the Design Driven Life
Season 7 Episode 03: How a Small Entrepreneurial Initiative Can Spur a Global Movement in Saving the Environment
This week on the Design Driven Life, Wendy Yates speaks with Jeff Kirschner. Former world backpacker turned bartender, Jeff is a serial entrepreneur with a love for storytelling. When his 4-year old daughter saw a plastic tub of cat litter in the woods, little did Jeff realize that it would be the spark for creating Litterati - a movement that’s “crowdsource-cleaning” the planet. Now in 165 countries, the Litterati community identifies, maps, and collects waste -- resulting in an Open Litter Database - the largest of its kind. They have been featured by National Geographic, Rolling Stone, Fast Company, and at TED.
Wendy and Jeff discuss how he took on the gargantuan task of starting a movement that aimed to clean up his immediate surrounding and how it grew into a global initiative despite the early speed bumps that almost derailed the project.
Connect with Jeff Kirschner via Litterati.org and LinkedIn.
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