Rae Wellness is one of the hottest wellness brands on the market right now, with everyone from IG to Tik Tok wellness influencers using their products. Angie Tebbe, the co-founder, and CEO built the brand on values of affordability and socially conscious production. Rae focuses on building health from the inside out, and Angie’s current role focuses on community building and product innovation. She sat down with us to talk about her journey from starting Rae Wellness to their existing brand growth strategies and goals.
Tune in to hear Angie’s advice for beginning entrepreneurs, why there is no silver bullet to success, and how she is building Rae to triple her previous growth.
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I put together a Free Top 10 Checklist for Every Entrepreneur. Click here to get your copy:
https://thebadassceo.com/tips-for-every-entrepreneur/
To learn more about our podcast guest, click here:
https://thebadassceo.com/rae-wellness-ceo-talks-wellbeing/
If you enjoy this podcast, please help support the the podcast by using the link to our sponsors and companies I use for my business. I receive a small percentage for each sale. Thank you so much for your support!!
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Rae Wellness is one of the hottest wellness brands on the market right now, with everyone from IG to Tik Tok wellness influencers using their products. Angie Tebbe, the co-founder, and CEO built the brand on values of affordability and socially conscious production. Rae focuses on building health from the inside out, and Angie’s current role focuses on community building and product innovation. She sat down with us to talk about her journey from starting Rae Wellness to their existing brand growth strategies and goals.
Tune in to hear Angie’s advice for beginning entrepreneurs, why there is no silver bullet to success, and how she is building Rae to triple her previous growth.
Please subscribe above to be notified of our new episodes.
I put together a Free Top 10 Checklist for Every Entrepreneur. Click here to get your copy:
https://thebadassceo.com/tips-for-every-entrepreneur/
To learn more about our podcast guest, click here:
https://thebadassceo.com/rae-wellness-ceo-talks-wellbeing/
If you enjoy this podcast, please help support the the podcast by using the link to our sponsors and companies I use for my business. I receive a small percentage for each sale. Thank you so much for your support!!
http://thebadassceo.com/tools/
Follow us on Instagram at:
https://www.instagram.com/badass.ceo/
Mimi MacLean:
Welcome to the Badass CEO Podcast. This is Mimi MacLean. I'm a mom of five, entrepreneur, Columbia Business School grad, CPA and angel investor. And I'm here to share with you my passion for entrepreneurship. Throughout my career, I have met many incredible people who have started businesses, disrupted industries, persevered and turned opportunity into success. Each episode, we will discuss what it takes to become and continue to be a badass CEO directly from the entrepreneurs who have made it happen. If you're new in your career, dreaming about starting your own business or already an entrepreneur, the Badass CEO Podcast is for you. I want to give you the drive and tools needed to succeed in following your dreams.
Mimi MacLean:
Before I get started, I wanted to talk to you about accounting and bookkeeping. As you may know, I'm a CPA and this is a topic that still makes my stomach turn. However, I found a company that does it all for you at a super reasonable price. They do your bookkeeping and tax returns with ease. I couldn't believe how easy it was to get my books up to date, actually, 'cause they were a little behind, and how inexpensive it was, too. To learn more about it, go to the badassceo.com/bench. With that link, you'll receive 30% off your first three months. So definitely check them out and save some stress this year.
Mimi MacLean:
Welcome back to the Badass CEO. This is your host, Mimi MacClean. And today, I have on Angie Tebbe, and she's the co-founder and CEO of Rae Wellness, an inclusive and socially conscious wellbeing company dedicated to affordable and powerful solutions that nourish the mind and body from the inside.
Mimi MacLean:
In her role as CEO, Angie is responsible for all aspects of the company, including overseeing product development and innovation, community building efforts and fulfilling the vision of Rae as a growing value-based company that champions wellness for all. Since the company launched in late 2019 and while under her leadership, Ray has meaningfully grown with more than one million customers in 2020 and is on target to triple digit her year-over-year growth in 2021. With more than 20 wellness products in the universe, widespread customer enthusiasm and thousands of five-star ratings, Rae has built a passionate community that believes in wellbeing.
