{"version":"1.0.0","segments":[{"speaker":"Tara Thurber","startTime":9.6,"endTime":12.03,"body":"Hey everyone,"},{"speaker":"Tara Thurber","startTime":9.6,"endTime":12.03,"body":"welcome back to Top Five brought"},{"speaker":"Tara Thurber","startTime":12.03,"endTime":15.9,"body":"to you by DefineTalent a"},{"speaker":"Tara Thurber","startTime":12.03,"endTime":15.9,"body":"DefinedLogic service. We are a"},{"speaker":"Tara Thurber","startTime":15.9,"endTime":18.87,"body":"results driven service working"},{"speaker":"Tara Thurber","startTime":15.9,"endTime":18.87,"body":"with clients to connect them"},{"speaker":"Tara Thurber","startTime":18.87,"endTime":22.44,"body":"with quality talent, as well as"},{"speaker":"Tara Thurber","startTime":18.87,"endTime":22.44,"body":"working to make an impact within"},{"speaker":"Tara Thurber","startTime":22.44,"endTime":26.1,"body":"the recruiting industry. We talk"},{"speaker":"Tara Thurber","startTime":22.44,"endTime":26.1,"body":"straight about today's"},{"speaker":"Tara Thurber","startTime":26.1,"endTime":29.34,"body":"professional world with real"},{"speaker":"Tara Thurber","startTime":26.1,"endTime":29.34,"body":"world professionals, experts in"},{"speaker":"Tara Thurber","startTime":29.34,"endTime":32.91,"body":"recruitment, job seekers and"},{"speaker":"Tara Thurber","startTime":29.34,"endTime":32.91,"body":"business owners alike. Have a"},{"speaker":"Tara Thurber","startTime":32.91,"endTime":35.94,"body":"question for us send it in and"},{"speaker":"Tara Thurber","startTime":32.91,"endTime":35.94,"body":"you might spur our next"},{"speaker":"Tara Thurber","startTime":35.94,"endTime":40.32,"body":"conversation. I'm Tara Thurber,"},{"speaker":"Tara Thurber","startTime":35.94,"endTime":40.32,"body":"Director of Talent Innovation."},{"speaker":"Tara Thurber","startTime":40.56,"endTime":44.22,"body":"And joining me today to discuss"},{"speaker":"Tara Thurber","startTime":40.56,"endTime":44.22,"body":"her top five tips for successful"},{"speaker":"Tara Thurber","startTime":44.22,"endTime":48.66,"body":"personal brand is Jennifer"},{"speaker":"Tara Thurber","startTime":44.22,"endTime":48.66,"body":"Barker digital strategist was 17"},{"speaker":"Tara Thurber","startTime":48.66,"endTime":52.41,"body":"years agency experience and an"},{"speaker":"Tara Thurber","startTime":48.66,"endTime":52.41,"body":"independent business consultant."},{"speaker":"Tara Thurber","startTime":52.68,"endTime":54.21,"body":"Hey, Jennifer, how are you"},{"speaker":"Tara Thurber","startTime":52.68,"endTime":54.21,"body":"today?"},{"speaker":"Jennifer Barker","startTime":54.27,"endTime":55.32,"body":"I'm good. How"},{"speaker":"Jennifer Barker","startTime":54.27,"endTime":55.32,"body":"are you?"},{"speaker":"Tara Thurber","startTime":55.44,"endTime":58.02,"body":"Good. Thank you."},{"speaker":"Tara Thurber","startTime":55.44,"endTime":58.02,"body":"I'm so excited that you can join"},{"speaker":"Tara Thurber","startTime":58.02,"endTime":58.44,"body":"us!."},{"speaker":"Tara Thurber","startTime":59.34,"endTime":64.2,"body":"So with the variety of social"},{"speaker":"Tara Thurber","startTime":59.34,"endTime":64.2,"body":"media outlets available, how do"},{"speaker":"Tara Thurber","startTime":64.2,"endTime":66.93,"body":"you know which is the best"},{"speaker":"Tara Thurber","startTime":64.2,"endTime":66.93,"body":"platform to establish your"},{"speaker":"Tara Thurber","startTime":66.93,"endTime":68.01,"body":"personal brand?"},{"speaker":"Jennifer Barker","startTime":68.07,"endTime":70.05,"body":"That's a great"},{"speaker":"Jennifer Barker","startTime":68.07,"endTime":70.05,"body":"question. And it's super"},{"speaker":"Jennifer Barker","startTime":70.05,"endTime":74.04,"body":"important. Just because there's"},{"speaker":"Jennifer Barker","startTime":70.05,"endTime":74.04,"body":"so many outlets out there right"},{"speaker":"Jennifer Barker","startTime":74.04,"endTime":78.6,"body":"now and so many different ways"},{"speaker":"Jennifer Barker","startTime":74.04,"endTime":78.6,"body":"to reach people. And I think a"},{"speaker":"Jennifer Barker","startTime":78.6,"endTime":81.24,"body":"lot of people feel that they"},{"speaker":"Jennifer Barker","startTime":78.6,"endTime":81.24,"body":"need to be on every social media"},{"speaker":"Jennifer Barker","startTime":81.24,"endTime":81.66,"body":"channel."},{"speaker":"Tara Thurber","startTime":81.69,"endTime":82.17,"body":"Right!"},{"speaker":"Jennifer Barker","startTime":82.33,"endTime":83.71,"body":"And that's not"},{"speaker":"Jennifer Barker","startTime":82.33,"endTime":83.71,"body":"the case."},{"speaker":"Tara Thurber","startTime":83.74,"endTime":84.13,"body":"Right."},{"speaker":"Jennifer Barker","startTime":84.25,"endTime":86.08,"body":"You know,"},{"speaker":"Jennifer Barker","startTime":84.25,"endTime":86.08,"body":"something's it. Think about your"},{"speaker":"Jennifer Barker","startTime":86.08,"endTime":89.11,"body":"audience. Think about who you're"},{"speaker":"Jennifer Barker","startTime":86.08,"endTime":89.11,"body":"trying to reach. You know, I"},{"speaker":"Jennifer Barker","startTime":89.11,"endTime":91.6,"body":"highly doubt any professional is"},{"speaker":"Jennifer Barker","startTime":89.11,"endTime":91.6,"body":"trying to reach anyone on Tik"},{"speaker":"Jennifer Barker","startTime":91.6,"endTime":91.9,"body":"Tok."},{"speaker":"Tara Thurber","startTime":91.93,"endTime":92.26,"body":"Right!"},{"speaker":"Jennifer Barker","startTime":93.76,"endTime":95.89,"body":"I mean, maybe,"},{"speaker":"Jennifer Barker","startTime":93.76,"endTime":95.89,"body":"I mean, maybe you want to show"},{"speaker":"Jennifer Barker","startTime":95.89,"endTime":96.79,"body":"her dancing skills?"},{"speaker":"Tara Thurber","startTime":96.79,"endTime":97.39,"body":"Right! Right."},{"speaker":"Jennifer Barker","startTime":98.35,"endTime":99.85,"body":"I don't think"},{"speaker":"Jennifer Barker","startTime":98.35,"endTime":99.85,"body":"it's really you know, the place"},{"speaker":"Jennifer Barker","startTime":99.85,"endTime":104.08,"body":"to be. So it's important to kind"},{"speaker":"Jennifer Barker","startTime":99.85,"endTime":104.08,"body":"of, you know, know, your brand's"},{"speaker":"Jennifer Barker","startTime":104.08,"endTime":108.31,"body":"knew your voice and kind of"},{"speaker":"Jennifer Barker","startTime":104.08,"endTime":108.31,"body":"adapt that to the channel and"},{"speaker":"Jennifer Barker","startTime":108.31,"endTime":112.51,"body":"the audience. Obviously, the"},{"speaker":"Jennifer Barker","startTime":108.31,"endTime":112.51,"body":"number one for professionals is"},{"speaker":"Jennifer Barker","startTime":112.51,"endTime":113.05,"body":"LinkedIn."},{"speaker":"Tara Thurber","startTime":113.08,"endTime":113.62,"body":"Right."},{"speaker":"Jennifer Barker","startTime":113.71,"endTime":115.96,"body":"Um, you know,"},{"speaker":"Jennifer Barker","startTime":113.71,"endTime":115.96,"body":"there's so many different ways"},{"speaker":"Jennifer Barker","startTime":115.96,"endTime":119.5,"body":"you could utilize it. It's"},{"speaker":"Jennifer Barker","startTime":115.96,"endTime":119.5,"body":"growing your network, it's"},{"speaker":"Jennifer Barker","startTime":119.5,"endTime":123.37,"body":"sharing your thoughts, sharing"},{"speaker":"Jennifer Barker","startTime":119.5,"endTime":123.37,"body":"other industry topics, you know,"},{"speaker":"Jennifer Barker","startTime":123.37,"endTime":128.05,"body":"showing your thought leadership."},{"speaker":"Jennifer Barker","startTime":123.37,"endTime":128.05,"body":"And just ways to kind of whether"},{"speaker":"Jennifer Barker","startTime":128.05,"endTime":130.81,"body":"you're a job seeker, an"},{"speaker":"Jennifer Barker","startTime":128.05,"endTime":130.81,"body":"independent business owner, or"},{"speaker":"Jennifer Barker","startTime":130.81,"endTime":136.57,"body":"working for a company, it's a"},{"speaker":"Jennifer Barker","startTime":130.81,"endTime":136.57,"body":"great resource. Facebook,  used"},{"speaker":"Jennifer Barker","startTime":136.57,"endTime":140.05,"body":"to be so cool. And now like,"},{"speaker":"Jennifer Barker","startTime":136.57,"endTime":140.05,"body":"we're like old people,  when did"},{"speaker":"Jennifer Barker","startTime":140.05,"endTime":143.86,"body":"that happen. But the good thing"},{"speaker":"Jennifer Barker","startTime":140.05,"endTime":143.86,"body":"about that is, there's your"},{"speaker":"Jennifer Barker","startTime":143.86,"endTime":144.64,"body":"audience again."},{"speaker":"Tara Thurber","startTime":144.67,"endTime":145.06,"body":"Right."},{"speaker":"Jennifer Barker","startTime":145.36,"endTime":147.94,"body":"There's a lot"},{"speaker":"Jennifer Barker","startTime":145.36,"endTime":147.94,"body":"of, you know, the demographic is"},{"speaker":"Jennifer Barker","startTime":147.94,"endTime":152.02,"body":"skewing older. So it's a lot of"},{"speaker":"Jennifer Barker","startTime":147.94,"endTime":152.02,"body":"professionals on there, as well,"},{"speaker":"Jennifer Barker","startTime":152.05,"endTime":155.98,"body":"as you know, moms, it's the"},{"speaker":"Jennifer Barker","startTime":152.05,"endTime":155.98,"body":"audience is very broad."},{"speaker":"Tara Thurber","startTime":156.01,"endTime":156.43,"body":"Right."},{"speaker":"Jennifer Barker","startTime":156.43,"endTime":160.03,"body":"So it's just a"},{"speaker":"Jennifer Barker","startTime":156.43,"endTime":160.03,"body":"matter of being careful about"},{"speaker":"Jennifer Barker","startTime":160.03,"endTime":163.99,"body":"how you utilize Facebook, I'm a"},{"speaker":"Jennifer Barker","startTime":160.03,"endTime":163.99,"body":"big recommendation I make is"},{"speaker":"Jennifer Barker","startTime":164.32,"endTime":167.08,"body":"separate yourself from your"},{"speaker":"Jennifer Barker","startTime":164.32,"endTime":167.08,"body":"personal life, and your"},{"speaker":"Jennifer Barker","startTime":167.08,"endTime":170.32,"body":"professional life. And that"},{"speaker":"Jennifer Barker","startTime":167.08,"endTime":170.32,"body":"means kind of whether it be"},{"speaker":"Jennifer Barker","startTime":170.32,"endTime":173.68,"body":"having a separate personal"},{"speaker":"Jennifer Barker","startTime":170.32,"endTime":173.68,"body":"account on Facebook, and then"},{"speaker":"Jennifer Barker","startTime":173.68,"endTime":176.47,"body":"having a professional maybe"},{"speaker":"Jennifer Barker","startTime":173.68,"endTime":176.47,"body":"business account on Facebook."},{"speaker":"Tara Thurber","startTime":176.83,"endTime":179.53,"body":"Which I see that"},{"speaker":"Tara Thurber","startTime":176.83,"endTime":179.53,"body":"makes sense too, because, you"},{"speaker":"Tara Thurber","startTime":179.53,"endTime":182.14,"body":"know, even in the recruiting"},{"speaker":"Tara Thurber","startTime":179.53,"endTime":182.14,"body":"industry, we're looking at"},{"speaker":"Tara Thurber","startTime":182.14,"endTime":184.87,"body":"people's social network. So"},{"speaker":"Tara Thurber","startTime":182.14,"endTime":184.87,"body":"whatever you're putting out"},{"speaker":"Tara Thurber","startTime":184.87,"endTime":187.51,"body":"there, you're putting out there"},{"speaker":"Tara Thurber","startTime":184.87,"endTime":187.51,"body":"for people to look at. And if"},{"speaker":"Tara Thurber","startTime":187.51,"endTime":190.96,"body":"you don't want that to be a part"},{"speaker":"Tara Thurber","startTime":187.51,"endTime":190.96,"body":"of who you are, on a"},{"speaker":"Tara Thurber","startTime":190.96,"endTime":194.38,"body":"professional level, separating"},{"speaker":"Tara Thurber","startTime":190.96,"endTime":194.38,"body":"that is super important."},{"speaker":"Jennifer Barker","startTime":194.44,"endTime":198.13,"body":"Exactly.You"},{"speaker":"Jennifer Barker","startTime":194.44,"endTime":198.13,"body":"know, professional, people don't"},{"speaker":"Jennifer Barker","startTime":198.13,"endTime":200.53,"body":"want to hear about the drama"},{"speaker":"Jennifer Barker","startTime":198.13,"endTime":200.53,"body":"going on your family."},{"speaker":"Tara Thurber","startTime":200.56,"endTime":200.86,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":200.89,"endTime":203.23,"body":"They don't want"},{"speaker":"Jennifer Barker","startTime":200.89,"endTime":203.23,"body":"to hear you know, how you went"},{"speaker":"Jennifer Barker","startTime":203.23,"endTime":207.1,"body":"out and had a great night with"},{"speaker":"Jennifer Barker","startTime":203.23,"endTime":207.1,"body":"your friends. That's something"},{"speaker":"Jennifer Barker","startTime":207.1,"endTime":210.13,"body":"you can share with your personal"},{"speaker":"Jennifer Barker","startTime":207.1,"endTime":210.13,"body":"network professionally, you"},{"speaker":"Jennifer Barker","startTime":210.13,"endTime":213.55,"body":"know, it's, again, a way to kind"},{"speaker":"Jennifer Barker","startTime":210.13,"endTime":213.55,"body":"of show your strengths, the"},{"speaker":"Jennifer Barker","startTime":213.55,"endTime":215.11,"body":"value you bring to people,"},{"speaker":"Tara Thurber","startTime":215.14,"endTime":215.5,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":215.74,"endTime":218.68,"body":"Its a way to"},{"speaker":"Jennifer Barker","startTime":215.74,"endTime":218.68,"body":"educate others. And again, you"},{"speaker":"Jennifer Barker","startTime":218.68,"endTime":223.42,"body":"know, it's that kind of touchy"},{"speaker":"Jennifer Barker","startTime":218.68,"endTime":223.42,"body":"subjects you want to avoid of"},{"speaker":"Jennifer Barker","startTime":224.8,"endTime":228.97,"body":"opinions that might not be"},{"speaker":"Jennifer Barker","startTime":224.8,"endTime":228.97,"body":"popular with their audience. So"},{"speaker":"Jennifer Barker","startTime":229.0,"endTime":232.87,"body":"it's really important to kind of"},{"speaker":"Jennifer Barker","startTime":229.0,"endTime":232.87,"body":"not include those on your"},{"speaker":"Jennifer Barker","startTime":232.87,"endTime":235.15,"body":"professional page, you never"},{"speaker":"Jennifer Barker","startTime":232.87,"endTime":235.15,"body":"know who's looking at that and"},{"speaker":"Jennifer Barker","startTime":235.15,"endTime":237.79,"body":"who you're going to offend. So"},{"speaker":"Jennifer Barker","startTime":235.15,"endTime":237.79,"body":"that's something to kind of"},{"speaker":"Jennifer Barker","startTime":237.79,"endTime":238.66,"body":"steer away from."},{"speaker":"Tara Thurber","startTime":239.5,"endTime":242.68,"body":"Let me ask you to"},{"speaker":"Tara Thurber","startTime":239.5,"endTime":242.68,"body":"I know, like when Facebook"},{"speaker":"Tara Thurber","startTime":242.68,"endTime":245.98,"body":"started getting really big, it"},{"speaker":"Tara Thurber","startTime":242.68,"endTime":245.98,"body":"was more of a social network,"},{"speaker":"Tara Thurber","startTime":245.98,"endTime":249.61,"body":"right. And LinkedIn, that's"},{"speaker":"Tara Thurber","startTime":245.98,"endTime":249.61,"body":"where people went for their"},{"speaker":"Tara Thurber","startTime":249.61,"endTime":253.3,"body":"businesses. And Facebook is"},{"speaker":"Tara Thurber","startTime":249.61,"endTime":253.3,"body":"where they went for their"},{"speaker":"Tara Thurber","startTime":253.3,"endTime":257.83,"body":"personal selves and their social"},{"speaker":"Tara Thurber","startTime":253.3,"endTime":257.83,"body":"networks. But now that Facebook"},{"speaker":"Tara Thurber","startTime":257.83,"endTime":262.15,"body":"has gotten so much more bigger,"},{"speaker":"Tara Thurber","startTime":257.83,"endTime":262.15,"body":"where businesses can actually"},{"speaker":"Tara Thurber","startTime":262.15,"endTime":267.7,"body":"target audiences through it, um,"},{"speaker":"Tara Thurber","startTime":262.15,"endTime":267.7,"body":"is there something like do"},{"speaker":"Tara Thurber","startTime":267.7,"endTime":271.48,"body":"people have to start all over?"},{"speaker":"Tara Thurber","startTime":267.7,"endTime":271.48,"body":"Or is it just going back and"},{"speaker":"Tara Thurber","startTime":272.38,"endTime":277.15,"body":"massaging their profile a little"},{"speaker":"Tara Thurber","startTime":272.38,"endTime":277.15,"body":"bit to keep it more a even keel"},{"speaker":"Tara Thurber","startTime":277.15,"endTime":279.58,"body":"of personal versus professional?"},{"speaker":"Jennifer Barker","startTime":279.79,"endTime":282.07,"body":"Definitely, I"},{"speaker":"Jennifer Barker","startTime":279.79,"endTime":282.07,"body":"think, you know, if you go back"},{"speaker":"Jennifer Barker","startTime":282.07,"endTime":283.54,"body":"and kind of clean it up a bit."},{"speaker":"Tara Thurber","startTime":283.57,"endTime":283.96,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":284.02,"endTime":286.6,"body":"I know, you"},{"speaker":"Jennifer Barker","startTime":284.02,"endTime":286.6,"body":"know, your Facebook profile"},{"speaker":"Jennifer Barker","startTime":286.6,"endTime":290.56,"body":"might have been set up in 2010"},{"speaker":"Jennifer Barker","startTime":286.6,"endTime":290.56,"body":"and there could be stuff on"},{"speaker":"Jennifer Barker","startTime":290.56,"endTime":292.57,"body":"there from who knows."},{"speaker":"Tara Thurber","startTime":292.57,"endTime":292.96,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":293.47,"endTime":296.11,"body":"So it's just a"},{"speaker":"Jennifer Barker","startTime":293.47,"endTime":296.11,"body":"matter of how far back and how"},{"speaker":"Jennifer Barker","startTime":296.11,"endTime":298.75,"body":"time consuming it may be to go"},{"speaker":"Jennifer Barker","startTime":296.11,"endTime":298.75,"body":"in and clean that up."},{"speaker":"Tara Thurber","startTime":298.78,"endTime":299.2,"body":"Right."},{"speaker":"Jennifer Barker","startTime":299.71,"endTime":302.77,"body":"The thing isn't"},{"speaker":"Jennifer Barker","startTime":299.71,"endTime":302.77,"body":"over as the internet, nothing"},{"speaker":"Jennifer Barker","startTime":302.77,"endTime":304.09,"body":"could ever fully be scrubbed."