Keren Ludski, Chief Executive Officer of Red Nose Australia

In 1998, Keren Ludski was busy leading her successful biscuit brand Kez's Kitchen and raising three young children, when tragedy struck – her 12-week-old son Ben died of Sudden infant death syndrome (SIDS). Keren sold up her business and turned her grief into action: becoming a volunteer with Red Nose Australia, a national charity working to prevent SIDS and support families impacted by the death of a baby or child. A career in grief and bereavement counselling followed, before Keren returned to Red Nose Australia in 2018 as Chief Executive Officer.