On this podcast, Jarod Greene, Highspot's VP of Product Marketing shared with Eric Gruber (CEO of Personal ABM and host of the Stop the Sales Drop Podcast) the lessons he learned from being a math teacher on how to connect with the disconnected. As a math teacher, he needed to re-engage with students that "checked out" and give students that did not "care" about math a reason to get excited. He needed to create an environment where the students will want to learn. It's about the experience and the interactions you have - and that is what Jarod believes is what many sales and marketing teams are forgetting and they are thinking about scaling to reach more people.
They also talk about:
If you liked this podcast, you'll want to check out our other podcasts including an "ABM Conversation with Uniphore's VP of Product Marketing."
On this podcast, Jarod Greene, Highspot's VP of Product Marketing shared with Eric Gruber (CEO of Personal ABM and host of the Stop the Sales Drop Podcast) the lessons he learned from being a math teacher on how to connect with the disconnected. As a math teacher, he needed to re-engage with students that "checked out" and give students that did not "care" about math a reason to get excited. He needed to create an environment where the students will want to learn. It's about the experience and the interactions you have - and that is what Jarod believes is what many sales and marketing teams are forgetting and they are thinking about scaling to reach more people.
They also talk about:
If you liked this podcast, you'll want to check out our other podcasts including an "ABM Conversation with Uniphore's VP of Product Marketing."