ABM Done Right - A Personal ABM Podcast
As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com
ABM Done Right - A Personal ABM Podcast
How BombBomb Rehumanizes Sales and Marketing with Videos and ABM
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Too often, sales and marketing have dehumanized their processes and have dehumanized their social, email, and live conversations with human buyers. Ethan Beute (Chief Evangelist at BombBomb) and Eric Gruber (CEO of Personal ABM) discuss how it's time to be more intentional and conscious about how we are reaching out to partners, customers and prospects.
You'll learn:
- How we have dehumanized sales and marketing by system or circumstance -- and how we are dehumanizing experiences with our prospects, customers, and partners.
- The most important part of the customer experience that sales, marketing, and customer success teams are forgetting and how we are missing emotional resonance by looking at CX from a mechanical perspective.
- How and why sales and marketing are failing to make a connection with the human buyers.
- How we should be focusing on better interactions vs. more interactions.
- How we should truly bespoke with our content and nurturing for tier 1 accounts that can provide the greatest revenue growth.
If you like the podcast above, you should also listen to:
- Connecting with the Disconnected - A Conversation with Highspot's VP of Product Marketing
- Rebooting the Customer Experience with Vikas Bhambri
- Rebooting Sales Engagement and Outreach with Dustin Deno at ShowPad
- Making ABM Personal - The Why and the Buy Podcast Featuring Kristina Jaramillo