Mimi MacLean:
To get your top 10 tips every entrepreneur should know, go to the badassceo.com/tips.
Mimi MacLean:
Angie, thank you so much for coming on today. I really appreciate your time. I wanted to start out with how you decided to leave your Target job. You were there for a long time, which is a big leap, and start your own company in a supplement industry, which I would say is not white space. It's pretty competitive. And so I feel like that's ahead of a big move. So I would love to just figure out what you were thinking to do that.
Angie Tebbe:
Well, let me be clear that all of this was planned. So I grew up in a really holistic household. So I had a cellular appreciation of wellbeing and wellness my entire life. I was a super weird little 5-year-old meditating on the lawn in Fargo, North Dakota. And so for me, this is just kind of returning to my roots and my upbringing to a certain extent, but I spent 15 years in corporate America between two different companies, both Microsoft and Target, and I loved every minute of it. If I'm not learning, I'm not growing. If I'm not growing, I'm not happy. And I just, I was always exceptionally challenged.
Angie Tebbe:
And I had a moment a little over three years ago where I just, I drove home from work one night and had to pull off to the side of the road 'cause I got physically ill. And it was the physical sign of so many things that had been before me and were trying to show up for me for so long, my own burnout, women in my life not being well in a number of ways, my friends calling me within the same two-week timeframe and say, "You keep talking about this wellness thing. Are you ever going to do it? Are you just going to stay in your corporate job? What are you going to do to-
Mimi MacLean:
You have all these signs? You have-
Angie Tebbe:
All these signs, all these signs just coming, coming literally in a matter of two weeks. And so I just, I had a moment and I took my time and made sure that this felt right, not knowing what I was going to do. And I left my corporate career in pursuit of something, but I didn't know what.
Mimi MacLean:
Were your family like, "What? Wait, what are you doing? Are you crazy?" Or were they supportive?
Angie Tebbe:
No. It's amazing. What's amazing is others can see so clearly sometimes, but you can't see yourself.
Mimi MacLean:
So true.
Angie Tebbe:
And it was one of those, it was one of those situations for me where I needed that physical sign on my drive home that night to actually kind of shock me into seeing what was. And so I just, I was so lucky to be able to take time off and figure out what it was for me personally and professionally that I felt like I needed to do around wellness.
Angie Tebbe:
And it came within a couple of months. I started running every day and taking care of myself. My own hormones were imbalanced. I had high degrees of cortisol and I just couldn't find anything to take care of myself. And I believe in supplements. I don't think there's any amount of avocado that can replenish what we as women put out on a daily basis. And so I've always believed in the power of supplementation. And what existed was very expensive products. What I wanted to take, right, that was like east meets west and address mind and body was very, very expensive and, to me, felt like it was made for the 1% of affluent women. And then what existed at mass was either, in my mind, not made with women in mind or largely in gummy format.
Mimi MacLean:
Yeah, or [crosstalk 00:05:48] quality, I mean honestly-
Angie Tebbe:
A lot of sugar, a lot of sugar, yeah. So as a trained merchant, my whole career in creating brands, I just, I saw a white space and I thought maybe this could be it. I didn't know what it was for me, but maybe this could be it. And so I started sketching out a brand and an idea and wasn't easy, but started to kind of create a business model around what could be in the space.
Mimi MacLean:
So I see you're a co-founder so you have a partner. Talk about that. How did you find a partner and how did you decide to just start with a partner versus doing it on your own?
