Have you wondered what it is like to start a business with your family? Or how to get your products in one of the big box stores? Kim Hehir, the founder of Brutus Bone Broth, has done just that. She started her sustainable dog food brand with her sister in 2018, and they are in over 4,000 stores nationwide, including Target. Its mission is to better the lives of pets across the US by providing a supplement-infused and sustainable alternative to standard food options. Hehir walks us through how she bootstrapped the business, how she broke through the male-dominated pet food industry, and her tricks of how she transitioned into e-commerce without using expensive ad campaigns and PR firms.
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