},{"speaker":"Tara Thurber","startTime":304.12,"endTime":304.54,"body":"Right."},{"speaker":"Jennifer Barker","startTime":304.81,"endTime":308.26,"body":"So it's just a"},{"speaker":"Jennifer Barker","startTime":304.81,"endTime":308.26,"body":"matter of, you know, do you want"},{"speaker":"Jennifer Barker","startTime":308.26,"endTime":312.22,"body":"to kind of put in that time to"},{"speaker":"Jennifer Barker","startTime":308.26,"endTime":312.22,"body":"do that where things still might"},{"speaker":"Jennifer Barker","startTime":312.22,"endTime":314.53,"body":"show up? You might miss"},{"speaker":"Jennifer Barker","startTime":312.22,"endTime":314.53,"body":"something? Or do you want to"},{"speaker":"Jennifer Barker","startTime":314.53,"endTime":318.46,"body":"start a separate international"},{"speaker":"Jennifer Barker","startTime":314.53,"endTime":318.46,"body":"business or brands page?"},{"speaker":"Jennifer Barker","startTime":318.55,"endTime":318.82,"body":"Okay."},{"speaker":"Jennifer Barker","startTime":318.82,"endTime":323.26,"body":"It's really a preference. But I"},{"speaker":"Jennifer Barker","startTime":318.82,"endTime":323.26,"body":"kind of recommends having to"},{"speaker":"Jennifer Barker","startTime":323.26,"endTime":325.6,"body":"separate. But also, it's"},{"speaker":"Jennifer Barker","startTime":323.26,"endTime":325.6,"body":"important to remember when you"},{"speaker":"Jennifer Barker","startTime":325.6,"endTime":327.79,"body":"do have your brand's page to"},{"speaker":"Jennifer Barker","startTime":325.6,"endTime":327.79,"body":"also bring in your"},{"speaker":"Jennifer Barker","startTime":327.82,"endTime":332.56,"body":"personality.That's not saying it"},{"speaker":"Jennifer Barker","startTime":327.82,"endTime":332.56,"body":"has to be cut and dry and very"},{"speaker":"Jennifer Barker","startTime":332.56,"endTime":335.23,"body":"kind of professional because I"},{"speaker":"Jennifer Barker","startTime":332.56,"endTime":335.23,"body":"think it's really important to"},{"speaker":"Jennifer Barker","startTime":335.29,"endTime":336.37,"body":"show who you are."},{"speaker":"Tara Thurber","startTime":336.4,"endTime":336.64,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":336.64,"endTime":337.9,"body":"I want to get"},{"speaker":"Jennifer Barker","startTime":336.64,"endTime":337.9,"body":"into that in a little bit."},{"speaker":"Tara Thurber","startTime":337.93,"endTime":341.05,"body":"Okay. All right."},{"speaker":"Tara Thurber","startTime":337.93,"endTime":341.05,"body":"Well, what other networks? I"},{"speaker":"Tara Thurber","startTime":341.05,"endTime":343.81,"body":"mean, there's so many different"},{"speaker":"Tara Thurber","startTime":341.05,"endTime":343.81,"body":"networks out there. What are"},{"speaker":"Tara Thurber","startTime":343.81,"endTime":344.98,"body":"your thoughts on Instagram?"},{"speaker":"Jennifer Barker","startTime":345.52,"endTime":346.93,"body":"I think"},{"speaker":"Jennifer Barker","startTime":345.52,"endTime":346.93,"body":"Instagram is a great platform."},{"speaker":"Jennifer Barker","startTime":346.93,"endTime":348.34,"body":"It's personally my favorite."},{"speaker":"Tara Thurber","startTime":348.37,"endTime":348.76,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":348.79,"endTime":351.43,"body":"I think"},{"speaker":"Jennifer Barker","startTime":348.79,"endTime":351.43,"body":"unfortunately, you know, we're"},{"speaker":"Jennifer Barker","startTime":351.43,"endTime":354.01,"body":"go go go. And we've turned into"},{"speaker":"Jennifer Barker","startTime":351.43,"endTime":354.01,"body":"a society that doesn't like to"},{"speaker":"Jennifer Barker","startTime":354.01,"endTime":354.4,"body":"read."},{"speaker":"Tara Thurber","startTime":354.58,"endTime":354.97,"body":"Right."},{"speaker":"Jennifer Barker","startTime":355.0,"endTime":357.55,"body":"We like to look"},{"speaker":"Jennifer Barker","startTime":355.0,"endTime":357.55,"body":"at things and kind of scroll"},{"speaker":"Jennifer Barker","startTime":357.55,"endTime":362.35,"body":"through. So I think depending on"},{"speaker":"Jennifer Barker","startTime":357.55,"endTime":362.35,"body":"what you do, it's a great"},{"speaker":"Jennifer Barker","startTime":362.35,"endTime":366.85,"body":"outlet. I think now with reels"},{"speaker":"Jennifer Barker","startTime":362.35,"endTime":366.85,"body":"being incorporated and stories,"},{"speaker":"Jennifer Barker","startTime":367.33,"endTime":370.15,"body":"it's a great platform to reach"},{"speaker":"Jennifer Barker","startTime":367.33,"endTime":370.15,"body":"people and kind of show them who"},{"speaker":"Jennifer Barker","startTime":370.15,"endTime":375.76,"body":"you are. Especially if you know,"},{"speaker":"Jennifer Barker","startTime":370.15,"endTime":375.76,"body":"you're in the kind of visual"},{"speaker":"Jennifer Barker","startTime":376.09,"endTime":376.39,"body":"threat."},{"speaker":"Tara Thurber","startTime":376.41,"endTime":377.67,"body":"Imagery. Right?"},{"speaker":"Jennifer Barker","startTime":377.7,"endTime":380.22,"body":"Right. So now"},{"speaker":"Jennifer Barker","startTime":377.7,"endTime":380.22,"body":"you're saying now you're a small"},{"speaker":"Jennifer Barker","startTime":380.25,"endTime":383.61,"body":"business owner that might be"},{"speaker":"Jennifer Barker","startTime":380.25,"endTime":383.61,"body":"making jewelry, or you know,"},{"speaker":"Jennifer Barker","startTime":383.61,"endTime":387.18,"body":"might be making clothing. It's a"},{"speaker":"Jennifer Barker","startTime":383.61,"endTime":387.18,"body":"great outlet to kind of showcase"},{"speaker":"Jennifer Barker","startTime":387.18,"endTime":387.75,"body":"your work."},{"speaker":"Jennifer Barker","startTime":387.78,"endTime":388.2,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":388.29,"endTime":390.09,"body":"And show your personality as"},{"speaker":"Jennifer Barker","startTime":388.29,"endTime":390.09,"body":"well."},{"speaker":"Tara Thurber","startTime":390.18,"endTime":390.69,"body":"Love it."},{"speaker":"Jennifer Barker","startTime":391.83,"endTime":394.47,"body":"Um, another"},{"speaker":"Jennifer Barker","startTime":391.83,"endTime":394.47,"body":"one, I mean, that people don't"},{"speaker":"Jennifer Barker","startTime":394.47,"endTime":396.36,"body":"really think about is Pinterest."},{"speaker":"Tara Thurber","startTime":396.42,"endTime":396.99,"body":"Yeah."},{"speaker":"Tara Thurber","startTime":397.02,"endTime":400.14,"body":"Tell me about talk to me about"},{"speaker":"Tara Thurber","startTime":397.02,"endTime":400.14,"body":"Pinterest. I have never, I've"},{"speaker":"Tara Thurber","startTime":400.14,"endTime":404.76,"body":"gone on and created a couple"},{"speaker":"Tara Thurber","startTime":400.14,"endTime":404.76,"body":"boards for myself. But how are"},{"speaker":"Tara Thurber","startTime":404.76,"endTime":406.83,"body":"businesses using Pinterest"},{"speaker":"Tara Thurber","startTime":404.76,"endTime":406.83,"body":"nowadays?"},{"speaker":"Jennifer Barker","startTime":407.07,"endTime":409.2,"body":"Pinterest is"},{"speaker":"Jennifer Barker","startTime":407.07,"endTime":409.2,"body":"awesome. Again, another visual"},{"speaker":"Jennifer Barker","startTime":409.2,"endTime":412.5,"body":"platform, but there's so many"},{"speaker":"Jennifer Barker","startTime":409.2,"endTime":412.5,"body":"different ways to utilize it."},{"speaker":"Jennifer Barker","startTime":412.53,"endTime":416.94,"body":"You know, I worked with a"},{"speaker":"Jennifer Barker","startTime":412.53,"endTime":416.94,"body":"landscaping company once and for"},{"speaker":"Jennifer Barker","startTime":416.94,"endTime":420.15,"body":"them is gold. You know, they're"},{"speaker":"Jennifer Barker","startTime":416.94,"endTime":420.15,"body":"showcasing these beautiful"},{"speaker":"Jennifer Barker","startTime":420.15,"endTime":423.81,"body":"homes, you know, the work"},{"speaker":"Jennifer Barker","startTime":420.15,"endTime":423.81,"body":"they've done. And then besides"},{"speaker":"Jennifer Barker","startTime":423.81,"endTime":426.27,"body":"their work, they're creating"},{"speaker":"Jennifer Barker","startTime":423.81,"endTime":426.27,"body":"boards, and it's boards where"},{"speaker":"Jennifer Barker","startTime":426.27,"endTime":429.45,"body":"they're at and choosing"},{"speaker":"Jennifer Barker","startTime":426.27,"endTime":429.45,"body":"inspiration. So you're seeing,"},{"speaker":"Jennifer Barker","startTime":429.81,"endTime":432.66,"body":"it might not be their work, but"},{"speaker":"Jennifer Barker","startTime":429.81,"endTime":432.66,"body":"they're showing what inspires"},{"speaker":"Jennifer Barker","startTime":432.66,"endTime":433.08,"body":"them."},{"speaker":"Tara Thurber","startTime":433.77,"endTime":436.47,"body":"That's awesome."},{"speaker":"Tara Thurber","startTime":433.77,"endTime":436.47,"body":"That's actually a really awesome"},{"speaker":"Tara Thurber","startTime":437.01,"endTime":442.41,"body":"way to I mean, even designers"},{"speaker":"Tara Thurber","startTime":437.01,"endTime":442.41,"body":"or, you know, interior"},{"speaker":"Tara Thurber","startTime":442.41,"endTime":447.84,"body":"designers, or just the creative"},{"speaker":"Tara Thurber","startTime":442.41,"endTime":447.84,"body":"mindset, but to be able to show"},{"speaker":"Tara Thurber","startTime":447.84,"endTime":452.67,"body":"that your creative process, and"},{"speaker":"Tara Thurber","startTime":447.84,"endTime":452.67,"body":"how that relates to yourself"},{"speaker":"Tara Thurber","startTime":452.67,"endTime":457.26,"body":"branding and what you create. To"},{"speaker":"Tara Thurber","startTime":452.67,"endTime":457.26,"body":"show others, I think that's"},{"speaker":"Tara Thurber","startTime":457.26,"endTime":459.66,"body":"awesome. I never thought about"},{"speaker":"Tara Thurber","startTime":457.26,"endTime":459.66,"body":"using Pinterest that way."},{"speaker":"Jennifer Barker","startTime":460.23,"endTime":461.88,"body":"I think a lot"},{"speaker":"Jennifer Barker","startTime":460.23,"endTime":461.88,"body":"of people kind of think it's"},{"speaker":"Jennifer Barker","startTime":461.88,"endTime":463.68,"body":"like, oh, that's where I get my"},{"speaker":"Jennifer Barker","startTime":461.88,"endTime":463.68,"body":"recipes."},{"speaker":"Tara Thurber","startTime":464.28,"endTime":464.64,"body":"Right."},{"speaker":"Jennifer Barker","startTime":464.64,"endTime":467.28,"body":"I kind of you"},{"speaker":"Jennifer Barker","startTime":464.64,"endTime":467.28,"body":"know, follow hobbies and things"},{"speaker":"Jennifer Barker","startTime":467.28,"endTime":470.73,"body":"like that. But it's really"},{"speaker":"Jennifer Barker","startTime":467.28,"endTime":470.73,"body":"turned into a platform that is"},{"speaker":"Jennifer Barker","startTime":470.73,"endTime":473.64,"body":"underutilized. And I think"},{"speaker":"Jennifer Barker","startTime":470.73,"endTime":473.64,"body":"there's a lot of room for people"},{"speaker":"Jennifer Barker","startTime":473.64,"endTime":474.63,"body":"to kind of move into it."},{"speaker":"Tara Thurber","startTime":474.66,"endTime":477.12,"body":"Yeah. And no Tik"},{"speaker":"Tara Thurber","startTime":474.66,"endTime":477.12,"body":"Tok."},{"speaker":"Jennifer Barker","startTime":479.04,"endTime":480.96,"body":"I mean, hey,"},{"speaker":"Jennifer Barker","startTime":479.04,"endTime":480.96,"body":"I'm not saying you can't Tik Tok"},{"speaker":"Jennifer Barker","startTime":481.05,"endTime":487.08,"body":"your talk away. Your dances, do"},{"speaker":"Jennifer Barker","startTime":481.05,"endTime":487.08,"body":"your little do your thing. But I"},{"speaker":"Jennifer Barker","startTime":487.08,"endTime":489.66,"body":"mean, it's, I don't think you're"},{"speaker":"Jennifer Barker","startTime":487.08,"endTime":489.66,"body":"gonna find your audience there."},{"speaker":"Jennifer Barker","startTime":489.66,"endTime":490.29,"body":"It's fun."},{"speaker":"Tara Thurber","startTime":490.41,"endTime":493.74,"body":"I think it adds"},{"speaker":"Tara Thurber","startTime":490.41,"endTime":493.74,"body":"some humor and can you can, if"},{"speaker":"Tara Thurber","startTime":493.74,"endTime":497.91,"body":"you do it in small clips, you"},{"speaker":"Tara Thurber","startTime":493.74,"endTime":497.91,"body":"know, it could add some humor to"},{"speaker":"Tara Thurber","startTime":497.91,"endTime":501.96,"body":"bringing your own personality"},{"speaker":"Tara Thurber","startTime":497.91,"endTime":501.96,"body":"through if you do it smart, and"},{"speaker":"Tara Thurber","startTime":501.96,"endTime":506.07,"body":"not in a way where, you know,"},{"speaker":"Tara Thurber","startTime":501.96,"endTime":506.07,"body":"you're going to kind of turn"},{"speaker":"Tara Thurber","startTime":506.07,"endTime":510.57,"body":"people away from you. But if you"},{"speaker":"Tara Thurber","startTime":506.07,"endTime":510.57,"body":"do it in a more fun and creative"},{"speaker":"Tara Thurber","startTime":510.57,"endTime":514.14,"body":"way that can help to bring a"},{"speaker":"Tara Thurber","startTime":510.57,"endTime":514.14,"body":"personality of a business or a"},{"speaker":"Tara Thurber","startTime":514.14,"endTime":518.22,"body":"personality of an individual out"},{"speaker":"Tara Thurber","startTime":514.14,"endTime":518.22,"body":"just a little bit. I wouldn't"},{"speaker":"Tara Thurber","startTime":518.22,"endTime":522.42,"body":"say utilizing that platform as a"},{"speaker":"Tara Thurber","startTime":518.22,"endTime":522.42,"body":"key go to platform."},{"speaker":"Jennifer Barker","startTime":522.45,"endTime":522.78,"body":"Right."},{"speaker":"Tara Thurber","startTime":522.78,"endTime":525.09,"body":"But to kind of"},{"speaker":"Tara Thurber","startTime":522.78,"endTime":525.09,"body":"filter in a little bit of that."},{"speaker":"Jennifer Barker","startTime":525.12,"endTime":526.68,"body":"Yeah, I mean,"},{"speaker":"Jennifer Barker","startTime":525.12,"endTime":526.68,"body":"it's definitely you know, since"},{"speaker":"Jennifer Barker","startTime":526.68,"endTime":528.87,"body":"it's so limited on time, Tik"},{"speaker":"Jennifer Barker","startTime":526.68,"endTime":528.87,"body":"Tok."},{"speaker":"Tara Thurber","startTime":528.87,"endTime":529.38,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":529.41,"endTime":531.51,"body":"It'd be cool to"},{"speaker":"Jennifer Barker","startTime":529.41,"endTime":531.51,"body":"kind of, you know, use it to"},{"speaker":"Jennifer Barker","startTime":531.51,"endTime":532.44,"body":"show a process."},{"speaker":"Tara Thurber","startTime":532.47,"endTime":532.77,"body":"Right."},{"speaker":"Jennifer Barker","startTime":532.89,"endTime":535.83,"body":"Very quick, you"},{"speaker":"Jennifer Barker","startTime":532.89,"endTime":535.83,"body":"know, you know, we have a friend"},{"speaker":"Jennifer Barker","startTime":535.83,"endTime":539.13,"body":"that's a florist so it can be"},{"speaker":"Jennifer Barker","startTime":535.83,"endTime":539.13,"body":"putting together a quick"},{"speaker":"Jennifer Barker","startTime":539.19,"endTime":539.76,"body":"bouquet."},{"speaker":"Tara Thurber","startTime":539.79,"endTime":540.12,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":540.12,"endTime":541.23,"body":"And showing it"},{"speaker":"Jennifer Barker","startTime":540.12,"endTime":541.23,"body":"that way."},{"speaker":"Tara Thurber","startTime":541.23,"endTime":541.62,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":541.65,"endTime":543.66,"body":"So there's"},{"speaker":"Jennifer Barker","startTime":541.65,"endTime":543.66,"body":"definitely ways to use it. As"},{"speaker":"Jennifer Barker","startTime":543.66,"endTime":547.86,"body":"opposed to you know, the way 17"},{"speaker":"Jennifer Barker","startTime":543.66,"endTime":547.86,"body":"year old kids are and I mean, I"},{"speaker":"Jennifer Barker","startTime":547.86,"endTime":549.36,"body":"wish I was that cool but I am"},{"speaker":"Jennifer Barker","startTime":547.86,"endTime":549.36,"body":"not."},{"speaker":"Tara Thurber","startTime":549.57,"endTime":555.75,"body":"Right, right. Um,"},{"speaker":"Tara Thurber","startTime":549.57,"endTime":555.75,"body":"so let's kind of circle back"},{"speaker":"Tara Thurber","startTime":555.75,"endTime":559.65,"body":"into LinkedIn and some self"},{"speaker":"Tara Thurber","startTime":555.75,"endTime":559.65,"body":"branding there. Can you give us"},{"speaker":"Tara Thurber","startTime":559.65,"endTime":563.94,"body":"some best practice suggestions"},{"speaker":"Tara Thurber","startTime":559.65,"endTime":563.94,"body":"for creating a LinkedIn profile"},{"speaker":"Tara Thurber","startTime":563.94,"endTime":568.92,"body":"that can not only attract maybe"},{"speaker":"Tara Thurber","startTime":563.94,"endTime":568.92,"body":"hiring managers, but can attract"},{"speaker":"Tara Thurber","startTime":568.92,"endTime":574.56,"body":"new clients or new potential"},{"speaker":"Tara Thurber","startTime":568.92,"endTime":574.56,"body":"buyers so to speak?"},{"speaker":"Jennifer Barker","startTime":574.59,"endTime":577.2,"body":"Yeah,"},{"speaker":"Jennifer Barker","startTime":574.59,"endTime":577.2,"body":"definitely. Um, LinkedIn is"},{"speaker":"Jennifer Barker","startTime":577.2,"endTime":579.66,"body":"great for that. I always kind of"},{"speaker":"Jennifer Barker","startTime":577.2,"endTime":579.66,"body":"make the metaphor that LinkedIn"},{"speaker":"Jennifer Barker","startTime":579.66,"endTime":580.44,"body":"is like dating."},{"speaker":"Tara Thurber","startTime":580.47,"endTime":580.89,"body":"Right."},{"speaker":"Jennifer Barker","startTime":580.96,"endTime":582.7,"body":"It's kind of"},{"speaker":"Jennifer Barker","startTime":580.96,"endTime":582.7,"body":"your, your place to make your"},{"speaker":"Jennifer Barker","startTime":582.7,"endTime":588.43,"body":"first impression. Um, and a lot"},{"speaker":"Jennifer Barker","startTime":582.7,"endTime":588.43,"body":"of people, are still finding it"},{"speaker":"Jennifer Barker","startTime":588.43,"endTime":589.66,"body":"hard to navigate LinkedIn."