Amazon Community Updates (April 04, 2024)

In today's episode of 'Amazon Community Updates,' we cover essential insights for Amazon sellers, from Prime Day submissions to the latest shifts in FBA fees and ad strategies. 

Discover how changes in Amazon's search algorithm and Q1 ad spending data could affect your sales strategy. We also touch on policy updates, the advantages of Amazon DSP, Walmart Connect's ad targeting innovations, and key actions for maximizing your Amazon Vendor Services investment. 

Perfect for both new and seasoned sellers, this episode is packed with tips and trends to help you succeed on Amazon.

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Transcript

Welcome to another episode of "Amazon Community Updates," we've got 10 more updates as of April 4, 2024. Let's get started: 

Update 1: Prime Day alert! Submit your deals by May 3, 2024, to reach millions globally. Don't miss this chance to boost your sales. 

Update 2: For the upcoming eclipse, a broad ad targeting strategy across the U.S. is advisable. A phased approach will maximize awareness. 

Update 3: Amazon's new FBA fees are nudging sellers towards their AWD service, signaling a strategic shift rather than partnership encouragement. 

Update 4: Sellers notice Amazon's search algorithm favors its own lower-rated products over higher-quality seller items, sparking debate on quality value. 

Update 5: Q1 data shows Sponsored Products leading Amazon Ads spending at 82%, with Brands at 14% and Display at 4%. These benchmarks offer insights but vary per case. 

Update 6: A policy issue at Amazon overlooks "sellable" stock in fee calculations due to delays, affecting sellers and necessitating an urgent review. 

Update 7: Leverage Amazon DSP with AMC insights to optimize ad frequency caps, gaining a competitive edge through analytics. 

Update 8: Walmart Connect's ad targeting surpasses Amazon Ads with bid adjustments based on platform and page type, enhancing ad spend efficiency. 

Update 9: Enhance AVS ROI through regular reviews, clear milestones, and close communication with your AVS team. Quick action on KPIs is vital. 

Update 10: Start your Amazon venture with $5k, focusing on products with $25+ prices, 30%+ margins, and medium-high demand. Use Amazon lists, SniperInsights, and TikTok trends to find your niche.

That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.