In this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive significant growth.
Find out how Liquid IV's launch sold over 10,000 units in 30 days and why maintaining a Net PPM under 40% is crucial for profit. We also discuss content mismatches, Amazon's new policy on permanent logos, and strategies to combat Chinese competition. Plus, get insights on the Sponsored Products Search Term Impression Share Report, how cookware images with food boost sales, and how design flaws can lead to massive losses.
Tune in for these updates and more on "Amazon Community Updates."
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Welcome to Amazon Community Updates, covering April 23, 2024. Here's the latest news from the Amazon marketplace.
Update 1: Amazon DSP Unveils Subscribe & Save Lookalike Audiences
Amazon's Demand-Side Platform now targets customers similar to your most loyal ones, a boon for brands like C4 Energy. This feature can have a significant impact on CPG brands.
Update 2: Unlock Brand Insights on Amazon
Amazon Brand Analytics now offers insights into trends and Customer Lifetime Value, allowing you to compare your brand to competitors. Broad categories and 12-month CLTV calculations may limit accuracy.
Update 3: Plain Colours Win on Amazon
A 70% preference for plain styles over designed ones suggests a shift towards simplicity. This data highlights the importance of market research to avoid costly mistakes in product design.
Update 4: Boosting Brand & Customer Growth with Sponsored Brands
A strategic shift to Sponsored Brands advertising led to an 821% increase in new customers, enhancing brand visibility and market share.
Update 5: Generative AI Reshapes Amazon Marketing
Generative AI is revolutionizing Amazon's marketing. Key focuses include customer feedback for AI shopping assistants, quality content creation, and robust data analytics.
Update 6: Liquid IV's Latest Launch is a Hit on Amazon
Liquid IV sold over 10,000 units in just 30 days with only 14 reviews, showcasing the power of strong branding and niche mastery.
Update 7: Keep Amazon Net PPM Under 40% for Profit
Sellers are advised to maintain a Net PPM under 40% to stay profitable, accounting for hidden costs. Exceeding this threshold can risk profits.
Update 8: Boost Amazon Sales with a 4-Step Re-optimization
Boost sales through quarterly re-optimization, focusing on data analysis, improved listings, new features, and correcting inaccuracies.
Update 9: Beware of Content Mismatches
Profitero reports that 50% of Amazon sellers face content mismatches, with a 20%+ discrepancy in Amazon listings vs. brand content. Audit your catalogue frequently to avoid brand integrity risks.
Update 10: No More Sticker Logos
Amazon's new policy mandates permanent logos for Brand Registry compliance. Sticker logos are no longer allowed.
Update 11: Combat Chinese Competition on Amazon
Gain a competitive edge by investing in "hard products" requiring significant tooling, making them harder to replicate. This approach provides an advantage over Chinese competitors.
Update 12: Unlock Amazon Ads' Potential with the Sponsored Products Search Term Impression Share Report
Use this new report to find high-conversion, low-impression search terms to optimize your Sponsored Products campaigns for better results.
Update 13: Cookware Sells Better with Food in It
Images of cookware with food boost engagement and sales by creating an emotional connection. Studies show that 70% of customers prefer seeing cookware with food.
Update 14: Amazon's Battlefield Will Crown Victors in 36 Months
Over the next 2-5 years, expect consolidation on Amazon, with leading brands absorbing smaller ones. Winners will have robust infrastructure and a clear vision for the future.
Update 15: Design Flaws Can Lead to Massive Losses
Avoid costly design flaws by testing consumer preferences early. For instance, trigger dispensers are often preferred over hairspray-style ones due to user-friendliness.
Update 16: Negative Product Targeting in Sponsored Display Campaigns
Amazon's latest update to Sponsored Display campaigns allows advertisers to exclude non-converting ASINs or brands, optimizing ad spend and targeting. Note that this feature is not available for vCPM campaigns.
That's it for this episode. We offer expert Amazon ad management from a team handling 200 Million Dollars per year in advertising, delivering top-notch results. Enjoy unlimited designs with our flat-fee subscription, crafted by ex-Amazon pros. Our Amazon Design Kit provides 30,000+ examples and templates for quick, effective creativity. Plus, stay informed with our curated industry news feed accessible via RSS. Use these services to boost your Amazon success.