Angie Tebbe:
Yeah. Eric was an amazing co-founder. He's no longer involved in the business. He, about a year and a half ago, is onto different things. He's co-founded a new company since then, but we came together and I have to tell you, it was so great to have someone to go through all of this with, right? It is not easy. The mind needs to be exceptionally resilient. I mean I'd like to think that I am the top 1% of, you're always in the top 1% of something and there's most things I'm not, but I am so tenacious and I don't give up, that that really served us well as we continue to build the brand. So yeah, the journey has been three years and it's been remarkable. It's been ups and downs and I'm happy, happy to talk about all of it.
Mimi MacLean:
That's awesome. Okay, so you started this, you had this idea, you have this partner, where did you begin? I mean did you use your resources that you had and your contacts from Target to find the sourcing and the packaging and all that? Or did you have to start from scratch?
Angie Tebbe:
All from scratch. There is ... I mean I had amazing toolkit, don't get me wrong, creating brands. This was all in the home and apparel spaces so it's-
Mimi MacLean:
Okay, so totally different.
Angie Tebbe:
The supply chain is different, I mean the whole supply chain and everything is different. There was no packaging in apparel and so it was all really different. And really where I started was thinking about what does this look like in five years? Because I think brands are platforms and have the ability to do really amazing things. And so for me, that five-year view kind of grounded on what is the platform of the company? How do we stand for wellbeing for all? Which means it doesn't have to be a full-time job, doesn't have to be expensive and it should be for everyone. And so in five years, I want to impact as many women and have them feel better as much as possible, right? And so starting from that five-year view of like, what does this look like was everything. So that then, you can almost come back and chunk it out and say, "In order to enable that, first year might need to look like this and the second year might need to look like that."
Angie Tebbe:
And then how you [get back 00:08:17] into that, one of the key parts of our business model from day one was we wanted to be omni channel and that isn't easy, to have a package, to your point, or a brand that is having conversations on Instagram, is super postable and can get through the supply chain for major retailers and look good on the shelf. All of those things kind of compete, right? And so as the example of looking out five years on what we want to do, that made all of those choices really, really the beginning.
Mimi MacLean:
Mm, that's great. Now, where would you say most of your distribution is at this point? Is it direct to consumers or is it through retailers?
Angie Tebbe:
Both. We are currently at Target.
Mimi MacLean:
Okay.
Angie Tebbe:
We have a direct-to-consumer site at raewellness.co and we're at Amazon.
Mimi MacLean:
And then I see you have a strong presence on Instagram. Can you talk about that and how you built that up?
Angie Tebbe:
Yeah. From the beginning, we knew that it was so important to listen to our consumer, understand who she is, how she's feeling. Oh, she's changing and I got to tell you she's changed a lot over the last couple years given the pandemic and a number of things. And so for us, it was really important to understand that and then try to determine the channels to have a conversation with her. And Instagram is one of them, to your point. TikTok has been an amazing platform for us as well as we've got a Shine Culture Journal that is remote to our site. It's a completely different website that we talk to folks about their wellbeing more holistically on.
Angie Tebbe:
And so for all those reasons, we kind of surrounded her life with not only the channels of conversation, but additionally, the channels of distribution, where she shops. And so all of that kind of got pieced together in terms of a brand identity, the brand voice, the diversity that we wanted to show up with, the authenticity that we wanted to manifest. And then, obviously, Instagram is a channel like you described that we've had amazing, amazing success with in terms of being able to talk to our consumers.
Mimi MacLean:
That's great. Now is there any advice that you would give to anybody who's starting out? I mean it is very hard to get eyeballs. I've had a lot of people who come and look for financing and they're like, "Okay, I have this beautiful website." And then I'm like, "Okay, yeah, but what's your hook?" How it's so expensive and so difficult to get eyeballs to your website or to your Instagram page. Is there any advice?Did you hire a PR firm? Did you do anything crazy, video to kind of go viral? What was your hook that got people recognizing your name?
Angie Tebbe:
I was always as an entrepreneur looking for silver bullet and like what's that one thing, what's that one channel, and to your point, just hire a PR agency. The one thing I've learned is there are no silver bullets.
Mimi MacLean:
Yep.
