Kasper Kubica and David Spratte are the co-founders of Carpe, makers of Dermatologist recommended sweat care products. Carpe is quickly becoming a major player in the world of antiperspirants, competing against giants like Unilever which owns Degree, Dove and AXE. From their humble beginnings, we then talk about how they have positioned Carpe to succeed in a hypercompetitive market and what makes their products unique.
Both Kasper and David have become true sweat experts and have leveraged their knowledge to produce hilarious and informative content across channels like TikTok, Instagram Reels and YouTube. If you are interested in start-ups, co-founding a business with a close friend, launching a direct-to-consumer brand and the different ways you can die from sweating too much, then this podcast is for you.
Discussion Topics:
(1:46) How you can die from sweating too much.
(7:11) Becoming sweat experts.
(12:09) Early product development.
(14:47) Carpe’s total addressable market.
(19:16) Launching a D2C product in a highly competitive market.
(25:02) Content strategies for TikTok, Instagram and YouTube.
(32:16) Expanding into retail.
(35)52) Rapid fire.