Lauren Jenai started CrossFit with her husband to make an impact in the Fitness Industry. Lauren discusses how they created a successful business and community over the last two decades. Lauren and Greg founded CrossFit in the late 90s as a revolutionary training style that allowed people to get fit and healthy in a competitive and welcoming environment. After years in the business, Lauren felt the pull to leave CrossFit and create a more personal business that was individualized and impactful on a day-to-day emotional level. This is how the Manifest App was created.
Tune in to hear Lauren talk about working with a significant other, the importance of community when building a brand, and her tips for a positive mindset when moving away from a company you started.