Des Martin is the Vice President of Marketing at Brave Software, responsible for leading marketing and growth for the Brave browser. Brave is a free, privacy-focused browser that blocks third-party ads and trackers. Users retain guardianship of their data and have a faster and safer browsing experience. Integrated into the browser is a token called the Basic Attention Token ("BAT") which anyone can buy and sell on most cryptocurrency exchanges. Users also earn BAT while browsing and can pay BAT to publishers to access and support digital content and services online. I believe that BAT and Brave represent one of the most interesting projects in the crypto spaces which aims to disrupt the $330 billion digital advertising industry. Des is part of a world-class team at Brave, which includes Brendan Eich, the creator of JavaScript, Mozilla, Firefox.
Des is a crypto evangelist and highly experienced digital marketer. He and I discuss the recent volatility in the entire crypto space, Elon Musk’s crypto endgame, bitcoin as an inflation hedge, monetizing attention, Brave and Basic Attention Tokens, the Internet of Value, Web 3.0, and the future of digital marketing. Des also shares his wisdom and guidance for anyone looking to make a career in crypto and where you should focus your attention to do so.
Discussion Topics:
(1:50) Bitcoin’s recent dip in price.
(5:45) Elon Musk’s crypto endgame.
(12:08) Bitcoin as a hedge against inflation.
(15:19) Brave mission to put privacy first.
(19:16) Governance and controls related to user privacy.
(23:46) Brave’s user adoption & growth.
(28:00) Basic Attention Tokens.
(30:08) The Internet of Value.
(35:25) Digital Marketing’s crisis of consciousness.
(43:10) Advice for anyone looking to make a career in crypto.
(50:26) Rapid fire questions.