},{"speaker":"Tara Thurber","startTime":589.71,"endTime":590.01,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":590.01,"endTime":592.83,"body":"Because they"},{"speaker":"Jennifer Barker","startTime":590.01,"endTime":592.83,"body":"don't quite know how to present"},{"speaker":"Jennifer Barker","startTime":592.83,"endTime":597.6,"body":"themselves or what to post what"},{"speaker":"Jennifer Barker","startTime":592.83,"endTime":597.6,"body":"not to post and I think as it"},{"speaker":"Jennifer Barker","startTime":597.6,"endTime":600.45,"body":"becomes more popular and as you"},{"speaker":"Jennifer Barker","startTime":597.6,"endTime":600.45,"body":"said, recruiters are Looking at"},{"speaker":"Jennifer Barker","startTime":600.45,"endTime":603.06,"body":"LinkedIn profiles and your"},{"speaker":"Jennifer Barker","startTime":600.45,"endTime":603.06,"body":"social media accounts, it's"},{"speaker":"Jennifer Barker","startTime":603.06,"endTime":605.88,"body":"important to kind of stand out"},{"speaker":"Jennifer Barker","startTime":603.06,"endTime":605.88,"body":"from a crowd, especially"},{"speaker":"Jennifer Barker","startTime":605.88,"endTime":610.26,"body":"nowadays. And I think there's a"},{"speaker":"Jennifer Barker","startTime":605.88,"endTime":610.26,"body":"big element of, you know, we've"},{"speaker":"Jennifer Barker","startTime":610.26,"endTime":611.88,"body":"been in lockdown for over a year"},{"speaker":"Jennifer Barker","startTime":610.26,"endTime":611.88,"body":"now."},{"speaker":"Tara Thurber","startTime":611.91,"endTime":612.39,"body":"Right."},{"speaker":"Jennifer Barker","startTime":612.42,"endTime":614.97,"body":"No one's been"},{"speaker":"Jennifer Barker","startTime":612.42,"endTime":614.97,"body":"in contact with each other. So"},{"speaker":"Jennifer Barker","startTime":615.48,"endTime":617.76,"body":"there's a craving for human"},{"speaker":"Jennifer Barker","startTime":615.48,"endTime":617.76,"body":"connection."},{"speaker":"Tara Thurber","startTime":617.79,"endTime":618.63,"body":"Yep. Yeah."},{"speaker":"Jennifer Barker","startTime":618.66,"endTime":620.22,"body":"And I think"},{"speaker":"Jennifer Barker","startTime":618.66,"endTime":620.22,"body":"it's important to kind of show"},{"speaker":"Jennifer Barker","startTime":620.22,"endTime":623.01,"body":"that, yes, you're a"},{"speaker":"Jennifer Barker","startTime":620.22,"endTime":623.01,"body":"professional, but you're also a"},{"speaker":"Jennifer Barker","startTime":623.01,"endTime":623.46,"body":"human."},{"speaker":"Jennifer Barker","startTime":623.49,"endTime":623.91,"body":"Right."},{"speaker":"Jennifer Barker","startTime":623.97,"endTime":629.34,"body":"And, to connect with others. Um,"},{"speaker":"Jennifer Barker","startTime":623.97,"endTime":629.34,"body":"so I mean, Top Things are"},{"speaker":"Jennifer Barker","startTime":629.34,"endTime":631.71,"body":"basically, you know, your"},{"speaker":"Jennifer Barker","startTime":629.34,"endTime":631.71,"body":"profile picture, that's your"},{"speaker":"Jennifer Barker","startTime":631.74,"endTime":633.33,"body":"people again, visual,"},{"speaker":"Jennifer Barker","startTime":633.0,"endTime":635.76,"body":"your first"},{"speaker":"Jennifer Barker","startTime":633.0,"endTime":635.76,"body":"impression? Yeah, um, you know,"},{"speaker":"Tara Thurber","startTime":633.36,"endTime":633.6,"body":"Yeah,"},{"speaker":"Tara Thurber","startTime":635.79,"endTime":638.22,"body":"you don't want that picture of"},{"speaker":"Tara Thurber","startTime":635.79,"endTime":638.22,"body":"you out at the bar."},{"speaker":"Tara Thurber","startTime":638.25,"endTime":640.92,"body":"Right? Doing in"},{"speaker":"Tara Thurber","startTime":638.25,"endTime":640.92,"body":"shots or something."},{"speaker":"Jennifer Barker","startTime":642.69,"endTime":644.34,"body":"Nobody wants to"},{"speaker":"Jennifer Barker","startTime":642.69,"endTime":644.34,"body":"see that everybody's gonna look"},{"speaker":"Jennifer Barker","startTime":644.34,"endTime":646.59,"body":"at that, like, hey, I want to"},{"speaker":"Jennifer Barker","startTime":644.34,"endTime":646.59,"body":"hire that are very low."},{"speaker":"Tara Thurber","startTime":646.68,"endTime":647.25,"body":"Right."},{"speaker":"Jennifer Barker","startTime":647.91,"endTime":649.92,"body":"It's more of"},{"speaker":"Jennifer Barker","startTime":647.91,"endTime":649.92,"body":"kind of, you know, make it a"},{"speaker":"Jennifer Barker","startTime":649.92,"endTime":653.01,"body":"headshot. It doesn't have to be"},{"speaker":"Jennifer Barker","startTime":649.92,"endTime":653.01,"body":"a stuffy headshot, you can show"},{"speaker":"Jennifer Barker","startTime":653.01,"endTime":655.86,"body":"your personality, you know,"},{"speaker":"Jennifer Barker","startTime":653.01,"endTime":655.86,"body":"coming from the agency world."},{"speaker":"Jennifer Barker","startTime":656.28,"endTime":659.58,"body":"And creative worlds. It's always"},{"speaker":"Jennifer Barker","startTime":656.28,"endTime":659.58,"body":"kind of, you know, we normally"},{"speaker":"Jennifer Barker","startTime":659.58,"endTime":661.89,"body":"do a professional and then we"},{"speaker":"Jennifer Barker","startTime":659.58,"endTime":661.89,"body":"kind of have a funny one where"},{"speaker":"Jennifer Barker","startTime":661.89,"endTime":665.76,"body":"it morphs together. So it's okay"},{"speaker":"Jennifer Barker","startTime":661.89,"endTime":665.76,"body":"to show, you know, the fun side"},{"speaker":"Jennifer Barker","startTime":665.76,"endTime":666.27,"body":"of yourself."},{"speaker":"Tara Thurber","startTime":666.3,"endTime":666.69,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":667.53,"endTime":670.11,"body":"But make sure"},{"speaker":"Jennifer Barker","startTime":667.53,"endTime":670.11,"body":"it's kind of, you know, plain"},{"speaker":"Jennifer Barker","startTime":670.11,"endTime":671.25,"body":"backgrounds."},{"speaker":"Jennifer Barker","startTime":671.46,"endTime":675.84,"body":"Clear or not, I'm out of focus,"},{"speaker":"Jennifer Barker","startTime":675.84,"endTime":679.02,"body":"Right shows you you're not"},{"speaker":"Jennifer Barker","startTime":675.84,"endTime":679.02,"body":"trying to crop other people out"},{"speaker":"Jennifer Barker","startTime":679.02,"endTime":679.83,"body":"of the picture."},{"speaker":"Tara Thurber","startTime":680.55,"endTime":681.6,"body":"Yeah, yeah."},{"speaker":"Jennifer Barker","startTime":682.65,"endTime":685.05,"body":"And then your"},{"speaker":"Jennifer Barker","startTime":682.65,"endTime":685.05,"body":"headline is super important. Um,"},{"speaker":"Jennifer Barker","startTime":685.08,"endTime":688.17,"body":"a lot of people think that it's"},{"speaker":"Jennifer Barker","startTime":685.08,"endTime":688.17,"body":"just their job title, or more,"},{"speaker":"Jennifer Barker","startTime":688.17,"endTime":691.47,"body":"they're working right now. But"},{"speaker":"Jennifer Barker","startTime":688.17,"endTime":691.47,"body":"that's prime real estate to kind"},{"speaker":"Jennifer Barker","startTime":691.47,"endTime":692.76,"body":"of show who you are."},{"speaker":"Tara Thurber","startTime":692.79,"endTime":693.21,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":693.27,"endTime":696.0,"body":"So not only can"},{"speaker":"Jennifer Barker","startTime":693.27,"endTime":696.0,"body":"you say, Hey, you know, this is"},{"speaker":"Jennifer Barker","startTime":696.0,"endTime":700.59,"body":"my job title. But let people"},{"speaker":"Jennifer Barker","startTime":696.0,"endTime":700.59,"body":"know how you help."},{"speaker":"Tara Thurber","startTime":700.62,"endTime":700.92,"body":"Right."},{"speaker":"Jennifer Barker","startTime":700.92,"endTime":703.86,"body":"You know, for"},{"speaker":"Jennifer Barker","startTime":700.92,"endTime":703.86,"body":"my personal my LinkedIn, it's"},{"speaker":"Jennifer Barker","startTime":703.86,"endTime":707.73,"body":"basically it says, you know,"},{"speaker":"Jennifer Barker","startTime":703.86,"endTime":707.73,"body":"digital strategist, consultant."},{"speaker":"Jennifer Barker","startTime":708.0,"endTime":711.57,"body":"And then I say, you know,"},{"speaker":"Jennifer Barker","startTime":708.0,"endTime":711.57,"body":"helping companies increase their"},{"speaker":"Jennifer Barker","startTime":711.57,"endTime":713.64,"body":"ROI, their branding,"},{"speaker":"Jennifer Barker","startTime":713.0,"endTime":716.24,"body":"Its like a tagline for.."},{"speaker":"Tara Thurber","startTime":716.24,"endTime":717.83,"body":"Who you are, and"},{"speaker":"Tara Thurber","startTime":716.24,"endTime":717.83,"body":"what you do."},{"speaker":"Jennifer Barker","startTime":717.86,"endTime":721.04,"body":"It is"},{"speaker":"Jennifer Barker","startTime":717.86,"endTime":721.04,"body":"definitely, I also kind of tie"},{"speaker":"Jennifer Barker","startTime":721.04,"endTime":724.73,"body":"into there that I'm an educator"},{"speaker":"Jennifer Barker","startTime":721.04,"endTime":724.73,"body":"as well. So it's kind of it's"},{"speaker":"Jennifer Barker","startTime":724.73,"endTime":728.09,"body":"showing the breadth of your"},{"speaker":"Jennifer Barker","startTime":724.73,"endTime":728.09,"body":"experience and not just"},{"speaker":"Jennifer Barker","startTime":728.09,"endTime":730.91,"body":"pigeonhole you into, hey, I'm a"},{"speaker":"Jennifer Barker","startTime":728.09,"endTime":730.91,"body":"digital strategist."},{"speaker":"Tara Thurber","startTime":730.94,"endTime":731.18,"body":"Right."},{"speaker":"Jennifer Barker","startTime":731.18,"endTime":732.38,"body":"It's all I do,"},{"speaker":"Jennifer Barker","startTime":731.18,"endTime":732.38,"body":"right?"},{"speaker":"Tara Thurber","startTime":732.83,"endTime":735.2,"body":"Which I think is"},{"speaker":"Tara Thurber","startTime":732.83,"endTime":735.2,"body":"important too. Again, for"},{"speaker":"Tara Thurber","startTime":735.2,"endTime":740.51,"body":"recruiters or businesses looking"},{"speaker":"Tara Thurber","startTime":735.2,"endTime":740.51,"body":"for specific people, too, you"},{"speaker":"Tara Thurber","startTime":740.51,"endTime":742.91,"body":"don't want to have everything"},{"speaker":"Tara Thurber","startTime":740.51,"endTime":742.91,"body":"and the kitchen sink in your"},{"speaker":"Tara Thurber","startTime":742.91,"endTime":746.39,"body":"profile you want to have, what"},{"speaker":"Tara Thurber","startTime":742.91,"endTime":746.39,"body":"it is you come to the table"},{"speaker":"Tara Thurber","startTime":746.39,"endTime":751.46,"body":"with, whether it's your job,"},{"speaker":"Tara Thurber","startTime":746.39,"endTime":751.46,"body":"title, your interests, your"},{"speaker":"Tara Thurber","startTime":751.46,"endTime":756.17,"body":"hobbies, really what makes you"},{"speaker":"Tara Thurber","startTime":751.46,"endTime":756.17,"body":"whole as an individual, to be"},{"speaker":"Tara Thurber","startTime":756.56,"endTime":761.54,"body":"somebody that a company would"},{"speaker":"Tara Thurber","startTime":756.56,"endTime":761.54,"body":"want to take on or be a part of,"},{"speaker":"Tara Thurber","startTime":761.57,"endTime":762.32,"body":"so to speak."},{"speaker":"Jennifer Barker","startTime":762.35,"endTime":764.15,"body":"Exactly. I"},{"speaker":"Jennifer Barker","startTime":762.35,"endTime":764.15,"body":"mean, if you think about it, how"},{"speaker":"Jennifer Barker","startTime":764.15,"endTime":766.91,"body":"many people are, quote unquote,"},{"speaker":"Jennifer Barker","startTime":764.15,"endTime":766.91,"body":"digital strategists."},{"speaker":"Tara Thurber","startTime":766.94,"endTime":767.33,"body":"Right."},{"speaker":"Jennifer Barker","startTime":767.39,"endTime":769.37,"body":"If you just put"},{"speaker":"Jennifer Barker","startTime":767.39,"endTime":769.37,"body":"down as your title, you're just"},{"speaker":"Jennifer Barker","startTime":769.43,"endTime":770.93,"body":"what? How are you going to stand"},{"speaker":"Jennifer Barker","startTime":769.43,"endTime":770.93,"body":"out?"},{"speaker":"Tara Thurber","startTime":770.93,"endTime":772.13,"body":"We're in the sea"},{"speaker":"Tara Thurber","startTime":770.93,"endTime":772.13,"body":"of it all."},{"speaker":"Jennifer Barker","startTime":772.16,"endTime":776.54,"body":"Exactly. Um,"},{"speaker":"Jennifer Barker","startTime":772.16,"endTime":776.54,"body":"another great way to show your"},{"speaker":"Jennifer Barker","startTime":776.54,"endTime":778.76,"body":"personality is in your summary"},{"speaker":"Jennifer Barker","startTime":776.54,"endTime":778.76,"body":"or your bio."},{"speaker":"Jennifer Barker","startTime":778.79,"endTime":779.72,"body":"Yes!"},{"speaker":"Jennifer Barker","startTime":779.81,"endTime":784.1,"body":"Umm, you know, I think, gone are"},{"speaker":"Jennifer Barker","startTime":779.81,"endTime":784.1,"body":"the days of kind of those stuffy"},{"speaker":"Jennifer Barker","startTime":784.1,"endTime":787.88,"body":"cover letters that are in very,"},{"speaker":"Jennifer Barker","startTime":784.1,"endTime":787.88,"body":"you know, professional, you"},{"speaker":"Jennifer Barker","startTime":787.88,"endTime":791.6,"body":"know, this is what I do. This is"},{"speaker":"Jennifer Barker","startTime":787.88,"endTime":791.6,"body":"what I have been doing. This is"},{"speaker":"Jennifer Barker","startTime":791.6,"endTime":792.47,"body":"what I want to do."},{"speaker":"Tara Thurber","startTime":792.5,"endTime":792.95,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":793.31,"endTime":795.08,"body":"It's more of"},{"speaker":"Jennifer Barker","startTime":793.31,"endTime":795.08,"body":"tell your story."},{"speaker":"Tara Thurber","startTime":795.14,"endTime":795.59,"body":"Right."},{"speaker":"Jennifer Barker","startTime":796.16,"endTime":800.39,"body":"Weave in"},{"speaker":"Jennifer Barker","startTime":796.16,"endTime":800.39,"body":"personal experiences that have"},{"speaker":"Jennifer Barker","startTime":800.39,"endTime":802.28,"body":"made you who you are today."},{"speaker":"Tara Thurber","startTime":802.31,"endTime":802.7,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":803.45,"endTime":806.03,"body":"You know, in my"},{"speaker":"Jennifer Barker","startTime":803.45,"endTime":806.03,"body":"case, I keep it very light and"},{"speaker":"Jennifer Barker","startTime":806.03,"endTime":809.48,"body":"airy. I say, you know, these are"},{"speaker":"Jennifer Barker","startTime":806.03,"endTime":809.48,"body":"the clients I've worked with."},{"speaker":"Jennifer Barker","startTime":809.72,"endTime":812.78,"body":"These are my skills, but then I"},{"speaker":"Jennifer Barker","startTime":809.72,"endTime":812.78,"body":"also tie in you know, I'm from"},{"speaker":"Jennifer Barker","startTime":812.78,"endTime":813.53,"body":"North Jersey."},{"speaker":"Tara Thurber","startTime":813.56,"endTime":813.95,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":814.34,"endTime":816.59,"body":"And, I am"},{"speaker":"Jennifer Barker","startTime":814.34,"endTime":816.59,"body":"living in Monmouth County. You"},{"speaker":"Jennifer Barker","startTime":816.59,"endTime":818.84,"body":"know, there's a great way of"},{"speaker":"Jennifer Barker","startTime":816.59,"endTime":818.84,"body":"telling them  I am a pork roll,"},{"speaker":"Jennifer Barker","startTime":820.67,"endTime":824.45,"body":"and my profile it literally says"},{"speaker":"Jennifer Barker","startTime":820.67,"endTime":824.45,"body":"born and raised in North Jersey,"},{"speaker":"Jennifer Barker","startTime":824.63,"endTime":827.18,"body":"now living below the you know,"},{"speaker":"Jennifer Barker","startTime":824.63,"endTime":827.18,"body":"the Great Divide."},{"speaker":"Tara Thurber","startTime":827.21,"endTime":827.66,"body":"Yep."},{"speaker":"Jennifer Barker","startTime":827.66,"endTime":831.26,"body":"Hashtag Taylor"},{"speaker":"Jennifer Barker","startTime":827.66,"endTime":831.26,"body":"Ham. It is Taylor ham it will"},{"speaker":"Jennifer Barker","startTime":831.26,"endTime":835.97,"body":"never be pork roll. Just relax"},{"speaker":"Jennifer Barker","startTime":831.26,"endTime":835.97,"body":"guys."},{"speaker":"Tara Thurber","startTime":837.12,"endTime":839.4,"body":"And I that's"},{"speaker":"Tara Thurber","startTime":837.12,"endTime":839.4,"body":"that's something that I do love"},{"speaker":"Tara Thurber","startTime":839.4,"endTime":844.53,"body":"to because it adds in a little"},{"speaker":"Tara Thurber","startTime":839.4,"endTime":844.53,"body":"bit of your personality to it."},{"speaker":"Tara Thurber","startTime":844.53,"endTime":847.47,"body":"It's it's something that"},{"speaker":"Tara Thurber","startTime":844.53,"endTime":847.47,"body":"separates you now are people"},{"speaker":"Tara Thurber","startTime":847.47,"endTime":851.97,"body":"going to be searching like using"},{"speaker":"Tara Thurber","startTime":847.47,"endTime":851.97,"body":"Boolean searches putting in"},{"speaker":"Tara Thurber","startTime":851.97,"endTime":856.11,"body":"Taylor ham, no, not for a"},{"speaker":"Tara Thurber","startTime":851.97,"endTime":856.11,"body":"digital strategist. But it"},{"speaker":"Tara Thurber","startTime":856.11,"endTime":861.96,"body":"again, it shed some light on who"},{"speaker":"Tara Thurber","startTime":856.11,"endTime":861.96,"body":"you are as an individual and it"},{"speaker":"Tara Thurber","startTime":862.14,"endTime":865.74,"body":"you know, it's not going, it's"},{"speaker":"Tara Thurber","startTime":862.14,"endTime":865.74,"body":"walking that fine line, you"},{"speaker":"Tara Thurber","startTime":865.74,"endTime":868.74,"body":"don't want to be too personal."},{"speaker":"Tara Thurber","startTime":865.74,"endTime":868.74,"body":"And then you don't want to be"},{"speaker":"Tara Thurber","startTime":868.74,"endTime":871.71,"body":"too professional because you"},{"speaker":"Tara Thurber","startTime":868.74,"endTime":871.71,"body":"want to you want to marry the"},{"speaker":"Tara Thurber","startTime":871.71,"endTime":875.25,"body":"two to be able to shine that"},{"speaker":"Tara Thurber","startTime":871.71,"endTime":875.25,"body":"light on everything that you can"},{"speaker":"Tara Thurber","startTime":875.25,"endTime":876.42,"body":"come to the table with."