Angie Tebbe:
And it is a whole host of things that need to come together and work together to make a brand successful. And that magic sauce varies so much brand to brand, right? And so the biggest piece of advice I have for entrepreneurs is don't give up. Try a lot of things. There's multiple ways up that mountain. There's multiple ways to talk to your consumer. And it all depends on who it is, right? Start with the who, start with understanding their lives and then, figure out the strategy to start that conversation with them because it's super variable to your point. We were talking about YouTube earlier, that's a great example of something that we haven't done yet that has been highly successful for other brands. And so for all those reasons, I think there's so many variables, but there's no one silver bullet. It's the ecosystem of how it all works-
Mimi MacLean:
Yeah. It's interesting. I'm in this mastermind group and for some reason, I'm the only one who's not a doctor. And we were away two weekends ago and we were talking about YouTube. So for anybody who's not on YouTube and trying to build a brand, especially I see that you have three doctors that are on your board. I don't know [inaudible 00:12:09] I don't know if they're employed. I don't know, but they're on your website. If you could get them doing YouTube videos, right, on there giving advice or ... not medical advice, obviously, they can't, but just like even talking to your products, I mean that is what we were talking about in my mastermind group. Because YouTube, for those of you who don't know, is the number two search engine, right? So that's when people Google something, it pops up. If it's not in Google, it pops up in YouTube. So just sideway of just telling you that you have these three amazing doctors, if somehow they could give little video tips.
Angie Tebbe:
The power of video, I mean it continues to accelerate, to your point, across multiple channels. That's why we've had so much success on TikTok. That's why Instagram is changing their platform to be more video focused and especially in a category like this, which requires education to say, "Have you thought about or how do you want to feel? And therefore, maybe think about these things around your wellbeing and supplements specifically," It's so ready for video and our consumers have been really receptive to that ...
Mimi MacLean:
Yeah. Yeah. Now I know one of the biggest obstacles in starting a company is financing it. Did you find that difficult? Did you guys self-finance it? Did you do friends and family around? 'Cause you are pretty much, it's inventory intensive and probably product development intensive. So it probably wasn't super cheap to start. I would love if you could just talk a little bit about that, if you feel comfortable.
Angie Tebbe:
Yeah. There was a little bit of bootstrapping at the beginning and then, there's some friends and family, and some smaller funds came in all the way through. We closed our Series A in December. With that said, that has been one of the most challenging parts of the journey. It took 10 years to get women, I know you know these stats, to get women-owned companies to get to 2-1/2% of venture capital funding.
Mimi MacLean:
I know, it's crazy.
Angie Tebbe:
And that was a high water mark in 2019 and it's rescinded since then.
Mimi MacLean:
Yeah, because of the pandemic.
Angie Tebbe:
Because of the pandemic. And so for all of those reasons, that for me was one of the pieces of the journey that required the most resilience and the most tenacity because after you get 50 nos, 80 nos, a hundred nos and sometimes, it's you, "Shoot, should've learned how to do that better or could've pitched that better." And some of it is just finding the cohorts that believe in the same things you do or your business model or are at the right stage to invest and where you're at. And so there's a lot of capital out there, but finding that capital is really, really intensive and for sure, one of the most difficult parts of the journey so far.
Mimi MacLean:
Well, congratulations. That's exciting. Yeah, it's very time consuming, right? It's the time that you spend doing that, you're taking the eye off the ball of growing your company and people don't realize. It probably took you a lot of time to find. So just can you touch on that a little bit? Is it like a hundred to one? What would you say that ratio is? 'Cause they always say like marketing, it's like someone has to hear something seven times before they actually sinks in, or you have to ask a customer 10 times before one says, yes? What did you find that there was a kind of ... I've heard it's like a hundred to one typically.
Angie Tebbe:
Is that what you've heard? It's a hundred to one?
Mimi MacLean:
Yeah.
