body":"don't have characters that the"},{"speaker":"Josh Tobiessen","startTime":307.94,"endTime":311.36,"body":"audience can understand, then"},{"speaker":"Josh Tobiessen","startTime":311.36,"endTime":314.0,"body":"the audience won't be able to"},{"speaker":"Josh Tobiessen","startTime":311.36,"endTime":314.0,"body":"use their imagination and put"},{"speaker":"Josh Tobiessen","startTime":314.0,"endTime":317.09,"body":"themselves in that story and you"},{"speaker":"Josh Tobiessen","startTime":314.0,"endTime":317.09,"body":"know, have the effect of those"},{"speaker":"Josh Tobiessen","startTime":317.09,"endTime":320.21,"body":"emotions. So two great things"},{"speaker":"Josh Tobiessen","startTime":317.09,"endTime":320.21,"body":"that I think of when you're"},{"speaker":"Josh Tobiessen","startTime":320.21,"endTime":323.57,"body":"thinking about characters, two"},{"speaker":"Josh Tobiessen","startTime":320.21,"endTime":323.57,"body":"great ways to connect, I think"},{"speaker":"Josh Tobiessen","startTime":323.57,"endTime":326.69,"body":"are understanding a character's"},{"speaker":"Josh Tobiessen","startTime":323.57,"endTime":326.69,"body":"values and a character's"},{"speaker":"Josh Tobiessen","startTime":326.69,"endTime":329.12,"body":"background. So that's, in other"},{"speaker":"Josh Tobiessen","startTime":326.69,"endTime":329.12,"body":"words, what they care about, and"},{"speaker":"Josh Tobiessen","startTime":329.12,"endTime":332.69,"body":"essentially why they care about"},{"speaker":"Josh Tobiessen","startTime":329.12,"endTime":332.69,"body":"that. If you keep these elements"},{"speaker":"Josh Tobiessen","startTime":332.69,"endTime":336.71,"body":"in mind, you connect with people"},{"speaker":"Josh Tobiessen","startTime":332.69,"endTime":336.71,"body":"on an emotional level, because"},{"speaker":"Josh Tobiessen","startTime":336.71,"endTime":341.39,"body":"you get them to understand that"},{"speaker":"Josh Tobiessen","startTime":336.71,"endTime":341.39,"body":"if you get three stars out"},{"speaker":"Josh Tobiessen","startTime":341.39,"endTime":345.17,"body":"there, so if you keep those"},{"speaker":"Josh Tobiessen","startTime":341.39,"endTime":345.17,"body":"elements in mind, people have"},{"speaker":"Josh Tobiessen","startTime":345.17,"endTime":348.14,"body":"the ability, as I said, to"},{"speaker":"Josh Tobiessen","startTime":345.17,"endTime":348.14,"body":"connect on that emotional level,"},{"speaker":"Josh Tobiessen","startTime":348.29,"endTime":350.6,"body":"because they use their"},{"speaker":"Josh Tobiessen","startTime":348.29,"endTime":350.6,"body":"imagination, and then they're in"},{"speaker":"Josh Tobiessen","startTime":350.6,"endTime":352.19,"body":"the story. They're sort of a"},{"speaker":"Josh Tobiessen","startTime":350.6,"endTime":352.19,"body":"part of the story. They're"},{"speaker":"Josh Tobiessen","startTime":352.19,"endTime":356.54,"body":"helping you write this story in"},{"speaker":"Josh Tobiessen","startTime":352.19,"endTime":356.54,"body":"the way. So yeah, that's"},{"speaker":"Josh Tobiessen","startTime":356.54,"endTime":358.58,"body":"essentially that's what it's"},{"speaker":"Josh Tobiessen","startTime":356.54,"endTime":358.58,"body":"there."},{"speaker":"Tara Thurber","startTime":358.82,"endTime":359.9,"body":"That's awesome."},{"speaker":"Josh Tobiessen","startTime":359.93,"endTime":361.97,"body":"It's"},{"speaker":"Josh Tobiessen","startTime":359.93,"endTime":361.97,"body":"understandable characters that"},{"speaker":"Josh Tobiessen","startTime":362.03,"endTime":364.55,"body":"allow you to imagine yourself in"},{"speaker":"Josh Tobiessen","startTime":362.03,"endTime":364.55,"body":"that story, and through your"},{"speaker":"Josh Tobiessen","startTime":364.55,"endTime":367.1,"body":"imagination, through using your"},{"speaker":"Josh Tobiessen","startTime":364.55,"endTime":367.1,"body":"imagination, you feel those"},{"speaker":"Josh Tobiessen","startTime":367.1,"endTime":368.96,"body":"emotions, and you feel the power"},{"speaker":"Josh Tobiessen","startTime":367.1,"endTime":368.96,"body":"of that story."},{"speaker":"Tara Thurber","startTime":369.41,"endTime":375.83,"body":"Wow. And then"},{"speaker":"Tara Thurber","startTime":369.41,"endTime":375.83,"body":"speaking of that feeling on top"},{"speaker":"Tara Thurber","startTime":375.83,"endTime":379.43,"body":"of it, how we speak, and what we"},{"speaker":"Tara Thurber","startTime":375.83,"endTime":379.43,"body":"say is super important,"},{"speaker":"Tara Thurber","startTime":379.46,"endTime":384.86,"body":"especially when telling a story,"},{"speaker":"Tara Thurber","startTime":379.46,"endTime":384.86,"body":"right? How do you ensure that"},{"speaker":"Tara Thurber","startTime":384.89,"endTime":388.37,"body":"the dialogue is compelling,"},{"speaker":"Tara Thurber","startTime":384.89,"endTime":388.37,"body":"effective and gets the point"},{"speaker":"Tara Thurber","startTime":388.37,"endTime":392.96,"body":"across outside of the solid"},{"speaker":"Tara Thurber","startTime":388.37,"endTime":392.96,"body":"character development? Now we've"},{"speaker":"Tara Thurber","startTime":392.96,"endTime":397.04,"body":"got dialogue, how can you make"},{"speaker":"Tara Thurber","startTime":392.96,"endTime":397.04,"body":"sure you get that point across"},{"speaker":"Tara Thurber","startTime":397.04,"endTime":397.46,"body":"thoroughly?"},{"speaker":"Josh Tobiessen","startTime":397.46,"endTime":399.8,"body":"Yeah, I think"},{"speaker":"Josh Tobiessen","startTime":397.46,"endTime":399.8,"body":"when you're, when you're"},{"speaker":"Josh Tobiessen","startTime":399.8,"endTime":402.53,"body":"writing, I think it's really"},{"speaker":"Josh Tobiessen","startTime":399.8,"endTime":402.53,"body":"important to be clear, to be"},{"speaker":"Josh Tobiessen","startTime":402.53,"endTime":406.7,"body":"specific. Take the time to make"},{"speaker":"Josh Tobiessen","startTime":402.53,"endTime":406.7,"body":"the story short, you know,"},{"speaker":"Josh Tobiessen","startTime":406.7,"endTime":409.25,"body":"there's a quote like, I would"},{"speaker":"Josh Tobiessen","startTime":406.7,"endTime":409.25,"body":"have written something shorter,"},{"speaker":"Josh Tobiessen","startTime":409.25,"endTime":410.12,"body":"if I had more time (laughs)."},{"speaker":"Josh Tobiessen","startTime":410.0,"endTime":412.43,"body":"Take that time"},{"speaker":"Josh Tobiessen","startTime":410.0,"endTime":412.43,"body":"to you know not be boring and"},{"speaker":"Tara Thurber","startTime":410.15,"endTime":410.48,"body":"Right (laughs)."