$1 trillion+ dollars was generated by clients of the Pedowitz Group through a customer-centric revenue marketing transformation. In this podcast episode, Kristina Jaramillo (President of Personal ABM) discusses with Jeff Pedowitz why 2/3 of organizations engaging in ABM are not seeing the results his clients experience.
When you listen to this ABM podcast, you will learn:
- How you cannot just throw Terminus, Demandbase and other ABM tech at your ABM program and challenges -- and how the technology needs to fit your strategy and not the other way around.
- The change management and "mindset" shifts that must take place if you want ABM success.
- How ABM should change the sales process and motion
- How and why you should be taking a customer-portfolio management approach
- How ABM should be about building lifetime customer value vs. driving pipeline and how we should be using ABM to improve the customer onboarding experience, retain at-risk accounts, and expand the accounts that can provide the greatest returns.