},{"speaker":"Jennifer Barker","startTime":876.48,"endTime":879.03,"body":"Exactly. It's"},{"speaker":"Jennifer Barker","startTime":876.48,"endTime":879.03,"body":"you know, it's highlight your"},{"speaker":"Jennifer Barker","startTime":879.03,"endTime":882.3,"body":"skills, highlight, you know, how"},{"speaker":"Jennifer Barker","startTime":879.03,"endTime":882.3,"body":"you got to where you are,"},{"speaker":"Tara Thurber","startTime":882.0,"endTime":882.75,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":883.2,"endTime":885.81,"body":"And also"},{"speaker":"Jennifer Barker","startTime":883.2,"endTime":885.81,"body":"highlight things outside of your"},{"speaker":"Jennifer Barker","startTime":885.81,"endTime":888.69,"body":"professional life that have made"},{"speaker":"Jennifer Barker","startTime":885.81,"endTime":888.69,"body":"you who you are, you know, in my"},{"speaker":"Jennifer Barker","startTime":888.69,"endTime":893.67,"body":"case, I do a lot of mentoring. I"},{"speaker":"Jennifer Barker","startTime":888.69,"endTime":893.67,"body":"sit on some boards. You know, I"},{"speaker":"Jennifer Barker","startTime":893.67,"endTime":897.18,"body":"do speaking engagements at"},{"speaker":"Jennifer Barker","startTime":893.67,"endTime":897.18,"body":"colleges and tech panels and"},{"speaker":"Jennifer Barker","startTime":897.51,"endTime":899.79,"body":"that's all relevant to my"},{"speaker":"Jennifer Barker","startTime":897.51,"endTime":899.79,"body":"experience."},{"speaker":"Tara Thurber","startTime":899.82,"endTime":900.15,"body":"Right."},{"speaker":"Jennifer Barker","startTime":900.18,"endTime":904.11,"body":"And it is kind"},{"speaker":"Jennifer Barker","startTime":900.18,"endTime":904.11,"body":"of shows that without saying it,"},{"speaker":"Jennifer Barker","startTime":904.14,"endTime":907.26,"body":"it says, you know, I'm confident"},{"speaker":"Jennifer Barker","startTime":904.14,"endTime":907.26,"body":"in what I do, because I'm"},{"speaker":"Jennifer Barker","startTime":907.26,"endTime":910.23,"body":"speaking to people. I'm kind of"},{"speaker":"Jennifer Barker","startTime":907.26,"endTime":910.23,"body":"an extrovert."},{"speaker":"Tara Thurber","startTime":910.26,"endTime":910.47,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":910.5,"endTime":915.0,"body":"If you haven't"},{"speaker":"Jennifer Barker","startTime":910.5,"endTime":915.0,"body":"noticed. And so there's little"},{"speaker":"Jennifer Barker","startTime":915.0,"endTime":919.11,"body":"clues as to who I am, but not in"},{"speaker":"Jennifer Barker","startTime":915.0,"endTime":919.11,"body":"an in your face like, hey, like"},{"speaker":"Jennifer Barker","startTime":919.11,"endTime":922.29,"body":"this is I like I love to do"},{"speaker":"Jennifer Barker","startTime":919.11,"endTime":922.29,"body":"this. I love to do that. It's"},{"speaker":"Jennifer Barker","startTime":922.29,"endTime":926.34,"body":"it's, it's be humble, but also"},{"speaker":"Jennifer Barker","startTime":922.29,"endTime":926.34,"body":"humble brag about yourself."},{"speaker":"Tara Thurber","startTime":926.37,"endTime":929.37,"body":"Yep. I like that."},{"speaker":"Tara Thurber","startTime":926.37,"endTime":929.37,"body":"And I've been working with some"},{"speaker":"Tara Thurber","startTime":929.4,"endTime":932.34,"body":"some high school students and"},{"speaker":"Tara Thurber","startTime":929.4,"endTime":932.34,"body":"some college students on their"},{"speaker":"Tara Thurber","startTime":932.34,"endTime":937.08,"body":"LinkedIn profile. And it's also"},{"speaker":"Tara Thurber","startTime":932.34,"endTime":937.08,"body":"people have a tough time writing"},{"speaker":"Tara Thurber","startTime":937.08,"endTime":940.05,"body":"about themselves. And as we've"},{"speaker":"Tara Thurber","startTime":937.08,"endTime":940.05,"body":"been building out these"},{"speaker":"Tara Thurber","startTime":940.05,"endTime":944.1,"body":"summaries, I mean, even a senior"},{"speaker":"Tara Thurber","startTime":940.05,"endTime":944.1,"body":"in high school, she didn't even"},{"speaker":"Tara Thurber","startTime":944.1,"endTime":948.27,"body":"have a summary. And so what we"},{"speaker":"Tara Thurber","startTime":944.1,"endTime":948.27,"body":"did was, she put in a little bit"},{"speaker":"Tara Thurber","startTime":948.27,"endTime":952.62,"body":"of the personal side of her. And"},{"speaker":"Tara Thurber","startTime":948.27,"endTime":952.62,"body":"then I said mentioned the clubs,"},{"speaker":"Tara Thurber","startTime":952.62,"endTime":955.68,"body":"that you're a part of mentoring,"},{"speaker":"Tara Thurber","startTime":952.62,"endTime":955.68,"body":"the programs and internships,"},{"speaker":"Tara Thurber","startTime":956.01,"endTime":960.09,"body":"even the university you just got"},{"speaker":"Tara Thurber","startTime":956.01,"endTime":960.09,"body":"accepted to and are going to,"},{"speaker":"Tara Thurber","startTime":960.45,"endTime":965.34,"body":"because she may not have the"},{"speaker":"Tara Thurber","startTime":960.45,"endTime":965.34,"body":"work experience, you know, in"},{"speaker":"Tara Thurber","startTime":965.34,"endTime":969.9,"body":"quotes there. But she at least"},{"speaker":"Tara Thurber","startTime":965.34,"endTime":969.9,"body":"has this drive and this"},{"speaker":"Tara Thurber","startTime":969.9,"endTime":975.48,"body":"motivation, all supporting her,"},{"speaker":"Tara Thurber","startTime":969.9,"endTime":975.48,"body":"her path that lies ahead of her"},{"speaker":"Tara Thurber","startTime":975.48,"endTime":977.13,"body":"for her professional journey."},{"speaker":"Jennifer Barker","startTime":977.22,"endTime":980.49,"body":"Definitely. It"},{"speaker":"Jennifer Barker","startTime":977.22,"endTime":980.49,"body":"also shows I mean, it's funny"},{"speaker":"Jennifer Barker","startTime":980.49,"endTime":983.52,"body":"you say that because I help high"},{"speaker":"Jennifer Barker","startTime":980.49,"endTime":983.52,"body":"school kids with their LinkedIn"},{"speaker":"Jennifer Barker","startTime":983.52,"endTime":988.2,"body":"profiles as well. And what they"},{"speaker":"Jennifer Barker","startTime":983.52,"endTime":988.2,"body":"don't realize is the clubs that"},{"speaker":"Jennifer Barker","startTime":988.2,"endTime":989.82,"body":"they're in, and the sports that"},{"speaker":"Jennifer Barker","startTime":988.2,"endTime":989.82,"body":"they play."},{"speaker":"Tara Thurber","startTime":989.82,"endTime":990.87,"body":"It all matters."},{"speaker":"Jennifer Barker","startTime":990.99,"endTime":992.67,"body":"It's it's"},{"speaker":"Jennifer Barker","startTime":990.99,"endTime":992.67,"body":"skills they've learned."},{"speaker":"Tara Thurber","startTime":992.67,"endTime":992.88,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":992.88,"endTime":994.65,"body":"They won't"},{"speaker":"Jennifer Barker","startTime":992.88,"endTime":994.65,"body":"realize you know, it kind of"},{"speaker":"Jennifer Barker","startTime":994.65,"endTime":995.79,"body":"working with a team."},{"speaker":"Tara Thurber","startTime":995.82,"endTime":996.09,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":996.6,"endTime":998.1,"body":"Different"},{"speaker":"Jennifer Barker","startTime":996.6,"endTime":998.1,"body":"personalities learning to"},{"speaker":"Jennifer Barker","startTime":998.1,"endTime":1002.3,"body":"compromise. So all those things"},{"speaker":"Jennifer Barker","startTime":998.1,"endTime":1002.3,"body":"feed into saying it without"},{"speaker":"Jennifer Barker","startTime":1002.3,"endTime":1002.75,"body":"saying."},{"speaker":"Tara Thurber","startTime":1002.78,"endTime":1003.2,"body":"Yup."},{"speaker":"Jennifer Barker","startTime":1003.52,"endTime":1005.98,"body":"And I think a"},{"speaker":"Jennifer Barker","startTime":1003.52,"endTime":1005.98,"body":"lot of them too. When I say"},{"speaker":"Jennifer Barker","startTime":1005.98,"endTime":1008.59,"body":"okay, you know, what are some"},{"speaker":"Jennifer Barker","startTime":1005.98,"endTime":1008.59,"body":"what some quote unquote, work"},{"speaker":"Jennifer Barker","startTime":1008.59,"endTime":1011.71,"body":"experience you have? You know,"},{"speaker":"Jennifer Barker","startTime":1008.59,"endTime":1011.71,"body":"it's tough to be 15, 16, 17 and"},{"speaker":"Jennifer Barker","startTime":1011.71,"endTime":1012.97,"body":"not having  a ton of work expe"},{"speaker":"Tara Thurber","startTime":1012.98,"endTime":1013.4,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1013.67,"endTime":1016.31,"body":"And they send"},{"speaker":"Jennifer Barker","startTime":1013.67,"endTime":1016.31,"body":"me the resumes and it just says"},{"speaker":"Jennifer Barker","startTime":1016.31,"endTime":1017.0,"body":"babysitter."},{"speaker":"Tara Thurber","startTime":1017.03,"endTime":1017.48,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1018.38,"endTime":1021.41,"body":"And I say,"},{"speaker":"Jennifer Barker","startTime":1018.38,"endTime":1021.41,"body":"Okay, let's think about what you"},{"speaker":"Jennifer Barker","startTime":1021.41,"endTime":1022.16,"body":"did, though."},{"speaker":"Jennifer Barker","startTime":1022.19,"endTime":1022.55,"body":"Right."},{"speaker":"Jennifer Barker","startTime":1022.55,"endTime":1026.66,"body":"You know and it's kind of"},{"speaker":"Jennifer Barker","startTime":1022.55,"endTime":1026.66,"body":"wordsmithing it where you're a"},{"speaker":"Jennifer Barker","startTime":1026.66,"endTime":1028.97,"body":"caretaker, you know, it's time"},{"speaker":"Jennifer Barker","startTime":1026.66,"endTime":1028.97,"body":"management."},{"speaker":"Tara Thurber","startTime":1029.0,"endTime":1029.42,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1029.9,"endTime":1033.65,"body":"It's, you know,"},{"speaker":"Jennifer Barker","startTime":1029.9,"endTime":1033.65,"body":"it's feeding taking care of"},{"speaker":"Jennifer Barker","startTime":1033.65,"endTime":1034.01,"body":"people."},{"speaker":"Tara Thurber","startTime":1034.04,"endTime":1034.37,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1034.4,"endTime":1036.65,"body":"So it's just"},{"speaker":"Jennifer Barker","startTime":1034.4,"endTime":1036.65,"body":"the way you present it and kind"},{"speaker":"Jennifer Barker","startTime":1036.65,"endTime":1040.4,"body":"of help them think that through"},{"speaker":"Jennifer Barker","startTime":1036.65,"endTime":1040.4,"body":"and write it out so that when"},{"speaker":"Jennifer Barker","startTime":1040.4,"endTime":1042.89,"body":"they look at it, all of a"},{"speaker":"Jennifer Barker","startTime":1040.4,"endTime":1042.89,"body":"sudden, they're like, wow!"},{"speaker":"Tara Thurber","startTime":1042.98,"endTime":1044.18,"body":"I did all that,"},{"speaker":"Tara Thurber","startTime":1042.98,"endTime":1044.18,"body":"haha!"},{"speaker":"Jennifer Barker","startTime":1044.93,"endTime":1046.1,"body":"That sounds so"},{"speaker":"Jennifer Barker","startTime":1044.93,"endTime":1046.1,"body":"professional!"},{"speaker":"Jennifer Barker","startTime":1046.099,"endTime":1046.459,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1046.46,"endTime":1047.87,"body":"Like, Oh, my gosh."},{"speaker":"Tara Thurber","startTime":1047.9,"endTime":1048.32,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1048.5,"endTime":1050.78,"body":"And it's true."},{"speaker":"Jennifer Barker","startTime":1048.5,"endTime":1050.78,"body":"I mean, it's just and and that's"},{"speaker":"Jennifer Barker","startTime":1050.78,"endTime":1054.05,"body":"the same goes for, you know,"},{"speaker":"Jennifer Barker","startTime":1050.78,"endTime":1054.05,"body":"older, younger people as well."},{"speaker":"Jennifer Barker","startTime":1054.05,"endTime":1057.14,"body":"It's just the way you kind of"},{"speaker":"Jennifer Barker","startTime":1054.05,"endTime":1057.14,"body":"present things. And I'm not"},{"speaker":"Jennifer Barker","startTime":1057.14,"endTime":1060.86,"body":"saying you know, why about what"},{"speaker":"Jennifer Barker","startTime":1057.14,"endTime":1060.86,"body":"you do, but there's a way to"},{"speaker":"Jennifer Barker","startTime":1060.92,"endTime":1064.16,"body":"make it sounds more"},{"speaker":"Jennifer Barker","startTime":1060.92,"endTime":1064.16,"body":"professional."},{"speaker":"Tara Thurber","startTime":1064.19,"endTime":1067.28,"body":"Yeah. And I again,"},{"speaker":"Tara Thurber","startTime":1064.19,"endTime":1067.28,"body":"I think a lot of people have a"},{"speaker":"Tara Thurber","startTime":1067.28,"endTime":1071.33,"body":"tough time talking or writing"},{"speaker":"Tara Thurber","startTime":1067.28,"endTime":1071.33,"body":"about themselves or talking"},{"speaker":"Tara Thurber","startTime":1071.33,"endTime":1074.51,"body":"about themselves. And you know,"},{"speaker":"Tara Thurber","startTime":1071.33,"endTime":1074.51,"body":"LinkedIn profiles, that's the"},{"speaker":"Tara Thurber","startTime":1074.51,"endTime":1078.44,"body":"time for you to beef it up, put"},{"speaker":"Tara Thurber","startTime":1074.51,"endTime":1078.44,"body":"all of your achievements, your"},{"speaker":"Tara Thurber","startTime":1078.44,"endTime":1083.78,"body":"awards, your the club's you're"},{"speaker":"Tara Thurber","startTime":1078.44,"endTime":1083.78,"body":"attached to all of that, because"},{"speaker":"Tara Thurber","startTime":1083.78,"endTime":1088.85,"body":"again, that's really opening the"},{"speaker":"Tara Thurber","startTime":1083.78,"endTime":1088.85,"body":"doors for people to see into who"},{"speaker":"Tara Thurber","startTime":1088.85,"endTime":1092.27,"body":"you are as a person, a fully"},{"speaker":"Tara Thurber","startTime":1088.85,"endTime":1092.27,"body":"rounded person."},{"speaker":"Jennifer Barker","startTime":1092.3,"endTime":1095.06,"body":"Definitely,"},{"speaker":"Jennifer Barker","startTime":1092.3,"endTime":1095.06,"body":"definitely! And I think that's"},{"speaker":"Jennifer Barker","startTime":1095.06,"endTime":1098.06,"body":"where people get a little"},{"speaker":"Jennifer Barker","startTime":1095.06,"endTime":1098.06,"body":"scared. And they think they they"},{"speaker":"Jennifer Barker","startTime":1098.06,"endTime":1102.35,"body":"kind of freeze up and they just"},{"speaker":"Jennifer Barker","startTime":1098.06,"endTime":1102.35,"body":"bullet point out things they do."},{"speaker":"Tara Thurber","startTime":1102.38,"endTime":1102.83,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1104.84,"endTime":1108.23,"body":"And I think I'm"},{"speaker":"Jennifer Barker","startTime":1104.84,"endTime":1108.23,"body":"starting to see more and more"},{"speaker":"Jennifer Barker","startTime":1108.44,"endTime":1111.59,"body":"things get woven in that show"},{"speaker":"Jennifer Barker","startTime":1108.44,"endTime":1111.59,"body":"personality, but I think there's"},{"speaker":"Jennifer Barker","startTime":1111.59,"endTime":1115.31,"body":"still kind of that fear of,"},{"speaker":"Jennifer Barker","startTime":1111.59,"endTime":1115.31,"body":"well, I don't want to say too"},{"speaker":"Jennifer Barker","startTime":1115.31,"endTime":1117.02,"body":"much. Because what if they don't"},{"speaker":"Jennifer Barker","startTime":1115.31,"endTime":1117.02,"body":"like me?"},{"speaker":"Tara Thurber","startTime":1117.05,"endTime":1117.5,"body":"Right."},{"speaker":"Jennifer Barker","startTime":1117.59,"endTime":1119.9,"body":"And you know"},{"speaker":"Jennifer Barker","startTime":1117.59,"endTime":1119.9,"body":"what, at the end of the day, if"},{"speaker":"Jennifer Barker","startTime":1119.9,"endTime":1122.06,"body":"someone read your profile, and"},{"speaker":"Jennifer Barker","startTime":1119.9,"endTime":1122.06,"body":"they don't like you, then it"},{"speaker":"Jennifer Barker","startTime":1122.06,"endTime":1122.78,"body":"wasn't a right fit."},{"speaker":"Tara Thurber","startTime":1122.78,"endTime":1126.02,"body":"Yeah. Yeah. Well,"},{"speaker":"Tara Thurber","startTime":1122.78,"endTime":1126.02,"body":"I think on on the business side,"},{"speaker":"Tara Thurber","startTime":1126.02,"endTime":1131.15,"body":"too, it's important to shine the"},{"speaker":"Tara Thurber","startTime":1126.02,"endTime":1131.15,"body":"light of your, your company's"},{"speaker":"Tara Thurber","startTime":1131.15,"endTime":1135.98,"body":"brand, through LinkedIn, you"},{"speaker":"Tara Thurber","startTime":1131.15,"endTime":1135.98,"body":"know, share the about dude, like"},{"speaker":"Tara Thurber","startTime":1135.98,"endTime":1140.24,"body":"beef up , the about beef up, you"},{"speaker":"Tara Thurber","startTime":1135.98,"endTime":1140.24,"body":"know, share the culture into the"},{"speaker":"Tara Thurber","startTime":1140.24,"endTime":1145.16,"body":"internal culture, the benefits"},{"speaker":"Tara Thurber","startTime":1140.24,"endTime":1145.16,"body":"that are offered, on top of"},{"speaker":"Tara Thurber","startTime":1145.19,"endTime":1153.17,"body":"making sure to just share little"},{"speaker":"Tara Thurber","startTime":1145.19,"endTime":1153.17,"body":"instances or little. I don't"},{"speaker":"Tara Thurber","startTime":1153.17,"endTime":1157.97,"body":"know the word I'm looking for,"},{"speaker":"Tara Thurber","startTime":1153.17,"endTime":1157.97,"body":"but highlight employees, that"},{"speaker":"Tara Thurber","startTime":1157.97,"endTime":1163.28,"body":"way, you're showing the reality"},{"speaker":"Tara Thurber","startTime":1157.97,"endTime":1163.28,"body":"of the company itself. And it's"},{"speaker":"Tara Thurber","startTime":1163.28,"endTime":1166.61,"body":"not just a page where, you know,"},{"speaker":"Tara Thurber","startTime":1163.28,"endTime":1166.61,"body":"you got to work here. It's"},{"speaker":"Tara Thurber","startTime":1166.61,"endTime":1170.87,"body":"amazing. Okay, that's great. But"},{"speaker":"Tara Thurber","startTime":1166.61,"endTime":1170.87,"body":"well, why is it amazing? You"},{"speaker":"Tara Thurber","startTime":1170.87,"endTime":1174.92,"body":"know, what kind of people are"},{"speaker":"Tara Thurber","startTime":1170.87,"endTime":1174.92,"body":"you trying to bring to your"},{"speaker":"Tara Thurber","startTime":1174.92,"endTime":1177.38,"body":"company? What kind of clients"},{"speaker":"Tara Thurber","startTime":1174.92,"endTime":1177.38,"body":"are you trying to bring into"},{"speaker":"Tara Thurber","startTime":1177.38,"endTime":1181.79,"body":"your company? And it's, it's"},{"speaker":"Tara Thurber","startTime":1177.38,"endTime":1181.79,"body":"almost like an open portfolio"},{"speaker":"Tara Thurber","startTime":1181.79,"endTime":1183.02,"body":"for some companies."