},{"speaker":"Tara Thurber","startTime":412.43,"endTime":416.63,"body":"not repeat yourself. And then,"},{"speaker":"Tara Thurber","startTime":412.43,"endTime":416.63,"body":"as I said, the specific is"},{"speaker":"Tara Thurber","startTime":416.63,"endTime":420.5,"body":"important. So being specific"},{"speaker":"Tara Thurber","startTime":416.63,"endTime":420.5,"body":"about the details, the details"},{"speaker":"Tara Thurber","startTime":420.98,"endTime":423.53,"body":"are going to be what people"},{"speaker":"Tara Thurber","startTime":420.98,"endTime":423.53,"body":"remember about your story. And"},{"speaker":"Tara Thurber","startTime":423.53,"endTime":425.78,"body":"that's going to activate their"},{"speaker":"Tara Thurber","startTime":423.53,"endTime":425.78,"body":"imagination. So that's"},{"speaker":"Tara Thurber","startTime":425.78,"endTime":428.33,"body":"important. But remember, of"},{"speaker":"Tara Thurber","startTime":425.78,"endTime":428.33,"body":"course, not to overload them"},{"speaker":"Tara Thurber","startTime":428.33,"endTime":432.26,"body":"with those specific details,"},{"speaker":"Tara Thurber","startTime":428.33,"endTime":432.26,"body":"because then you're, falling"},{"speaker":"Tara Thurber","startTime":432.26,"endTime":436.97,"body":"afoul of the the first rule"},{"speaker":"Tara Thurber","startTime":432.26,"endTime":436.97,"body":"there. But another thing I think"},{"speaker":"Tara Thurber","startTime":436.97,"endTime":439.82,"body":"is really important is that"},{"speaker":"Tara Thurber","startTime":436.97,"endTime":439.82,"body":"you're not going to write it"},{"speaker":"Tara Thurber","startTime":439.82,"endTime":441.98,"body":"perfectly the first time, you're"},{"speaker":"Tara Thurber","startTime":439.82,"endTime":441.98,"body":"not just going to sit down there"},{"speaker":"Tara Thurber","startTime":441.98,"endTime":445.37,"body":"and write the perfect story, you"},{"speaker":"Tara Thurber","startTime":441.98,"endTime":445.37,"body":"have to keep practicing, you"},{"speaker":"Tara Thurber","startTime":445.37,"endTime":447.98,"body":"have to talk to people, you have"},{"speaker":"Tara Thurber","startTime":445.37,"endTime":447.98,"body":"to come up with some ideas and"},{"speaker":"Tara Thurber","startTime":447.98,"endTime":450.74,"body":"share them with other people,"},{"speaker":"Tara Thurber","startTime":447.98,"endTime":450.74,"body":"people that it's safe to share"},{"speaker":"Tara Thurber","startTime":450.74,"endTime":454.91,"body":"them with, maybe not the highest"},{"speaker":"Tara Thurber","startTime":450.74,"endTime":454.91,"body":"stakes clients that you have"},{"speaker":"Tara Thurber","startTime":454.91,"endTime":455.18,"body":"there (laughs)."},{"speaker":"Tara Thurber","startTime":455.18,"endTime":455.3,"body":"Right (laughs)."},{"speaker":"Josh Tobiessen","startTime":455.36,"endTime":457.22,"body":"But the more you"},{"speaker":"Josh Tobiessen","startTime":455.36,"endTime":457.22,"body":"tell your story, the more you"},{"speaker":"Josh Tobiessen","startTime":457.22,"endTime":460.49,"body":"share your story, the better you"},{"speaker":"Josh Tobiessen","startTime":457.22,"endTime":460.49,"body":"get at it, the better you are at"},{"speaker":"Josh Tobiessen","startTime":460.49,"endTime":462.8,"body":"seeing what's working, seeing"},{"speaker":"Josh Tobiessen","startTime":460.49,"endTime":462.8,"body":"when people are checking their"},{"speaker":"Josh Tobiessen","startTime":462.8,"endTime":465.95,"body":"watches, or looking off,"},{"speaker":"Josh Tobiessen","startTime":462.8,"endTime":465.95,"body":"checking their phones. And I"},{"speaker":"Josh Tobiessen","startTime":465.95,"endTime":468.32,"body":"think that's a great way to make"},{"speaker":"Josh Tobiessen","startTime":465.95,"endTime":468.32,"body":"sure that you're gonna have an"},{"speaker":"Josh Tobiessen","startTime":468.32,"endTime":471.56,"body":"impact by essentially trying it"},{"speaker":"Josh Tobiessen","startTime":468.32,"endTime":471.56,"body":"out through trial and error."},{"speaker":"Tara Thurber","startTime":471.77,"endTime":476.12,"body":"Right. It's almost"},{"speaker":"Tara Thurber","startTime":471.77,"endTime":476.12,"body":"like it begins to evolve. Or it"},{"speaker":"Tara Thurber","startTime":476.12,"endTime":480.68,"body":"can evolve over time through who"},{"speaker":"Tara Thurber","startTime":476.12,"endTime":480.68,"body":"you're speaking to who you're"},{"speaker":"Tara Thurber","startTime":480.68,"endTime":481.85,"body":"sharing it with."},{"speaker":"Josh Tobiessen","startTime":481.97,"endTime":482.42,"body":"Yeah."},{"speaker":"Tara Thurber","startTime":482.45,"endTime":485.06,"body":"Bringing in"},{"speaker":"Tara Thurber","startTime":482.45,"endTime":485.06,"body":"different insight to then go"},{"speaker":"Tara Thurber","startTime":485.06,"endTime":487.73,"body":"back to it and evolve it even"},{"speaker":"Tara Thurber","startTime":485.06,"endTime":487.73,"body":"more."},{"speaker":"Josh Tobiessen","startTime":487.75,"endTime":489.49,"body":"Yeah, and"},{"speaker":"Josh Tobiessen","startTime":487.75,"endTime":489.49,"body":"ensuring that you're staying"},{"speaker":"Josh Tobiessen","startTime":489.49,"endTime":492.07,"body":"with your theme through the"},{"speaker":"Josh Tobiessen","startTime":489.49,"endTime":492.07,"body":"entire story as well. I think"},{"speaker":"Josh Tobiessen","startTime":492.07,"endTime":494.74,"body":"that helps you keep from going"},{"speaker":"Josh Tobiessen","startTime":492.07,"endTime":494.74,"body":"off on tangents. So I like to"},{"speaker":"Josh Tobiessen","startTime":494.74,"endTime":497.71,"body":"think about, if you think about"},{"speaker":"Josh Tobiessen","startTime":494.74,"endTime":497.71,"body":"what your values are, what your"},{"speaker":"Josh Tobiessen","startTime":497.71,"endTime":500.98,"body":"company's values are having"},{"speaker":"Josh Tobiessen","startTime":497.71,"endTime":500.98,"body":"everything to connect to that."},{"speaker":"Josh Tobiessen","startTime":500.98,"endTime":504.4,"body":"So who you are, what your values"},{"speaker":"Josh Tobiessen","startTime":500.98,"endTime":504.4,"body":"are inform what you want, what"},{"speaker":"Josh Tobiessen","startTime":504.4,"endTime":507.46,"body":"your mission or objectives are."},{"speaker":"Josh Tobiessen","startTime":504.4,"endTime":507.46,"body":"And those inform your actions."