Bradley Harris is the principal and CEO of A-Frame - a venture studio built for sustainable growth. Brad and I met on acquire.com, an online marketplace for buying and selling startups. I was looking to purchase the surf and board sports business that he had founded. I loved what he had built and his focus on being a socially minded entrepreneur. Brad ultimately sold the business to someone else, but we have stayed in-contact and have helped each other on our respective entrepreneurial journeys.
Brad is a 3x founder and advisor with a deep understanding of go-to-market strategies, brand management and mobile technology. His super-power, however, is being able to position brands for social impact in ways that are authentic and resonate with consumers.
We talk about how he positioned his surf eCommerce business Good Wave to meet an underserved portion of the market, namely surf parents. We geek out hard on surf culture and board sports and how brands can be better leaders of social impact.
Brad is a great guy with a lot of wisdom to share. I hope you enjoy.
(1:14) Brand archetypes in action sports.
(6:18) The best winter ever and finding your why post-exit.
(11:42) Building a business for surfing parents and families.
(28:32) Product development process.
(37:40) Advice for selling on acquire.com.
(52:17) Vision for A-Frame ventures.
(54:40) Rapid fire.