Growing up with two entrepreneurial parents, Coral Chung was born to be an entrepreneur, she just didn't know it yet. If you are dreaming of starting your own company but can't quit your day job quite yet, this is the episode for you. Coral worked on SENREVE as more of a nights and weekends type of pursuit to validate that there was a market and refine her idea. Inspired by the women who do it all, SENREVE is derived from the French words for "sense" and "dream." Coral created the perfect luxury handbag for professional females, who need a bag to multi-task and look beautiful, just like they do.
To learn more about the Badass CEO Podcast go to: http://www.thebadassceo.com/ To get the Top 10 Tips every entrepreneur should know go to: https://thebadassceo.com/tips-for-every-entrepreneur/
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I put together a Free Top 10 Checklist for Every Entrepreneur. Click here to get your copy:
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https://thebadassceo.com/coral-chung-made-her-dreams-come-true/
If you enjoy this podcast, please help support the the podcast by using the link to our sponsors and companies I use for my business. I receive a small percentage for each sale. Thank you so much for your support!!
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Growing up with two entrepreneurial parents, Coral Chung was born to be an entrepreneur, she just didn't know it yet. If you are dreaming of starting your own company but can't quit your day job quite yet, this is the episode for you. Coral worked on SENREVE as more of a nights and weekends type of pursuit to validate that there was a market and refine her idea. Inspired by the women who do it all, SENREVE is derived from the French words for "sense" and "dream." Coral created the perfect luxury handbag for professional females, who need a bag to multi-task and look beautiful, just like they do.
To learn more about the Badass CEO Podcast go to: http://www.thebadassceo.com/ To get the Top 10 Tips every entrepreneur should know go to: https://thebadassceo.com/tips-for-every-entrepreneur/
Please subscribe above to be notified of our new episodes.
I put together a Free Top 10 Checklist for Every Entrepreneur. Click here to get your copy:
https://thebadassceo.com/tips-for-every-entrepreneur/
To learn more about our podcast guest, click here:
https://thebadassceo.com/coral-chung-made-her-dreams-come-true/
If you enjoy this podcast, please help support the the podcast by using the link to our sponsors and companies I use for my business. I receive a small percentage for each sale. Thank you so much for your support!!
http://thebadassceo.com/tools/
Follow us on Instagram at:
https://www.instagram.com/badass.ceo/
Mimi MacLean:
Welcome to the Badsass CEO Podcast. This is Mimi MacLean. I'm a mom of five, entrepreneur, Columbia Business School grad, CPA, and angel investor. And I'm here to share with you my passion for entrepreneurship. Throughout my career I've met many incredible people who've started businesses, disrupted industries, persevered and turned opportunity into success. Each episode, we will discuss what it takes to become and continue to be a Badass CEO directly from the entrepreneurs who've made it happen. If you're new in your career, dreaming about starting your own business or already an entrepreneur, the Badass CEO Podcast is for you. I want to give you the drive and tools needed to succeed in following your dreams.
Mimi MacLean:
Welcome back to the Badass CEO. This is Mimi, and today we have Coral Chen Chung and she's an entrepreneur, former strategy consultant and tech executive. Coral is currently the co-founder and CEO of SENREVE, a luxury brand for the millennial professional woman. SENREVE launched in November 2016 to focus on developing beautiful and versatile products that address the wants and needs of the modern woman. The company has experienced significant growth over the past three years, and recently launched a $16.75 million series A investment. Thank you Coral so much for coming on today. I would love to start out with your story. I mean, you started out in banking two or Bain Capital and Consulting?
Coral Chen Chung:
I started actually in baking. My first job was an internship at UVS in LA in the investment banking division. And it was a crazy experience that I did not enjoy. And I just felt like I joined because at the time I was a Wharton and Penn undergrad, and that's kind of the prestigious thing to do is to go into investment banking.