},{"speaker":"Josh Tobiessen","startTime":507.64,"endTime":510.76,"body":"And your actions are all"},{"speaker":"Josh Tobiessen","startTime":507.64,"endTime":510.76,"body":"informed by the stakes are the"},{"speaker":"Josh Tobiessen","startTime":510.76,"endTime":513.19,"body":"things that you care about. So"},{"speaker":"Josh Tobiessen","startTime":510.76,"endTime":513.19,"body":"just making sure there's that"},{"speaker":"Josh Tobiessen","startTime":513.19,"endTime":515.83,"body":"connection throughout all of"},{"speaker":"Josh Tobiessen","startTime":513.19,"endTime":515.83,"body":"those elements, I think is"},{"speaker":"Josh Tobiessen","startTime":515.83,"endTime":518.71,"body":"important to your story. And"},{"speaker":"Josh Tobiessen","startTime":515.83,"endTime":518.71,"body":"then of course, you mentioned"},{"speaker":"Josh Tobiessen","startTime":518.71,"endTime":521.53,"body":"how do you get your point"},{"speaker":"Josh Tobiessen","startTime":518.71,"endTime":521.53,"body":"across? Well, I think that"},{"speaker":"Josh Tobiessen","startTime":522.58,"endTime":525.28,"body":"oftentimes, we just want to tell"},{"speaker":"Josh Tobiessen","startTime":522.58,"endTime":525.28,"body":"people what the point of the"},{"speaker":"Josh Tobiessen","startTime":525.28,"endTime":525.73,"body":"story is."},{"speaker":"Tara Thurber","startTime":525.73,"endTime":526.09,"body":"Right (laughs)"},{"speaker":"Tara Thurber","startTime":525.73,"endTime":526.09,"body":"Yup."},{"speaker":"Josh Tobiessen","startTime":526.09,"endTime":529.72,"body":"This is this. I"},{"speaker":"Josh Tobiessen","startTime":526.09,"endTime":529.72,"body":"want you to do this. The point"},{"speaker":"Josh Tobiessen","startTime":529.72,"endTime":532.36,"body":"of this story is you need to"},{"speaker":"Josh Tobiessen","startTime":529.72,"endTime":532.36,"body":"move 10 feet over in that"},{"speaker":"Josh Tobiessen","startTime":532.36,"endTime":536.86,"body":"direction. So do it when I think"},{"speaker":"Josh Tobiessen","startTime":532.36,"endTime":536.86,"body":"it's almost much more effective"},{"speaker":"Josh Tobiessen","startTime":536.89,"endTime":542.14,"body":"to let people get there on their"},{"speaker":"Josh Tobiessen","startTime":536.89,"endTime":542.14,"body":"own. So if you say you're"},{"speaker":"Josh Tobiessen","startTime":542.14,"endTime":544.84,"body":"sitting on a train track, I can"},{"speaker":"Josh Tobiessen","startTime":542.14,"endTime":544.84,"body":"hear the whistle blowing,"},{"speaker":"Josh Tobiessen","startTime":544.93,"endTime":547.84,"body":"they're gonna get up and move 10"},{"speaker":"Josh Tobiessen","startTime":544.93,"endTime":547.84,"body":"feet over. Whereas if you just"},{"speaker":"Josh Tobiessen","startTime":547.84,"endTime":551.62,"body":"tell them to move out of the"},{"speaker":"Josh Tobiessen","startTime":547.84,"endTime":551.62,"body":"way, they might figure out why"},{"speaker":"Josh Tobiessen","startTime":551.62,"endTime":553.93,"body":"they shouldn't, they might find"},{"speaker":"Josh Tobiessen","startTime":551.62,"endTime":553.93,"body":"some resistance. But if you"},{"speaker":"Josh Tobiessen","startTime":553.93,"endTime":556.9,"body":"allow them to kind of see the"},{"speaker":"Josh Tobiessen","startTime":553.93,"endTime":556.9,"body":"facts, and come to that"},{"speaker":"Josh Tobiessen","startTime":556.9,"endTime":561.25,"body":"conclusion on their own, that's"},{"speaker":"Josh Tobiessen","startTime":556.9,"endTime":561.25,"body":"more powerful for them, because"},{"speaker":"Josh Tobiessen","startTime":561.25,"endTime":563.14,"body":"that's gonna motivate them more"},{"speaker":"Josh Tobiessen","startTime":561.25,"endTime":563.14,"body":"and they're gonna feel like"},{"speaker":"Josh Tobiessen","startTime":563.14,"endTime":565.21,"body":"they're a part of that solution."},{"speaker":"Josh Tobiessen","startTime":563.14,"endTime":565.21,"body":"They're gonna have some buy in."},{"speaker":"Tara Thurber","startTime":566.83,"endTime":570.82,"body":"Wow. And then I"},{"speaker":"Tara Thurber","startTime":566.83,"endTime":570.82,"body":"love the whole buy in aspect"},{"speaker":"Tara Thurber","startTime":570.82,"endTime":576.4,"body":"too, because it's bringing the"},{"speaker":"Tara Thurber","startTime":570.82,"endTime":576.4,"body":"viewer the listener into the"},{"speaker":"Tara Thurber","startTime":576.4,"endTime":581.35,"body":"story, and allowing them to be"},{"speaker":"Tara Thurber","startTime":576.4,"endTime":581.35,"body":"part of it. And that buy in is"},{"speaker":"Tara Thurber","startTime":581.35,"endTime":585.49,"body":"super important. Because I think"},{"speaker":"Tara Thurber","startTime":581.35,"endTime":585.49,"body":"without that buy-in you've got a"},{"speaker":"Tara Thurber","startTime":585.49,"endTime":586.45,"body":"loss story."},{"speaker":"Josh Tobiessen","startTime":586.48,"endTime":586.87,"body":"Yeah,"},{"speaker":"Josh Tobiessen","startTime":586.48,"endTime":586.87,"body":"absolutely."},{"speaker":"Tara Thurber","startTime":586.87,"endTime":589.12,"body":"To somebody else's"},{"speaker":"Tara Thurber","startTime":586.87,"endTime":589.12,"body":"ears, right? Or somebody else's"},{"speaker":"Tara Thurber","startTime":589.12,"endTime":593.59,"body":"eyes depending on if it's"},{"speaker":"Tara Thurber","startTime":589.12,"endTime":593.59,"body":"written or digital or verbal."},{"speaker":"Josh Tobiessen","startTime":594.49,"endTime":596.17,"body":"I really think"},{"speaker":"Josh Tobiessen","startTime":594.49,"endTime":596.17,"body":"the goal I mean, I love"},{"speaker":"Josh Tobiessen","startTime":596.17,"endTime":598.36,"body":"storytelling and I love stories,"},{"speaker":"Josh Tobiessen","startTime":596.17,"endTime":598.36,"body":"but I really think the goal of"},{"speaker":"Josh Tobiessen","startTime":598.36,"endTime":601.3,"body":"storytelling is to stop telling"},{"speaker":"Josh Tobiessen","startTime":598.36,"endTime":601.3,"body":"a story and get into a"},{"speaker":"Josh Tobiessen","startTime":601.3,"endTime":604.6,"body":"conversation. So the more you"},{"speaker":"Josh Tobiessen","startTime":601.3,"endTime":604.6,"body":"can bring them into that, the"},{"speaker":"Josh Tobiessen","startTime":604.6,"endTime":607.45,"body":"more you can have them already"},{"speaker":"Josh Tobiessen","startTime":604.6,"endTime":607.45,"body":"bringing elements of themselves"},{"speaker":"Josh Tobiessen","startTime":607.45,"endTime":608.5,"body":"into your story."},{"speaker":"Tara Thurber","startTime":608.0,"endTime":608.51,"body":"Right."},{"speaker":"Josh Tobiessen","startTime":608.87,"endTime":610.58,"body":"I think the"},{"speaker":"Josh Tobiessen","startTime":608.87,"endTime":610.58,"body":"easier it is to jump into that"},{"speaker":"Josh Tobiessen","startTime":610.58,"endTime":611.45,"body":"conversation."},{"speaker":"Tara Thurber","startTime":612.77,"endTime":617.0,"body":"Love that kind of"},{"speaker":"Tara Thurber","startTime":612.77,"endTime":617.0,"body":"hopping all the way to the"},{"speaker":"Tara Thurber","startTime":617.0,"endTime":617.24,"body":"end..."