},{"speaker":"Jennifer Barker","startTime":1183.14,"endTime":1185.0,"body":"Exactly. And I"},{"speaker":"Jennifer Barker","startTime":1183.14,"endTime":1185.0,"body":"think, you know, there's those"},{"speaker":"Jennifer Barker","startTime":1185.0,"endTime":1187.94,"body":"buzzwords that companies love to"},{"speaker":"Jennifer Barker","startTime":1185.0,"endTime":1187.94,"body":"throw around the, you know, like"},{"speaker":"Jennifer Barker","startTime":1187.94,"endTime":1190.04,"body":"fast paced flex schedule."},{"speaker":"Tara Thurber","startTime":1190.07,"endTime":1190.52,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1190.61,"endTime":1192.5,"body":"And there's so"},{"speaker":"Jennifer Barker","startTime":1190.61,"endTime":1192.5,"body":"broad."},{"speaker":"Tara Thurber","startTime":1192.53,"endTime":1193.04,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1193.1,"endTime":1196.22,"body":"And it's almost"},{"speaker":"Jennifer Barker","startTime":1193.1,"endTime":1196.22,"body":"like fast paced environment has"},{"speaker":"Jennifer Barker","startTime":1196.22,"endTime":1198.5,"body":"gotten, you know, turned into a"},{"speaker":"Jennifer Barker","startTime":1196.22,"endTime":1198.5,"body":"bad thing."},{"speaker":"Tara Thurber","startTime":1198.8,"endTime":1200.93,"body":"Which it's funny"},{"speaker":"Tara Thurber","startTime":1198.8,"endTime":1200.93,"body":"you say that I was just having a"},{"speaker":"Tara Thurber","startTime":1200.93,"endTime":1207.23,"body":"conversation with somebody the"},{"speaker":"Tara Thurber","startTime":1200.93,"endTime":1207.23,"body":"other day, that said that a lot"},{"speaker":"Tara Thurber","startTime":1207.26,"endTime":1212.24,"body":"of younger people that are"},{"speaker":"Tara Thurber","startTime":1207.26,"endTime":1212.24,"body":"looking for work right now, if a"},{"speaker":"Tara Thurber","startTime":1212.24,"endTime":1216.44,"body":"company puts fast paced on their"},{"speaker":"Tara Thurber","startTime":1212.24,"endTime":1216.44,"body":"profile, they actually steer"},{"speaker":"Tara Thurber","startTime":1216.44,"endTime":1218.54,"body":"away from companies that are"},{"speaker":"Tara Thurber","startTime":1216.44,"endTime":1218.54,"body":"saying that."},{"speaker":"Jennifer Barker","startTime":1218.6,"endTime":1222.59,"body":"Yeah, I think I"},{"speaker":"Jennifer Barker","startTime":1218.6,"endTime":1222.59,"body":"think there's kind of almost a"},{"speaker":"Jennifer Barker","startTime":1222.59,"endTime":1225.68,"body":"stigma that comes along with it"},{"speaker":"Jennifer Barker","startTime":1222.59,"endTime":1225.68,"body":"now that fast paced means"},{"speaker":"Jennifer Barker","startTime":1226.01,"endTime":1227.06,"body":"there's no quality of life."},{"speaker":"Tara Thurber","startTime":1227.09,"endTime":1228.89,"body":"Right? That makes"},{"speaker":"Tara Thurber","startTime":1227.09,"endTime":1228.89,"body":"sense."},{"speaker":"Jennifer Barker","startTime":1228.92,"endTime":1231.92,"body":"That you know,"},{"speaker":"Jennifer Barker","startTime":1228.92,"endTime":1231.92,"body":"it's work, work, work, you know,"},{"speaker":"Jennifer Barker","startTime":1231.92,"endTime":1233.93,"body":"you're gonna get stressed out,"},{"speaker":"Jennifer Barker","startTime":1231.92,"endTime":1233.93,"body":"you're gonna..."},{"speaker":"Tara Thurber","startTime":1234.2,"endTime":1236.0,"body":"The hustle, the"},{"speaker":"Tara Thurber","startTime":1234.2,"endTime":1236.0,"body":"hustle, the hustle!"},{"speaker":"Jennifer Barker","startTime":1236.0,"endTime":1236.87,"body":"Exactly."},{"speaker":"Tara Thurber","startTime":1236.96,"endTime":1239.63,"body":"Whereas in"},{"speaker":"Tara Thurber","startTime":1236.96,"endTime":1239.63,"body":"hindsight, it should just, it"},{"speaker":"Tara Thurber","startTime":1239.63,"endTime":1244.25,"body":"should show the quality of life"},{"speaker":"Tara Thurber","startTime":1239.63,"endTime":1244.25,"body":"that you provide as a business"},{"speaker":"Tara Thurber","startTime":1244.25,"endTime":1248.06,"body":"to your employees. And through"},{"speaker":"Tara Thurber","startTime":1244.25,"endTime":1248.06,"body":"the business that should be"},{"speaker":"Tara Thurber","startTime":1248.06,"endTime":1251.42,"body":"shining through instead of the"},{"speaker":"Tara Thurber","startTime":1248.06,"endTime":1251.42,"body":"fast paced environment. I mean,"},{"speaker":"Tara Thurber","startTime":1252.11,"endTime":1255.2,"body":"everybody's fast paced at this"},{"speaker":"Tara Thurber","startTime":1252.11,"endTime":1255.2,"body":"point, you know, everybody's"},{"speaker":"Tara Thurber","startTime":1255.2,"endTime":1258.89,"body":"hustling everybody is moving 50"},{"speaker":"Tara Thurber","startTime":1255.2,"endTime":1258.89,"body":"miles an hour, you don't need to"},{"speaker":"Tara Thurber","startTime":1258.89,"endTime":1263.93,"body":"throw that on to a profile to"},{"speaker":"Tara Thurber","startTime":1258.89,"endTime":1263.93,"body":"brand a business or yourself."},{"speaker":"Tara Thurber","startTime":1264.23,"endTime":1272.63,"body":"But more what is the meaning for"},{"speaker":"Tara Thurber","startTime":1264.23,"endTime":1272.63,"body":"individuals out there? You know,"},{"speaker":"Tara Thurber","startTime":1272.63,"endTime":1278.09,"body":"what, what will highlight and"},{"speaker":"Tara Thurber","startTime":1272.63,"endTime":1278.09,"body":"and intrigue individuals to be"},{"speaker":"Tara Thurber","startTime":1278.09,"endTime":1281.15,"body":"more interested in Connect? It's"},{"speaker":"Tara Thurber","startTime":1278.09,"endTime":1281.15,"body":"all about finding that"},{"speaker":"Tara Thurber","startTime":1281.15,"endTime":1286.85,"body":"connection to visually through a"},{"speaker":"Tara Thurber","startTime":1281.15,"endTime":1286.85,"body":"brand page or a social media"},{"speaker":"Tara Thurber","startTime":1286.85,"endTime":1287.45,"body":"page?"},{"speaker":"Jennifer Barker","startTime":1287.69,"endTime":1289.52,"body":"For sure. And I"},{"speaker":"Jennifer Barker","startTime":1287.69,"endTime":1289.52,"body":"think something that I've"},{"speaker":"Jennifer Barker","startTime":1289.52,"endTime":1294.02,"body":"noticed a lot more lately, and"},{"speaker":"Jennifer Barker","startTime":1289.52,"endTime":1294.02,"body":"it's something I love is on"},{"speaker":"Jennifer Barker","startTime":1294.02,"endTime":1298.61,"body":"company pages, specifically when"},{"speaker":"Jennifer Barker","startTime":1294.02,"endTime":1298.61,"body":"they're hiring. There's a"},{"speaker":"Jennifer Barker","startTime":1298.61,"endTime":1302.09,"body":"statement on there that says,"},{"speaker":"Jennifer Barker","startTime":1298.61,"endTime":1302.09,"body":"even if you don't fit all of"},{"speaker":"Jennifer Barker","startTime":1302.09,"endTime":1304.55,"body":"these skills mentioned, yes,"},{"speaker":"Jennifer Barker","startTime":1302.09,"endTime":1304.55,"body":"still apply."},{"speaker":"Tara Thurber","startTime":1304.58,"endTime":1304.97,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1305.51,"endTime":1307.37,"body":"And I think"},{"speaker":"Jennifer Barker","startTime":1305.51,"endTime":1307.37,"body":"that's so important, because so"},{"speaker":"Jennifer Barker","startTime":1307.37,"endTime":1312.11,"body":"many people look at job postings"},{"speaker":"Jennifer Barker","startTime":1307.37,"endTime":1312.11,"body":"on LinkedIn. You will say, Oh, I"},{"speaker":"Jennifer Barker","startTime":1312.11,"endTime":1313.46,"body":"have a couple of those skills."},{"speaker":"Tara Thurber","startTime":1313.46,"endTime":1313.58,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1313.61,"endTime":1316.88,"body":"But, not all of"},{"speaker":"Jennifer Barker","startTime":1313.61,"endTime":1316.88,"body":"them. Yeah. And it doesn't"},{"speaker":"Jennifer Barker","startTime":1316.88,"endTime":1317.57,"body":"matter anymore."},{"speaker":"Tara Thurber","startTime":1317.6,"endTime":1318.05,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1318.77,"endTime":1322.04,"body":"Excuse me,"},{"speaker":"Jennifer Barker","startTime":1318.77,"endTime":1322.04,"body":"because it's more of who you"},{"speaker":"Jennifer Barker","startTime":1322.04,"endTime":1324.53,"body":"are, and what you can learn."},{"speaker":"Jennifer Barker","startTime":1322.04,"endTime":1324.53,"body":"Because if you're that type of"},{"speaker":"Jennifer Barker","startTime":1324.53,"endTime":1327.71,"body":"person, and you can be taught or"},{"speaker":"Jennifer Barker","startTime":1324.53,"endTime":1327.71,"body":"neat, you're willing to learn"},{"speaker":"Jennifer Barker","startTime":1327.71,"endTime":1327.92,"body":"it."},{"speaker":"Tara Thurber","startTime":1327.95,"endTime":1328.37,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1328.43,"endTime":1330.32,"body":"That's more"},{"speaker":"Jennifer Barker","startTime":1328.43,"endTime":1330.32,"body":"valuable than someone that has"},{"speaker":"Jennifer Barker","startTime":1330.32,"endTime":1333.05,"body":"all the skills, but not the"},{"speaker":"Jennifer Barker","startTime":1330.32,"endTime":1333.05,"body":"personality and doesn't fit in"},{"speaker":"Jennifer Barker","startTime":1333.05,"endTime":1333.74,"body":"with the culture."},{"speaker":"Tara Thurber","startTime":1333.77,"endTime":1336.26,"body":"Yep, that's"},{"speaker":"Tara Thurber","startTime":1333.77,"endTime":1336.26,"body":"completely understandable."},{"speaker":"Jennifer Barker","startTime":1336.29,"endTime":1337.76,"body":"This is"},{"speaker":"Jennifer Barker","startTime":1336.29,"endTime":1337.76,"body":"something I love that companies"},{"speaker":"Jennifer Barker","startTime":1337.76,"endTime":1340.7,"body":"are doing that now. And I think,"},{"speaker":"Jennifer Barker","startTime":1337.76,"endTime":1340.7,"body":"you know, that's a big thing for"},{"speaker":"Jennifer Barker","startTime":1340.73,"endTime":1344.87,"body":"women, especially women in tech,"},{"speaker":"Jennifer Barker","startTime":1340.73,"endTime":1344.87,"body":"do, we face kind of that hurdle"},{"speaker":"Jennifer Barker","startTime":1344.87,"endTime":1349.73,"body":"of being in a man's world, it's"},{"speaker":"Jennifer Barker","startTime":1344.87,"endTime":1349.73,"body":"skewing now a little more"},{"speaker":"Jennifer Barker","startTime":1349.73,"endTime":1353.12,"body":"evenly, but it's still kind of"},{"speaker":"Jennifer Barker","startTime":1349.73,"endTime":1353.12,"body":"thought of as you know, men in"},{"speaker":"Jennifer Barker","startTime":1353.12,"endTime":1353.66,"body":"tech."},{"speaker":"Tara Thurber","startTime":1353.69,"endTime":1354.05,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1354.08,"endTime":1357.8,"body":"So I think for"},{"speaker":"Jennifer Barker","startTime":1354.08,"endTime":1357.8,"body":"a lot of women, it kind of gives"},{"speaker":"Jennifer Barker","startTime":1357.8,"endTime":1359.93,"body":"them the confidence to apply for"},{"speaker":"Jennifer Barker","startTime":1357.8,"endTime":1359.93,"body":"those jobs."},{"speaker":"Tara Thurber","startTime":1359.96,"endTime":1362.99,"body":"Yeah, I like that."},{"speaker":"Tara Thurber","startTime":1359.96,"endTime":1362.99,"body":"I like that a lot. And I know,"},{"speaker":"Tara Thurber","startTime":1363.02,"endTime":1367.01,"body":"we've had many conversations"},{"speaker":"Tara Thurber","startTime":1363.02,"endTime":1367.01,"body":"about this in the past. But it"},{"speaker":"Tara Thurber","startTime":1367.01,"endTime":1374.75,"body":"allows  women more of like that,"},{"speaker":"Tara Thurber","startTime":1367.01,"endTime":1374.75,"body":"that push, like, I may not have"},{"speaker":"Tara Thurber","startTime":1374.99,"endTime":1377.81,"body":"all of these, but I've got a"},{"speaker":"Tara Thurber","startTime":1374.99,"endTime":1377.81,"body":"couple of them. And I've got the"},{"speaker":"Tara Thurber","startTime":1377.81,"endTime":1380.51,"body":"passion and the drive behind it."},{"speaker":"Tara Thurber","startTime":1377.81,"endTime":1380.51,"body":"And that's what that can be"},{"speaker":"Tara Thurber","startTime":1380.51,"endTime":1381.71,"body":"their selling point too."},{"speaker":"Jennifer Barker","startTime":1382.07,"endTime":1385.79,"body":"Exactly,"},{"speaker":"Jennifer Barker","startTime":1382.07,"endTime":1385.79,"body":"exactly. I mean, I think, if you"},{"speaker":"Jennifer Barker","startTime":1386.27,"endTime":1389.03,"body":"passion is number one, I mean,"},{"speaker":"Jennifer Barker","startTime":1386.27,"endTime":1389.03,"body":"you could always tell when you"},{"speaker":"Jennifer Barker","startTime":1389.03,"endTime":1390.98,"body":"talk to someone about their job."},{"speaker":"Tara Thurber","startTime":1391.01,"endTime":1391.28,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1391.28,"endTime":1393.59,"body":"If they're if"},{"speaker":"Jennifer Barker","startTime":1391.28,"endTime":1393.59,"body":"they like it or not, yeah, if it"},{"speaker":"Jennifer Barker","startTime":1393.59,"endTime":1396.74,"body":"excites them. And I think that's"},{"speaker":"Jennifer Barker","startTime":1393.59,"endTime":1396.74,"body":"just, it's written on their"},{"speaker":"Jennifer Barker","startTime":1396.74,"endTime":1400.19,"body":"face, you know, you hear in"},{"speaker":"Jennifer Barker","startTime":1396.74,"endTime":1400.19,"body":"their voice, and they kind of,"},{"speaker":"Jennifer Barker","startTime":1400.22,"endTime":1403.76,"body":"you know, are excited about it."},{"speaker":"Jennifer Barker","startTime":1400.22,"endTime":1403.76,"body":"And I think it's important,"},{"speaker":"Jennifer Barker","startTime":1404.15,"endTime":1408.29,"body":"because, I mean, unfortunately,"},{"speaker":"Jennifer Barker","startTime":1404.15,"endTime":1408.29,"body":"we spend most of our lives in an"},{"speaker":"Jennifer Barker","startTime":1408.29,"endTime":1409.85,"body":"office now remote."},{"speaker":"Tara Thurber","startTime":1409.88,"endTime":1410.36,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1410.51,"endTime":1411.14,"body":"But working!"},{"speaker":"Tara Thurber","startTime":1411.14,"endTime":1411.59,"body":"Working!"},{"speaker":"Jennifer Barker","startTime":1411.59,"endTime":1414.68,"body":"It's important"},{"speaker":"Jennifer Barker","startTime":1411.59,"endTime":1414.68,"body":"to kind of love what you do. And"},{"speaker":"Jennifer Barker","startTime":1414.68,"endTime":1416.75,"body":"also, like, who you work with."},{"speaker":"Tara Thurber","startTime":1416.78,"endTime":1417.29,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1417.41,"endTime":1421.61,"body":"And have a"},{"speaker":"Jennifer Barker","startTime":1417.41,"endTime":1421.61,"body":"supportive team that understands"},{"speaker":"Jennifer Barker","startTime":1421.61,"endTime":1424.67,"body":"has empathy. And it's not just"},{"speaker":"Jennifer Barker","startTime":1421.61,"endTime":1424.67,"body":"work, work, work, profit,"},{"speaker":"Jennifer Barker","startTime":1424.67,"endTime":1425.63,"body":"profit, profit."},{"speaker":"Tara Thurber","startTime":1425.66,"endTime":1425.81,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1425.81,"endTime":1428.27,"body":"Its now, hey,"},{"speaker":"Jennifer Barker","startTime":1425.81,"endTime":1428.27,"body":"we care about people. And I"},{"speaker":"Jennifer Barker","startTime":1428.27,"endTime":1431.48,"body":"think it's important to show"},{"speaker":"Jennifer Barker","startTime":1428.27,"endTime":1431.48,"body":"even if you're an independent"},{"speaker":"Jennifer Barker","startTime":1431.48,"endTime":1434.09,"body":"business owner, if you're a"},{"speaker":"Jennifer Barker","startTime":1431.48,"endTime":1434.09,"body":"small business, if you're, you"},{"speaker":"Jennifer Barker","startTime":1434.09,"endTime":1437.18,"body":"know, huge corporation, it's"},{"speaker":"Jennifer Barker","startTime":1434.09,"endTime":1437.18,"body":"important to show that."},{"speaker":"Tara Thurber","startTime":1437.21,"endTime":1437.69,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1438.95,"endTime":1442.37,"body":"On your page,"},{"speaker":"Jennifer Barker","startTime":1438.95,"endTime":1442.37,"body":"and kind of, again, it's all"},{"speaker":"Jennifer Barker","startTime":1442.37,"endTime":1445.73,"body":"about you give out what you want"},{"speaker":"Jennifer Barker","startTime":1442.37,"endTime":1445.73,"body":"to get back."},{"speaker":"Tara Thurber","startTime":1445.76,"endTime":1446.0,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1446.0,"endTime":1447.89,"body":"And if you want"},{"speaker":"Jennifer Barker","startTime":1446.0,"endTime":1447.89,"body":"great employees, you need to"},{"speaker":"Jennifer Barker","startTime":1447.89,"endTime":1450.32,"body":"show them you're a great team to"},{"speaker":"Jennifer Barker","startTime":1447.89,"endTime":1450.32,"body":"work with."},{"speaker":"Tara Thurber","startTime":1450.35,"endTime":1455.12,"body":"Yep. I love that."},{"speaker":"Tara Thurber","startTime":1450.35,"endTime":1455.12,"body":"I love that. So let me ask you"},{"speaker":"Tara Thurber","startTime":1455.12,"endTime":1459.08,"body":"this, too, with unemployment"},{"speaker":"Tara Thurber","startTime":1455.12,"endTime":1459.08,"body":"rate . With  at an all time high"},{"speaker":"Tara Thurber","startTime":1459.08,"endTime":1462.47,"body":"right now, in the US, how"},{"speaker":"Tara Thurber","startTime":1459.08,"endTime":1462.47,"body":"important is it for you to stand"},{"speaker":"Tara Thurber","startTime":1462.47,"endTime":1465.59,"body":"out from a crowd of applicants?"