Coral Chen Chung:
And I remember feeling like, "Oh my gosh, being an achievement oriented, ambitious person, I was like, I really want this internship." Most people get it when they're juniors. I'm going to get it when I'm a sophomore. I was so gung ho and yeah, it was a really great eye-opening experience that made me realize that banking was not for me. The culture-
Mimi MacLean:
It's hard.
Coral Chen Chung:
It was testosterone driven. I was the only, really I was going to say a woman, but I was just, I was a girl at the time, right. I was 19 or 20 years old. I was honestly just scared of all the testosterone. It was crazy. And I also didn't feel like I had any role models. I looked at all the senior people within the firm and the head of the office and all the managing directors and I was like, "Wow, that's not who I want to be in 10 years or 15 years."
Coral Chen Chung:
So anyway, but yes, I did start off my career in banking and then I decided to go into consulting because I felt like that was the other prestigious thing to do, but the experience was broader. And what I wanted to get out of it was to really figure out what I'm truly passionate about and what I really want to do with my career. And so consulting was a nice platform for that because I got exposed to so many industries, different types of companies, different stages. I was based out in Asia, but I also worked in Silicon Valley. So it was a really nice breadth of experiences, which I thought was a good way to start my career, to get a flavor of a variety of things.
Mimi MacLean:
I thought it was interesting. I saw that you went to Silicon Valley for high-end retail, but how does that relate to Silicon Valley?
Coral Chen Chung:
I actually was based in Hong Kong initially and worked all over Asia. And that was a really amazing experience. But my boyfriend at the time, now husband, was in venture capital in Silicon Valley. And so I knew that I wanted to go back to business school, get my MBA. So I thought like, "Okay, it might be fun to also work in Silicon Valley. So it was more for personal reasons as opposed to for the industry or the specific experience. But while I was at Bain, I did work on a lot of different projects with high-end retailers based in Seattle, for example. And so it was an interesting and relevant experience from the perspective of eventually starting SENREVE.
Mimi MacLean:
Yeah. Now, was this in the back of your mind that you were always going to start your own company?
Coral Chen Chung:
I think so. I think so. I grew up in a very entrepreneurial household. My parents were both professors and kind of technical people, turned entrepreneurs. And so it was very interesting to be an only child in a dual entrepreneurial household. And I was definitely really involved in their business and it was quite formative. So I felt, yes, that someday I was going to start my own company and it was definitely always a dream of mine, but I also was fighting the inertia of staying on the hamster wheel, right. Staying on the typical chorus and the path of certainty where like, if you're at a consulting firm, for example, at Bain, you go from associate consultant to consultant, to leader, to manager, to partner, et cetera. It's a very laid out and clear pathway. And so yes, I had to fight that to a degree, but I think I always had that entrepreneurial spirit. So yeah, it wasn't like one day I woke up and had the realization. It was sort of in my blood.
Mimi MacLean:
Did you leave your job and then start your own? Or did you do it on the side?
Coral Chen Chung:
So when I was starting SENREVE, I was working at a big data analytics company called Medallia, which is one of the high flying unicorn companies. About a year after I left, actually it went public. And so at the time I was there, it was a really exciting time for the company. So yeah, it was very hard for me to leave. And what I did was for about six months or so, I kind of worked on SENREVE as more of a nights and weekends type of pursuit. I really wanted to validate that there was a market, flush out the idea, make sure that, or as much as possible, I mean, nothing's ever a hundred percent sure, but make sure that I felt confident that leaving an incredible opportunity like Medallia was going to be worth it. So that was about the first six months.
Coral Chen Chung:
And then what happened was really interesting because the rational side of me just kept saying, "Oh, you should stay at Medallia. Wait until your options vest and it's definitely going to go public. It's going to be an amazing exit and all of this." And then the irrational side of me was kind of saying like, "You really have to start SENREVE. Now's the right time. There's never the perfect time. And the two sides of me were kind of fighting and eventually the irrational side took over and was just like consumed me, right. And it was one of those things where I was constantly thinking about it and it just overtook my being. And so I couldn't shake it. And the rational side of me couldn't win that battle. So at that point I knew that it was time to leave Medallia and work on SENREVE full-time.