},{"speaker":"Tara Thurber","startTime":617.0,"endTime":621.47,"body":"Let's look at"},{"speaker":"Tara Thurber","startTime":617.0,"endTime":621.47,"body":"endings, you know endings can"},{"speaker":"Josh Tobiessen","startTime":617.24,"endTime":617.27,"body":"(laughs)"},{"speaker":"Josh Tobiessen","startTime":621.47,"endTime":627.77,"body":"make or break a story. How can"},{"speaker":"Josh Tobiessen","startTime":621.47,"endTime":627.77,"body":"one ensure an impactful ending"},{"speaker":"Josh Tobiessen","startTime":628.01,"endTime":631.31,"body":"that drives the point home,"},{"speaker":"Josh Tobiessen","startTime":628.01,"endTime":631.31,"body":"makes the listener think or take"},{"speaker":"Josh Tobiessen","startTime":631.31,"endTime":637.43,"body":"action. And I feel that"},{"speaker":"Josh Tobiessen","startTime":631.31,"endTime":637.43,"body":"everybody wants their listener,"},{"speaker":"Josh Tobiessen","startTime":637.7,"endTime":643.1,"body":"when they're done to think about"},{"speaker":"Josh Tobiessen","startTime":637.7,"endTime":643.1,"body":"it further, not just close the"},{"speaker":"Josh Tobiessen","startTime":643.1,"endTime":647.69,"body":"book or watch the story, listen"},{"speaker":"Josh Tobiessen","startTime":643.1,"endTime":647.69,"body":"to the story and then walk away."},{"speaker":"Josh Tobiessen","startTime":647.9,"endTime":653.51,"body":"There's that that continuous"},{"speaker":"Josh Tobiessen","startTime":647.9,"endTime":653.51,"body":"connection that I feel any"},{"speaker":"Josh Tobiessen","startTime":653.51,"endTime":663.08,"body":"person would want their story to"},{"speaker":"Josh Tobiessen","startTime":653.51,"endTime":663.08,"body":"evolve and move forward with. So"},{"speaker":"Josh Tobiessen","startTime":663.17,"endTime":668.57,"body":"howvdo you ensure that the"},{"speaker":"Josh Tobiessen","startTime":663.17,"endTime":668.57,"body":"endings are impactful?"},{"speaker":"Josh Tobiessen","startTime":669.05,"endTime":672.5,"body":"Yeah I think"},{"speaker":"Josh Tobiessen","startTime":669.05,"endTime":672.5,"body":"that that really leads to the"},{"speaker":"Josh Tobiessen","startTime":672.86,"endTime":675.95,"body":"points the difference between an"},{"speaker":"Josh Tobiessen","startTime":672.86,"endTime":675.95,"body":"entertaining story and"},{"speaker":"Josh Tobiessen","startTime":675.98,"endTime":678.02,"body":"persuasive story or a story that"},{"speaker":"Josh Tobiessen","startTime":675.98,"endTime":678.02,"body":"you want to tell them the"},{"speaker":"Tara Thurber","startTime":678.0,"endTime":678.66,"body":"Right."},{"speaker":"Tara Thurber","startTime":678.02,"endTime":678.59,"body":"business world."},{"speaker":"Tara Thurber","startTime":678.59,"endTime":678.68,"body":"Right."},{"speaker":"Josh Tobiessen","startTime":678.66,"endTime":680.841,"body":"Because with an"},{"speaker":"Josh Tobiessen","startTime":678.66,"endTime":680.841,"body":"entertaining story, you have a"},{"speaker":"Josh Tobiessen","startTime":679.59,"endTime":709.77,"body":"The end of your"},{"speaker":"Josh Tobiessen","startTime":679.59,"endTime":709.77,"body":"story is actually an invitation"},{"speaker":"Josh Tobiessen","startTime":680.888,"endTime":683.592,"body":"lot of the same elements, you"},{"speaker":"Josh Tobiessen","startTime":680.888,"endTime":683.592,"body":"want to keep all everything"},{"speaker":"Josh Tobiessen","startTime":683.639,"endTime":686.674,"body":"related to your theme, you have"},{"speaker":"Josh Tobiessen","startTime":683.639,"endTime":686.674,"body":"a character who wants something,"},{"speaker":"Josh Tobiessen","startTime":686.722,"endTime":689.472,"body":"and by the end of that they"},{"speaker":"Josh Tobiessen","startTime":686.722,"endTime":689.472,"body":"either get that or they don't."},{"speaker":"Josh Tobiessen","startTime":689.52,"endTime":692.175,"body":"And if you like your character,"},{"speaker":"Josh Tobiessen","startTime":689.52,"endTime":692.175,"body":"and you care about their"},{"speaker":"Josh Tobiessen","startTime":692.223,"endTime":695.021,"body":"objective, you're going to"},{"speaker":"Josh Tobiessen","startTime":692.223,"endTime":695.021,"body":"follow that story to see whether"},{"speaker":"Josh Tobiessen","startTime":695.068,"endTime":697.771,"body":"they get that or not. And if"},{"speaker":"Josh Tobiessen","startTime":695.068,"endTime":697.771,"body":"you're watching a movie, you"},{"speaker":"Josh Tobiessen","startTime":697.819,"endTime":700.664,"body":"want them to get that and have"},{"speaker":"Josh Tobiessen","startTime":697.819,"endTime":700.664,"body":"that satisfying ending at the"},{"speaker":"Josh Tobiessen","startTime":700.712,"endTime":703.557,"body":"end. But in a persuasive story,"},{"speaker":"Josh Tobiessen","startTime":700.712,"endTime":703.557,"body":"or a business story, it's, I"},{"speaker":"Josh Tobiessen","startTime":703.604,"endTime":706.45,"body":"think the key is you actually"},{"speaker":"Josh Tobiessen","startTime":703.604,"endTime":706.45,"body":"don't really give an ending to"},{"speaker":"Josh Tobiessen","startTime":706.497,"endTime":706.972,"body":"the story."},{"speaker":"Josh Tobiessen","startTime":709.77,"endTime":713.34,"body":"for your other for your audience"},{"speaker":"Josh Tobiessen","startTime":709.77,"endTime":713.34,"body":"to join you and complete that"},{"speaker":"Josh Tobiessen","startTime":713.34,"endTime":718.26,"body":"story with you. So thinking"},{"speaker":"Josh Tobiessen","startTime":713.34,"endTime":718.26,"body":"about how you can really show"},{"speaker":"Josh Tobiessen","startTime":718.26,"endTime":722.19,"body":"the stakes, how you can show how"},{"speaker":"Josh Tobiessen","startTime":718.26,"endTime":722.19,"body":"interesting the characters are,"},{"speaker":"Josh Tobiessen","startTime":722.19,"endTime":726.3,"body":"how important the work is, but"},{"speaker":"Josh Tobiessen","startTime":722.19,"endTime":726.3,"body":"then implying that this story"},{"speaker":"Josh Tobiessen","startTime":726.3,"endTime":729.63,"body":"isn't going to finish until the"},{"speaker":"Josh Tobiessen","startTime":726.3,"endTime":729.63,"body":"two of you work together to"},{"speaker":"Josh Tobiessen","startTime":729.63,"endTime":732.3,"body":"finish it and to have that"},{"speaker":"Josh Tobiessen","startTime":729.63,"endTime":732.3,"body":"completion. So being able to"},{"speaker":"Josh Tobiessen","startTime":732.3,"endTime":736.17,"body":"present them with an image of"},{"speaker":"Josh Tobiessen","startTime":732.3,"endTime":736.17,"body":"what the conclusion might be"},{"speaker":"Josh Tobiessen","startTime":736.17,"endTime":739.38,"body":"like if they joined, I think is"},{"speaker":"Josh Tobiessen","startTime":736.17,"endTime":739.38,"body":"important. And having that be"},{"speaker":"Josh Tobiessen","startTime":739.5,"endTime":741.93,"body":"something that you know that"},{"speaker":"Josh Tobiessen","startTime":739.5,"endTime":741.93,"body":"your audience is going to"},{"speaker":"Josh Tobiessen","startTime":741.93,"endTime":745.47,"body":"appreciate. So you really have"},{"speaker":"Josh Tobiessen","startTime":741.93,"endTime":745.47,"body":"to know your audience, I think"},{"speaker":"Josh Tobiessen","startTime":745.53,"endTime":746.76,"body":"to get that to work."