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The Other Side of Potential
Over time, the conversations we choose to have begin to reflect what matters most.
If you’ve been part of this podcast, you’ve heard me speak about human development, systems thinking, and the ways we make meaning of our lives and work. That work continues—and remains at the core of my coaching and professional practice.
What has changed is the space where I am choosing to have a different kind of conversation.
After the death of my son, Michael, I felt called to create a more personal place—one that speaks directly to the experience of loss, and to the questions that emerge when life no longer looks the way it once did.
That space is now Beyond the Loss.
This podcast is for parents who have lost a child, and for those who support them. It is not about fixing grief or finding closure, but about understanding how we continue to live, to make meaning, and to become—after loss.
If you are looking for my current podcast,
you will now find me there.
I invite you to join me on Beyond the Loss.
You are welcome.
Spotify: https://open.spotify.com/show/6wqQ8MwCty4eJAiZ8VroUV?si=0b4c5d3bab6a4b64
The Other Side of Potential
Episode 140: Embracing Customer Centricity as Essential with Ramia El Agamy Khan
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Today’s guest on The Other Side of Potential is Ramia El Agamy Khan, the CEO of Orbis Terra Media, which is a global content marketing studio based in Switzerland. The goal of the company is to empower other companies to grow through content and to cut through all the other voices out there so that these companies can better reach and serve their customer base.
Ramia is also the Editor-in-Chief and Co-Founder of Tharawat magazine, a global publication for topics relevant to family businesses and multigenerational entrepreneurship. In addition, she hosts the Family Business Voice Podcast, sponsored by the magazine, and a separate podcast called The Conversation on Women in Family Business.
In addition to all she does for family business owners and entrepreneurs, Ramia is also a second-generation family business owner herself, which means that she has some incredible insight to share in today’s episode. Tuning in, you’ll learn about the transformational power of good content, the importance of embracing technology, and why customer centricity is essential, as well as so much more. Get your notepads ready for this thought-provoking discussion with Ramia El Agamy Khan!
What you’ll learn about in this episode:
- Ramia’s journey into entrepreneurship and why she doesn’t believe hindsight is 20/20.
- Hear more about her offerings, both from a publishing and content marketing perspective.
- The transformational power of good content.
- How trust and pragmatism have enabled Ramia’s family business to evolve with the times.
- The value of building a company culture that enables curiosity and creates space for learning.
- Balancing tradition with the innovation necessary for the continuity of your business.
- How to view hard work as a given, and innovation and openness to innovate as second nature.
- The importance of embracing leanness and agility, especially during COVID.
- Find out why Ramia recommends making out-of-industry comparisons with every brand your customers interact with.
- Using the customer journey as a central piece of strategy towards digitizing your business.
- What companies looking to embrace evolution should do next, starting with readiness.
- Why it is so important to define your promise to the market and your customers.
- Shifting your focus from marketing jargon like ‘lead generation’ and ‘conversion’ to building good quality, lasting relationships.
- Why you should be wary of making decisions based on FOMO; fear of missing out.
- Hear why she suggests that you turn off or pause all your notifications right now.
- The most common misunderstanding about success on social media: it’s not about you, it’s about your customers.