Angie Tebbe:
I don't know if I have the numbers. I don't know 'cause I do believe it's different for everyone. I can speak to my own experience. And when you get that first yes, and you get someone fully committed to what you're creating, they have cohorts of other investors, right? And it's almost like a lot of nos and when that first domino falls, then things start to happen.
Mimi MacLean:
Yep-
Angie Tebbe:
And then you start to see the momentum, right? And so I don't know what the right numbers are, but for us, it's probably about that, a hundred to one ratio. But then once that one came-
Mimi MacLean:
Well, no one wants to be the first yes.
Angie Tebbe:
Yeah, exactly, exactly.
Mimi MacLean:
No one ever wants to be that first yes ever.
Angie Tebbe:
Yeah, yeah.
Mimi MacLean:
And they want to see who else is coming in before they go in, correct. So talk about your employees, have you been able to outsource a lot of it? Do you actually have full-time employees, and that managing that aspect of your business?
Angie Tebbe:
Yeah, we have full-time employees. So our team is in the teens and really that has been such a big enabler of our growth. We had a million customers our first year. And so at $15, you got to work really, really quick and fast to get that amount of consumers and so that required a team and we knew that. And we also wanted to make sure that we manifested the authenticity. And so we didn't use a lot of agencies up front to kind of create, to your point, media plans and our channel plans. And so from a marketing perspective, we hired.
Angie Tebbe:
And how we thought about the team and how we continue to think about the team is to be successful and to live a super authentic culture, the first thing you have to do in my mind is make sure that every single human is a mission-aligned person, understands the mission of the company and is super aligned to that. I worked on projects where I wasn't kind of aligned to the end result and I didn't do my best work. And so that is the most important part is that they have a believability around wellbeing for all and what that looks like.
Angie Tebbe:
The second piece is making sure that they have a really good perspective on personal and professional together. And what I mean by that is ... I don't like the word balance, work-life balance. I feel like that indicates a math equation, but they understand personally and professionally their why and what's important to them because in a startup, you who can work 150 hours a week. And so we want to make sure that people understand their personal why as much as their professional why so that we can walk the walk around wellbeing with each other and for each other.
Angie Tebbe:
And then lastly, of course, experience, right human in the right role, but those first two filters have really allowed us to kind of hit home runs in terms of talent. And like I said, when you are so critically aligned to the why and everything that the company is doing, people show up and do their best work. And so that's kind of how we think about talent broadly at Rae.
Mimi MacLean:
I love that. That's great. And then the other thing I was thinking of when I was looking at your brand 'cause it reminds me a lot of like the Goop when she kind of calls her vitamins different whatever, and because of my being in this space a little bit with my other podcast, my Lyme podcast, talking about supplements, especially during COVID is very tricky. There's just a lot of gray space in that. Have you found that difficult as far as like you can't make claims and you can't ... There's just a lot of legality to talking about supplements and what it does. And even when I'm writing my articles for my Lyme podcast, it's like you can't make any claims. You can't make any ... So how have you kind of navigated that space?
Angie Tebbe:
There's definitely a needle to thread in terms of navigating, while it's not completely FDA regulated, it's FDA enforced. And so, there's a whole host of things to think about legally. We always had a belief from the beginning that our consumers and our reviews and the advocacy we would develop would do that for us. And we have thousands and thousands of reviews. Our average star rating is 4.85.
Mimi MacLean:
That's great.
Angie Tebbe:
And our community doesn't just leave a star rating. They talk about our products.
Mimi MacLean:
That's great.
Angie Tebbe:
This worked really well or this, I would consider this or I took these two together and ... And so for us, we knew that that would be the best testimonial. There's only so much you can say as a brand about how amazing our products are and we believe that, but we knew that that would be our trial if you will. And so for all those reasons, that's how we've always thought and that's how we'll continue to think is just listening to the voice of our consumer.
Mimi MacLean:
Yeah, that's great. Is there, what would you say has been the most difficult part of starting this business?