},{"speaker":"Tara Thurber","startTime":1462.47,"endTime":1465.59,"body":"And how do you do it?"},{"speaker":"Jennifer Barker","startTime":1466.25,"endTime":1468.77,"body":"It's so"},{"speaker":"Jennifer Barker","startTime":1466.25,"endTime":1468.77,"body":"important, so important, and it"},{"speaker":"Jennifer Barker","startTime":1468.77,"endTime":1472.52,"body":"goes back to what I said earlier"},{"speaker":"Jennifer Barker","startTime":1468.77,"endTime":1472.52,"body":"about having that like, stuffy"},{"speaker":"Jennifer Barker","startTime":1472.55,"endTime":1473.78,"body":"old school cover letter."},{"speaker":"Tara Thurber","startTime":1473.78,"endTime":1474.23,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1474.44,"endTime":1478.4,"body":"Um, you know,"},{"speaker":"Jennifer Barker","startTime":1474.44,"endTime":1478.4,"body":"employers or companies get so"},{"speaker":"Jennifer Barker","startTime":1478.4,"endTime":1481.64,"body":"many of those. And it's, it'll"},{"speaker":"Jennifer Barker","startTime":1478.4,"endTime":1481.64,"body":"it reads like a boilerplate."},{"speaker":"Tara Thurber","startTime":1481.67,"endTime":1482.24,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1482.81,"endTime":1486.71,"body":"And what you"},{"speaker":"Jennifer Barker","startTime":1482.81,"endTime":1486.71,"body":"know, when you get just a flood"},{"speaker":"Jennifer Barker","startTime":1486.71,"endTime":1489.77,"body":"of those, it's kind of like,"},{"speaker":"Jennifer Barker","startTime":1486.71,"endTime":1489.77,"body":"where's the originality? Who are"},{"speaker":"Jennifer Barker","startTime":1489.77,"endTime":1490.43,"body":"these people?"},{"speaker":"Jennifer Barker","startTime":1490.46,"endTime":1490.67,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1490.67,"endTime":1493.64,"body":"Like they have the skills, but I"},{"speaker":"Jennifer Barker","startTime":1490.67,"endTime":1493.64,"body":"know nothing about them. Yeah."},{"speaker":"Jennifer Barker","startTime":1494.6,"endTime":1498.8,"body":"And again, you're using that"},{"speaker":"Jennifer Barker","startTime":1494.6,"endTime":1498.8,"body":"real estate to show who you are."},{"speaker":"Jennifer Barker","startTime":1499.04,"endTime":1502.07,"body":"And I think it's a great you"},{"speaker":"Jennifer Barker","startTime":1499.04,"endTime":1502.07,"body":"know, humanize yourself"},{"speaker":"Jennifer Barker","startTime":1502.13,"endTime":1504.11,"body":"personalize the cover letter."},{"speaker":"Tara Thurber","startTime":1504.14,"endTime":1504.56,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1504.59,"endTime":1506.45,"body":"When you reach"},{"speaker":"Jennifer Barker","startTime":1504.59,"endTime":1506.45,"body":"out, I think a lot of people"},{"speaker":"Jennifer Barker","startTime":1506.45,"endTime":1511.64,"body":"just kind of send out the same"},{"speaker":"Jennifer Barker","startTime":1506.45,"endTime":1511.64,"body":"information. as important, you"},{"speaker":"Jennifer Barker","startTime":1511.64,"endTime":1515.09,"body":"know, to kind of personalize"},{"speaker":"Jennifer Barker","startTime":1511.64,"endTime":1515.09,"body":"that more if you're applying for"},{"speaker":"Jennifer Barker","startTime":1515.09,"endTime":1518.45,"body":"remote Jobs, and you live on the"},{"speaker":"Jennifer Barker","startTime":1515.09,"endTime":1518.45,"body":"east coast and the jobs on the"},{"speaker":"Jennifer Barker","startTime":1518.45,"endTime":1521.51,"body":"west coast, you know, somehow"},{"speaker":"Jennifer Barker","startTime":1518.45,"endTime":1521.51,"body":"tie that in?"},{"speaker":"Tara Thurber","startTime":1521.54,"endTime":1522.05,"body":"Yep."},{"speaker":"Jennifer Barker","startTime":1522.59,"endTime":1525.92,"body":"That, you know,"},{"speaker":"Jennifer Barker","startTime":1522.59,"endTime":1525.92,"body":"that's important to show that"},{"speaker":"Jennifer Barker","startTime":1525.92,"endTime":1528.32,"body":"you actually read the job"},{"speaker":"Jennifer Barker","startTime":1525.92,"endTime":1528.32,"body":"description."},{"speaker":"Tara Thurber","startTime":1528.32,"endTime":1528.77,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1528.8,"endTime":1532.46,"body":"You research"},{"speaker":"Jennifer Barker","startTime":1528.8,"endTime":1532.46,"body":"the company. And to kind of"},{"speaker":"Jennifer Barker","startTime":1532.46,"endTime":1538.49,"body":"stand out to them be I always,"},{"speaker":"Jennifer Barker","startTime":1532.46,"endTime":1538.49,"body":"you know, I start my outreach,"},{"speaker":"Jennifer Barker","startTime":1539.18,"endTime":1543.89,"body":"as you know, just short phrases,"},{"speaker":"Jennifer Barker","startTime":1539.18,"endTime":1543.89,"body":"where it says, you know, I'm a"},{"speaker":"Jennifer Barker","startTime":1543.89,"endTime":1547.85,"body":"digital leader, I'm an educator,"},{"speaker":"Jennifer Barker","startTime":1543.89,"endTime":1547.85,"body":"I'm a mentor, I'm not perfect."},{"speaker":"Tara Thurber","startTime":1547.88,"endTime":1548.12,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1548.12,"endTime":1551.18,"body":"I'm humble, you"},{"speaker":"Jennifer Barker","startTime":1548.12,"endTime":1551.18,"body":"know, and then I tie it in with,"},{"speaker":"Jennifer Barker","startTime":1551.18,"endTime":1554.66,"body":"I'm Jennifer Barker. Yeah. And"},{"speaker":"Jennifer Barker","startTime":1551.18,"endTime":1554.66,"body":"then I kind of go into my"},{"speaker":"Jennifer Barker","startTime":1554.66,"endTime":1558.71,"body":"experience, because I think"},{"speaker":"Jennifer Barker","startTime":1554.66,"endTime":1558.71,"body":"that's that first paragraph that"},{"speaker":"Jennifer Barker","startTime":1558.71,"endTime":1559.79,"body":"grabs our attention."},{"speaker":"Tara Thurber","startTime":1559.85,"endTime":1563.48,"body":"And it shows your"},{"speaker":"Tara Thurber","startTime":1559.85,"endTime":1563.48,"body":"authenticity as a human and, and"},{"speaker":"Tara Thurber","startTime":1563.48,"endTime":1567.71,"body":"your truth, like you're you. And"},{"speaker":"Tara Thurber","startTime":1563.48,"endTime":1567.71,"body":"I think a lot of times people"},{"speaker":"Tara Thurber","startTime":1567.71,"endTime":1571.97,"body":"will put on this facade. And"},{"speaker":"Tara Thurber","startTime":1567.71,"endTime":1571.97,"body":"it's like, you know, the first"},{"speaker":"Tara Thurber","startTime":1571.97,"endTime":1576.68,"body":"time you meet somebody,"},{"speaker":"Tara Thurber","startTime":1571.97,"endTime":1576.68,"body":"personality wise, you're more"},{"speaker":"Tara Thurber","startTime":1576.68,"endTime":1579.83,"body":"than likely totally different"},{"speaker":"Tara Thurber","startTime":1576.68,"endTime":1579.83,"body":"than after you meet, you get to"},{"speaker":"Tara Thurber","startTime":1579.83,"endTime":1587.57,"body":"know somebody. And by marrying"},{"speaker":"Tara Thurber","startTime":1579.83,"endTime":1587.57,"body":"those two personalities together"},{"speaker":"Tara Thurber","startTime":1587.57,"endTime":1591.35,"body":"and being able to show up"},{"speaker":"Tara Thurber","startTime":1587.57,"endTime":1591.35,"body":"authentic and real and true,"},{"speaker":"Tara Thurber","startTime":1591.98,"endTime":1595.28,"body":"that breaks barriers right out"},{"speaker":"Tara Thurber","startTime":1591.98,"endTime":1595.28,"body":"of the gate. And that puts you"},{"speaker":"Tara Thurber","startTime":1595.28,"endTime":1598.94,"body":"ahead of a lot of these boiler"},{"speaker":"Tara Thurber","startTime":1595.28,"endTime":1598.94,"body":"plate cover letters that come"},{"speaker":"Tara Thurber","startTime":1598.94,"endTime":1602.57,"body":"through, or, you know, emails"},{"speaker":"Tara Thurber","startTime":1598.94,"endTime":1602.57,"body":"that come through where that are"},{"speaker":"Tara Thurber","startTime":1602.57,"endTime":1607.1,"body":"very, very, like fill in the"},{"speaker":"Tara Thurber","startTime":1602.57,"endTime":1607.1,"body":"blank."},{"speaker":"Jennifer Barker","startTime":1607.37,"endTime":1607.76,"body":"Yeah."},{"speaker":"Tara Thurber","startTime":1607.79,"endTime":1612.86,"body":"Types, and it"},{"speaker":"Tara Thurber","startTime":1607.79,"endTime":1612.86,"body":"feels inauthentic to hiring"},{"speaker":"Tara Thurber","startTime":1612.86,"endTime":1616.37,"body":"managers, and to recruiters,"},{"speaker":"Tara Thurber","startTime":1612.86,"endTime":1616.37,"body":"like, this person didn't even"},{"speaker":"Tara Thurber","startTime":1616.37,"endTime":1619.58,"body":"read a job description. And, you"},{"speaker":"Tara Thurber","startTime":1616.37,"endTime":1619.58,"body":"know, they were just like,"},{"speaker":"Tara Thurber","startTime":1619.58,"endTime":1623.81,"body":"here's my resume, I'm interested"},{"speaker":"Tara Thurber","startTime":1619.58,"endTime":1623.81,"body":"in this job. Okay, well, I'd"},{"speaker":"Tara Thurber","startTime":1623.81,"endTime":1627.05,"body":"rather you tell me a little bit"},{"speaker":"Tara Thurber","startTime":1623.81,"endTime":1627.05,"body":"more about yourself, and why"},{"speaker":"Tara Thurber","startTime":1627.23,"endTime":1630.38,"body":"exactly before I even attempt to"},{"speaker":"Tara Thurber","startTime":1627.23,"endTime":1630.38,"body":"reach out to you, I'm not going"},{"speaker":"Tara Thurber","startTime":1630.38,"endTime":1636.23,"body":"to waste my time. And if you're"},{"speaker":"Tara Thurber","startTime":1630.38,"endTime":1636.23,"body":"as, as the employee looking for"},{"speaker":"Tara Thurber","startTime":1636.29,"endTime":1641.87,"body":"a job, you know, put some effort"},{"speaker":"Tara Thurber","startTime":1636.29,"endTime":1641.87,"body":"into it. Because it's about the"},{"speaker":"Tara Thurber","startTime":1641.87,"endTime":1645.26,"body":"effort, the passion, the"},{"speaker":"Tara Thurber","startTime":1641.87,"endTime":1645.26,"body":"motivation that you put into it."},{"speaker":"Tara Thurber","startTime":1645.26,"endTime":1649.37,"body":"And then you surround yourself"},{"speaker":"Tara Thurber","startTime":1645.26,"endTime":1649.37,"body":"with as a personal brand, that's"},{"speaker":"Tara Thurber","startTime":1649.37,"endTime":1653.54,"body":"going to really trigger a hiring"},{"speaker":"Tara Thurber","startTime":1649.37,"endTime":1653.54,"body":"manager to be like, Oh, I'd like"},{"speaker":"Tara Thurber","startTime":1653.54,"endTime":1658.55,"body":"to interview this person. Or"},{"speaker":"Tara Thurber","startTime":1653.54,"endTime":1658.55,"body":"even I've gotten emails where I"},{"speaker":"Tara Thurber","startTime":1658.55,"endTime":1662.27,"body":"have no idea who this person is."},{"speaker":"Tara Thurber","startTime":1658.55,"endTime":1662.27,"body":"But they wrote a really awesome"},{"speaker":"Tara Thurber","startTime":1662.3,"endTime":1666.65,"body":"email that made me laugh. And I"},{"speaker":"Tara Thurber","startTime":1662.3,"endTime":1666.65,"body":"was like, I need to just talk to"},{"speaker":"Tara Thurber","startTime":1666.65,"endTime":1669.29,"body":"this person. I don't have any"},{"speaker":"Tara Thurber","startTime":1666.65,"endTime":1669.29,"body":"roles open, but I have to talk"},{"speaker":"Tara Thurber","startTime":1669.29,"endTime":1673.46,"body":"to this person. And I think that"},{"speaker":"Tara Thurber","startTime":1669.29,"endTime":1673.46,"body":"that's really again, showing up"},{"speaker":"Tara Thurber","startTime":1673.46,"endTime":1678.44,"body":"authentic and being your"},{"speaker":"Tara Thurber","startTime":1673.46,"endTime":1678.44,"body":"personal brand, not just a"},{"speaker":"Tara Thurber","startTime":1678.44,"endTime":1680.45,"body":"facade, and then hiding behind"},{"speaker":"Tara Thurber","startTime":1678.44,"endTime":1680.45,"body":"that."},{"speaker":"Jennifer Barker","startTime":1680.69,"endTime":1682.94,"body":"Right. You're"},{"speaker":"Jennifer Barker","startTime":1680.69,"endTime":1682.94,"body":"more than just your job title."},{"speaker":"Tara Thurber","startTime":1682.97,"endTime":1683.33,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1683.33,"endTime":1685.88,"body":"There's so much"},{"speaker":"Jennifer Barker","startTime":1683.33,"endTime":1685.88,"body":"more than that. And I think, if"},{"speaker":"Jennifer Barker","startTime":1685.88,"endTime":1688.73,"body":"anything good has come come out"},{"speaker":"Jennifer Barker","startTime":1685.88,"endTime":1688.73,"body":"of the pandemic."},{"speaker":"Tara Thurber","startTime":1688.76,"endTime":1689.21,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1689.3,"endTime":1693.26,"body":"It's been, I"},{"speaker":"Jennifer Barker","startTime":1689.3,"endTime":1693.26,"body":"think people have come to"},{"speaker":"Jennifer Barker","startTime":1693.26,"endTime":1694.73,"body":"realize that we're all human."},{"speaker":"Tara Thurber","startTime":1694.76,"endTime":1695.0,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1695.0,"endTime":1699.02,"body":"We're all"},{"speaker":"Jennifer Barker","startTime":1695.0,"endTime":1699.02,"body":"people. And we're less afraid to"},{"speaker":"Jennifer Barker","startTime":1699.02,"endTime":1700.13,"body":"speak to people now."},{"speaker":"Tara Thurber","startTime":1700.16,"endTime":1700.61,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1700.7,"endTime":1703.46,"body":"And I think"},{"speaker":"Jennifer Barker","startTime":1700.7,"endTime":1703.46,"body":"part of that is because we all"},{"speaker":"Jennifer Barker","startTime":1703.46,"endTime":1704.6,"body":"went through this together."},{"speaker":"Tara Thurber","startTime":1704.63,"endTime":1705.08,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1705.5,"endTime":1707.75,"body":"This shared"},{"speaker":"Jennifer Barker","startTime":1705.5,"endTime":1707.75,"body":"experience. And during this"},{"speaker":"Jennifer Barker","startTime":1707.75,"endTime":1710.9,"body":"time, we've realized, you know,"},{"speaker":"Jennifer Barker","startTime":1707.75,"endTime":1710.9,"body":"we've we've gotten into each"},{"speaker":"Jennifer Barker","startTime":1710.9,"endTime":1714.17,"body":"other's home, through video"},{"speaker":"Jennifer Barker","startTime":1710.9,"endTime":1714.17,"body":"chats, you've seen the"},{"speaker":"Jennifer Barker","startTime":1714.17,"endTime":1718.67,"body":"environments they're in, you"},{"speaker":"Jennifer Barker","startTime":1714.17,"endTime":1718.67,"body":"know, we've seen that when all"},{"speaker":"Jennifer Barker","startTime":1718.67,"endTime":1722.42,"body":"of a sudden your microphones on"},{"speaker":"Jennifer Barker","startTime":1718.67,"endTime":1722.42,"body":"and you didn't know you did. You"},{"speaker":"Jennifer Barker","startTime":1722.42,"endTime":1723.29,"body":"said something?"},{"speaker":"Tara Thurber","startTime":1723.29,"endTime":1723.83,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1723.86,"endTime":1725.72,"body":"You know, there"},{"speaker":"Jennifer Barker","startTime":1723.86,"endTime":1725.72,"body":"was moments where it's, you"},{"speaker":"Jennifer Barker","startTime":1725.72,"endTime":1728.75,"body":"know, imperfections, but their"},{"speaker":"Jennifer Barker","startTime":1725.72,"endTime":1728.75,"body":"imperfections that make you who"},{"speaker":"Jennifer Barker","startTime":1728.75,"endTime":1729.47,"body":"you are."},{"speaker":"Tara Thurber","startTime":1729.53,"endTime":1731.75,"body":"And it's"},{"speaker":"Tara Thurber","startTime":1729.53,"endTime":1731.75,"body":"everybody's reality. I mean, I"},{"speaker":"Tara Thurber","startTime":1731.75,"endTime":1736.37,"body":"feel like I've gotten to meet so"},{"speaker":"Tara Thurber","startTime":1731.75,"endTime":1736.37,"body":"many people's families and"},{"speaker":"Tara Thurber","startTime":1736.37,"endTime":1737.15,"body":"children."},{"speaker":"Jennifer Barker","startTime":1737.18,"endTime":1737.6,"body":"Yes."},{"speaker":"Tara Thurber","startTime":1737.6,"endTime":1740.6,"body":"That just after"},{"speaker":"Tara Thurber","startTime":1737.6,"endTime":1740.6,"body":"having a one off conversation"},{"speaker":"Tara Thurber","startTime":1740.6,"endTime":1744.35,"body":"with them, but again, that"},{"speaker":"Tara Thurber","startTime":1740.6,"endTime":1744.35,"body":"shares that sheds the light on"},{"speaker":"Tara Thurber","startTime":1744.35,"endTime":1747.68,"body":"who these people are who we all"},{"speaker":"Tara Thurber","startTime":1744.35,"endTime":1747.68,"body":"are, and we're all in the same"},{"speaker":"Tara Thurber","startTime":1747.68,"endTime":1753.74,"body":"reality. There's no feeling like"},{"speaker":"Tara Thurber","startTime":1747.68,"endTime":1753.74,"body":"apologetic if your kids"},{"speaker":"Tara Thurber","startTime":1753.74,"endTime":1757.64,"body":"screaming in the background,"},{"speaker":"Tara Thurber","startTime":1753.74,"endTime":1757.64,"body":"because it is what it is, mute"},{"speaker":"Tara Thurber","startTime":1757.64,"endTime":1760.61,"body":"yourself, take care of what you"},{"speaker":"Tara Thurber","startTime":1757.64,"endTime":1760.61,"body":"got to take care of, and then"},{"speaker":"Tara Thurber","startTime":1760.61,"endTime":1764.99,"body":"come back to the conversation."},{"speaker":"Tara Thurber","startTime":1760.61,"endTime":1764.99,"body":"But that's happening all over"},{"speaker":"Tara Thurber","startTime":1764.99,"endTime":1768.29,"body":"the place now. And it's, you"},{"speaker":"Tara Thurber","startTime":1764.99,"endTime":1768.29,"body":"know, back in the day, I feel"},{"speaker":"Tara Thurber","startTime":1768.29,"endTime":1772.58,"body":"like it was unacceptable, and"},{"speaker":"Tara Thurber","startTime":1768.29,"endTime":1772.58,"body":"you know, people would become so"},{"speaker":"Tara Thurber","startTime":1772.58,"endTime":1775.85,"body":"embarrassed. And now, I feel"},{"speaker":"Tara Thurber","startTime":1772.58,"endTime":1775.85,"body":"like if it's not happening, I'm"},{"speaker":"Tara Thurber","startTime":1775.85,"endTime":1776.81,"body":"like, something's wrong."