},{"speaker":"Tara Thurber","startTime":747.29,"endTime":749.03,"body":"Well. And that"},{"speaker":"Tara Thurber","startTime":747.29,"endTime":749.03,"body":"makes sense too, when I think"},{"speaker":"Tara Thurber","startTime":749.03,"endTime":752.45,"body":"about a business story, you"},{"speaker":"Tara Thurber","startTime":749.03,"endTime":752.45,"body":"know, you want to know your"},{"speaker":"Tara Thurber","startTime":752.45,"endTime":757.34,"body":"ideal client profile. And you"},{"speaker":"Tara Thurber","startTime":752.45,"endTime":757.34,"body":"want to know all of these things"},{"speaker":"Tara Thurber","startTime":757.37,"endTime":763.58,"body":"prior to putting your story out"},{"speaker":"Tara Thurber","startTime":757.37,"endTime":763.58,"body":"there. And then really leaving"},{"speaker":"Tara Thurber","startTime":763.58,"endTime":768.14,"body":"it open ended and putting that"},{"speaker":"Tara Thurber","startTime":763.58,"endTime":768.14,"body":"call to action. So what do you"},{"speaker":"Tara Thurber","startTime":768.14,"endTime":773.06,"body":"want that listener to do once"},{"speaker":"Tara Thurber","startTime":768.14,"endTime":773.06,"body":"you tell that story? And if that"},{"speaker":"Tara Thurber","startTime":773.06,"endTime":777.41,"body":"person clicks on a button and"},{"speaker":"Tara Thurber","startTime":773.06,"endTime":777.41,"body":"says I want to schedule a call"},{"speaker":"Tara Thurber","startTime":777.41,"endTime":781.61,"body":"today, it's almost like there's"},{"speaker":"Tara Thurber","startTime":777.41,"endTime":781.61,"body":"a win right there for the story"},{"speaker":"Tara Thurber","startTime":781.61,"endTime":783.74,"body":"that's been told in the business"},{"speaker":"Tara Thurber","startTime":781.61,"endTime":783.74,"body":"world, right?"},{"speaker":"Josh Tobiessen","startTime":783.8,"endTime":786.14,"body":"Yeah,"},{"speaker":"Josh Tobiessen","startTime":783.8,"endTime":786.14,"body":"absolutely. And I think when you"},{"speaker":"Josh Tobiessen","startTime":786.14,"endTime":790.43,"body":"think about the stories that we"},{"speaker":"Josh Tobiessen","startTime":786.14,"endTime":790.43,"body":"watch, that we stream on"},{"speaker":"Josh Tobiessen","startTime":790.43,"endTime":791.72,"body":"Netflix, or whatever Disney+."},{"speaker":"Tara Thurber","startTime":792.53,"endTime":792.62,"body":"Right."},{"speaker":"Josh Tobiessen","startTime":792.65,"endTime":794.96,"body":"They they want"},{"speaker":"Josh Tobiessen","startTime":792.65,"endTime":794.96,"body":"you to binge watch things,"},{"speaker":"Josh Tobiessen","startTime":794.96,"endTime":797.42,"body":"right. So they're always having"},{"speaker":"Josh Tobiessen","startTime":794.96,"endTime":797.42,"body":"a cliffhanger. And then they"},{"speaker":"Josh Tobiessen","startTime":797.42,"endTime":801.17,"body":"don't end their episodes,"},{"speaker":"Josh Tobiessen","startTime":797.42,"endTime":801.17,"body":"because they know that they want"},{"speaker":"Josh Tobiessen","startTime":801.17,"endTime":803.69,"body":"you to keep going, they want you"},{"speaker":"Josh Tobiessen","startTime":801.17,"endTime":803.69,"body":"to click Next episode, you know,"},{"speaker":"Josh Tobiessen","startTime":803.69,"endTime":806.6,"body":"in the business world, you want"},{"speaker":"Josh Tobiessen","startTime":803.69,"endTime":806.6,"body":"them people to click Make an"},{"speaker":"Josh Tobiessen","startTime":806.6,"endTime":808.34,"body":"appointment or something like"},{"speaker":"Josh Tobiessen","startTime":806.6,"endTime":808.34,"body":"that."},{"speaker":"Tara Thurber","startTime":808.88,"endTime":808.97,"body":"Yeah (laughs)."},{"speaker":"Josh Tobiessen","startTime":809.03,"endTime":813.11,"body":"So that's why"},{"speaker":"Josh Tobiessen","startTime":809.03,"endTime":813.11,"body":"you have to imply what the"},{"speaker":"Josh Tobiessen","startTime":813.11,"endTime":816.53,"body":"ending could be, how awesome it"},{"speaker":"Josh Tobiessen","startTime":813.11,"endTime":816.53,"body":"could be for everyone involved,"},{"speaker":"Josh Tobiessen","startTime":816.56,"endTime":821.03,"body":"but then not take it all the way"},{"speaker":"Josh Tobiessen","startTime":816.56,"endTime":821.03,"body":"there until you have the other"},{"speaker":"Josh Tobiessen","startTime":821.03,"endTime":822.14,"body":"person on your team."},{"speaker":"Tara Thurber","startTime":823.68,"endTime":826.44,"body":"Very awesome."},{"speaker":"Tara Thurber","startTime":823.68,"endTime":826.44,"body":"Josh, it's super interesting."},{"speaker":"Tara Thurber","startTime":826.44,"endTime":829.89,"body":"When I think about the business"},{"speaker":"Tara Thurber","startTime":826.44,"endTime":829.89,"body":"world and all the different"},{"speaker":"Tara Thurber","startTime":829.89,"endTime":833.7,"body":"stories that really happen. It's"},{"speaker":"Tara Thurber","startTime":829.89,"endTime":833.7,"body":"the sales pitch. It's the"},{"speaker":"Tara Thurber","startTime":833.7,"endTime":837.45,"body":"investor donor appeal, it's a"},{"speaker":"Tara Thurber","startTime":833.7,"endTime":837.45,"body":"motivational speeches that one"},{"speaker":"Tara Thurber","startTime":837.45,"endTime":843.3,"body":"gives, and making an impact and"},{"speaker":"Tara Thurber","startTime":837.45,"endTime":843.3,"body":"having that call to action is"},{"speaker":"Tara Thurber","startTime":843.3,"endTime":846.09,"body":"really the whole point of"},{"speaker":"Tara Thurber","startTime":843.3,"endTime":846.09,"body":"somebody putting that"},{"speaker":"Tara Thurber","startTime":846.09,"endTime":852.36,"body":"information out there. Right."},{"speaker":"Tara Thurber","startTime":846.09,"endTime":852.36,"body":"It's drawing the audience back"},{"speaker":"Tara Thurber","startTime":852.36,"endTime":856.53,"body":"to you. I really love all of"},{"speaker":"Tara Thurber","startTime":852.36,"endTime":856.53,"body":"these elements. I think that"},{"speaker":"Tara Thurber","startTime":856.56,"endTime":860.22,"body":"each one of these elements"},{"speaker":"Tara Thurber","startTime":856.56,"endTime":860.22,"body":"really plays an important role"},{"speaker":"Tara Thurber","startTime":860.22,"endTime":867.0,"body":"in so many different worlds when"},{"speaker":"Tara Thurber","startTime":860.22,"endTime":867.0,"body":"creating stories. It's very"},{"speaker":"Tara Thurber","startTime":867.0,"endTime":872.64,"body":"interesting to see how it kind"},{"speaker":"Tara Thurber","startTime":867.0,"endTime":872.64,"body":"of fits into the professional"},{"speaker":"Tara Thurber","startTime":872.64,"endTime":877.56,"body":"storytelling boxes, especially"},{"speaker":"Tara Thurber","startTime":872.64,"endTime":877.56,"body":"when it comes to the audience"},{"speaker":"Tara Thurber","startTime":877.56,"endTime":881.88,"body":"and it comes to the work that"},{"speaker":"Tara Thurber","startTime":877.56,"endTime":881.88,"body":"you're doing and the actions and"},{"speaker":"Tara Thurber","startTime":881.91,"endTime":885.78,"body":"the why it's like that who,"},{"speaker":"Tara Thurber","startTime":881.91,"endTime":885.78,"body":"what, when, where, why. Coming"},{"speaker":"Tara Thurber","startTime":885.78,"endTime":886.71,"body":"through your story."