Mimi MacLean:
And you did. So, okay. You did that. And now you did have experience obviously in the high-end luxury market product, right.
Coral Chen Chung:
Mm-hmm (affirmative).
Mimi MacLean:
And so you weren't completely green to the industry [crosstalk 00:07:53] and able to use a lot of your contacts from your past experiences to help you start the company?
Coral Chen Chung:
Absolutely. I think it was really critical that I wasn't starting from just a total blank slate. I did have a lot of, I would say advantages going into it. Probably one of the biggest things that was beneficial was actually the relevant network that I had. So I was able to get a lot of warm introductions to relevant people, whether it's manufacturing and production or product development, or design. All the critical functions to get SENREVE going. I would say weren't necessarily just like cold outreach or cold LinkedIn outreaches. They were a lot of warm introductions. I was very fortunate to have a lot of advisors, different mentors and folks in my network who could really just help make these introductions and get these conversations going, which I would say, accelerated the process of building SENREVE.
Mimi MacLean:
No, it's definitely true. I think when I'm looking at a company to invest as an angel investor, there's two things that I look at, right. It's one is, who is the CEO? Who's running it? What they are like as a character, but who they know. Are they green to the industry or do they have those contacts? The second thing is the product. And what makes it different? What differentiates it? So can you talk about that? What differentiates your product in this kind of saturated market of fashion and bags?
Coral Chen Chung:
I think it's so interesting because people definitely have an impression that the market is crowded and saturated. It's obviously highly competitive. And I think what's interesting is yes, when you look at the market as a whole, it is that way, but it's really about identifying where you fit in into this big landscape. And it really is interesting because once you dig deeper, I mean the luxury handbag market is huge. It's a 60, $70 billion global market. And when you look at the different segments, each of those are billion dollar markets and opportunities. And so the SENREVE points of differentiation really come across in a few areas. So the first is we really focus on the intersection of luxury, design, craftsmanship, quality, and versatility functionality, and having all the features and details that women really want and need in their lives.
Coral Chen Chung:
So that intersection in terms of a product design development and delivery process is very rare and it didn't exist prior to SENREVE starting. To have a brand focused on that level of luxury execution and design, but also having that functionality and versatility. So that was a big one. The second piece was really from a price point perspective. We were highly disruptive. So our products are manufactured in the same factory as Celine and Fendi and Balenciaga and products that typically priced at 3,000 to $5,000 or even higher. And we priced at under a thousand dollars. That was a really important thing that we wanted to achieve. And we were able to achieve that with the direct to consumer digitally native business model, which is a highly disruptive business model as well. So that was the second piece.
Coral Chen Chung:
And the last piece is related to how we are very data-driven in our approach. And so that's very different from traditional luxury brands that have a top down creative director. And it's very... the whole process is very top down. It doesn't really take into consideration the feedback or the actual input from real women who are using the products. And so we are constantly iterating. We're constantly in dialogue with our community. We do a rapid iteration product development and release process that's very separate from the fashion calendar. So all of those things combined really allowed us to have several breakthroughs. One of the big breakthroughs that we had is our Maestro family of products, because what's interesting about that is we really kind of pioneered big, luxury convertible backpack category. It really just did not even exist before SENREVE. And so that product that we launched just immediately had a lot of traction and resonated with women because it's so differentiated across all of these dimensions that I talked about.
Mimi MacLean:
And I see you have a big Instagram following. I mean, it's great. I love your social media feed. And so how did you get those followers? Is it through just word of mouth or did you have a strategy?