},{"speaker":"Jennifer Barker","startTime":1776.84,"endTime":1781.37,"body":"Yeah. It's"},{"speaker":"Jennifer Barker","startTime":1776.84,"endTime":1781.37,"body":"true. And I think it's also kind"},{"speaker":"Jennifer Barker","startTime":1781.37,"endTime":1785.09,"body":"of broken down barriers of"},{"speaker":"Jennifer Barker","startTime":1781.37,"endTime":1785.09,"body":"levels of experience."},{"speaker":"Tara Thurber","startTime":1785.12,"endTime":1785.63,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1786.14,"endTime":1788.9,"body":"I feel like you"},{"speaker":"Jennifer Barker","startTime":1786.14,"endTime":1788.9,"body":"know, when people are applying"},{"speaker":"Jennifer Barker","startTime":1788.9,"endTime":1792.56,"body":"for jobs now, they're much more"},{"speaker":"Jennifer Barker","startTime":1788.9,"endTime":1792.56,"body":"comfortable speaking to CEOs."},{"speaker":"Tara Thurber","startTime":1792.59,"endTime":1793.07,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1793.4,"endTime":1797.3,"body":"C suite and"},{"speaker":"Jennifer Barker","startTime":1793.4,"endTime":1797.3,"body":"director level people, because"},{"speaker":"Jennifer Barker","startTime":1797.33,"endTime":1800.27,"body":"it's almost created more of a"},{"speaker":"Jennifer Barker","startTime":1797.33,"endTime":1800.27,"body":"laid back environment. It's"},{"speaker":"Jennifer Barker","startTime":1800.27,"endTime":1803.27,"body":"still professional. Yeah. But"},{"speaker":"Jennifer Barker","startTime":1800.27,"endTime":1803.27,"body":"people have kind of taken a step"},{"speaker":"Jennifer Barker","startTime":1803.27,"endTime":1806.3,"body":"back and realized I don't need"},{"speaker":"Jennifer Barker","startTime":1803.27,"endTime":1806.3,"body":"to accomplish everything in a"},{"speaker":"Jennifer Barker","startTime":1806.3,"endTime":1806.69,"body":"day."},{"speaker":"Tara Thurber","startTime":1806.72,"endTime":1807.11,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1807.14,"endTime":1810.65,"body":"It's okay. If"},{"speaker":"Jennifer Barker","startTime":1807.14,"endTime":1810.65,"body":"you know, I need to take a"},{"speaker":"Jennifer Barker","startTime":1810.65,"endTime":1813.65,"body":"break, or if I need to throw in"},{"speaker":"Jennifer Barker","startTime":1810.65,"endTime":1813.65,"body":"a little laundry while I'm"},{"speaker":"Jennifer Barker","startTime":1813.65,"endTime":1814.16,"body":"working."},{"speaker":"Tara Thurber","startTime":1814.19,"endTime":1814.61,"body":"Yep."},{"speaker":"Jennifer Barker","startTime":1814.7,"endTime":1817.94,"body":"Um, again, it"},{"speaker":"Jennifer Barker","startTime":1814.7,"endTime":1817.94,"body":"goes back to the you know, we're"},{"speaker":"Jennifer Barker","startTime":1817.94,"endTime":1819.11,"body":"not just our jobs."},{"speaker":"Jennifer Barker","startTime":1819.14,"endTime":1819.47,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1819.5,"endTime":1823.58,"body":"We're people, we have problems."},{"speaker":"Jennifer Barker","startTime":1819.5,"endTime":1823.58,"body":"We have great times. You know,"},{"speaker":"Jennifer Barker","startTime":1823.76,"endTime":1826.43,"body":"there's so many shared"},{"speaker":"Jennifer Barker","startTime":1823.76,"endTime":1826.43,"body":"experiences, there's individual"},{"speaker":"Jennifer Barker","startTime":1826.43,"endTime":1830.6,"body":"experiences, and I think it's"},{"speaker":"Jennifer Barker","startTime":1826.43,"endTime":1830.6,"body":"actually given some people more"},{"speaker":"Jennifer Barker","startTime":1830.6,"endTime":1834.26,"body":"confidence to go out and maybe"},{"speaker":"Jennifer Barker","startTime":1830.6,"endTime":1834.26,"body":"seek another job."},{"speaker":"Tara Thurber","startTime":1834.29,"endTime":1834.86,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1834.95,"endTime":1837.38,"body":"And speak"},{"speaker":"Jennifer Barker","startTime":1834.95,"endTime":1837.38,"body":"differently about themselves."},{"speaker":"Jennifer Barker","startTime":1837.74,"endTime":1842.36,"body":"And havoc? I mean, if anything,"},{"speaker":"Jennifer Barker","startTime":1837.74,"endTime":1842.36,"body":"like I said, we've gone through"},{"speaker":"Jennifer Barker","startTime":1842.36,"endTime":1844.73,"body":"this together. So right off the"},{"speaker":"Jennifer Barker","startTime":1842.36,"endTime":1844.73,"body":"bat, there's a shared"},{"speaker":"Jennifer Barker","startTime":1844.73,"endTime":1845.33,"body":"connection."},{"speaker":"Tara Thurber","startTime":1845.36,"endTime":1849.8,"body":"Yeah. Which is a"},{"speaker":"Tara Thurber","startTime":1845.36,"endTime":1849.8,"body":"big change. It's a big shift in"},{"speaker":"Tara Thurber","startTime":1849.8,"endTime":1850.85,"body":"the workforce."},{"speaker":"Jennifer Barker","startTime":1851.06,"endTime":1854.72,"body":"Definitely. I"},{"speaker":"Jennifer Barker","startTime":1851.06,"endTime":1854.72,"body":"think it's kind of made everyone"},{"speaker":"Jennifer Barker","startTime":1854.72,"endTime":1858.56,"body":"realize, you know, there's"},{"speaker":"Jennifer Barker","startTime":1854.72,"endTime":1858.56,"body":"always going to be hierarchy."},{"speaker":"Tara Thurber","startTime":1864.17,"endTime":1869.03,"body":"Awesome. Um, for"},{"speaker":"Tara Thurber","startTime":1864.17,"endTime":1869.03,"body":"individuals in a position? it?"},{"speaker":"Tara Thurber","startTime":1869.09,"endTime":1873.38,"body":"Is it important to maintain a"},{"speaker":"Tara Thurber","startTime":1869.09,"endTime":1873.38,"body":"brand voice separate from their"},{"speaker":"Tara Thurber","startTime":1873.38,"endTime":1878.27,"body":"company and employer? And if so,"},{"speaker":"Tara Thurber","startTime":1873.38,"endTime":1878.27,"body":"what are some ways to maintain"},{"speaker":"Tara Thurber","startTime":1878.27,"endTime":1879.29,"body":"boundaries?"},{"speaker":"Jennifer Barker","startTime":1880.04,"endTime":1882.26,"body":"Yes, super"},{"speaker":"Jennifer Barker","startTime":1880.04,"endTime":1882.26,"body":"important."},{"speaker":"Tara Thurber","startTime":1882.29,"endTime":1882.74,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1883.7,"endTime":1885.74,"body":"Yes, you worked"},{"speaker":"Jennifer Barker","startTime":1883.7,"endTime":1885.74,"body":"for a company? Yes, I work for"},{"speaker":"Jennifer Barker","startTime":1885.74,"endTime":1889.73,"body":"an agency right now. Is that who"},{"speaker":"Jennifer Barker","startTime":1885.74,"endTime":1889.73,"body":"I am? That's Yes. But not all"},{"speaker":"Jennifer Barker","startTime":1889.73,"endTime":1890.42,"body":"who I am."},{"speaker":"Tara Thurber","startTime":1890.45,"endTime":1890.9,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1891.68,"endTime":1895.64,"body":"You know, you"},{"speaker":"Jennifer Barker","startTime":1891.68,"endTime":1895.64,"body":"can do numerous things. When"},{"speaker":"Jennifer Barker","startTime":1895.64,"endTime":1899.9,"body":"speaking about your personal"},{"speaker":"Jennifer Barker","startTime":1895.64,"endTime":1899.9,"body":"brands, um, one being you can"},{"speaker":"Jennifer Barker","startTime":1899.9,"endTime":1904.43,"body":"create your company. A lot of it"},{"speaker":"Jennifer Barker","startTime":1899.9,"endTime":1904.43,"body":"goes to I know a lot of that I"},{"speaker":"Jennifer Barker","startTime":1904.43,"endTime":1908.15,"body":"work with numerous clients"},{"speaker":"Jennifer Barker","startTime":1904.43,"endTime":1908.15,"body":"across the board and different"},{"speaker":"Jennifer Barker","startTime":1908.15,"endTime":1913.52,"body":"industries. And whenever I take"},{"speaker":"Jennifer Barker","startTime":1908.15,"endTime":1913.52,"body":"on a new client, I know because"},{"speaker":"Jennifer Barker","startTime":1913.52,"endTime":1914.12,"body":"I do it."},{"speaker":"Jennifer Barker","startTime":1914.15,"endTime":1914.42,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1914.42,"endTime":1917.99,"body":"I google them, or I look for"},{"speaker":"Jennifer Barker","startTime":1914.42,"endTime":1917.99,"body":"them on LinkedIn. Yeah. And I"},{"speaker":"Jennifer Barker","startTime":1917.99,"endTime":1922.55,"body":"look at their experience, I look"},{"speaker":"Jennifer Barker","startTime":1917.99,"endTime":1922.55,"body":"at what they share. So even if"},{"speaker":"Jennifer Barker","startTime":1922.55,"endTime":1926.06,"body":"you're working for a company,"},{"speaker":"Jennifer Barker","startTime":1922.55,"endTime":1926.06,"body":"that client is still gonna look"},{"speaker":"Jennifer Barker","startTime":1926.06,"endTime":1927.26,"body":"at the team they're working"},{"speaker":"Jennifer Barker","startTime":1926.06,"endTime":1927.26,"body":"with."},{"speaker":"Tara Thurber","startTime":1927.32,"endTime":1927.71,"body":"Right."},{"speaker":"Jennifer Barker","startTime":1927.71,"endTime":1931.22,"body":"So it's"},{"speaker":"Jennifer Barker","startTime":1927.71,"endTime":1931.22,"body":"important to show not only what"},{"speaker":"Jennifer Barker","startTime":1931.22,"endTime":1937.01,"body":"you do in that, for that"},{"speaker":"Jennifer Barker","startTime":1931.22,"endTime":1937.01,"body":"company, but what you do outside"},{"speaker":"Jennifer Barker","startTime":1937.01,"endTime":1938.84,"body":"of that, and your past"},{"speaker":"Jennifer Barker","startTime":1937.01,"endTime":1938.84,"body":"experiences."},{"speaker":"Jennifer Barker","startTime":1938.84,"endTime":1939.29,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1939.41,"endTime":1943.16,"body":"Because it shows, okay, this"},{"speaker":"Jennifer Barker","startTime":1939.41,"endTime":1943.16,"body":"person knows what they're doing."},{"speaker":"Tara Thurber","startTime":1943.19,"endTime":1943.55,"body":"Right."},{"speaker":"Jennifer Barker","startTime":1943.55,"endTime":1946.37,"body":"They have a lot"},{"speaker":"Jennifer Barker","startTime":1943.55,"endTime":1946.37,"body":"they have experience, you know,"},{"speaker":"Jennifer Barker","startTime":1946.37,"endTime":1949.46,"body":"they're sharing this amazing,"},{"speaker":"Jennifer Barker","startTime":1946.37,"endTime":1949.46,"body":"amazing content."},{"speaker":"Tara Thurber","startTime":1949.73,"endTime":1950.18,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":1950.48,"endTime":1952.25,"body":"It makes me"},{"speaker":"Jennifer Barker","startTime":1950.48,"endTime":1952.25,"body":"confident that I'm working with"},{"speaker":"Jennifer Barker","startTime":1952.25,"endTime":1953.09,"body":"a good team."},{"speaker":"Tara Thurber","startTime":1953.36,"endTime":1957.56,"body":"Yeah. And I think"},{"speaker":"Tara Thurber","startTime":1953.36,"endTime":1957.56,"body":"to sharing business stuff, but"},{"speaker":"Tara Thurber","startTime":1957.56,"endTime":1962.54,"body":"also sharing other interests,"},{"speaker":"Tara Thurber","startTime":1957.56,"endTime":1962.54,"body":"allows you to still keep those"},{"speaker":"Tara Thurber","startTime":1962.54,"endTime":1963.41,"body":"boundaries."},{"speaker":"Jennifer Barker","startTime":1963.41,"endTime":1963.89,"body":"Yes."},{"speaker":"Tara Thurber","startTime":1964.73,"endTime":1968.84,"body":"But kind of marry"},{"speaker":"Tara Thurber","startTime":1964.73,"endTime":1968.84,"body":"them together in a way that you"},{"speaker":"Tara Thurber","startTime":1968.84,"endTime":1973.67,"body":"still should have your personal"},{"speaker":"Tara Thurber","startTime":1968.84,"endTime":1973.67,"body":"brand, your your you, but be"},{"speaker":"Tara Thurber","startTime":1973.67,"endTime":1977.99,"body":"able it being a part of a team"},{"speaker":"Tara Thurber","startTime":1973.67,"endTime":1977.99,"body":"and a company. And you know,"},{"speaker":"Tara Thurber","startTime":1977.99,"endTime":1981.38,"body":"whether it's small, or even"},{"speaker":"Tara Thurber","startTime":1977.99,"endTime":1981.38,"body":"consulting, you want to share"},{"speaker":"Tara Thurber","startTime":1981.47,"endTime":1986.69,"body":"maybe some of your clients work,"},{"speaker":"Tara Thurber","startTime":1981.47,"endTime":1986.69,"body":"or, you know, internally sharing"},{"speaker":"Tara Thurber","startTime":1987.62,"endTime":1991.91,"body":"other things that have to do"},{"speaker":"Tara Thurber","startTime":1987.62,"endTime":1991.91,"body":"with your company. But then"},{"speaker":"Tara Thurber","startTime":1991.94,"endTime":1996.23,"body":"other things that interest you."},{"speaker":"Tara Thurber","startTime":1991.94,"endTime":1996.23,"body":"And really bringing, again, the"},{"speaker":"Tara Thurber","startTime":1996.23,"endTime":2001.9,"body":"sense of personality, into your"},{"speaker":"Tara Thurber","startTime":1996.23,"endTime":2001.9,"body":"personal brand and profile, but"},{"speaker":"Tara Thurber","startTime":2001.9,"endTime":2009.19,"body":"separating yourself to keep that"},{"speaker":"Tara Thurber","startTime":2001.9,"endTime":2009.19,"body":"even keel of who you are, and"},{"speaker":"Tara Thurber","startTime":2009.34,"endTime":2011.02,"body":"where you work and what you do."},{"speaker":"Jennifer Barker","startTime":2011.05,"endTime":2013.3,"body":"Yes,"},{"speaker":"Jennifer Barker","startTime":2011.05,"endTime":2013.3,"body":"definitely. And especially, you"},{"speaker":"Jennifer Barker","startTime":2013.3,"endTime":2016.24,"body":"know, like I said, I'm in an"},{"speaker":"Jennifer Barker","startTime":2013.3,"endTime":2016.24,"body":"agency, but I also do"},{"speaker":"Jennifer Barker","startTime":2016.24,"endTime":2016.9,"body":"consulting."},{"speaker":"Tara Thurber","startTime":2016.93,"endTime":2017.23,"body":"Right."},{"speaker":"Jennifer Barker","startTime":2017.23,"endTime":2017.59,"body":"Well."},{"speaker":"Tara Thurber","startTime":2017.62,"endTime":2017.95,"body":"Right."},{"speaker":"Jennifer Barker","startTime":2017.95,"endTime":2021.34,"body":"So I want to"},{"speaker":"Jennifer Barker","startTime":2017.95,"endTime":2021.34,"body":"show, yeah, this is what I do"},{"speaker":"Jennifer Barker","startTime":2021.34,"endTime":2026.05,"body":"day to day, but I'm also"},{"speaker":"Jennifer Barker","startTime":2021.34,"endTime":2026.05,"body":"offering these services. So it's"},{"speaker":"Jennifer Barker","startTime":2026.05,"endTime":2030.22,"body":"almost kind of like I'm thinking"},{"speaker":"Jennifer Barker","startTime":2026.05,"endTime":2030.22,"body":"double personality, where I"},{"speaker":"Jennifer Barker","startTime":2030.22,"endTime":2032.86,"body":"have, you know, my company that"},{"speaker":"Jennifer Barker","startTime":2030.22,"endTime":2032.86,"body":"I worked for, and then I have my"},{"speaker":"Jennifer Barker","startTime":2032.86,"endTime":2037.36,"body":"independent work that I do you"},{"speaker":"Jennifer Barker","startTime":2032.86,"endTime":2037.36,"body":"think it's important to, like"},{"speaker":"Jennifer Barker","startTime":2037.36,"endTime":2040.24,"body":"you said, show people that"},{"speaker":"Jennifer Barker","startTime":2037.36,"endTime":2040.24,"body":"you're more than just your job"},{"speaker":"Jennifer Barker","startTime":2040.24,"endTime":2040.66,"body":"title."},{"speaker":"Tara Thurber","startTime":2040.66,"endTime":2040.96,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2040.99,"endTime":2043.42,"body":"And who you"},{"speaker":"Jennifer Barker","startTime":2040.99,"endTime":2043.42,"body":"work for, you're also a person"},{"speaker":"Jennifer Barker","startTime":2043.45,"endTime":2047.68,"body":"that does professional things"},{"speaker":"Jennifer Barker","startTime":2043.45,"endTime":2047.68,"body":"outside of that company. You"},{"speaker":"Jennifer Barker","startTime":2047.68,"endTime":2053.17,"body":"know, for me, I like to you"},{"speaker":"Jennifer Barker","startTime":2047.68,"endTime":2053.17,"body":"know, I share company posts, but"},{"speaker":"Jennifer Barker","startTime":2053.17,"endTime":2057.49,"body":"I also write original content"},{"speaker":"Jennifer Barker","startTime":2053.17,"endTime":2057.49,"body":"that shows you know, my"},{"speaker":"Jennifer Barker","startTime":2057.49,"endTime":2060.1,"body":"thoughts, my opinions on things"},{"speaker":"Jennifer Barker","startTime":2057.49,"endTime":2060.1,"body":"that are happening in the tech"},{"speaker":"Jennifer Barker","startTime":2060.1,"endTime":2064.99,"body":"industry. I also promote, I do a"},{"speaker":"Jennifer Barker","startTime":2060.1,"endTime":2064.99,"body":"lot of like I said, outside"},{"speaker":"Jennifer Barker","startTime":2064.99,"endTime":2068.11,"body":"speaking engagements, I promote"},{"speaker":"Jennifer Barker","startTime":2064.99,"endTime":2068.11,"body":"that. And that's not part of my"},{"speaker":"Jennifer Barker","startTime":2068.11,"endTime":2070.03,"body":"company that's independent to"},{"speaker":"Jennifer Barker","startTime":2068.11,"endTime":2070.03,"body":"me."},{"speaker":"Tara Thurber","startTime":2070.06,"endTime":2070.48,"body":"Right."},{"speaker":"Jennifer Barker","startTime":2070.9,"endTime":2074.35,"body":"I think a lot"},{"speaker":"Jennifer Barker","startTime":2070.9,"endTime":2074.35,"body":"of people don't like to talk"},{"speaker":"Jennifer Barker","startTime":2074.35,"endTime":2076.06,"body":"like he said, Don't wait, just"},{"speaker":"Jennifer Barker","startTime":2074.35,"endTime":2076.06,"body":"talk about themselves."},{"speaker":"Tara Thurber","startTime":2076.06,"endTime":2076.45,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2076.48,"endTime":2080.05,"body":"And this is"},{"speaker":"Jennifer Barker","startTime":2076.48,"endTime":2080.05,"body":"actually the time to be your own"},{"speaker":"Jennifer Barker","startTime":2080.05,"endTime":2080.53,"body":"cheerleader."},{"speaker":"Tara Thurber","startTime":2080.56,"endTime":2082.66,"body":"Highlight"},{"speaker":"Tara Thurber","startTime":2080.56,"endTime":2082.66,"body":"yourself, highlight your wins,"},{"speaker":"Tara Thurber","startTime":2082.69,"endTime":2085.96,"body":"highlight your failures, because"},{"speaker":"Tara Thurber","startTime":2082.69,"endTime":2085.96,"body":"if you're not failing, you're"},{"speaker":"Tara Thurber","startTime":2085.96,"endTime":2086.8,"body":"not learning."