The Badass CEO
CrossFit Co-Founder, Lauren Jenai Talks About Making An Impact in the Fitness Industry
Chapters
The Badass CEO
CrossFit Co-Founder, Lauren Jenai Talks About Making An Impact in the Fitness Industry
Aug 19, 2021
Mimi MacLean

Lauren Jenai started CrossFit with her husband to make an impact in the Fitness Industry.  Lauren discusses how they created a successful business and community over the last two decades. Lauren and Greg founded CrossFit in the late 90s as a revolutionary training style that allowed people to get fit and healthy in a competitive and welcoming environment. After years in the business, Lauren felt the pull to leave CrossFit and create a more personal business that was individualized and impactful on a day-to-day emotional level. This is how the Manifest App was created. 

Tune in to hear Lauren talk about working with a significant other, the importance of community when building a brand, and her tips for a positive mindset when moving away from a company you started.