Coral Chen Chung:
It was very purposeful. It's interesting because I was speaking to someone about this the other day and they were observing that it seems like every Instagram post, every piece of content that we put out is very purposeful. For example, they noticed that we have a lot of diversity in the women who wear our products and that's very purposeful. Whether it's our own photo shoots or different partners that we work with, we're always focused on a variety of skin tones, hair color, hair length, the eye color. I mean, we want as much representation and diversity as possible. So yes, first of all, it's really about understanding your brand and putting out content that is thoughtful. I think that is super critical and we're a really visual brand. And so Instagram and social media is really important for us to curate and deliver through these platforms what our brand is about.
Coral Chen Chung:
So we focus a lot on developing content and curating that and making sure that it's aligned with our brand. The second piece, definitely, is about word of mouth. And it's about creating a community where there are very loyal and fanatically, enthusiastic people about the brand and about the products and that there's an offline and an online component to that, of course, but social media kind of accelerates that and gives a great platform to continue developing that.
Coral Chen Chung:
The last thing I would say is that it was really helpful to get the approval, the endorsement that embracing of the fashion community, the fashion editorial community, the digital influencers, celebrities, and so forth. So that really helped us continue to grow as well.
Mimi MacLean:
That's great. Now, do you find you're doing most of your sales online? Because I do see ads popping up in my feed or what percentage are you online versus selling in stores?
Coral Chen Chung:
We're about 90, 95% online. We do sell offline, but it's pretty minimal. So the bulk of our business is online and it's single channel. It's direct to consumer through our website.
Mimi MacLean:
That's great because then the markups are much better for you as well.
Coral Chen Chung:
Well, that's what allows us to have the price point that we do, right? Because most of the other brands go through retailers, distributors, several layers before it reaches the actual end consumer. And that's why our quality is of the level of a 3,000 to $5,000 bag.
Mimi MacLean:
That's great. That's great. Now, did you finance this in the beginning on your own, or did you immediately go for a friends and family round?
Coral Chen Chung:
For the first couple of months in the very early days it was bootstrap. So it was my personal capital, but we did raise some angel and kind of seed investor capital fairly early on. It was raised before we fully launched. And then we didn't raise any formal, large institutional capital until late last year, which ended up being really great timing.
Mimi MacLean:
That's great. So when you do the friends and family round, you didn't have to value it at that point? Did you just do convertible debt or did you [crosstalk 00:16:08].
Coral Chen Chung:
Yeah. It was a convertible note. Yep.
Mimi MacLean:
And then now this past time, can you talk a little bit about your valuation? I always find that that's kind of... was it a VC or private equity or was it more of like individuals that invested in this past round?
Coral Chen Chung:
Yeah, it was a very well known venture capital, private equity firm, growth equity firm called Norwest. They actually have invested in some really great consumer startups. They were part of jet.com, which exited. They invested in Kendra Scott and I was really attracted to working with Sonya Brown is the partner who is on SENREVE's board now and was leading that deal. And I was very attracted to working with her because A, there are not a lot of senior female partners, that leading venture capital or private equity firms and B, she had also a great track record of backing female founders and female CEOs. And so it was just a really great fit all around. So that's why we decided to go with them. And it was a really interesting process because prior to that, we didn't work with any institutional funds.
Coral Chen Chung:
So we worked with smaller angel investors or family offices, or like Jesse Draper, who backs a lot of female founders or more individuals who LPs didn't have their investors. And so of course, working with a fund that is very formal, that has a lot of partners, that has their own LPs, it's a very different relationship, but I have enjoyed the experience and I feel like Sonya was the right partner to be involved and it's been a great journey so far with them.
Mimi MacLean:
Oh, that's great. So Jesse did invest in your company as well.
Coral Chen Chung:
Mm-hmm (affirmative). Yeah, she was part of the early round. Yeah.
Mimi MacLean:
Because we even interviewed Jesse a couple of months ago.