},{"speaker":"Jennifer Barker","startTime":2086.86,"endTime":2087.49,"body":"Exactly."},{"speaker":"Tara Thurber","startTime":2087.52,"endTime":2091.21,"body":"And, you know, you"},{"speaker":"Tara Thurber","startTime":2087.52,"endTime":2091.21,"body":"may have a failure that somebody"},{"speaker":"Tara Thurber","startTime":2091.21,"endTime":2093.37,"body":"else will be able to learn from"},{"speaker":"Tara Thurber","startTime":2091.21,"endTime":2093.37,"body":"two"},{"speaker":"Jennifer Barker","startTime":2093.489,"endTime":2097.179,"body":"Totally. And I"},{"speaker":"Jennifer Barker","startTime":2093.489,"endTime":2097.179,"body":"think, you know, it's it's an"},{"speaker":"Jennifer Barker","startTime":2097.179,"endTime":2101.349,"body":"open collaboration environment"},{"speaker":"Jennifer Barker","startTime":2097.179,"endTime":2101.349,"body":"where you know, there's been"},{"speaker":"Jennifer Barker","startTime":2101.349,"endTime":2104.469,"body":"times where I couldn't figure"},{"speaker":"Jennifer Barker","startTime":2101.349,"endTime":2104.469,"body":"something out or you've just"},{"speaker":"Jennifer Barker","startTime":2104.469,"endTime":2107.139,"body":"been working on something for so"},{"speaker":"Jennifer Barker","startTime":2104.469,"endTime":2107.139,"body":"long, you needed a fresh set of"},{"speaker":"Jennifer Barker","startTime":2107.139,"endTime":2107.469,"body":"eyes."},{"speaker":"Tara Thurber","startTime":2107.5,"endTime":2107.86,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2108.16,"endTime":2110.38,"body":"And you put"},{"speaker":"Jennifer Barker","startTime":2108.16,"endTime":2110.38,"body":"that out on LinkedIn. And all of"},{"speaker":"Jennifer Barker","startTime":2110.38,"endTime":2112.81,"body":"a sudden, your network is"},{"speaker":"Jennifer Barker","startTime":2110.38,"endTime":2112.81,"body":"reaching out to you being like,"},{"speaker":"Jennifer Barker","startTime":2112.81,"endTime":2116.53,"body":"Hey, I experienced this, or Hey,"},{"speaker":"Jennifer Barker","startTime":2112.81,"endTime":2116.53,"body":"I tried it this way. And not"},{"speaker":"Jennifer Barker","startTime":2116.53,"endTime":2119.5,"body":"only are you kind of finding a"},{"speaker":"Jennifer Barker","startTime":2116.53,"endTime":2119.5,"body":"solution, but you're opening the"},{"speaker":"Jennifer Barker","startTime":2119.5,"endTime":2121.09,"body":"doors to bigger conversations."},{"speaker":"Tara Thurber","startTime":2121.12,"endTime":2121.45,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2121.57,"endTime":2124.33,"body":"And you never"},{"speaker":"Jennifer Barker","startTime":2121.57,"endTime":2124.33,"body":"know, that bigger conversation"},{"speaker":"Jennifer Barker","startTime":2124.33,"endTime":2126.64,"body":"can lead to a new job"},{"speaker":"Jennifer Barker","startTime":2124.33,"endTime":2126.64,"body":"opportunity down the line."},{"speaker":"Tara Thurber","startTime":2126.67,"endTime":2127.03,"body":"Right."},{"speaker":"Jennifer Barker","startTime":2127.03,"endTime":2130.15,"body":"So all these"},{"speaker":"Jennifer Barker","startTime":2127.03,"endTime":2130.15,"body":"little things are saying, Oh,"},{"speaker":"Jennifer Barker","startTime":2130.15,"endTime":2132.73,"body":"well, I don't want to share too"},{"speaker":"Jennifer Barker","startTime":2130.15,"endTime":2132.73,"body":"much. I don't want to you know,"},{"speaker":"Jennifer Barker","startTime":2132.73,"endTime":2137.68,"body":"network too much. It's not a"},{"speaker":"Jennifer Barker","startTime":2132.73,"endTime":2137.68,"body":"matter of oversharing. And"},{"speaker":"Jennifer Barker","startTime":2138.01,"endTime":2140.95,"body":"talking to people, it's more of"},{"speaker":"Jennifer Barker","startTime":2138.01,"endTime":2140.95,"body":"the short term. It's the long"},{"speaker":"Jennifer Barker","startTime":2140.95,"endTime":2141.31,"body":"term."},{"speaker":"Tara Thurber","startTime":2141.34,"endTime":2141.61,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2141.61,"endTime":2145.63,"body":"It's what doors"},{"speaker":"Jennifer Barker","startTime":2141.61,"endTime":2145.63,"body":"cannot open. And, you know, as a"},{"speaker":"Jennifer Barker","startTime":2145.63,"endTime":2149.44,"body":"consultant, what companies will"},{"speaker":"Jennifer Barker","startTime":2145.63,"endTime":2149.44,"body":"kind of reach out to me based on"},{"speaker":"Jennifer Barker","startTime":2149.47,"endTime":2151.72,"body":"our, you know, we had a really"},{"speaker":"Jennifer Barker","startTime":2149.47,"endTime":2151.72,"body":"great conversation with john."},{"speaker":"Tara Thurber","startTime":2151.75,"endTime":2152.26,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2152.68,"endTime":2155.23,"body":"So it's"},{"speaker":"Jennifer Barker","startTime":2152.68,"endTime":2155.23,"body":"basically it's always it's"},{"speaker":"Jennifer Barker","startTime":2155.23,"endTime":2157.78,"body":"getting into the back of their"},{"speaker":"Jennifer Barker","startTime":2155.23,"endTime":2157.78,"body":"minds and kind of staying there."},{"speaker":"Tara Thurber","startTime":2157.81,"endTime":2158.05,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2158.05,"endTime":2159.7,"body":"And then"},{"speaker":"Jennifer Barker","startTime":2158.05,"endTime":2159.7,"body":"continually just checking in"},{"speaker":"Jennifer Barker","startTime":2159.73,"endTime":2161.05,"body":"checking in every once in a"},{"speaker":"Jennifer Barker","startTime":2159.73,"endTime":2161.05,"body":"while."},{"speaker":"Tara Thurber","startTime":2161.08,"endTime":2164.68,"body":"Yeah. I like that"},{"speaker":"Tara Thurber","startTime":2161.08,"endTime":2164.68,"body":"a lot. And I think, you know,"},{"speaker":"Tara Thurber","startTime":2164.68,"endTime":2170.17,"body":"overall, social media and, and"},{"speaker":"Tara Thurber","startTime":2164.68,"endTime":2170.17,"body":"personal branding, company"},{"speaker":"Tara Thurber","startTime":2170.17,"endTime":2175.81,"body":"branding, there's so many"},{"speaker":"Tara Thurber","startTime":2170.17,"endTime":2175.81,"body":"different facets now to that"},{"speaker":"Tara Thurber","startTime":2176.65,"endTime":2181.57,"body":"tying it all together, I feel is"},{"speaker":"Tara Thurber","startTime":2176.65,"endTime":2181.57,"body":"important, because it really"},{"speaker":"Tara Thurber","startTime":2181.57,"endTime":2187.78,"body":"kind of gives you that umbrella"},{"speaker":"Tara Thurber","startTime":2181.57,"endTime":2187.78,"body":"to showcase who you are, where"},{"speaker":"Tara Thurber","startTime":2187.78,"endTime":2191.92,"body":"you are, and maybe even where"},{"speaker":"Tara Thurber","startTime":2187.78,"endTime":2191.92,"body":"you want to be. I mean, I've"},{"speaker":"Tara Thurber","startTime":2191.92,"endTime":2196.9,"body":"seen people post things about"},{"speaker":"Tara Thurber","startTime":2191.92,"endTime":2196.9,"body":"dreams or or you know, bucket"},{"speaker":"Tara Thurber","startTime":2196.9,"endTime":2200.17,"body":"list stuff that they're trying"},{"speaker":"Tara Thurber","startTime":2196.9,"endTime":2200.17,"body":"to get to, and maybe that might"},{"speaker":"Tara Thurber","startTime":2200.17,"endTime":2203.44,"body":"hit somebody or somebody is"},{"speaker":"Tara Thurber","startTime":2200.17,"endTime":2203.44,"body":"going to help you get there and"},{"speaker":"Tara Thurber","startTime":2203.44,"endTime":2207.52,"body":"bring you a step further. All"},{"speaker":"Tara Thurber","startTime":2203.44,"endTime":2207.52,"body":"because you've created this,"},{"speaker":"Tara Thurber","startTime":2207.67,"endTime":2211.93,"body":"this brand of who you are and"},{"speaker":"Tara Thurber","startTime":2207.67,"endTime":2211.93,"body":"what your dreams are and what"},{"speaker":"Tara Thurber","startTime":2211.93,"endTime":2212.74,"body":"you're made of."},{"speaker":"Jennifer Barker","startTime":2212.8,"endTime":2214.72,"body":"Yeah, I love"},{"speaker":"Jennifer Barker","startTime":2212.8,"endTime":2214.72,"body":"that. Because that also ties"},{"speaker":"Jennifer Barker","startTime":2214.72,"endTime":2216.22,"body":"back into the human aspect."},{"speaker":"Tara Thurber","startTime":2216.25,"endTime":2216.7,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2217.06,"endTime":2218.98,"body":"You know, it"},{"speaker":"Jennifer Barker","startTime":2217.06,"endTime":2218.98,"body":"doesn't have to be all just"},{"speaker":"Jennifer Barker","startTime":2218.98,"endTime":2222.04,"body":"industry news, industry news,"},{"speaker":"Jennifer Barker","startTime":2218.98,"endTime":2222.04,"body":"industry news. It's like you"},{"speaker":"Jennifer Barker","startTime":2222.04,"endTime":2225.49,"body":"said early, you know, show that"},{"speaker":"Jennifer Barker","startTime":2222.04,"endTime":2225.49,"body":"you're you might have failed at"},{"speaker":"Jennifer Barker","startTime":2225.49,"endTime":2225.88,"body":"something."},{"speaker":"Jennifer Barker","startTime":2225.91,"endTime":2226.15,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2226.15,"endTime":2228.64,"body":"Or  you need help with"},{"speaker":"Jennifer Barker","startTime":2226.15,"endTime":2228.64,"body":"something. Yeah, it's okay to do"},{"speaker":"Jennifer Barker","startTime":2228.64,"endTime":2229.09,"body":"that."},{"speaker":"Tara Thurber","startTime":2229.18,"endTime":2233.74,"body":"Yeah. I love this."},{"speaker":"Tara Thurber","startTime":2229.18,"endTime":2233.74,"body":"Jen, Jen. So after all this"},{"speaker":"Tara Thurber","startTime":2233.74,"endTime":2239.26,"body":"conversation, give us your top"},{"speaker":"Tara Thurber","startTime":2233.74,"endTime":2239.26,"body":"five tips for a successful"},{"speaker":"Tara Thurber","startTime":2239.26,"endTime":2239.98,"body":"brand."},{"speaker":"Jennifer Barker","startTime":2240.37,"endTime":2243.22,"body":"All right, I"},{"speaker":"Jennifer Barker","startTime":2240.37,"endTime":2243.22,"body":"say number one is be authentic,"},{"speaker":"Jennifer Barker","startTime":2243.25,"endTime":2247.45,"body":"be yourself. People see through"},{"speaker":"Jennifer Barker","startTime":2243.25,"endTime":2247.45,"body":"it. If you know, if you're"},{"speaker":"Jennifer Barker","startTime":2247.45,"endTime":2248.44,"body":"putting on a front."},{"speaker":"Tara Thurber","startTime":2248.59,"endTime":2251.11,"body":"I love it. Love"},{"speaker":"Tara Thurber","startTime":2248.59,"endTime":2251.11,"body":"that. So important."},{"speaker":"Jennifer Barker","startTime":2251.32,"endTime":2253.96,"body":"Show your"},{"speaker":"Jennifer Barker","startTime":2251.32,"endTime":2253.96,"body":"personality. Show that you're"},{"speaker":"Jennifer Barker","startTime":2253.96,"endTime":2256.42,"body":"like I said, I keep saying it."},{"speaker":"Jennifer Barker","startTime":2253.96,"endTime":2256.42,"body":"But it's important. You're not"},{"speaker":"Jennifer Barker","startTime":2256.42,"endTime":2259.36,"body":"just your job title, you're not"},{"speaker":"Jennifer Barker","startTime":2256.42,"endTime":2259.36,"body":"just your company, you are a"},{"speaker":"Jennifer Barker","startTime":2259.36,"endTime":2263.11,"body":"person who has you know,"},{"speaker":"Jennifer Barker","startTime":2259.36,"endTime":2263.11,"body":"successes, failures, good days,"},{"speaker":"Jennifer Barker","startTime":2263.11,"endTime":2267.91,"body":"bad days, show that. Be"},{"speaker":"Jennifer Barker","startTime":2263.11,"endTime":2267.91,"body":"confident, you know, there's"},{"speaker":"Jennifer Barker","startTime":2267.91,"endTime":2271.87,"body":"days where we don't feel"},{"speaker":"Jennifer Barker","startTime":2267.91,"endTime":2271.87,"body":"confident, there's days where it"},{"speaker":"Jennifer Barker","startTime":2271.87,"endTime":2273.52,"body":"seems like everything's going"},{"speaker":"Jennifer Barker","startTime":2271.87,"endTime":2273.52,"body":"wrong."},{"speaker":"Tara Thurber","startTime":2273.7,"endTime":2274.21,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2274.36,"endTime":2276.49,"body":"And it's okay"},{"speaker":"Jennifer Barker","startTime":2274.36,"endTime":2276.49,"body":"to have those days. But"},{"speaker":"Jennifer Barker","startTime":2276.49,"endTime":2279.85,"body":"remember, you know, the next day"},{"speaker":"Jennifer Barker","startTime":2276.49,"endTime":2279.85,"body":"is going to be better. or the"},{"speaker":"Jennifer Barker","startTime":2279.85,"endTime":2282.67,"body":"next day might be a little"},{"speaker":"Jennifer Barker","startTime":2279.85,"endTime":2282.67,"body":"better. But, it's important to"},{"speaker":"Jennifer Barker","startTime":2282.67,"endTime":2285.88,"body":"be confident throughout it all,"},{"speaker":"Jennifer Barker","startTime":2282.67,"endTime":2285.88,"body":"know that that struggle is just"},{"speaker":"Jennifer Barker","startTime":2285.88,"endTime":2287.32,"body":"for that moment."},{"speaker":"Tara Thurber","startTime":2288.07,"endTime":2291.73,"body":"Like that, and"},{"speaker":"Tara Thurber","startTime":2288.07,"endTime":2291.73,"body":"being confident to just put"},{"speaker":"Tara Thurber","startTime":2291.73,"endTime":2297.91,"body":"yourself out there and know that"},{"speaker":"Tara Thurber","startTime":2291.73,"endTime":2297.91,"body":"not everybody has all good days."},{"speaker":"Tara Thurber","startTime":2298.15,"endTime":2302.8,"body":"But confidence in  who you are."},{"speaker":"Tara Thurber","startTime":2298.15,"endTime":2302.8,"body":"Gives you a little bit more of a"},{"speaker":"Tara Thurber","startTime":2302.8,"endTime":2304.0,"body":"backbone too."},{"speaker":"Jennifer Barker","startTime":2304.09,"endTime":2304.81,"body":"Definitely."},{"speaker":"Tara Thurber","startTime":2305.17,"endTime":2305.71,"body":"Awesome."},{"speaker":"Jennifer Barker","startTime":2306.88,"endTime":2309.52,"body":"Show your"},{"speaker":"Jennifer Barker","startTime":2306.88,"endTime":2309.52,"body":"passion and the value that you"},{"speaker":"Jennifer Barker","startTime":2309.52,"endTime":2313.24,"body":"can bring. Like I said earlier,"},{"speaker":"Jennifer Barker","startTime":2309.52,"endTime":2313.24,"body":"you know, you can tell when"},{"speaker":"Jennifer Barker","startTime":2313.24,"endTime":2314.53,"body":"someone loves what they do."},{"speaker":"Tara Thurber","startTime":2314.59,"endTime":2315.1,"body":"Yeah."},{"speaker":"Jennifer Barker","startTime":2315.31,"endTime":2318.67,"body":"It's you know,"},{"speaker":"Jennifer Barker","startTime":2315.31,"endTime":2318.67,"body":"it's undeniable, show that"},{"speaker":"Jennifer Barker","startTime":2318.67,"endTime":2322.21,"body":"passion and that could if even"},{"speaker":"Jennifer Barker","startTime":2318.67,"endTime":2322.21,"body":"if it's through writing, you"},{"speaker":"Jennifer Barker","startTime":2322.21,"endTime":2329.2,"body":"know, there's a way to express"},{"speaker":"Jennifer Barker","startTime":2322.21,"endTime":2329.2,"body":"that. And then finally, even if"},{"speaker":"Jennifer Barker","startTime":2329.2,"endTime":2331.75,"body":"you feel like you're not"},{"speaker":"Jennifer Barker","startTime":2329.2,"endTime":2331.75,"body":"qualified for a job, put"},{"speaker":"Jennifer Barker","startTime":2331.75,"endTime":2335.92,"body":"yourself out there. Love it."},{"speaker":"Jennifer Barker","startTime":2331.75,"endTime":2335.92,"body":"Because you know, like I said,"},{"speaker":"Jennifer Barker","startTime":2335.95,"endTime":2339.25,"body":"it's a lot of time it's"},{"speaker":"Jennifer Barker","startTime":2335.95,"endTime":2339.25,"body":"personality, and if the culture"},{"speaker":"Jennifer Barker","startTime":2339.25,"endTime":2342.76,"body":"is the right fit, you know, if"},{"speaker":"Jennifer Barker","startTime":2339.25,"endTime":2342.76,"body":"you if you're good at what you"},{"speaker":"Jennifer Barker","startTime":2342.76,"endTime":2346.03,"body":"do, you're willing to learn. You"},{"speaker":"Jennifer Barker","startTime":2342.76,"endTime":2346.03,"body":"can be you can learn even more,"},{"speaker":"Jennifer Barker","startTime":2346.06,"endTime":2350.41,"body":"and you can be taught by other"},{"speaker":"Jennifer Barker","startTime":2346.06,"endTime":2350.41,"body":"people. And I think that's the"},{"speaker":"Jennifer Barker","startTime":2350.41,"endTime":2353.26,"body":"most important thing. You'll"},{"speaker":"Jennifer Barker","startTime":2350.41,"endTime":2353.26,"body":"never feel like you're not good"},{"speaker":"Jennifer Barker","startTime":2353.26,"endTime":2359.14,"body":"enough. Because no one has their"},{"speaker":"Jennifer Barker","startTime":2353.26,"endTime":2359.14,"body":"right to tell you you're not."},{"speaker":"Tara Thurber","startTime":2360.1,"endTime":2363.46,"body":"I love that. Jen,"},{"speaker":"Tara Thurber","startTime":2360.1,"endTime":2363.46,"body":"thank you so very much for"},{"speaker":"Tara Thurber","startTime":2363.46,"endTime":2366.85,"body":"joining us today sharing your"},{"speaker":"Tara Thurber","startTime":2363.46,"endTime":2366.85,"body":"tips giving us kind of the lay"},{"speaker":"Tara Thurber","startTime":2366.85,"endTime":2370.09,"body":"of the land of social media and"},{"speaker":"Tara Thurber","startTime":2366.85,"endTime":2370.09,"body":"personal branding."},{"speaker":"Jennifer Barker","startTime":2370.51,"endTime":2373.36,"body":"Awesome. I love"},{"speaker":"Jennifer Barker","startTime":2370.51,"endTime":2373.36,"body":"this. It was great."},{"speaker":"Tara Thurber","startTime":2373.54,"endTime":2373.96,"body":"Cool."},{"speaker":"Tara Thurber","startTime":2375.61,"endTime":2378.64,"body":"We are defined talent, a"},{"speaker":"Tara Thurber","startTime":2375.61,"endTime":2378.64,"body":"DefinedLogic service coming to"},{"speaker":"Tara Thurber","startTime":2378.64,"endTime":2381.04,"body":"you at Top Five. Make it a great"},{"speaker":"Tara Thurber","startTime":2378.64,"endTime":2381.04,"body":"day."}]}