ABM Done Right - A Personal ABM Podcast
As ITSMA and TechTarget report that 66% of ABM programs underperform, Kristina Jaramillo (President of Personal ABM) and Eric Gruber (CEO of Personal ABM) talk to sales and marketing leaders about what's working, what's not working, and how ABM needs to evolve. Along with account-based sales and marketing insights from Kristina and Eric, you will learn from leadership at Challenger, Demandbase, Okta, Uniphore, Alyce, Highspot, Gong, Critical Start, Longbow Advantage, Proof Analytics, Narrative Science, and many others. Come back each week for new content as we try to share new podcasts each Monday or Tuesday. This podcast is hosted by Personal ABM. You can learn more by going to PersonalABM.com
ABM Done Right - A Personal ABM Podcast
ABM Hot Takes with David Keene - European CMO of Wipro
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David Keene, the European CMO for Wipro, recently joined Eric Gruber (CEO of Personal ABM) on the ABM Done Right Podcast to discuss his ABM hot takes including:
1. How ABM shouldn't replace demand gen and brand marketing pillars.
2. How we shouldn't think so much about MQLs or even MQAs and how we need a narrow view of the funnel where we are focused on accounts that have a very low chance of losing and a very high chance of moving to revenue at a high ACV
3. How 1:1 ABM is about the people inside the accounts we want to land and expand so it's important to incorporate personality-based marketing into your ABM program.