Coral Chen Chung:
She's good. She's also very unapologetic and I really liked her and she's really proactive in terms of fostering community for female leaders and entrepreneurs, which I appreciate a lot. She organized a little COVID round table for all the companies that she invested in that I thought was quite helpful. I mean, a lot of investors were trying to do things to support different companies and I felt like she's done a lot of great things over the past few months, especially during this very tricky year of 2020.
Mimi MacLean:
Yeah. Now, do you have any advice for any CEOs or entrepreneurs that are listening right now that are looking for financing? You make it sound like it was very easy to get in front of someone like Jesse or in front of Sonya, but is there any kind of advice that you would give in order to get in front of these different private equity or VC or angel investors?
Coral Chen Chung:
Yeah. The first thing, it really goes back to doing a lot of networking, right. So I will be honest. It was not. I didn't start from zero, right. I had a really fantastic network for my MBA at Stanford, the Stanford community and that network is really incredible. And so, Jesse happened to be a close childhood friend of one of my business school classmates, right. So that's how we were connected. Obviously my husband also knows her father from the venture capital community. So I mean, we had multiple points of connection, right. It wasn't a cold LinkedIn email or outreach. So definitely I had a headstart from that perspective and that was helpful. But I think what's interesting is a lot of people don't realize that once you have this entrepreneurial drive, there are people in your life that want to support you. I want to help you, right. But you have to make the ask.
Coral Chen Chung:
And so I would say I was very assertive from that perspective in terms of really tapping into my network, reaching out to people, seeing how I could get in touch with Jesse in three or four different ways. I was definitely... in the case with Jesse, I was extremely persistent because as you know, she's a young mother, she's got a lot going on. While we were in conversation, she was also raising her funds for her fund. I was fundraising, but she was fundraising. And so you have to be assertive and persistent in the pursuit of those conversations, right. And I had many, many follow-ups with Jesse. And so it wasn't by any means like a straightforward process. It required a lot of persistence.
Mimi MacLean:
Now, have you had a pinch me moment that like, "Oh my gosh, this has worked. I can't believe it. I have my own company, it's successful. I just raised a lot of money." Can you name any specific moment that you're like, "Oh my gosh, this is happening and it's working."
Coral Chen Chung:
A couple of those from the early days I would say... I think what's interesting and exciting about SENREVE for me is the vision has never really changed. So a lot of startups and founders and CEOs will talk about how they've pivoted or they've made some dramatic changes. And as a result, the business became more successful. It's exciting to me that in some ways I'm still executing on the very first business plan that I ever wrote for SENREVE. It's still a very consistent vision, which I think is super exciting, but what really was a major kind of pinch me moment early on was, we had launched and we were pretty much sold out immediately. And we just had great traction pretty much from day one. And I think that speaks to the work that we did in advance of the launch, such that we were pretty confident that our products were going to be well received.
Coral Chen Chung:
And to your point about differentiation, we were very confident that the products were highly differentiated in the market. We weren't really copying anything that was out there. It was truly differentiated. And then the second time, this was really a small thing, but was exciting was there's a Half Moon Bay Private Equity Conference for women. Every year it's a big gathering for female investors. And anyway, friends started texting me. They're like, "Oh yeah, I'm at this conference and there's this panel. And three of the five panelists have SENREVE bags." And so it was just, it started to build that word of mouth and the buzz and people were starting to recognize it and get excited about it. And a lot of the senior women at Goldman at Warburg Pincus and all these different places were starting to use our products and spreading the word.
Coral Chen Chung:
So that was really exciting. And then another anecdote like that was a friend of mine was on a flight from SFO to Sao Paulo. And it was a business class flight and he was saying like, "Oh my gosh, there are two women sitting next to me in business class with SENREVE bags. And they're so excited to talk to me about it. And so it was... there were all these great word of mouth indicators that started happening and that was really exciting. I would say one of the big early milestones also for us, like many good Silicon Valley startups it started out in my garage, in my basement and slowly took over other parts of my house. But the day we moved out of my house, that was a huge moment. It was kind of like the start-up baby growing into adulthood and leaving the house. So that was a huge milestone. And we're actually going to celebrate our fourth birthday on November 16th, on Monday. So that's really exciting as well. So much has changed over the past four years.