},{"speaker":"Josh Tobiessen","startTime":886.71,"endTime":888.75,"body":"And it works in"},{"speaker":"Josh Tobiessen","startTime":886.71,"endTime":888.75,"body":"different ways to I mean."},{"speaker":"Tara Thurber","startTime":888.75,"endTime":889.05,"body":"Yeah,."},{"speaker":"Josh Tobiessen","startTime":889.05,"endTime":892.38,"body":"I do workshops"},{"speaker":"Josh Tobiessen","startTime":889.05,"endTime":892.38,"body":"for sort of team building story"},{"speaker":"Josh Tobiessen","startTime":892.38,"endTime":895.44,"body":"skill workshops for"},{"speaker":"Josh Tobiessen","startTime":892.38,"endTime":895.44,"body":"organizations that want their"},{"speaker":"Josh Tobiessen","startTime":895.44,"endTime":898.8,"body":"people to understand their"},{"speaker":"Josh Tobiessen","startTime":895.44,"endTime":898.8,"body":"mission and become aligned with"},{"speaker":"Josh Tobiessen","startTime":898.8,"endTime":901.56,"body":"their mission. So I've done"},{"speaker":"Josh Tobiessen","startTime":898.8,"endTime":901.56,"body":"workshops opts for onboarding"},{"speaker":"Josh Tobiessen","startTime":901.56,"endTime":904.68,"body":"interns who want to build"},{"speaker":"Josh Tobiessen","startTime":901.56,"endTime":904.68,"body":"stories that will help them meet"},{"speaker":"Josh Tobiessen","startTime":904.68,"endTime":909.15,"body":"mentors or collaborators. I've"},{"speaker":"Josh Tobiessen","startTime":904.68,"endTime":909.15,"body":"done workshops for nonprofit"},{"speaker":"Josh Tobiessen","startTime":909.15,"endTime":912.06,"body":"board members who want to get"},{"speaker":"Josh Tobiessen","startTime":909.15,"endTime":912.06,"body":"better stories so that they can"},{"speaker":"Josh Tobiessen","startTime":912.24,"endTime":914.94,"body":"re-engage people and or engage"},{"speaker":"Josh Tobiessen","startTime":912.24,"endTime":914.94,"body":"people more with their"},{"speaker":"Josh Tobiessen","startTime":914.94,"endTime":918.51,"body":"organization. And then for small"},{"speaker":"Josh Tobiessen","startTime":914.94,"endTime":918.51,"body":"organizations, I also just help"},{"speaker":"Josh Tobiessen","startTime":918.51,"endTime":921.72,"body":"them with their story to sharpen"},{"speaker":"Josh Tobiessen","startTime":918.51,"endTime":921.72,"body":"it into a tool that they can use"},{"speaker":"Josh Tobiessen","startTime":921.72,"endTime":924.51,"body":"to build the relationships that"},{"speaker":"Josh Tobiessen","startTime":921.72,"endTime":924.51,"body":"they need to thrive. You know?"},{"speaker":"Tara Thurber","startTime":925.98,"endTime":928.17,"body":"That's so awesome,"},{"speaker":"Tara Thurber","startTime":925.98,"endTime":928.17,"body":"Josh, and I love that you're"},{"speaker":"Tara Thurber","startTime":928.17,"endTime":931.29,"body":"doing that as workshops, you're"},{"speaker":"Tara Thurber","startTime":928.17,"endTime":931.29,"body":"going into the large and small"},{"speaker":"Tara Thurber","startTime":931.29,"endTime":937.38,"body":"businesses, what would you say"},{"speaker":"Tara Thurber","startTime":931.29,"endTime":937.38,"body":"the impact is, would you say"},{"speaker":"Tara Thurber","startTime":937.38,"endTime":943.41,"body":"there's a bigger impact between"},{"speaker":"Tara Thurber","startTime":937.38,"endTime":943.41,"body":"you having doing workshops with"},{"speaker":"Tara Thurber","startTime":943.41,"endTime":945.93,"body":"smaller teams versus larger"},{"speaker":"Tara Thurber","startTime":943.41,"endTime":945.93,"body":"teams?"},{"speaker":"Josh Tobiessen","startTime":946.14,"endTime":949.68,"body":"Yeah, I think"},{"speaker":"Josh Tobiessen","startTime":946.14,"endTime":949.68,"body":"that the value of doing it with"},{"speaker":"Josh Tobiessen","startTime":949.68,"endTime":954.66,"body":"a smaller team is that there's"},{"speaker":"Josh Tobiessen","startTime":949.68,"endTime":954.66,"body":"two values in the workshop. One"},{"speaker":"Josh Tobiessen","startTime":954.66,"endTime":958.11,"body":"is that you learn story skills."},{"speaker":"Josh Tobiessen","startTime":954.66,"endTime":958.11,"body":"And in the workshops, I walk you"},{"speaker":"Josh Tobiessen","startTime":958.11,"endTime":961.11,"body":"through how to tell a story that"},{"speaker":"Josh Tobiessen","startTime":958.11,"endTime":961.11,"body":"is going to be focused on"},{"speaker":"Josh Tobiessen","startTime":961.11,"endTime":963.51,"body":"something specific that that"},{"speaker":"Josh Tobiessen","startTime":961.11,"endTime":963.51,"body":"workshop that the people in that"},{"speaker":"Josh Tobiessen","startTime":963.51,"endTime":967.29,"body":"workshop are going to need"},{"speaker":"Josh Tobiessen","startTime":963.51,"endTime":967.29,"body":"stories for. But the secondary"},{"speaker":"Josh Tobiessen","startTime":967.29,"endTime":971.61,"body":"use of those workshops is really"},{"speaker":"Josh Tobiessen","startTime":967.29,"endTime":971.61,"body":"the team building element of it."},{"speaker":"Josh Tobiessen","startTime":971.61,"endTime":974.52,"body":"So the more we can hear other"},{"speaker":"Josh Tobiessen","startTime":971.61,"endTime":974.52,"body":"people's stories, the more you"},{"speaker":"Josh Tobiessen","startTime":974.52,"endTime":977.31,"body":"understand why other people are"},{"speaker":"Josh Tobiessen","startTime":974.52,"endTime":977.31,"body":"a part of that organization, the"},{"speaker":"Josh Tobiessen","startTime":977.31,"endTime":980.28,"body":"more you understand their"},{"speaker":"Josh Tobiessen","startTime":977.31,"endTime":980.28,"body":"values, their background, and"},{"speaker":"Josh Tobiessen","startTime":980.28,"endTime":982.65,"body":"why they care about the work"},{"speaker":"Josh Tobiessen","startTime":980.28,"endTime":982.65,"body":"that they're doing. And that"},{"speaker":"Josh Tobiessen","startTime":982.65,"endTime":988.38,"body":"builds trust in that team. So"},{"speaker":"Josh Tobiessen","startTime":982.65,"endTime":988.38,"body":"you see that through that,"},{"speaker":"Josh Tobiessen","startTime":988.38,"endTime":991.98,"body":"there's more innovation, there's"},{"speaker":"Josh Tobiessen","startTime":988.38,"endTime":991.98,"body":"more collaboration, there's more"},{"speaker":"Josh Tobiessen","startTime":991.98,"endTime":995.34,"body":"fun at work. And there's more,"},{"speaker":"Josh Tobiessen","startTime":991.98,"endTime":995.34,"body":"as I said, trust between the"},{"speaker":"Josh Tobiessen","startTime":995.34,"endTime":996.6,"body":"people that are working"},{"speaker":"Josh Tobiessen","startTime":995.34,"endTime":996.6,"body":"together."