Angie Tebbe:
Oh, my gosh. How much time do you have? I would say there's been so many amazing moments of momentum. And when I think that we've hit like the best moment of momentum, it just keeps getting better. With that said, there have been so many lessons learned, fundraising being one that we just described.
Angie Tebbe:
I think the other biggest lesson for me personally has been the power of patience. It's something I'm continuing to learn every day with myself, with the business, with my own personal life. And to me, what that means is continuing to maintain the confidence and have the confidence to know everything will work out as it should, and that building a business takes time. Good and sustainable movements take time. And so it's so important to breathe and enjoy the journey, although I need to remind myself that all the time because we are so driven to impact lives and we're so driven to get our products and our content in the hands of so many women that we believe we can help feel better. But I would say that that, to me, has been the personal side of the journey that I've had to learn the most about.
Mimi MacLean:
Yeah, 'cause everything takes about twice as much time and twice as much money as you want to take-
Angie Tebbe:
Four times, yeah. I mean we have this thing of like whatever time you think it's going to take, quadruple it. Don't double it, quadruple it.
Mimi MacLean:
Quadruple it, yeah.
Angie Tebbe:
That's what it takes-
Mimi MacLean:
'Cause you're kind of like, "Well, why is it that difficult? Let's just go, let's just go. If everyone just focused at the same time, it would get done." But then it's funny how when things just align and it moves quickly and then sometimes it just doesn't.
Angie Tebbe:
Yep. Yep. That's been our experience for sure.
Mimi MacLean:
Yeah. Now is there any kind of, as a woman and growing a company, is there any advice you would give to entrepreneurs? I know you don't like that work-life balance kind of thing, but is there any tricks, apps, things that you've done in your life on a day-to-day basis that helps you manage everything?
Angie Tebbe:
Yes. There's been a lot of things. The first has been hire an amazing team. That is first and ... to get a company to work, everything starts with the humans. And so that has been the most critical part of the journey in my mind. The other things that I do to maintain, it's so funny, I used to have an amazing morning routine. I have a 16-week-old baby so I just had my third baby.
Mimi MacLean:
Oh, my goodness. [Crosstalk 00:22:12].
Angie Tebbe:
All of the things, I feel like all of the things I used to do, get up at 5:45 and my entire routine has kind of gone out the window in the last few months. But for me, it is not being so hard on yourself and just doing the best you can. And so for me, being my routine is quite different now, making sure that I have five minutes outside to walk around the block or it just looks different, right? Taking care of myself just looks different and it will for the next few months.
Angie Tebbe:
The one thing that I have never given up, regardless of if I'm traveling or what I'm doing, is I practice yoga nidra at night, which is a form of meditation. And you can do it in five minutes, 10 minutes, but that has kind of been, you can do it for an hour, that has definitely been kind of my go-to to make sure that I can calm my mind and my body before a restful night's sleep. And so for me, that's kind of been the never give up moment of everything. But for now, my life just looks so different, but a whole host of things to come, right, as my life returns to a little bit more of a normal state.
Mimi MacLean:
Yep. Yep. Now, is that are you also wearing an Oura ring, too?
Angie Tebbe:
I am, I am.
Mimi MacLean:
Yes, I have mine on, too.
Angie Tebbe:
I love that.
Mimi MacLean:
I was going to say, is that one of your ...
Angie Tebbe:
It is. I love it. I love it so much. And it's a blessing and a curse sometimes, right, with a 16-week-old baby.
Mimi MacLean:
I know. You wake up and it's like, "Go back to bed. You're not ready for the day." And you're like "I don't have a choice."
Angie Tebbe:
Or you think you feel rested, yeah, and it tells you you're not.
Mimi MacLean:
Yes, it's true. When do you actually, my dilemma is when do you actually charge it? 'Cause you-
Angie Tebbe:
I agree. 'Cause you like the data so much that it's hard to take it off. Yeah. Yeah.