Mimi MacLean:
That's awesome. And how big is your team now?
Coral Chen Chung:
So we have about 50 globally. We have quite a global team. We have folks in Hong Kong and Shanghai, out in Asia. We have folks in Italy where we manufacture and then we have, especially with COVID now a pretty spread out team in the U.S. Some people are in New York, Denver. We have people, of course, in San Francisco where we're headquartered, but it's interesting to have such a spread out and global team.
Mimi MacLean:
Is that hard for you to manage all those people? Is that on your shoulders, or did you hire somebody to kind of help oversee keeping that?
Coral Chen Chung:
As the team grows, the management and leadership challenges definitely exists. We are always talking about ways to improve, like meeting productivity and because we're coordinating across time zones, it is definitely hard for me because I do a lot of morning meetings and calls with Europe and Italy and a lot of evening calls and meetings with Asia. And so my days are pretty long in that way to accommodate all the time zones. But yes, I'm really excited to share that we just brought on a new COO. Her first day was actually three days ago. So that's been exciting. We've brought on a chief growth officer who was the head of growth and VP of international at Away. So that's been really helpful. So yes, I am continuing to build out the leadership team so that it's more scalable and I'm not the bottleneck. I think that's really important for the phase of growth and the stage that we're at now.
Mimi MacLean:
Like you have to touch everything. Is there anything now that you're doing during COVID, since everybody's kind of remote and working around the country, that you're, around the world, that you're doing to kind of still create culture?
Coral Chen Chung:
That's something that we talk about all the time actually. And I think we've done it to varying degrees of success. In the early days of COVID we did some virtual happy hours and get togethers. And I think that had mixed results and mixed reviews. I think sometimes people just feel like, "Gosh, you know, jumping on another Google Hangout or Zoom after a long day to do a virtual happy hour and have time to enjoy connecting, is just hard. It feels draining and more of a burden. So I think we're still really working through those, but a lot of the things that I find to be helpful is creating more small group and one-on-one interactions. So I'm definitely having a lot more one-on-one than I used to, but having even a 10 minute touch point that's a little bit more personal, that really allows people to get to know each other.
Coral Chen Chung:
I think it only works in a small group format. Either one-on-one or maybe a group of three, but I think those have been the most productive.
Mimi MacLean:
That's true. That's a good point.
Coral Chen Chung:
Yeah. The other thing that we've really instituted is like team pulse checks and just making sure that people are feeling motivated and happy and productive and healthy and safe. And so we have done a lot more of just data gathering and serving and making sure that we're documenting feedback. From a leadership communication perspective, I do a monthly town hall with everyone on the team so they can submit questions or we can have a conversation about any topics or any concerns or any questions really. So the topics vary from a very high level, kind of our strategy going into holidays, to our hiring plan to kind of return to office post COVID. Hopefully, at some point there will be a vaccine or hopefully, we could get it to a point where as we talked about in Asia, people are back in the office because in Hong Kong they don't have thousands of cases or hundreds of cases, right. They have very few cases where Singapore they've gotten it to zero new cases. And so people can be safe being fully back in the office or getting together for team building events and things like this.
Mimi MacLean:
What is your hardest part about launching this? Have you seen any obstacles that you're like, "Wow, I didn't expect this."
Coral Chen Chung:
I would say there are so many challenges, there are so many ups and downs. I definitely am a planner and very much like to keep things under control. And so I really hate surprises. So there are very few things that fall outside of my set of expectations, because I really went into this eyes wide open. I kind of obviously experienced firsthand from my parents and their entrepreneurial experience. So I kind of knew in some ways it's going to be stressful. It's going to be hard. Things are going to go wrong. I was just reflecting on... literally the day that we were supposed to launch, the day before we were supposed to launch four years ago, we were still kind of nervous about whether or not the products would arrive from Italy because they were stuck in customs. All these crazy things happen all the time.