},{"speaker":"Tara Thurber","startTime":997.68,"endTime":1001.1,"body":"And I just on a"},{"speaker":"Tara Thurber","startTime":997.68,"endTime":1001.1,"body":"slight tangent, I love the fact"},{"speaker":"Tara Thurber","startTime":1001.1,"endTime":1005.75,"body":"too, that you're working with"},{"speaker":"Tara Thurber","startTime":1001.1,"endTime":1005.75,"body":"individuals to tell that"},{"speaker":"Tara Thurber","startTime":1005.75,"endTime":1011.0,"body":"internal story and branding. I"},{"speaker":"Tara Thurber","startTime":1005.75,"endTime":1011.0,"body":"mean, that's it, that's company"},{"speaker":"Tara Thurber","startTime":1011.0,"endTime":1015.02,"body":"branding right there that can be"},{"speaker":"Tara Thurber","startTime":1011.0,"endTime":1015.02,"body":"so important for candidates that"},{"speaker":"Tara Thurber","startTime":1015.02,"endTime":1018.56,"body":"are out there looking for a job."},{"speaker":"Tara Thurber","startTime":1015.02,"endTime":1018.56,"body":"I know so many people that will"},{"speaker":"Tara Thurber","startTime":1018.56,"endTime":1022.22,"body":"do research on companies, and"},{"speaker":"Tara Thurber","startTime":1018.56,"endTime":1022.22,"body":"they'll want to know, what's the"},{"speaker":"Tara Thurber","startTime":1022.22,"endTime":1027.89,"body":"culture like? What's, the"},{"speaker":"Tara Thurber","startTime":1022.22,"endTime":1027.89,"body":"company \"story\" so to speak,"},{"speaker":"Tara Thurber","startTime":1027.89,"endTime":1033.56,"body":"right? But then you also can"},{"speaker":"Tara Thurber","startTime":1027.89,"endTime":1033.56,"body":"flip that switch and be able to"},{"speaker":"Tara Thurber","startTime":1033.56,"endTime":1038.54,"body":"utilize the story based on the"},{"speaker":"Tara Thurber","startTime":1033.56,"endTime":1038.54,"body":"mission and what you're putting"},{"speaker":"Tara Thurber","startTime":1038.54,"endTime":1043.61,"body":"out there for your buyers, your"},{"speaker":"Tara Thurber","startTime":1038.54,"endTime":1043.61,"body":"audience, you know, it's two"},{"speaker":"Tara Thurber","startTime":1043.61,"endTime":1045.59,"body":"different audiences essentially."},{"speaker":"Josh Tobiessen","startTime":1045.92,"endTime":1046.85,"body":"Yeah,"},{"speaker":"Josh Tobiessen","startTime":1045.92,"endTime":1046.85,"body":"absolutely."},{"speaker":"Tara Thurber","startTime":1046.88,"endTime":1048.98,"body":"I love that you're"},{"speaker":"Tara Thurber","startTime":1046.88,"endTime":1048.98,"body":"kind of touching base on."},{"speaker":"Josh Tobiessen","startTime":1049.34,"endTime":1051.65,"body":"Yeah, it's"},{"speaker":"Josh Tobiessen","startTime":1049.34,"endTime":1051.65,"body":"putting that message out there"},{"speaker":"Josh Tobiessen","startTime":1051.65,"endTime":1054.02,"body":"into the world. But it's also"},{"speaker":"Josh Tobiessen","startTime":1051.65,"endTime":1054.02,"body":"focusing on that message"},{"speaker":"Josh Tobiessen","startTime":1054.02,"endTime":1056.87,"body":"yourself. Because that can act"},{"speaker":"Josh Tobiessen","startTime":1054.02,"endTime":1056.87,"body":"as an internal compass for"},{"speaker":"Josh Tobiessen","startTime":1056.87,"endTime":1060.44,"body":"yourself, your business, which"},{"speaker":"Josh Tobiessen","startTime":1056.87,"endTime":1060.44,"body":"helps streamline all the actions"},{"speaker":"Josh Tobiessen","startTime":1060.44,"endTime":1064.25,"body":"that you take, you know, what's"},{"speaker":"Josh Tobiessen","startTime":1060.44,"endTime":1064.25,"body":"worthy of your time, and effort"},{"speaker":"Josh Tobiessen","startTime":1064.25,"endTime":1065.36,"body":"and what isn't, you know?"},{"speaker":"Tara Thurber","startTime":1065.78,"endTime":1069.26,"body":"Wonderful. So,"},{"speaker":"Tara Thurber","startTime":1065.78,"endTime":1069.26,"body":"Josh, I do have one last"},{"speaker":"Tara Thurber","startTime":1069.26,"endTime":1075.59,"body":"question for you. It's a fun one"},{"speaker":"Tara Thurber","startTime":1069.26,"endTime":1075.59,"body":"here. Can you share a favorite"},{"speaker":"Tara Thurber","startTime":1075.59,"endTime":1079.1,"body":"story you've either written or"},{"speaker":"Tara Thurber","startTime":1075.59,"endTime":1079.1,"body":"read as a child that left an"},{"speaker":"Tara Thurber","startTime":1079.1,"endTime":1081.23,"body":"impact on you throughout your"},{"speaker":"Tara Thurber","startTime":1079.1,"endTime":1081.23,"body":"life?"},{"speaker":"Josh Tobiessen","startTime":1082.67,"endTime":1085.61,"body":"I think it's"},{"speaker":"Josh Tobiessen","startTime":1082.67,"endTime":1085.61,"body":"interesting that the story that"},{"speaker":"Josh Tobiessen","startTime":1085.61,"endTime":1088.7,"body":"comes to mind is actually a book"},{"speaker":"Josh Tobiessen","startTime":1085.61,"endTime":1088.7,"body":"that I used to read that my dad"},{"speaker":"Josh Tobiessen","startTime":1088.7,"endTime":1093.11,"body":"recently gave to me for to give"},{"speaker":"Josh Tobiessen","startTime":1088.7,"endTime":1093.11,"body":"to my kids. So it's a Mysterious"},{"speaker":"Josh Tobiessen","startTime":1093.14,"endTime":1096.92,"body":"Tadpole, by Stephen Kellogg. And"},{"speaker":"Josh Tobiessen","startTime":1093.14,"endTime":1096.92,"body":"I don't know if you know this"},{"speaker":"Josh Tobiessen","startTime":1096.92,"endTime":1101.21,"body":"story, but a kid is given a"},{"speaker":"Josh Tobiessen","startTime":1096.92,"endTime":1101.21,"body":"small tadpole by his uncle who"},{"speaker":"Josh Tobiessen","startTime":1101.21,"endTime":1104.18,"body":"lives in Scotland, and he's"},{"speaker":"Josh Tobiessen","startTime":1101.21,"endTime":1104.18,"body":"trying to raise it and ends up"},{"speaker":"Josh Tobiessen","startTime":1104.18,"endTime":1106.85,"body":"it's not a Frog. It's not"},{"speaker":"Josh Tobiessen","startTime":1104.18,"endTime":1106.85,"body":"turning into a frog. Now he's"},{"speaker":"Josh Tobiessen","startTime":1106.85,"endTime":1109.43,"body":"growing bigger and bigger and"},{"speaker":"Josh Tobiessen","startTime":1106.85,"endTime":1109.43,"body":"bigger. And that, you know, it's"},{"speaker":"Josh Tobiessen","startTime":1109.43,"endTime":1113.3,"body":"in the bathtub, it's eventually"},{"speaker":"Josh Tobiessen","startTime":1109.43,"endTime":1113.3,"body":"sneak into a swimming pool."