Shannon McIntyre Hooper is a fellow classmate from the Duke University Fuqua School of Business Executive MBA program. Shannon talks about what it took for her to be awarded the coveted distinction of Fuqua Scholar, graduating in the 10% of our class. We also talk about what it was like to go back to campus for two weeks during COVID and how the experience changed our perspectives on business school education and networking.
Shannon is a healthcare innovation and business strategy enthusiast with experience and leadership in both start-up and corporate environments. Currently, she is the Chief Growth Officer of ReviveHealth, which recently won healthcare agency of the year for 2020; their clients include the nation’s leading hospitals and health systems, as well as health technology and services innovators. Shannon has been on the frontlines of helping hospitals navigate PR, marketing and communications during COVID-19, and she shares her insights into what that process has been like and her predictions for changes to healthcare technology moving forward.
Finally, Shannon has a deep understanding of stoic philosophy and she shares her wisdom for how stoicism can help make one a better CEO, executive and business leader.
(2:10) Strategy for becoming Fuqua Scholar.
(5:40) Business School Bubble. Going back to campus for school during COVID-19.
(9:43) Stoicism in business and how stoic philosophy can make one a better business leader.
(27:04) Marketing, communications and strategy for hospitals dealing with COVID-19.
(30:44) Expected innovations for healthcare technology.
(35:28) Rapid fire questions.