Amazon Updates (March 3, 2024)

Amazon Update Round-Up: Friend or Foe?

This episode dives into the latest happenings on Amazon. We explore exciting new features like Sponsored Display ads for non-sellers and the "Buy Again" button to boost repeat purchases. 

But beware, AI listing updates and hefty AGL bond changes require a cautious approach. We also discuss virtual bundles reshaping retail and Amazon's evolving search with product variations. 

Plus, get the scoop on new advertiser controls and the controversial FBA fee revamp. 

We wrap up with a discussion on Amazon's growing control over the supply chain - friend or foe for sellers? Tune in and find out!

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Transcript

Hey everyone, and welcome back to the podcast! Today, we're diving deep into the ever-changing world of Amazon. Updates as of March 3, 2024. We've got a lot to unpack, so let's jump right in.

Update 1: Amazon Opens Up Ads to Non-Sellers 

Big news for businesses who don't sell on Amazon! They can now leverage Amazon's audience insights through Sponsored Display ads. This is an easy way to expand your reach with no minimum spend.

Update 2: "Buy Again" Button Encourages Repurchase

Amazon's new feature nudges customers towards familiar products. Sellers, take note! Refreshing your product images can be a great way to capitalize on this.

Update 3: AI Optimizes Listings (But Be Careful)

Amazon's AI is making waves, but with caution. Their "Review Listing Updates" program automates listing tweaks, but sellers need to monitor these suggestions closely. Make sure the AI aligns with your brand.

Update 4: Virtual Bundles Reshape Retail

Virtual bundles are taking prime real estate online. These test grounds for physical combos can boost average order values and redefine retail strategies.

Update 5: New AGL Bond Could Cost You

Heads up, sellers! The new Amazon Global Logistics requires a hefty $350 Continuous Bond. If you're importing less than four shipments a year, stick with the cheaper single entry option.

Update 6: Amazon Search Gets a Variation Boost

The way shoppers find products is changing. Amazon's search results now include variations, starting with the sports category. This is a big shift for both sellers and shoppers, so stay tuned for updates.

Update 7: More Control for Advertisers

Amazon Ads is giving sellers more control with new bulksheet features. Sponsored Brands now supports search term reports and multi-ad group campaigns, making ad management a breeze.

Update 8: FBA Fee Revamp Raises Concerns

Amazon FBA sellers, brace yourselves! New fees are rolling out for previously free services. This unannounced and glitchy update could cost sellers millions.

Update 9: EU Clamps Down on Coupons

Amazon EU is changing the coupon game, and it might be due to regulations. This shift could reshape marketplace strategies across the board.

Update 10: Is Amazon a Supply Chain Monopoly?

Let's talk about the big picture. Some experts worry that Amazon's control over the supply chain could hurt competition. By taking over logistics, they can undercut prices to win customers, then raise fees later. 

That's all for today. As always, Amazon is a dynamic platform, so stay tuned for the latest updates. Subscribe to our email and read our news feed at georges.blog, so that you don't miss these crucial updates from Amazon.