},{"speaker":"Josh Tobiessen","startTime":1113.0,"endTime":1115.4,"body":"And then they"},{"speaker":"Josh Tobiessen","startTime":1113.0,"endTime":1115.4,"body":"have to figure out how they're"},{"speaker":"Tara Thurber","startTime":1113.3,"endTime":1113.33,"body":"(laughs)"},{"speaker":"Tara Thurber","startTime":1115.4,"endTime":1118.43,"body":"going to keep it essentially"},{"speaker":"Tara Thurber","startTime":1115.4,"endTime":1118.43,"body":"keep it to keep it from going to"},{"speaker":"Tara Thurber","startTime":1118.43,"endTime":1122.06,"body":"a zoo or something like that."},{"speaker":"Tara Thurber","startTime":1118.43,"endTime":1122.06,"body":"But whenever I think of that, I"},{"speaker":"Tara Thurber","startTime":1122.06,"endTime":1125.15,"body":"just always think we take"},{"speaker":"Tara Thurber","startTime":1122.06,"endTime":1125.15,"body":"responsibility for these things"},{"speaker":"Tara Thurber","startTime":1125.15,"endTime":1127.82,"body":"in our lives, and we have no"},{"speaker":"Tara Thurber","startTime":1125.15,"endTime":1127.82,"body":"idea what they're going to turn"},{"speaker":"Tara Thurber","startTime":1127.82,"endTime":1130.07,"body":"out, you know, it starts out"},{"speaker":"Tara Thurber","startTime":1127.82,"endTime":1130.07,"body":"small, and then it just starts"},{"speaker":"Tara Thurber","startTime":1130.07,"endTime":1133.25,"body":"growing. And this kid in the"},{"speaker":"Tara Thurber","startTime":1130.07,"endTime":1133.25,"body":"story just keeps loving this"},{"speaker":"Tara Thurber","startTime":1133.4,"endTime":1136.85,"body":"creature as it grows bigger and"},{"speaker":"Tara Thurber","startTime":1133.4,"endTime":1136.85,"body":"bigger, and just figures out how"},{"speaker":"Tara Thurber","startTime":1136.85,"endTime":1141.11,"body":"to make it work. And never gives"},{"speaker":"Tara Thurber","startTime":1136.85,"endTime":1141.11,"body":"up on it. So I don't know if"},{"speaker":"Tara Thurber","startTime":1141.11,"endTime":1143.75,"body":"that's an idea, or if it's a"},{"speaker":"Tara Thurber","startTime":1141.11,"endTime":1143.75,"body":"business that you start or"},{"speaker":"Tara Thurber","startTime":1143.75,"endTime":1144.71,"body":"whatever that is."},{"speaker":"Tara Thurber","startTime":1144.74,"endTime":1144.83,"body":"Right."},{"speaker":"Josh Tobiessen","startTime":1144.83,"endTime":1147.59,"body":"I think that"},{"speaker":"Josh Tobiessen","startTime":1144.83,"endTime":1147.59,"body":"humans have a great capacity for"},{"speaker":"Josh Tobiessen","startTime":1147.59,"endTime":1151.19,"body":"adapting and to that situation"},{"speaker":"Josh Tobiessen","startTime":1147.59,"endTime":1151.19,"body":"that you know, of course, if you"},{"speaker":"Josh Tobiessen","startTime":1151.19,"endTime":1153.29,"body":"had at the beginning of the"},{"speaker":"Josh Tobiessen","startTime":1151.19,"endTime":1153.29,"body":"story, if someone had been to"},{"speaker":"Josh Tobiessen","startTime":1153.29,"endTime":1155.33,"body":"that kid, hey, do you want this"},{"speaker":"Josh Tobiessen","startTime":1153.29,"endTime":1155.33,"body":"giant monster?"},{"speaker":"Tara Thurber","startTime":1155.45,"endTime":1155.99,"body":"Right! (laughs)"},{"speaker":"Josh Tobiessen","startTime":1155.99,"endTime":1158.21,"body":"Probably"},{"speaker":"Josh Tobiessen","startTime":1155.99,"endTime":1158.21,"body":"wouldn't have said \"yes.\""},{"speaker":"Tara Thurber","startTime":1158.24,"endTime":1160.01,"body":"That's awesome. I"},{"speaker":"Tara Thurber","startTime":1158.24,"endTime":1160.01,"body":"love that story. I'm gonna have"},{"speaker":"Tara Thurber","startTime":1160.01,"endTime":1162.44,"body":"to look that book up. I feel"},{"speaker":"Tara Thurber","startTime":1160.01,"endTime":1162.44,"body":"that that would be a good one"},{"speaker":"Tara Thurber","startTime":1162.44,"endTime":1165.74,"body":"for my girls to my girls night"},{"speaker":"Tara Thurber","startTime":1162.44,"endTime":1165.74,"body":"to read together. Yeah,"},{"speaker":"Josh Tobiessen","startTime":1165.74,"endTime":1167.63,"body":"it's it's fun."},{"speaker":"Josh Tobiessen","startTime":1165.74,"endTime":1167.63,"body":"And there's there's great"},{"speaker":"Josh Tobiessen","startTime":1167.63,"endTime":1169.91,"body":"illustrations, too, which is"},{"speaker":"Josh Tobiessen","startTime":1167.63,"endTime":1169.91,"body":"really fun."},{"speaker":"Tara Thurber","startTime":1170.17,"endTime":1173.11,"body":"Cool. Well,"},{"speaker":"Tara Thurber","startTime":1170.17,"endTime":1173.11,"body":"listen, Josh, thank you so very"},{"speaker":"Tara Thurber","startTime":1173.11,"endTime":1176.29,"body":"much for joining us today. It"},{"speaker":"Tara Thurber","startTime":1173.11,"endTime":1176.29,"body":"was really a pleasure having you"},{"speaker":"Tara Thurber","startTime":1176.29,"endTime":1181.42,"body":"sharing your top five elements"},{"speaker":"Tara Thurber","startTime":1176.29,"endTime":1181.42,"body":"of a persuasive story. I would"},{"speaker":"Tara Thurber","startTime":1181.42,"endTime":1184.99,"body":"love to also get your"},{"speaker":"Tara Thurber","startTime":1181.42,"endTime":1184.99,"body":"information out there to the"},{"speaker":"Tara Thurber","startTime":1184.99,"endTime":1188.35,"body":"audience. So when we post this,"},{"speaker":"Tara Thurber","startTime":1184.99,"endTime":1188.35,"body":"we'll make sure to make sure to"},{"speaker":"Tara Thurber","startTime":1188.35,"endTime":1192.76,"body":"share your LinkedIn profile,"},{"speaker":"Tara Thurber","startTime":1188.35,"endTime":1192.76,"body":"your website, anything else that"},{"speaker":"Tara Thurber","startTime":1193.06,"endTime":1196.24,"body":"you want to send to me, we'll"},{"speaker":"Tara Thurber","startTime":1193.06,"endTime":1196.24,"body":"put out there and I'm excited to"},{"speaker":"Tara Thurber","startTime":1196.24,"endTime":1198.28,"body":"get this out there to everybody."},{"speaker":"Tara Thurber","startTime":1198.7,"endTime":1200.23,"body":"Sounds great. It's been fun."},{"speaker":"Tara Thurber","startTime":1200.59,"endTime":1202.45,"body":"Awesome thanks Josh Have a great"},{"speaker":"Tara Thurber","startTime":1200.59,"endTime":1202.45,"body":"day"},{"speaker":"Josh Tobiessen","startTime":1202.6,"endTime":1203.59,"body":"Thanks, Tara,"},{"speaker":"Josh Tobiessen","startTime":1202.6,"endTime":1203.59,"body":"bye."},{"speaker":"Tara Thurber","startTime":1204.97,"endTime":1207.13,"body":"We are"},{"speaker":"Tara Thurber","startTime":1204.97,"endTime":1207.13,"body":"DefinedTalent a DefinedLogic"},{"speaker":"Tara Thurber","startTime":1207.16,"endTime":1210.88,"body":"service coming to you at Top5."},{"speaker":"Tara Thurber","startTime":1207.16,"endTime":1210.88,"body":"Make it a great day!"}]}