eCommerce, Shopify, Building a Tea Brand, Dragon’s Den & More with Sheena Brady

Sheena Brady is the founder of Teasewellness.com, a wellness brand that creates all natural, tea and botanical based products that support you to live and lead consciously. As a B-Corp and through its’ Founder Fund, Tease also helps support under-represented women entrepreneurs with mentorship, strategic resources and funding.

Sheena is a tea Sommelier with a wealth of knowledge. As an owner and co-founder of a tea company myself (mositea.com), we geek out on the different ways teas can support you throughout your day. Sheena also blows my mind with some genius tea and booze infused cocktail ideas. She really knows her stuff.

Having worked at Shopify for almost 8 years on the merchant success team, Sheena shares her insights into eCommerce, changes in omni-channel marketing and how to succeed as a D2C brand in the post-Facebook era. As two eCommerce vets, we also share our secrets on how to prepare for this holiday shopping season.

Finally, Sheena tells her story of appearing on TV’s Dragons’ Den (Canada’s version of Shark Tank) and how she managed to out-smart one of the Dragon with the ultimate chess move which you will not want to miss.

Discussion Topics:

(1:30) Ice breaker … wine pairings.

(5:07) Becoming a Sommelier and discussing tea culture.

(12:55) Tease Wellness origin story.

(24:03) Working at Shopify while running a side-hustle.

(30:34) Influencers and TikTok marketing.

(35:35) Q4 2022 Holiday Shopping predictions & secret sauce.

(40:30) Was appearing on Dragons’ Den worth it?

(48:36) Rapid fire questions.