Mimi MacLean:
You're like, "Wait, when am I ... I guess I can charge it when I'm sitting at my desk. I don't know. It's one of those. And then I never remember to charge it unless it's at night, but then I'm like, but I want the sleep data so it's kind of complicated.
Angie Tebbe:
So good. I love it so much.
Mimi MacLean:
Yeah. That's great. Well, this has been amazing. Is there anything else that we haven't covered that you would like to cover, especially for women who are thinking about doing this journey or are on this journey and how to support them?
Angie Tebbe:
Such a good question. The biggest thing I've learned is to be successful, you have to love the process and be motivated by the challenges and the building blocks because starting a company requires ... We talked about this, building a team, mobilizing investors, moving through incredible uncertainty, and you're not always going to have the answers. You're certainly not always going to have the results that you anticipated. And so you really have to enjoy the process and learning experience, and put it all in context and perspective. We have such a clear why at Rae that when things are taking a different road, there's multiple ways to the top of the mountain. And so when you're on a different road or you need to jump lanes, just making sure that you appreciate the process and learning because nothing ever happens how you think, but that's part of the ride.
Mimi MacLean:
It's so true. And it's interesting 'cause I like to look at that question because as we talked about, only 1.7% of women ever reach a million dollars in sales in their business, and you did that the first year, which is kind of unheard of, right? And then also, only 5% of women ever make it to C-suite. So why is that? What makes a company or an entrepreneur super successful and not ... I'm just kind of diving into those whys. I mean, obviously for you, it's the tenacity and it's the determination like I'm going to get there. Thinking big, I think that's another big thing that women don't think big enough and you, right off the bat, are like I'm going to change women's lives, right?
Angie Tebbe:
And I think to our earlier conversation, a lot of it's venture capital, right? A lot of women bootstrap and access to capital's more difficult. And even that 2-1/2% of the venture capital that we talked about, the valuations are lower and the amount of capital deployed is less, right? So there is a institutional challenge to continue to overcome there around funding. And some of it, to your point, is making sure that we're thinking big enough and that we're not taking no for ... It's a whole host of things coming together, but there's so many women with amazing ideas out there. And I am just, I'm so excited about the conversations that are being had. And every moment that I can pay it forward, right, to new entrepreneurs or somebody that's like just a couple steps behind me or thinking about raising capital, I immediately spend time with those folks 'cause I think it's really important to continue to support each other.
Mimi MacLean:
Having just gone through the whole capital raise for the Series A, is there anything in particular you think that stands out that made you get the financing? Was it your background or was it your idea? Was there anything in particular that people kind of like, okay, this is why I'm going to invest in you versus somebody else starting a supplement company?
Angie Tebbe:
Yeah. I think it goes back to the same silver bullet answers.
Mimi MacLean:
Yes.
Angie Tebbe:
I wish there was like one thing, but having a million customers our very first, results, investors are about financials and results. And that in addition to all those other things that you mentioned, I think it's a blend of a number of things, not just one particular silver bullet aspect of it.
Mimi MacLean:
Yep. That's great. Well, congratulations. So anybody who wants to go buy their Rae vitamins and supplements and change their life, you can go to raewellness.co and then the Instagram is Rae for Wellness, is it?
Angie Tebbe:
R-A-E F-O-R Wellness, yeah.
Mimi MacLean:
Yes. Yeah, the F-O-R in between. Okay, awesome. This has been amazing. Thank you so much. I really appreciate your time and I can't wait to see you continue growing and changing the world.
Angie Tebbe:
Thank you. Great to meet you.
Mimi MacLean:
Thank you for joining us on the Badass CEO. To get your copy of the top 10 tips every entrepreneur should know, go to the badassceo.com/tips. Also, please leave a review as it helps others find us. If you've any ideas or suggestions, I would love to hear them. So email me at mimi@thebadassceo.com. See you next week and thank you for listening.