'Start with the why?' When creating a digital product, we usually focus on a specific problem or opportunity space in order to create a solution to achieve a desired outcome or solve a problem. If only it were so straightforward! In reality, products go through many iterations; more data provides insight, the product strategy evolves, assumptions are tested and hypothesises are proven or disproven.
Whether working on the first version or further iterations of a product, it is important to keep focused on the direction of travel in order to keep on the desired path to success.
In this episode I am joined by Roman Pichler, Author and renowned Product Expert and we deep dive into how you can create a captivating vision for your product to start you off on the right footing but also touching on some of the pitfalls to avoid when creating vision.
'Start with the why?' When creating a digital product, we usually focus on a specific problem or opportunity space in order to create a solution to achieve a desired outcome or solve a problem. If only it were so straightforward! In reality, products go through many iterations; more data provides insight, the product strategy evolves, assumptions are tested and hypothesises are proven or disproven.
Whether working on the first version or further iterations of a product, it is important to keep focused on the direction of travel in order to keep on the desired path to success.
In this episode I am joined by Roman Pichler, Author and renowned Product Expert and we deep dive into how you can create a captivating vision for your product to start you off on the right footing but also touching on some of the pitfalls to avoid when creating vision.