Coral Chen Chung:
In 2020 in particular, there was a moment, especially in March when COVID hit Italy really hard and our factory partner had a full shut down. We were really nervous and really scared that we didn't know when they were going to reopen, how they would reopen. We had some angry people waiting for their products that were on pre-order that were delayed and delayed yet again. And we couldn't tell them a definitive answer of like, "It will be shipped for sure on this date," because we didn't know when things were going to reopen. So that was incredibly stressful, just the uncertainty and-
Mimi MacLean:
Where were they going? We're all locked down, so you didn't need a bag.
Coral Chen Chung:
Well, what's interesting is our products are premium and sought after, right. And so some of these people, it was like a birthday gift or something really special. And they probably thought about it for six months before pulling the trigger to buy it. And they've been waiting for it for a few weeks, right. And so I could see them being anxious about it, for sure. Thankfully, I think most people were extremely understanding. In some ways going through this COVID experience, to your point, everyone was kind of empathetic of things being shut down. And I think there was a lot of understanding, but also we really, during that time, wanted to understand how SENREVE can be supportive of women around the world that were struggling and how we can contribute.
Coral Chen Chung:
So we had this really incredible moment of getting together, pulling together a mass drive during the PPE shortage. We ended up donating over 20,000 masks to different hospitals around the country.
Mimi MacLean:
That was great.
Coral Chen Chung:
And so, yeah, we've done a lot of things like that, especially this year, because we feel like it's really important as a brand to contribute and to really support women because one of the main brand pillars for us is empowerment. And I think it's always really important to be authentic and live up to those brand values.
Mimi MacLean:
That's great. So is there any advice you would give any entrepreneur that's looking to start their own business or they're thick in it, any kind of last minute tips that you would say, "This is one thing I wish I knew," or "This is what you need to have," or anything?
Coral Chen Chung:
For the people who are thinking about starting, I think what I feel like I had the biggest struggle around was this critic inside, right? The rational side of me always kind of shooting down or poking holes at ideas that I had or things that I wanted to try out. And I think that's probably the biggest thing is to, as much as possible, try to silence your inner critic. Really just try to think about it as your career path is non-linear, it's always very winding and most of the people who ended up where they ended up in a successful situation, it took them a few tries, or it was very convoluted. It wasn't like a straight and linear or kind of up into the right situation. So I would say, yeah, for the people who want to get started, but are fearful or have doubts, try to surround yourself with people who are positive and supportive and really as much as possible, silence your inner critic.
Coral Chen Chung:
For the people who are thick in it and it's tough, to me I think the main thing is there's always a silver lining way to look at things. One of our big cultural values at SENREVE is optimism, flexibility, and optimism and grit and perseverance. Those are some of our cultural values. And I think it really is important to focus on the silver lining and the positive and through challenges, if you are able to pull through and survive, sometimes the best ideas and the most interesting things come out of that. So I would say that's certainly been true for SENREVE, especially through 2020 and the COVID time. I think it's really pushed me and pushed us as a team to come up with some incredible ideas because we were so constrained in many ways. So yeah. Don't give up because it's important to claw your way out of it, right. And even if it's not pretty, if you survive that I think continues to build confidence for the next challenge.
Mimi MacLean:
Okay. This has been awesome. I really appreciate your time and I wish you all the success and continue growing and thank you very much. I really appreciate it.
Coral Chen Chung:
Yeah. Thank you so much for having me. I enjoyed the questions and I love what you're doing.
Mimi MacLean:
Thank you. Thank you for joining me on the Badass CEO Podcast. If you enjoyed today's episode, please leave a review and see you next time. Thank you.