The Prod Box Podcast
The Prod box brings you the experiences of colleagues, senior leaders and discussions on key topics within the product management space from a player and coaching point of view; aiming to help us all learn and succeed in building great product management teams resulting in great software products!
The Prod Box Podcast
Creating Value and Pricing for Product Success
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TheProdBox
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Season 1
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Episode 14
Core to implementing the right pricing strategy is understanding what the perceived value the product holds for the customer; this indicates what customers value and what price they are willing to pay for it. If you learn this before implementing new features or launching a new product this is sure to increase the chances of product success!
In this episode, I am joined by Dan Balcauski, Principal Consultant for Product Tranquillity deep dive into how important pricing and understanding value and how important it is for achieving product success.